[A barrel of badminton balls has increased by another 40 yuan. Distributors say that the cost of high-end balls exceeds 170 yuan. "Futures balls" and "eight badminton balls" have been launched] "If the price continues to rise, playing badminton will soon become more expensive than playing tennis..." Since 2025, the popularity of badminton has continued unabated.
Source: "Audio and Visual" Issue 6, 2019
Abstract: The "Media is Massage" viewpoint in the book "The Media is Massage" is another communication viewpoint after Marshall McLuhan's "The Medium is the Message". It has a vision and media significance that is ahead of its time. As an important scholar in the history of communication studies, McLuhan’s main views deserve our in-depth analysis and exploration. This article will understand the contemporary media significance of the concept of "media is massage" from the aspects of media as film and media as environment, and explore how media constructs the human social environment and its important impact on human society.
1. The media is the era of massage
Marshall McLuhan had great achievements in the field of communication and had a forward-looking media vision. "The Medium is the Massage" is McLuhan's another masterpiece after "The Medium is the Message". In the book, he used his unique media vision and poetic writing to sharply judge the connection between the media and human life. The whole book shows us a vivid history of changes in the media environment in the form of pictures and texts, that is, how the media machines invented by humans construct the human environment, and how the constructed environment affects humans themselves. The idea that media is massage, as another of McLuhan’s thoughts on media, contains deeper connotations and is worthy of our reflection and discussion. In his rear-view mirror view, McLuhan said: “We look at the present with a rear-view mirror, and we look backward toward the future.”
"Looking at the old environment through the mirror of the new environment, but ignoring the new mirror. New technology creates cultural blues, just like the 'phantom pain' that the old technology still inspires after its demise." From the oral era to the written era to the Internet era, human beings have experienced the "public consciousness" brought by printing, and then the "public consciousness" generated by the telegraph. "Public Opinion", the emergence of every media always brings a certain degree of panic. The emergence of computers has once again subverted the relationship between transmitters and audiences in the traditional media era. Audiences who are accustomed to a single output mode are once again pulled back to the center of public opinion. They learn to think instead of just accepting, and they speak out instead of just agreeing.
2. Massage? How to give a massage!
"Massage? How to massage!" This is the first question McLuhan raises in the book. Rather than saying this is a question, it is better to understand it as a warning. The media changes people, always affecting them in a way that paralyzes people's consciousness. In the society before the advent of the alphabet, the ear dominated our view of the world. The emergence of papyrus ended the civilization dominated by the ear. The worship of words brought by printing eliminated the mystery of perceptual cognition. Religion is no longer an advanced knowledge that only a few priests can master. The linear editing and coherence followed by printing constitute a rational life. The linear text composed of words is quietly changing our perceptual way of thinking. If sensory organs can have such a profound impact on the way we understand the world, then the changes in media must be a force that cannot be ignored.
We live in an era that is constantly being rebuilt and reshaped by the media. It is of great significance to understand the media environment as an ecological environment. In the environment created by the media, we adapt, get used to it, and even become addicted. This extraordinary adaptability displayed by humans is exactly the ability to extend in the media environment. Different media, as different extensions of the senses, help us understand the environment more comprehensively. McLuhan believes that “due to the addition of media or technology, to a certain extent, the body extends outwards into the environment. As a medium, this extension is carried out between the body and the environment, thus protecting the body from the harm of the environment and becoming the body’s new environment.” The media, as the tentacles of people’s contact with the environment, affects their perception. The pattern of the world, every extension of tentacles is also an amputation of the human self. We use media to replace sensory functions, and move from real feelings to virtual experiences. This media massage is numbing self-awareness and accepting the mimetic environment built by the media. In the vortex of media, we are willingly swirling in the center.
3. The media builds the environment, and the environment creates personality
McLuhan said: "The environment created by man becomes his medium, through which man defines his role in the environment." What do we use to define ourselves? Psychoanalyst Sigmund Freud once proposed the related concepts of id, ego and superego, and then psychologist George Hert Mead proposed the concepts of subject and object from the perspective of communication, indicating that the "I" in the social environment has different levels. The media plays the role of feedback in the process of self-cognition. Different media make us feel ourselves in different environments, and different media environments create selves in different times.
The medium is the massage, the medium is the mask. The medium is a membrane, which shows that the medium provides an extended form that is protective and takes into account temperature and humidity for us to perceive the environment. The environment is invisible, but the five senses can sense it. In addition to being an extension of the five senses, the media has also been extended to become the "skin" that wraps the whole body. The media skin measures the real society with the temperature of the media, and then transmits it back to the brain as specific feelings, ultimately forming the environment we understand. The environment composed of different media is determined by the nature of the media itself. Different media have different skin temperatures, and this temperature determines the difference in our perception of the environment.
However, when the medium extends to become the skin, it also builds the environment. The medium is massage, which proves that the medium is the environment. The medium is changing our perception of the surrounding environment and sneaking into our hearts, thoughts, and actions in a numbing way. The emergence of printing brought about childhood, religious freedom, and public opinion; electronic technology changed the dominance of theology and promoted scientific development, but also caused the "disappearance of childhood", just like returning to the papyrus period; the Internet era changed the traditional mode of one-way communication of information for the audience. Different media build different environments, and the environment built by the media is inescapable for human beings. We can choose to use the media in a way that goes against the bias of the media itself or stay away from the media, but we cannot escape from the established social media environment. The creation of each media will build a media environment that matches it. This media environment will eventually show a sense of fit that is more in line with the functions and attributes of the human body under the protection of the media film, allowing us to show strong adaptability and cooperation ability in this unfamiliar environment. Not only will we not be surprised by technological innovation, but we will also be indifferent to its impact.
Bookworms, TV people, container people, mouse-hands, phubbers... These new words are produced in different media environments. Different media environments create different media personalities, and different media personalities react from the virtual world to the real society, ultimately completing a closed loop of communication. Every action and reaction will always bring a series of harm. Media and technology not only provide us with services, but also bring more subtle effects. The virtuality of the online world provides the possibility for role-playing, and at this point, confusing multiple personalities are created. The media is massage, which embodies the delicate techniques of this medium that enable us to express different true self-personalities or multiple personalities in different media environments. The emergence of these personalities always perfectly fits the environment established by the current media.
The media is a massage, which also reminds us to pay more attention to the hidden meaning behind the media, rather than just focusing on the technical means of the media or the information conveyed by the media. Media technology is like a pair of invisible hands, fabricating human cognition and thinking according to its standards. These invisible hands are always massaging invisibly to eliminate the fatigue of daily life and experience virtual pleasure. This pleasure is constantly switching between electronic integrated boards and central processors. One-sided interactions with the media make us gradually withdraw from reality. The media plays various roles required in life, confusing whether machines or people are needed in daily life.
4. Conclusion
The media is massage means that the media has an impact on the environment, whether real or virtual. We create the media, the media provides the environment, and the environment builds character. The essence of the environment is the reflection of human collective in the media, and the essence of the environment is the common projection of human beings. Today's sharp conflict between the old and new environments is not only between the traditional media environment and the new media environment, but also between the real environment and the virtual environment. Because of this, the birth of every technology will have an effect on our environment similar to the butterfly effect, that is, the birth of every media technology will cause environmental changes on a larger scale beyond its own field. The medium is massage is describing this fact.
In the Internet society, we can clearly feel that the interconnectivity generated by the Internet is far higher than the content pushed on the electronic screen. The various correlations generated by media technology itself promote the change and development of social environment, and promote the change of this complex virtual environment between "media" and "human nature". James Carey said: We may find that the structure of our consciousness is reshaped to match the structure of communication, we may find that we have become what we created. The consequences of technology are always unpredictable, but in an era of extremely rapid information circulation, information and feedback always produce results together, without giving people time to wait for discovery. The consequences are unpredictable, but that does not mean that they are inevitable.
Finally, to borrow a sentence from McLuhan: "As long as you are willing to think, what is happening will never be inevitable." As long as we stay awake in the whirlpool of information, we can understand behind the surge of information and how the environment built for us by the media makes us crazy.
1. School country code: 12061
2. School address: No. 888, Haitang West Road, Jinhua City, Postcode: 321017
3. Nature of school: public
4. School level: junior college, higher vocational school
5. Enrollment plan: In 2018, the college will recruit 6,958 higher vocational students from 12 provinces (municipalities and autonomous regions) across the country (subject to the enrollment plan announced by the provincial admissions authorities).
6. The college admission notice is issued by the legal representative, Dean Zhong Yijun.
7.Admission rules:
(1) In accordance with the requirements of the Ministry of Education and the relevant regulations on enrollment in the provinces and cities where students come from, implement the requirements of "the school is responsible and the admissions department supervises", strictly implement the "six disclosures and six inaccuracies" in enrollment, and implement the "Sunshine Project". Adhere to the principles of comprehensive assessment and comprehensive evaluation of morality, intelligence, physical and aesthetics, fairness, impartiality, and merit-based admission.
(2) Foreign language requirements: Business English majors require English as the foreign language, and there is no limit for other majors.
(3) Male to female ratio: not required
(4) For the physical health requirements of candidates, refer to the "Guiding Opinions on Physical Examination for General College Admissions" and other relevant regulations. If a candidate's physical examination meets the conditions of "the school may deny admission", the school will implement the policy of "deny admission". If an admitted candidate is found to not meet the relevant regulations of the college entrance examination in the physical examination, the school will report to the superior authority for approval and cancel his or her admission qualification.
In addition, the flight attendant major should also meet:
The height of girls is 162~174cm, and the height of boys is 172~184cm; the corrected visual acuity of girls is not less than 4.7, and the corrected visual acuity of boys is not less than 4.8; the facial features are correct, the teeth are neatly arranged, the skin has no obvious scars, spots, no tattoos, no color blindness, color weakness, no body odor, normal hearing, no history of mental illness, no various chronic diseases, and normal liver function.
(5) Specific admission methods:
A. For advanced candidates, the candidates will be admitted based on their test scores and in the order of their professional preferences from high scores to low scores;
B. Students who are above the minimum admission score and whose first major preference cannot be satisfied will be classified as their second major preference, and those who are still unsatisfied will be classified as their third major preference. By analogy, when a candidate cannot satisfy all major preferences, candidates who obey the major adjustment will be randomly transferred to a major that is not fully admitted. Candidates who do not comply with the major adjustment will be withdrawn.
C. If there are requirements for professional grade differences, the specific requirements are: None
D. Other issues that need clarification: The provinces where the new college entrance examination takes place are implemented according to the new college entrance examination admission policy.
(6) Plan adjustment: When it is necessary to adjust the enrollment plan based on the student source situation, the school shall submit an application to the planning department and the provincial enrollment department, and implement it after approval.
8. Other issues that need to be explained (tuition fees, name of the school that issued the academic certificate and type of certificate):
Tuition fee standard:
(1) The tuition for 18 majors including automobile marketing and services, legal affairs, marketing, financial management, secretarial work, communication and planning, sports operation and management, primary school education (normal school), early education, economic information management, tourism management, hotel management, art education (normal school), international economy and trade, applied Arabic, international business, customs declaration and international freight, logistics management, and business data analysis and application is 6,000 yuan per academic year;
(2) Tuition fee for garden technology major is 6,300 yuan/academic year;
(3) The tuition fee for the three majors of animal husbandry and veterinary medicine, horticulture technology, and green food production and inspection is 6,300 yuan/academic year (tuition is free for candidates in Zhejiang Province);
(4) The tuition fee for the six majors of engineering cost, accounting, pre-school education (normal), exhibition planning and management, business English, and e-commerce is 6,900 yuan/academic year;
(5) The tuition fee for animal medicine major is 7,200 yuan/academic year;
(6) The tuition fee for the four majors of electrical automation technology, mechanical manufacturing and automation, nursing, and pharmaceutical production technology is 7,500 yuan/academic year;
(7) The tuition fee for the four majors of clothing and apparel design, environmental art design, digital media art design, and product art design is 9,000 yuan/academic year;
(8) The tuition fee for art and design majors is 10,000 yuan/academic year;
(9) The tuition fee for the three majors: Financial Accounting (Sino-Foreign Cooperative Education) (Accounting), Sports (Sino-Foreign Cooperative Education) (Sports Operation and Management), and Tourism (Sino-Foreign Cooperative Education) (Hotel Management) is 15,000 yuan per academic year;
(10) The tuition fee for nursing (Sino-foreign cooperative education) (nursing) major is 16,000 yuan/school year;
(11) The tuition fee for the five majors of electronic information (Sino-foreign cooperative education) (applied electronic technology), computer (Sino-foreign cooperative education) (computer application technology), computer (Sino-foreign cooperative education) (computer network technology), mechanical design and manufacturing (Sino-foreign cooperative education) (mold design and manufacturing), and civil construction (Chinese-foreign cooperative education) (construction engineering technology) is 20,000 yuan per academic year;
(12) For other majors, the fee is 6,600 yuan/academic year.
Name of the school that issued the academic certificate: Jinhua Vocational and Technical College.
Certificate types: Normal colleges and clinical medicine majors are general colleges, and other majors are higher vocational colleges (college degree).
9. Enrollment supervision
The school's discipline inspection and supervision departments supervise the entire admissions process; they consciously accept the supervision of provincial admissions authorities and society.
10. Contact information for admissions consultation:
(1) Contact number: 4008265035
0579-82265227 82265228 82265229 82265230 82265035
(2) Fax number: 0579-82230622
(3) Contact address: No. 888, Haitang West Road, Jinhua City, Zhejiang Province
(4) E-mail address: zsjyc@jhc.cn
(5) School website: http://www.jhc.cn
(6) College admissions website: http://zsw.jhc.cn
Jinhua Vocational and Technical College Jinhua Education College Teaching Site 2018 Admissions Regulations
1. School country code: 12061
2. School address: No. 639, Huancheng North Road, Jinhua City, Zhejiang Province Postcode: 321017
3. Nature of school: public
4. School level: junior college, higher vocational school
5. Enrollment plan: The school will recruit 120 higher vocational students from Zhejiang Province in 2018 (subject to the enrollment plan announced by the admissions authority).
6. The school admission notice is issued by the legal representative, Dean Zhong Yijun.
7.Admission rules:
(1) In accordance with the requirements of the Ministry of Education and the relevant regulations on enrollment in the provinces and cities where students come from, implement the requirements of "the school is responsible and the admissions department supervises", strictly implement the "six disclosures and six inaccuracies" in enrollment, and implement the "Sunshine Project". Adhere to the principles of comprehensive assessment and comprehensive evaluation of morality, intelligence, physical and aesthetics, fairness, impartiality, and merit-based admission.
(2) Foreign language requirements: no limit
(3) Male to female ratio: not required
(4) For the physical health requirements of candidates, refer to the "Guiding Opinions on Physical Examination for General College Admissions" and other relevant regulations. If a candidate's physical examination meets the conditions of "the school may deny admission", the school will implement the policy of "deny admission". If an admitted candidate is found to not meet the relevant regulations of the college entrance examination in the physical examination, the school will report to the superior authority for approval and cancel his or her admission qualification.
(5) Specific admission methods:
Zhejiang Province implements the new college entrance examination admission policy
(6) Plan adjustment: When it is necessary to adjust the enrollment plan based on the student source situation, the school shall submit an application to the planning department and the provincial enrollment department, and implement it after approval.
8. Other issues that need to be explained (tuition fees, name of the school that issued the academic certificate and type of certificate):
Tuition fee standard: refer to the tuition fee standard of each major of Jinhua Vocational and Technical College
Name of the school that issued the academic certificate: Jinhua Vocational and Technical College.
Certificate type: Vocational education (college degree).
9. Enrollment supervision
The school's discipline inspection and supervision departments supervise the entire admissions process; they consciously accept the supervision of provincial admissions authorities and society.
10. Contact information for admissions consultation:
(1) Contact number: 0579-89107209
(2) Fax: 0579-89107209
(3) Contact address: No. 639, Huancheng North Road, Jinhua City, Zhejiang Province
(4) School website: http://www.jhjyxy.com/
(5) College admissions website: http://www.jhjyxy.com/list.aspx?cid=71
Jinhua Vocational and Technical College Zhejiang Kemao Vocational and Technical College (in preparation) teaching site
2018 Admissions Regulations
1. School country code: 12061
2. School address: No. 456, Danguang East Road, Wucheng District, Jinhua City, Zhejiang Province Postcode: 321017
3. Nature of schooling: private (affiliated to Jinhua Vocational and Technical College for enrollment in 2018)
4. School level: higher vocational school
5. Enrollment plan: The college will recruit 1,000 higher vocational students from Zhejiang Province in 2018 (subject to the enrollment plan announced by the Zhejiang Provincial Admissions Department).
6. The college admission notice is issued by the legal representative, Dean Zhong Yijun.
7.Admission rules:
(1) In accordance with the requirements of the Ministry of Education and the relevant regulations on enrollment in the provinces and cities where students come from, implement the requirements of "the school is responsible and the admissions department supervises", strictly implement the "six disclosures and six inaccuracies" in enrollment, and implement the "Sunshine Project". Adhere to the principles of comprehensive assessment and comprehensive evaluation of morality, intelligence, physical and aesthetics, fairness, impartiality, and merit-based admission.
(2) Foreign language requirements: no limit
(3) Male to female ratio: not required
For the physical health requirements of candidates, refer to the "Guiding Opinions on Physical Examination for General College Admissions" and other relevant regulations. If the candidate's physical examination meets the conditions of "the school may deny admission", the college will implement the "deny admission" policy. If an admitted candidate is found to be physically incompatible with the relevant regulations for the college entrance examination, the college will report to the superior authority for approval and cancel his admission qualification.
Specific admission methods:
Zhejiang Province implements the new college entrance examination admission policy
(6) Plan adjustment: When it is necessary to adjust the enrollment plan based on the student source situation, the school shall submit an application to the planning department and the provincial enrollment department, and implement it after approval.
8. Other issues that need to be explained (tuition fees, name of the school that issued the academic certificate and type of certificate):
Tuition fee standards: Refer to the tuition fees standards for each major of Jinhua Vocational and Technical College.
Name of the school that issued the academic certificate: Jinhua Vocational and Technical College.
Certificate type: Vocational education (college degree).
9. Enrollment supervision
The school's discipline inspection and supervision departments supervise the entire admissions process; they consciously accept the supervision of provincial admissions authorities and society.
10. Contact information for admissions consultation:
Contact number: 0579-82580055 Fax: 0579—82580066
Contact address: No. 456, Danguang East Road, Wucheng District, Jinhua City, Zhejiang Province
QQ consultation group: 126035531
College website: http://www.zjkm.com.cn
The uniqueness of media environment studies is reflected in its focus on studying the nature of communication technology or how the inherent symbols and material structures have profound micro and macro impacts on culture. Media environmental studies believe that "the media is the environment" and "the environment is the media". It has three interrelated theoretical propositions: (1) The communication media is not neutral. The material attribute structure and symbolic form of the media have a prescriptive role, affecting the encoding, transmission, decoding, and storage of information, as well as the material equipment that supports these communication processes; (2) Communication media has biases: ideological and emotional biases , time-space and perceptual bias, political bias, social bias, metaphysical bias, content bias, epistemological bias, etc. Readers are already familiar with Innis's time-space bias theory and McLuhan's perceptual bias theory; (3) Communication technology has an impact on culture.
Marshall McLuhan, a Canadian literary critic, communication scientist and master of the media environment school of communication, put forward three famous views: "the medium is the message", "the medium is the extension of people" and "'hot media' and 'cold media'". These three views constitute the main content of McLuhan's media theory.
1. The medium is the message: The medium itself is the truly meaningful message. In other words, it is easy to understand that only with a certain medium can humans engage in communication and other social activities that are suitable for it. McLuhan said: "It is the formal characteristics of the communication medium - its repeated recurrence under various material conditions - rather than the specific message content, that constitutes the historical behavioral efficacy of the communication medium."
2. Media is an extension of the human body: He believes that any media is nothing more than an expansion or extension of human senses and senses: written and printed media are extensions of human visual abilities, radio is an extension of human auditory abilities, and television is a comprehensive extension of human visual, auditory, and tactile abilities. McLuhan's point of view is to illustrate the impact of communication media on human sensory centers. Therefore, in his eyes, the history of the development of media and society is also the history of human sensory abilities from "integration" → "differentiation" → "reunification".
3. "Hot media" and "cold media": are two famous concepts proposed by McLuhan on media classification. McLuhan himself did not clearly define the classification criteria for these two concepts, and people can only speculate based on his narrative. One explanation is: the information conveyed by "hot media" is relatively clear and clear, and the recipient does not need to mobilize more sensory and associative activities to understand it. It is itself "hot" and people do not need to perform "warm-up exercises" when processing information; while "cold media" is the opposite. The information it conveys is small and vague, and understanding requires the cooperation of multiple senses and rich imagination.
"If the price continues to rise, playing badminton will soon become more expensive than playing tennis..." Since 2025, the popularity of badminton has continued unabated. After the "price increase" of badminton in April, Yonex, the leading company in the badminton circle, has taken the lead in raising prices recently.
Yonex will rise again during the year, ranging from 30-40 yuan per barrel
Less than three months later, Yonex Japan’s official website issued another “price increase announcement.” On July 1, Yonex officially stated that it would use new badminton prices on August 1. The price increase of many badminton models ranged from 30 yuan to 40 yuan.
Just halfway through 2025, this is the second time Yonex has raised prices.
Before this announcement, domestic dealers posted on social media that the domestic price of Yonex badminton would undergo a new round of price adjustments in July, with the range being around 40 yuan.
This news triggered a lot of discussion in the dealer circle. Many dealers told Blue Whale News reporters, "I did hear that it will increase, but there is no official notice yet, so the specific price has not increased yet."
The flipside of price increases is stockouts.
Currently, all badminton products in the official flagship stores of Yonex Tmall and JD.com are sold out, and customer service responded that they have not yet received a price increase notice. Some gym owners revealed that they have not been able to book badminton balls since June.
How did badminton rise? Other brands have not yet followed suit, and the industry says there will be price differentiation in the future.
Different from the "price increase" in April this year, currently only Yonex Japan's official website has issued a price increase announcement. No other badminton brands have followed suit for the time being, and many unstandardized balls have also maintained their original prices. However, rumors of price increases in the industry have never stopped, with many practitioners taking the opportunity to hawk and encourage stockpiling. A salesperson said bluntly: "According to the trend of badminton in recent years, it is not surprising that the price will increase several times a year."
Several brands of badminton products have experienced significant growth in the past two years. Take Yonex, the "King of Price Increases", as an example. The retail price of its mainstream high-end AS-05 badminton model has increased from 210 yuan/dozen to 225 yuan/dozen before April 2024. After July of that year, the price soared further, reaching 275 yuan/dozen. Badminton equipment blogger Chen Zui told Blue Whale News that he purchased this ball from a wholesaler for 95 yuan per dozen more than two years ago, but now the price of the product has risen to 190 yuan. Based on this calculation, the price of this model of badminton has increased by 100% in two years, which is higher than the increase of gold in the same period.
The fundamental reason for the soaring price of badminton is that the scale of badminton enthusiasts continues to grow, and the supply and demand of raw materials, which are core materials, are out of balance.
In the past two years, the price of sword feathers has experienced several significant increases. According to an earlier report by the Beijing News, the wholesale price of Dao Ling per catty at the end of 2023 will be around 200 yuan per catty, and in 2024 the price per catty will be close to 300 yuan. This year, the procurement platform shows that the wholesale price of different categories of pornographic films is 350-450 yuan per pound, an increase of as much as 50%.
Another important change is that pornographic films are being downgraded. More than one industry insider told Blue Whale reporters that the quality of the same ball purchased now is far inferior to that of a few years ago, and this impact may affect the entire industry. Under the fast-growing and fast-slaughtering mode, the cycle of duck breeding and slaughter becomes shorter, and both the hair quality and output decline.
Although rising porn prices are an overall trend, there are some key differences worth paying attention to.
Chen Zui believes that badminton will show an obvious price differentiation trend in the future. Because only good wool is scarce, and there are more people who want to play well, under this supply and demand relationship, the price of expensive balls will continue to increase, while the price of cheap balls will drop slightly.
News from the upstream of the industry chain verified this speculation. A pornographic film dealer revealed to Blue Whale reporters that there has been no significant increase in the price of pornographic films recently, and that some mid- to low-end feathers have actually dropped in price.
The Blue Whale reporter learned that the price increase of badminton is likely to be a multi-party participation and dynamic game process. Many dealers, sales and badminton bloggers said that as long as one big brand rises, other brands will follow suit, and the impact will be transmitted to every link in the industry chain. In addition, the behavior of some raw film dealers to hoard raw materials and dealers to suppress goods will also aggravate the trend of shortages and price increases.
"In fact, no matter whether there is a price increase announcement or not, dealers will sell in the end. How much they sell and whether they give up profits depends on market acceptance." Therefore, some people in the industry admitted that market regulation alone cannot solve the current problem from the root, and the industry needs more regulatory intervention.
How much does it cost to make a badminton? Rising prices have spawned "futures ball" and "eight badminton"
Badminton keeps rising, what should consumers and manufacturers do?
Channel source Xiao Cai revealed to reporters that the two largest domestic manufacturers are actually actively controlling prices, such as no longer purchasing pornographic films that exceed the existing price. Many manufacturers are still exploring upgrading artificial ball technology, such as Yonex's M2000 and Victor's Carbon Sound Pro, and their market acceptance has also increased significantly. There are even some badmintons with eight feathers on the market.
Under the continuous price increase trend, some practitioners have explored the sales method of "futures badminton", that is, customers pay the full price at the locked price, and the goods are shipped 2-3 weeks later. Under this model, the intermediary uses the customer's money to place an order directly with the manufacturer, bypassing traditional channels to increase the price, so the product will be dozens of yuan cheaper than the market retail price.
A businessman who runs the "futures badminton" business said that currently Yonex and some models of Asia Lion are not accepting "pre-orders" for the time being. Because Yonex’s price increase this time may be very high, there is no way to accept reservations at the lock-in price on the form. This "advance payment + delayed delivery" model is similar to dealers ordering from upstream. It is generally a passive means to resist price increases and has a very limited impact on the overall price system.
Many badminton enthusiasts have also turned their attention to second-hand balls and unmarked balls as substitutes.
Blue Whale reporter’s search found that there are currently a large number of second-hand badminton for sale on the e-commerce platform. These balls are usually put on the shelves after being recycled and repaired by vendors. Their quality is mainly 8-95% new, and the price of a ball generally ranges from 20-100 yuan.
In addition, unmarked balls are also popular among badminton enthusiasts as food balls and training balls. This type of ball usually indicates which well-known brand it is targeting, such as Asia Dragon, Yonex, Red Super, etc., but the price is less than 1/2 of the latter. There is no shortage of consumers in the comment area who affirm the product’s feel, cost-effectiveness, etc.
However, Xiao Cai, a badminton channel person, reminded that the profits of badminton are now very transparent. For example, the purchase price of a first-grade goose feather was 0.75 yuan some time ago, and a bucket of balls requires 192 knife feathers. Taking into account production losses, the cost of a bucket of raw balls may be nearly 150 yuan. Including coils, glue, ball heads, labor, and packaging, the production cost of a barrel of first-grade goose feather balls is about 1,780 yuan. Under cost pressure, unstandardized balls may have incorrect goods and poor quality control, and it is also difficult to achieve true "benchmarking."
Test point analysis column:
Notes on developing professional thinking. Learn a little bit a day, and then it will be a big topic. I believe in the power of accumulation and persistence.
This article is compiled and discussed every night at Miyou Xinchuan Professional Reading Club
Today’s knowledge point: McLuhan’s view of media and his evaluation
Subjects: Communication Studies
Common test types: term explanations, short answers, essay questions, case analysis questions
Knowledge point: Understand the relationship between media and people and its impact on society from a technical perspective
1. The medium is the message
1) Meaning: The medium itself is the truly meaningful message. That is, only when humans have a certain medium can they engage in communication and other social activities that are suitable for it.
2) From the perspective of the long development process of human society, the truly meaningful and valuable "message" is not the communication content of each era, but the nature of the communication tools used in this era, the possibilities it creates and the social changes it brings.
3) Media is the basic driving force for social development and a symbol that distinguishes different social forms. Every new media creates a new way for humans to perceive and understand the world. Changes in communication change human feelings, change the relationship between people, and create new types of social behaviors.
4) Media is the decisive factor in social development and changes in social form. Oral media (tribal society) - printed media (de-tribal society) - electronic media (global village) confirm this.
2. Media: extension of people
1) Any medium is nothing more than an expansion or extension of human feelings and senses. (Text and print media are extensions of human visual abilities, radio is an extension of hearing abilities, and television is a comprehensive extension of visual, auditory, and tactile abilities.) This illustrates the impact of communication media on human sensory centers.
2) The history of the development of media and society is also the history of human sensory abilities from "synthesis" - "differentiation" - "re-synthesis".
① Prehistoric people: Auditory culture is sensory integrated;
② The visual culture of civilized people, which is dominated by text and print media, focuses on details and differentiates and abstracts details from the whole. The shift from spoken language to writing and printing actually expanded a sense that was separated from the bundle of human sensations. This kind of sensory separation caused by the division of sensory fields can promote people's abstract and deep understanding of things. At the same time, alienating other senses and focusing only on vision will also cause emotional separation, which will reduce people's overall sensory ability.
③ Modern electronic media, especially television, are changing the situation in which civilized people are dominated by vision. They not only expand vision and hearing, but also expand human touch due to the strong sense of presence and contact. Modern people are retrieving the long-lost "feeling totality" and returning to a state of sensory balance.
3) Flaws: This view is not the conclusion of rigorous scientific investigation, but a speculative inference based on "insight".
3. “Hot Medium” and “Cold Medium”
Hot medium - the message conveyed is relatively clear and clear, and the recipient does not need to mobilize more sensory and associative activities to understand. (It is "hot" in itself, and people do not need to perform "warm-up exercises" when processing information. Such as: books, newspapers, radio, silent movies, photos.)
Cold media - the information conveyed is small and vague, requiring the cooperation of multiple senses and rich imagination to be understood. Such as: comics, audio movies, TV, etc.
There is a logical contradiction in the classification. But it gives us inspiration: different media affect people in different ways, and the psychological and behavioral responses they cause have different characteristics. Research on media should take these factors into consideration.
4. The significance and limitations of McLuhan’s theory:
(1) Significance: It opens up the perspective of observing the development of human society from the perspective of media technology, and emphasizes the social and historical role of media technology.
(2) Limitations:
① He is a technical naturalist whose theory is extreme and one-sided. Treat media technology as the only determinant of social development and change, ignoring the role of various complex social factors.
② People’s subjectivity and initiative cannot be seen. People seem to be completely dominated by the media technology or tools they invented.
③The entire basis of the theory focuses on the impact of media tools on the central sensory system. It is one-sided to explain all human behavior. Feeling is important, but people have rationality. This rational activity will in turn have an active restrictive effect on feelings and their extended forms of media.
④ Pan-mediaization - infinitely expanding the scope of media, even considering "stones" as media.
Direction of thinking: Media and technology are inseparable, and technological progress promotes the evolution and development of media. What we need to consider is not only the convenience brought by media technology, but also the tendency-metaphor contained in media technology, which determines the direction of our reshaping of the modern news communication system.
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2022 graduate users who have registered and activated in the school's employment management system can directly authenticate with this account and password. (i.e.: the account password registered when verifying student source information)
2. Identity authentication
After graduates from colleges and universities in the province log in to the online office area for the first time, the system pops up the identity authentication interface, reminding students to complete the identity authentication first. Click the Certify Now button, and the five key information filled in by the student for registration will be checked against the province's student information database. If the verification is consistent, the certification will be passed.
3. Forgot password
Graduates who forget their password can retrieve it in two ways. One is to verify the account, and the other is to contact the administrator.
02 Signing method
There are two main ways for graduates to sign contracts with employers:
The first is online signing of agreements: graduates who sign contracts with employers in the province need to sign employment agreements online. Before signing a contract, the employer must meet the qualifications for online signing: ① Register in the Shandong College Graduate Employment Information Network system and pass the review; ② Operate normally.
Note: Some employers outside the province (registered with Shandong College Graduates Employment Information Network and qualified for online signing) can also sign agreements with graduates online.
If you have received a tripartite employment agreement and signed a contract with an employer in the province in the early stage, you need to sign a new online agreement.
The second is the entry agreement: Graduates and employers outside the province (not registered on the Shandong College Graduates Employment Information Network) use the entry agreement method.
If you have received a tripartite employment agreement and signed a contract with an employer outside the province in the early stage, you need to sign the contract again by entering the agreement.
(1) Online signing agreement process
1. Invitation from the employer to sign a contract. Employers in the province who are qualified for online visas inquire about the graduates they intend to hire and send them invitations to sign contracts.
2. Check the invitation letter. After receiving the contract invitation from the employer, graduates should check the invitation content and respond. Replying to agree will generate an agreement, replying to reject will invalidate the invitation letter.
3. Students should generate an agreement upon appointment and send it for review. Those who sign contracts before graduates leave school will be reviewed by the graduating school, and those who sign contracts after leaving school will be reviewed by the human resources and social security department of the county where the employer is registered.
(2) Entry agreement process
1. Graduates log in to the Shandong College Graduates Employment Information Network, enter the page and select [Signing Center] ---- [Offline Signing] ---- [Enter Agreement]
2. Enter the contracting information: Students enter the basic information of the contracting unit and file reception information as required. If there is any uncertain information, you can save it and not submit it for now. If you confirm that it is correct, you can save it and submit it for review. Submitting to the system will generate a valid agreement. If the agreement is terminated, the student must submit the agreement and must obtain the consent of the school before the agreement can be terminated.
3. Students should generate an agreement upon appointment and send it for review. Those who sign contracts before graduates leave school will be reviewed by the graduating school, and those who sign contracts after leaving school will be reviewed by the human resources and social security department of the county where the employer is registered.
4. Feedback on signing materials: Upload the scanned copy of the paper agreement and submit it for review.
03 Registration of other graduation destination information
(Labor contract employment, flexible employment, further education, going abroad, self-employment, enlistment in the army and grassroots project employment)
1. Labor contract employment registration
Operation instructions: If students are employed by signing a contract with the unit, they should choose the labor contract employment type, fill in the labor contract employment information as required on the interface and upload supporting materials. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review, or you can cancel this operation. Go back and choose your employment destination again.
2. Other forms of employment registration
Operation instructions: If students are employed with other employment forms of the unit, select other employment form types, fill in the other employment form information as required on the interface and upload supporting materials. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review, or you can cancel this operation. Go back and choose your employment destination again.
3. Registration for further studies
Operation instructions: If students want to enter a higher education, they should choose the type of further education, fill in the information for further education as required on the interface and upload supporting materials. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review, or you can cancel this operation. Go back and choose your employment destination again.
Instructions for filling in: Fill in the fields for graduates with various academic qualifications. You need to choose the content according to your academic qualifications.
4. Registration abroad
Operation instructions: If students are going abroad, choose the type of going abroad, fill in the going abroad information as required on the interface and upload supporting materials. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review. You can also cancel this operation and go back to choose your employment destination again.
Instructions for filling in: Going abroad includes working abroad and studying abroad. Select the country and the name of the employment unit or the school for further study according to the category.
5. Registration of self-employment
Operation instructions: If students start their own business, they should choose the type of self-employment, fill in the self-employment information as required on the interface and upload supporting materials. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review, or you can cancel this operation. Go back and choose your employment destination again.
6. Registration for military enlistment
Operation instructions: If a student signs up to be drafted into the military, he or she must select the draft type and upload supporting materials on the interface. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review, or you can cancel this operation. Go back and choose your employment destination again.
7. Grassroots project registration
Operation instructions: If students participate in national or local grassroots projects, select the grassroots project type and fill in the grassroots project information as required on the interface. If you are unsure about the information, you can save it and not submit it for now. If you confirm that the information is correct, you can save it and submit it for review, or you can cancel this operation. Go back and choose your employment destination again.
04 Termination process
If graduates have signed the agreement online, entered the agreement and registered other destinations, they need to go through the procedures to terminate the agreement or change their employment information. The specific operation method is as follows:
1. Cancellation of online signing agreement
(1) The student submits a termination application: The student selects the type of termination, fills in the reason for termination, sends it to the unit, and waits for the unit's response.
(2) The unit submits an application for termination: The student receives the unit's termination notice and agrees to reply to complete the termination. If the student cancels, the agreement will continue to be valid.
2. Cancellation of entry agreement
After the agreement comes into effect, the student must fill in the reasons for termination, upload the certificate of termination and submit an application for termination, and wait for the school's review results. If the review is passed, the agreement will be terminated. If the review is not passed, the agreement will still be valid.
3. Termination of other destination agreements
(1) After graduates register their destination information, if the school does not review it, it will be canceled automatically through the function.
(2) After the graduates register their destination information, if the school approves it, they will send it to the school for review through the "Application to Release Current Employment Destiny" function, and the destination information will be released if they pass the review; if the school fails the review, the destination information will still be valid.
I believe that by reading the above content
Graduates of the Class of 2022
Already familiar with the process of using the employment information network guide
hope everyone
You can find a job that suits you
Realize your ideals
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