As soon as Mei Ting's lines of dialogue came out, it had the flavor of a drama that would mark the beginning of the Year of the Horse. From "In the World", which revived period dramas, to the hit "South and North" the year before last, and even last year's "Six Sisters"...
Exploration on the teaching reform of "Advanced Mathematics" courses in "first-class courses" - Taking Guangxi University of Finance and Economics as an example - Source: Education and Teaching Forum (Issue 2021024) - Hebei Education Press, Huashan Literature and Art Press.pdf
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"The kids from the two families are in trouble when they get together."
"But I feel warm and savory in my heart."
As soon as Mei Ting's lines of dialogue came out, it had the flavor of a drama that would mark the beginning of the Year of the Horse.
Among the popular dramas during the Spring Festival, history, costume detectives, suspense, criminal investigation... There are all popular themes on the screen in recent years, but there is still a lack of a genre that is suitable for all ages, period dramas.
From "In the World", which revived period dramas, to the hit "South and North" the year before last, and even last year's "Six Sisters"...
Period dramas rely on the broadest audience base and content that arouses emotional resonance among the audience, setting off a wave of "national drama watching" and "discussing across generations" during the Spring Festival again and again.
During the Chinese New Year season this year, which period drama is likely to become the next hit?
CCTV has prepared three period dramas at once: CCTV eight episodes of "When Time Has Love" on the evening of February 20, starring Huang Jingyu and Guan Xiaotong.
"Love in the Age of Innocence" premiered on the evening of February 21st, starring Chen Feiyu and Sun Qian.
But what I am personally most optimistic about is the one that has just been released——
On February 23 (the seventh day of the Lunar New Year), CCTV will launch a 40-episode family drama - "Good Times" directed by Liu Jiacheng and starring Mei Ting, Tian Yu, Chen Haoyu and Li Xueqin.
It was originally planned as a custom-made drama for Hunan Satellite TV, but it was aired on CCTV's prime time Spring Festival slot as a Lunar New Year drama. It obviously has something to it.
Could it really be the next "In the World"? At least, is it a family reorganization version of "Parental Love"?
Let's take a look at this "good time" together.
1: Introduction
"Life is going smoothly and comfortably these days, but two people are still better than one."
"I wish our family better and better days."
These are two lines from the trailer for "Good Times."
Watching the scene in the play where firecrackers go off and families sit around and toast, these two lines touched me during the Spring Festival.
As a Chinese New Year, it means going home.
No matter whether you are prosperous outside or lonely and silent, when you return to your hometown, you will always see the big girls or big cows from the village wearing big coats and eating melon seeds at the entrance of the village.
People go to other places, and everyone has their own dreams, but I think everyone also has one wish in their heart, which is to live a comfortable life.
I go home during the Chinese New Year, sit around a table, chat about what needs to be said, and call my parents.
For those who work outside the home, nostalgia is the most intense at this time of the year. It is also at this time that parents most want to feel the warmth of their loved ones.
Hidden in the firewood, rice, oil and salt is the healing presence.
In the ordinary years, the warmth of time is conveyed.
The family romance drama "Good Time" of the 1990s is airing at this time, which can send some warmth in the winter.
2: Story
"Actually, let's be together. It's quite suitable. One is without a man, and the other is without a woman."
The person who said this is Zhuang Xianxian (played by Tian Yu), a machine factory worker.
He reorganized a family of seven with song and dance troupe actor Su Xiaoman (played by Mei Ting). This play is about the warm daily life of this family of seven supporting each other during the changes of the times such as the restructuring of state-owned enterprises and laid-off and re-employment.
The whole play is set from the late 1970s to the new millennium. The ups and downs of this family's fate also bear witness to China's 30 years of social changes.
Combined with the trailer, the series has at least two core highlights:
The first is to focus on the ups and downs of reorganizing a family, which is real and heart-breaking.
The Spring Festival family dramas of the past few years, from "In the World" to "Six Sisters", all tell the story of the original family.
So what happens if it is a reorganized family?
"Good Time" tells such a story.
The story begins in a small southwest town in the late 1970s.
Zhuang Xianjin, a machine factory worker, originally lived with his two sons and one daughter.
Song and dance troupe actor Su Xiaoman grew up raising a son and a daughter alone.
Two middle-aged people who have been polished by life, without a vigorous love, just want to give their children a complete home, and they form a family of seven crowded in the staff dormitory.
This half-way couple actually interprets the simple romance of middle-aged love.
But marriage is never a matter of two people, let alone a remarried family.
Zhuang Haohao, the eldest daughter of Zhuang, played by Chen Haoyu, was the first to stand up against her father's remarriage.
If the objection is ineffective, then object again at the dinner table of a family of seven.
Opposition alone was not enough, so the two families started fighting on the street.
Finally, she got married despite the objections of her children.
Life was going very fast. When the family was having dinner, the banker's kid threw a basketball on the table, overturning the whole family's dining table.
"The first move he made was towards an outsider."
"My father was wronged by Mo Xue for so many years, but you only thought about remarrying."
"From now on, our family will have a stepmother and a stepfather. We no longer have a biological father."
Just seeing these lines and clips in the trailer is breathtaking, real and heart-breaking.
If the running-in of the five children can be called a "record of the survival of a reorganized family", then there are even more heart-wrenching things, such as the childhood romance between Zhuang Xuexue (played by Liu Yitie) and Wang Yuanyuan (played by Zhang Yue), which came to an abrupt end due to the union of their parents.
Each of the five children has his own little plan, and the twists and turns of life have added fuel and jealousy to the quarrels between the two families that have become one family.
In the end, these grievances and hatreds are not worth the reconciliation of fate and the family ties established in life.
The second is the ups and downs of the personal fate of the banker's family of seven in the era.
In the play, the experiences of the seven members of the banker family have gone through many twists and turns, and their fate is intertwined with the times.
Their identities, experiences, and stories are the epitome of the reality of ordinary people in China at that time, which also makes it easy for the audience to resonate with the experiences and emotions of the characters in the play.
For example, Chen Haoyu plays the eldest daughter Zhuang Haohao, who goes from being a conductor at a passenger terminal to a resident singer in a dance hall, and then establishing the brand "Haohao Haohao" and becoming a trendsetter in the individual economy.
At home, she also changed from the one who took the lead in making troubles to the "fixing star" in reorganizing the family.
Another example is Zhuang Xianjin's apprentice Liu Cheng, played by Su Xiaoding, who became the first college student in the factory. He unsuccessfully pursued Zhuang Xianjin's daughter Zhuang Haohao, but married Su Xiaoman's daughter.
Fang Liang, played by Wang Renjun, stands at the forefront of the times and frequently meets with foreign businessmen.
It is not difficult to see that the play focuses on the joys and sorrows and the ups and downs of fate of the villagers, supplemented by a strong realism background, thus outlining the changes in the family life of ordinary workers after the factory was restructured.
The story capacity of the 40-episode period drama is full.
3: Lineup
A good story cannot be separated from a good screenwriter, a good director, and a good actor.
Liu Jiacheng, the director of "Good Time", is famous for his masterpieces "Love in the Courtyard" and "The Little Girl at the Zhengyang Gate", which are recognized as masterpieces of period dramas. Last year's annual hit "All Things" has become his latest masterpiece.
This ace director of period dramas knows best how to make the fireworks of the period realistic and moving.
In order to create a distinctive group image, the series also invited a group of powerful actors, who must have good looks and acting skills.
The first is the absolute leading role, Mei Ting, who plays Su Xiaoman.
Mei Ting has been a master of period dramas since her debut.
In addition to An Jie in "Parents' Love", there are also the eldest sister He Jiali in "Six Sisters", Zhang Qinqin in "The Tree of Life",
She is very familiar with period dramas and has long been recognized by the public for her character creation.
It can even be said that as long as there are period dramas in which she appears, the ratings will be the same.
This time she plays Su Xiaoman, a former song and dance troupe actor, a woman who insists on remarrying with her children in pursuit of happiness.
Faced with her children's complaints, Mei Ting did not have too much emotion, but that feeling of grievance and forbearance was exactly the state of many parents in reorganized families.
And a scene of dancing at home uses graceful figures to express the gap between dreams and reality.
Give her this role, it's safe.
Let’s talk about Tian Yu who plays Zhuang Xianxian.
In recent years, the acting skills of this golden supporting actor in Chinese dramas have long been recognized by the audience. As a versatile actor in Chinese dramas, his characteristic is that he can act in any genre and can play with anyone.
This time, he plays Zhuang Xianxian, an ordinary worker who takes care of his family.
In the trailer, there is a scene where Mei Ting is fascinated while clapping her hands while looking at her dancing, which brings to life the warm daily life of a middle-aged couple.
The helplessness faced by her rebellious daughter is equally empathetic.
In the past few major dramas during the Spring Festival period, basically all the characters that appeared were bad fathers. This time the audience finally saw a good father.
In addition to the love between the parents, what is surprising is that all the other actors are also good-looking, good at acting, and full of joy.
For example, Chen Haoyu, who plays the eldest daughter Zhuang Haoyu, has an eye-catching look in the play.
In recent years, she has gained a lot of popularity due to Sister Lang. She showed stable acting skills when she played the role of Xiao Zhou in "Jiuzhou Piaomiao Lu".
This time she plays the most outstanding role among her generation. The shouting scene at the seaside made people excited. I hope she seizes the opportunity of this period drama during the Spring Festival and breaks out of the industry.
Li Xueqin, who plays the role of the Hutong pistachio "Ye Aihua", speaks a Northeastern dialect with a sense of joy.
In the play, she chases Zhuang Xianxian, played by Tian Yu, and is ultimately defeated by Mei Ting, but she always has a happy expression on her face. It seems that she will be a lovable character in the play.
There is also Zhang Yue, who plays Su Xiaoman's daughter. Her love affair with Zhuang Xuezi was interrupted because of her parents' union, and she finally married Liu Cheng, a college student who unsuccessfully pursued Zhuang Haohao.
It is estimated that he will be a character who can provoke dramatic conflicts.
In addition, there are Liu Yitie, Wang Renjun, Su Xiaoding and other period drama regulars, and their acting skills are stable again.
4: Odds of winning
In addition to the plot and cast, many of the period elements of the play are also full of period feeling.
In the trailer, accompanied by long music, the crew built a real-life machinery factory and family courtyard, as well as replica food stamps, butterfly sewing machines, enamel washbasins, 28-year-old bicycles, blue cotton-padded jackets and other old objects, as well as the familiar song and dance hall in "Old Uncle". Every frame carries the youthful memories of the fathers.
The Tao of Service is full of details, and the memories are poignant. The scene highlights the characteristics of the era and also highlights the tremendous changes in China in those 30 years.
From this, we can also see that director Liu Jiacheng has continued the market aesthetics from "Love in the Courtyard" to this day.
The integration of era propositions such as factory restructuring into daily necessities is reminiscent of the changing times in "The Creation of All Things".
It can be said that the series is full of odds.
The biggest chance of winning is the flavor of the year revealed in the play.
From the trivial matters of firewood, rice, oil and salt, to the slapstick growth of the five children, from the lively fireworks in the factory area, to the changes in life under the wave of reform and opening up, every scene feels like the audience is watching the story of their own home.
The most touching thing is the life of a family, the mutual help between neighbors, the mutual support between husband and wife, and the struggle and concern of the children when they grow up.
The sincere feelings between people in the past era can always bring the audience back to that pure and beautiful era.
People of different generations have different feelings about these scenes in the play. Older viewers may see their own past or childhood. Younger viewers, on the other hand, see the past of their elders.
No matter how you feel, "Good Time" tells the story of a family and every Chinese. I hope it can move everyone and bring warmth to everyone during the Spring Festival of the Year of the Horse.
Because nostalgia has the power to heal.
The so-called "good time" is not a great day, but a family together, making ordinary days warm and warm.
Life is full of vegetation and autumn. Going south and north, winter goes and spring comes!
Celebrating the New Year with family is a good time.
June 2021 Education and Teaching Forum Jun. 2021 Issue 24 EDUCATION AND TEACHING FORUM No. 24 Exploration on the Teaching Reform of "Advanced Mathematics" Courses in "First-Class Courses" - Taking Guangxi University of Finance and Economics as an Example Li Chengqun, Li Yanbo (School of Information and Statistics, Guangxi University of Finance and Economics, Nanning, Guangxi 530003) Extract], The quality of courses directly determines the talent "Higher Education" in finance and economics colleges under the background of construction [ Essential courses are the core elements of talent training and the quality of training. By taking the "First-class Mathematics" course as the research object, we explore the teaching reform of "Advanced Mathematics" courses. Taking the reform of classroom teaching as a breakthrough point, highlighting professional characteristics, strengthening the ideological and political aspects of the course, using information-based teaching methods, we will explore and practice a hybrid online and offline course teaching model based on MOOC+SPOC, and comprehensively reform classroom teaching from aspects such as "teaching material construction, teaching content, teaching mode, tutorial design, and academic evaluation", and strive to create an "advanced learning" classroom in order to improve the quality of teaching. ]; Blended Teaching [Keywords Higher Mathematics; Textbook Construction]' [Fund Project 2020 Guangxi Higher Education Undergraduate Teaching Reform Project General Project Category A "Based on MOOC+SPOC' Online and Offline in the Context of 'First-Class Courses' Construction" Exploration and practice of hybrid course teaching model - taking 'Advanced Mathematics' as an example" (2020JGA293); 2020 Guangxi University of Finance and Economics First-Class Undergraduate Course Cultivation Project "Advanced Mathematics (2020YLKC038)] (, Master, Guangxi Finance and Economics; [About the author Li Chengqun, 1972—), female, associate professor of the School of Information and Statistics, Guangxi Luchuan University of Finance and Economics, mainly engaged in mathematics teaching and mathematical modeling research (, Guangxi University of Finance and Economics, Information and Mainly engaged in applied mathematics teaching research. Li Yanbo, 1979—), female, Yantai, Shandong, Ph.D., professor of the School of Statistics (corresponding author), research]]][Chinese Graphics Classification Number G420 [Document Identification Code A [Article Number 1674-9324 (2021) 24-0117-04 [Received Date 2021-02-01 Introduction, Launching a MOOC+SPOC Online Online Learning Quality and Improving Course Quality On October 31, 2019, the Ministry of Education issued "On the Exploration and Practice of the Blended Teaching Model under First-Class Undergraduates, Discussing "Advanced Mathematics" (Teaching Higher Mathematics)". The Implementation Opinions on Curriculum Construction (2019〕No. 8), the Opinions Prompt the Curriculum Teaching Reform, the curriculum is the core element of talent training, and the quality of the curriculum directly determines the quality of talent training. The current teaching status of "Advanced Mathematics" courses determines the quality of talent training. Implement the fundamental task of "cultivating people with moral integrity" and go deep into (1) The current teaching content is outdated and cannot keep pace with the times. In daily teaching, teachers pay more attention to the evidence elements of pure mathematical theory and build first-class undergraduate courses that adapt to the requirements of the new era. The connection between mathematics and practice is often ignored. In practice, it should be pointed out that we need to establish new concepts in curriculum construction and promote curriculum reform and innovation. The degree of application is not high enough to achieve the integration of multi-disciplinary thinking, the formation of multi-type and diversified teaching content and curriculum systems across majors, and the integration of abilities. In addition, most teachers have not yet formed a consensus on "five categories of first-class curriculum construction standards, and first-class courses must reflect the politics of the curriculum", and are unable to transform from ordinary teaching teachers to a true "two genders and one degree" of education, that is, to enhance the high-level nature, highlight innovation, and increase the number of workers. In this teaching environment, mathematics classes have become boring and boring, making it difficult to stimulate students' inner pursuit of challenge. Taste, students study for grades, and "Advanced Mathematics" serves as a basic core course in finance and economics colleges and universities for intellectual desire and innovation power. (2) The teaching model of "Advanced Mathematics" is relatively simple and lacks the ability to use the learned knowledge to analyze and solve problems. It is innovative and cultivates students' abstract generalization, logical reasoning and spatial imagination. At present, "most advanced mathematics classes use multimedia and communication to cultivate students' innovation, but due to" It also enables students to understand the thinking and methods of mathematics through a teaching method that combines classroom teaching. "Higher mathematics is full of spirit and innovation, and it also provides a high degree of abstraction and rigor for subsequent professional courses. It is very theoretical and most of the students are taught the necessary mathematical foundation." Teachers still adopt the "teacher talks, students listen" method. In teaching, this article will focus on introducing concepts, theorems and "research how to improve teaching" from the perspective of mathematics itself in the context of "first-class curriculum" construction. Focusing on pure knowledge schools "higher mathematics courses as the research object, calculation methods, and teaching in the order of knowledge points - 117 Education and Teaching Forum June 2021, neglecting the cultivation of ability and quality, and not fully taking into account the effectiveness of finance and economics, which has promoted the reform, innovation and quality improvement of higher education. Ministry of Education on professional characteristics and students’ actual situation. Especially today, when information technology is developing rapidly to strengthen the construction, application and management of online open courses in colleges and universities, students have generally been able to use mobile phones and the Internet. The opinions clearly stated that it is necessary to promote the networking of information technology and education and teaching for communication, learning and life. However, our teaching is still deeply integrated, raising the awareness of the majority of teachers that the integration of information technology and higher education in traditional classrooms, the teaching process lacks flexibility, and student participation is not sufficient. Teachers must adapt to the current high level of higher education. It is also difficult for teachers to understand students' mastery of the content they teach and the development model. This requires teachers to take the initiative to master modern teaching methods. It is difficult to achieve comprehensive improvement over time. Teachers can continuously improve their teaching design capabilities by taking into account the individual differences of students. Over time, some students will become bored with "advanced mathematics." Participate in information technology training or lectures, continue to learn, improve your own information technology literacy, improve teaching standards, and realize the transformation of teaching models. At the same time, you can also set an example for students and encourage students to continue to learn and apply new technologies. Nowadays, colleges and universities generally use a relatively single assessment method for the performance evaluation of higher mathematics courses: the new technical method in which daily scores account for the total score. Teachers must constantly update their educational concepts and make themselves 30% better. The assessment and evaluation criteria mainly rely on classroom attendance and after-class performance. In order to better carry out teaching reform and innovation, they must constantly improve their own homework assessment. The final exam score accounts for 70% of the total score. This ability and quality can better serve the needs of teaching. The exploration and assessment methods of teaching reform usually guide students to focus on textbook study, and there is a phenomenon of "advanced mathematics" being subject to examinations. Although college students have sufficient time outside the classroom, no teachers should actively promote the rational use of modern information technology and classroom teaching. After-class learning efficiency is low, and students are limited in the degree of integration and full use of online teaching platforms to carry out hybrid courses. The understanding and application of the knowledge system of the "Advanced Mathematics" course must be explored to a certain extent, combined with professional characteristics and special needs, and timely updates are limited. Teaching content, integrating subject cutting-edge and practical experience into classroom teaching, the above status quo cannot fully mobilize students' learning to expand the depth and breadth of the course, and reflect the high-level and innovative nature. Our enthusiasm cannot give full play to the due role of the "Advanced Mathematics" course in terms of teaching material construction, teaching content, teaching mode, tutorial design, and curriculum application, which is not conducive to talent cultivation. Conduct comprehensive teaching reforms in aspects such as assessment. 3. Teachers should strive to improve their own quality and teaching ability, and prepare for (1) Carefully organize and compile the teaching reform of higher mathematics textbooks. According to the characteristics of local financial and economics colleges and universities, in order to adapt to the application-oriented textbooks (1) Teachers must keep pace with the times in terms of educational concepts and focus on In order to meet the needs of students in national colleges and universities, we have carefully organized a team of teachers with rich teaching experience, moral education, and strong ideological and political research capabilities to strengthen the curriculum to compile higher mathematics textbooks for economics and management. On May 28, 2020, the Ministry of Education issued "College Curriculum Thoughts (Volume 1 and 2)". Notice on ensuring that the "Guidelines for the Construction of Basic Policies for Higher Mathematics Course Teaching" are met (Jiao Gao [2020] No. 3). On the premise of strengthening the foundation, cultivating abilities, and paying attention to the requirements of the Outline, ideological and political education should be integrated into the talent training system and give full play to the concept of each use. Some reforms have been made to the traditional teaching material system to ensure the educational role of internal courses and improve the quality of talent training in colleges and universities, so that the knowledge content and physical courses and ideological and political courses should be appropriately integrated on a scientific and systematic basis. Cheng Tongxiang, who works with colleagues, combines explicit education with implicit education, carefully arranges cases, selects typical examples, and especially adds the unification of sexual education. It is necessary to integrate values in the teaching of knowledge and the cultivation of the application knowledge of mathematics in economics and related mathematical models to help students shape a correct world view, outlook on life, value introduction, etc. The purpose is to strengthen students' mathematical quality, computing ability, values, form a synergistic effect, and build an all-round education for all employees to cultivate the mathematical modeling awareness and innovation ability of the National People's Congress. ", for the latter pattern. Teachers must realize that while focusing on "Teaching Advanced Mathematics Courses (2) Optimizing teaching content and improving students' interest in learning, they must also study the ideological and political content contained in mathematics courses and continue to study professional courses to lay a solid foundation for educational elements. Educator. Teachers must organically unify "political education and knowledge and ability education." Moral education comes first. "Higher mathematics courses and ideological and political education. (2) Teachers must strengthen the study of modern information technology, improve teaching and governance theory courses and go in the same direction to achieve mutual penetration and integration. In-depth learning ability is integrated into the teaching content, and combined with the characteristics of the course, thinking methods and values. In recent years, with the rapid development of information technology and information technology concepts, we have deeply explored the ideological and political elements of the curriculum, and increasingly applied ideological and political education elements to teaching. Higher education informatization has been effectively integrated into the teaching links to realize ideological and political education and mathematics - -118 In the 24th issue, Li Chengqun, et al., the teaching reform of the "Advanced Mathematics" course in "First-Class Courses" explores the organic unity of knowledge system education, realizes ideological and political education and resources such as questions, micro-lectures, recorded and broadcasted classes, and teaches students in accordance with their aptitude, so as to organically unify learning knowledge and ability education, improve students' correct understanding of problems, and better use resources suitable for them, improve students' ability to independently study problems, rationally analyze problems and solve problems, and cultivate students' interests and abilities that are not good at learning. The sense of responsibility and mission of fearing difficulties and pursuing truth, and improving the sense of responsibility and mission of people in colleges and universities. 2. Carry out exploration of online and offline hybrid course teaching models. Only then can we cultivate quality and meet the needs of serving the society. Teachers release relevant tasks to students on the pre-class platform and arrange appropriate teaching time to allow students to learn online quality courses independently, study the mathematical knowledge points and "elevations" involved in financial majors, encourage and guide students to carry out online independent learning, testing and discussion, and focus on the correspondence between knowledge points in mathematics and other mathematics courses so that problems can be discovered in a timely manner. They can listen to the practical application of offline classroom teaching with questions and combine professional characteristics and special needs to optimize the explanation of the adjuster. "Task-driven" and "flipped" higher mathematics teaching content, integrating subject cutting-edge and practical experience into teachers' classes to carry out classroom teaching in a planned manner, improving students' interest in learning, and strengthening students' adaptability to classroom teaching. 3. Focus on integrating mathematical modeling ideas into teaching and creating reasonable operations. Through communication and on-site testing, teachers should select appropriate mathematical modeling problems according to the problem situations of students' independent learning, and gradually cultivate the learning situation and make appropriate adjustments to the teaching content. Online students' ability to use mathematical thinking and methods to solve practical problems should be organically integrated with expanded main learning and offline classes. This can greatly increase the depth and breadth of the course and reflect the high-level and innovative nature of the course. High learning efficiency during class time and student learning effects. 4. Construct a mathematics culture classroom. In teaching, it is necessary to disseminate the history and development process of mathematical literature teachers and students using the MOOC teaching assistant software and network socialization after class, and deeply grasp the mathematical concepts and theorem exchange software WeChat, DingTalk or QQ groups to establish class learning groups, and realize the connotation of mathematical culture. Mathematics culture plays an important role in enlightening the mind and cultivating teachers and students, and students in real-time interaction. When students encounter more and more difficulties in thinking after class, teachers can also participate in discussions in the group. It helps students understand and appreciate mathematics, improves their learning, and solves problems for students in a timely manner. In addition, teachers can also improve lifelong mathematics literacy. (3) Carry out online and offline mixed stories based on MOOC+SPOC to share with students some classic cases, mathematical models, and mathematicians related to the knowledge they have learned, showing students a multi-dimensional mathematical space and exploring a new curriculum teaching model to improve students' growth in humanistic knowledge and mathematical literacy. 1. Create an online teaching platform and build online teaching resources that take advantage of online learning
When it comes to luxury agent groups, everyone will immediately think of companies such as Junsi, Caihong, Olan, Nissin and Shangdao.
In fact, there is also an "invisible" luxury goods agency group in the Chinese market. It operates in a low-key manner and has a special background. It was not until recently that two top luxury tycoons, DEREK WONG and BILLY DU, joined at the same time that this business giant that had been lurking in the deep sea really surfaced. It is the foreign agent group from the UK: Fengda International Fashion Group!
Today, let us uncover this mysterious veil together.
....
01
DEREK WONG
Mr. DEREK WONG is one of the few top names in China's luxury goods industry. Before joining Fengda Group, Mr. DEREK held senior management positions in companies such as Hong Kong Junsi Group, GUCCI and YSL (the first general manager of the YSL brand in China).
What's more worth mentioning is that Mr. DEREK has more than 20 years of practical experience in the operation and management of luxury brands and is known as the "Godfather of Operations" in the industry.
02
BILLY DU (Du Wenliang)
Mr. BILLY DU (Du Wenliang) is the number one leader in China's luxury goods and high-end commercial real estate industry. He holds a master's degree in science and engineering from the University of Leeds in the UK, is the first vocational trainer in China's luxury goods industry, and is a senior lecturer at RICS, the Royal Institution of Chartered Surveyors in the UK.
Before joining Fengda Group, Mr. BILLY held senior management positions in Hermès, China Intime Group and KARL LAGERFELD (the eponymous brand of Chanel's chief designer). In addition, BILLY has published more than 50 business papers in the industry, and has received unanimous praise and high recognition from tens of thousands of peers in the industry.
03
FENGDA (Fengda) Group
Fengda International Fashion Group was established in 2005 and is headquartered in London, England. The consortium behind it is the Huang family, a Chinese-American family engaged in the luxury fabric business in the UK.
Mr. LEO HUANG (Huang Shun), the current head of Fengda Group and the third generation heir of the family, graduated from the Malonei School of Art in Italy, majoring in historic monument restoration. After graduation, Mr. LEO worked as the product development director of PEUTEREY, an Italian luxury brand. After that, he returned to the UK and spent 12 long years at CBRE.
Compared with other heirs of business families, Mr. LEO has more sensitivity and unique insights into business. In 2016, under the leadership of LEO, Fengda International Fashion Group officially entered the Chinese market and established its Greater China headquarters in Shanghai. The group currently has more than ten international brands including the French affordable luxury fashion women's clothing brand VESPER LYND.
04
FENGDA Vision
In a recent interview with the media, Mr. LEO publicly disclosed several main development directions of Fengda International Fashion Group:
First of all, following the two senior executives DEREK WONG and BILLY DU, Fengda Group will continue to introduce more top executives in the luxury goods industry. In the eyes of LEO, talent is the core asset of an enterprise, so Fengda Group will spend a lot of money to invite more like-minded professionals to join the company.
Second, Fengda Group plans to develop the number of luxury brands under the group to more than 20 in the next two years and become the number one luxury agency group in China’s fashion industry. In addition, with its abundant financial strength, Fengda Group is relatively diversified in its cooperation with luxury brands, including but not limited to "national general agent", "investment holding" or "negotiation acquisition".
Third, in the next five years, the total number of luxury stores under Fengda Group will exceed 2,000. At the same time, it will officially enter the Japanese, Korean and Southeast Asian markets in 2022 and establish the Asia-Pacific headquarters.
There is no doubt that Fengda Group is already the most powerful and development potential among the many existing luxury goods agency groups in China, whether in terms of background, capital or core management team. As for whether Fengda Group can realize its ideal of becoming China's largest luxury goods agency group and its vision of "unifying the world" in the next five years, we will wait and see!
VESPER LYND
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On March 3, the latest "2025 AI Application Layer Development Core Report" released by the research organization Quest Mobile showed that as of December 2025, the scale of domestic AI native App monthly active users (MAU) showed an obvious stepwise differentiation. Among them, Doubao and DeepSeek ranked first and second with monthly active scale of 226 million and 135 million respectively, forming a "duopoly" pattern and leading the entire industry in a discontinuous manner. Tencent Yuanbao, Ant Afu and Alibaba Tongyi Qianwen followed closely behind, firmly ranking in the top five camps.
A Quest Mobile report analyzed that in 2025, domestic AI applications are accelerating their evolution from "universal coverage" to "scenario penetration". Among the top ten AI apps with monthly active users, comprehensive assistants are still the mainstream (accounting for 6 seats), but professional AI in vertical scenarios has emerged strongly (occupying 4 seats). The list shows that professional applications focusing on specific scenarios have demonstrated strong customer acquisition capabilities: for example, Ant Afu, which specializes in professional consultants, Doubao Aixue and Kuaidui AI, which are deeply involved in subject education, and Jimeng AI, which focuses on creative design, have all accumulated a large number of highly sticky users in segmented tracks.
From the perspective of the industry ecological pattern, Internet giants still dominate the AI application landscape by virtue of their advantages in traffic ecology and product matrix. Among the top ten AI native apps, Byte and Alibaba took a total of six seats. ByteDance has demonstrated its strong "App factory" genes. In addition to the top-ranked Doubao, its Doubao Aixue and Jimeng AI were also successfully shortlisted, achieving the precise position of "universal + vertical"; Alibaba and Ant Group also performed well, with Ant Afu, Tongyi Qianwen and the universal AI assistant Lingguang released in November last year all ranking among the top ten.
In addition, the list also reflects the current status of independent large model companies. Surrounded by giants, AI startups represented by DeepSeek and Kimi still occupy an important position that cannot be ignored in the first camp and the tens of millions of echelons with their underlying technological breakthroughs and differentiated product experiences.
Industry analysts pointed out that December’s data serves as the true fundamentals of each company before the next year’s “Spring Festival Marketing War”, revealing the current competitive focus of AI 2C applications: the track has shifted from a pure competition of the underlying model capabilities to a comprehensive competition of channel customer acquisition, scenario implementation and user retention.
Faced with the strong rise of China's big models, the response of Silicon Valley in the United States is becoming increasingly fragmented.
Just a few days ago, the CEO of Anthropic, who has an anti-Huawei label, once again attacked Chinese models. Not only did he say that many Chinese open source model companies "distilled" Claude's data were suspected of plagiarism, he also belittled the fact that Chinese models achieved ranking scores by "fixing questions in response to benchmark tests."
But on the evening of March 2, when Alibaba launched four small-size models in its Qianwen Kaixin 3.5 series, Musk immediately left a hot comment on social media: "Impressive intelligence density."
On the surface, it seems to be a casual thumbs up from a technology geek, but in the eyes of industry insiders, Musk's reply to the term "intelligent density" is like a sharp knife, accurately piercing the "high performance, high premium" moat that American AI giants such as Anthropic have worked hard to manage.
From heap parameters to heap density
"Smart density" is a core concept that Musk has repeatedly advocated in the past year. It is a key indicator to measure the efficiency of large models.
Not only has he repeatedly stated that "the potential of AI intelligence density has been underestimated by two orders of magnitude," he has also publicly praised his Grok 5 for its 6 trillion parameters and higher intelligence density per GB.
Now he has given his most cherished concept to his competitors, which means that compared to traditional business exchanges, Musk sincerely agrees with this Chinese model.
On the same night, the AI entrepreneur on the other side of the Pacific who knew best about "settling accounts" gave the exact same answer.
MiniMax founder Yan Junjie also mentioned this keyword in his first financial report call after listing. He summarized the company's core strategy as "continuous improvement of smart density, coupled with Token's throughput capacity." He said: "What ultimately determines victory or defeat is not simply burning money and resources, but the speed of advancement in intelligent capabilities."
Two things collided on the same day and pointed to the same word. If you extend the timeline further, you will find that this is not a coincidence, but an industry consensus that is taking shape.
The main theme of the AI industry in the past three years has been an arms race: fighting for parameters, fighting for GPUs, and burning money. One trillion parameters are the threshold, one hundred thousand cards are the standard, and whoever has the larger number is the king. But the returns on this path are diminishing - if the model parameters are increased tenfold, the performance may only be improved by 20%, but the cost will increase more than tenfold.
Under the hustle and bustle, a "hidden thread" has already surfaced.
In November 2025, the research of the team of Professor Liu Zhiyuan of Tsinghua University appeared on the cover of "Nature Machine Intelligence" and formally proposed the "Densing Law" of large models. Based on rigorous backtesting of 51 mainstream large models, the paper reveals a surprising pattern: from 2023 to 2025, the intelligence density of large models will double every 3.5 months.
This means that every hundred days, humans can achieve the performance of the current optimal model with half the number of parameters.
Professor Liu Zhiyuan explained this matter very thoroughly: "The law of scale and the law of density are like the bright and dark lines of the evolution of large models. The same is true for the previous information revolution. The bright line is that devices are getting smaller and smaller, mainframe → minicomputer → personal computer → mobile phone; the dark line is the efficient evolution of the chip industry, which is Moore's Law."
IBM chief research scientist Kaoutar El Maghraoui's judgment is more straightforward: "2026 will be the year of the battle between cutting-edge models and efficient models." The industry is tired of the diminishing returns of simply stacking scale and is looking for new solutions.
So what we are seeing now is not just a few people saying the same word by chance. From academia to industry to competitors, a new consensus is converging: the weights and measures of the AI competition have changed. From comparing who is "bigger" to comparing who is "closer".
Small models can also be practical
But not everyone buys it.
Just a few days ago, Anthropic CEO Amodei publicly sang the opposite tune, saying that the Chinese model was optimized for benchmark testing far more than for real-world use.
Translation: The Chinese model is created by brushing the questions and does not count.
This statement has its own context, and it also exposes the deep anxiety of the leading American manufacturers. Every time a Chinese model proves that a small model can be used, the high-premium pricing model that Anthropic and OpenAI rely on to survive is in danger of collapse - if 9B's model can do the work of a model with ten times the number of parameters, the API profit pool carefully constructed by the giants will be drained instantly.
Then, Musk turned around and gave Qianwen a thumbs up.
There is a subtle game here: Musk is at loggerheads with OpenAI and Anthropic. To praise the Chinese model, to some extent, you are also knocking down your American counterparts - the rivals you say are not worth mentioning are challenging your pricing power in the way you fear most.
Of course, arguments are arguments, and the numbers given by the density law are cold: According to the statistics of the paper, the API call price of the GPT-3.5 model has dropped 266.7 times in just 20 months. This is not someone’s opinion, this is the law of technological deflation.
The debate can go on. The curve waits for no one.
The small model of Qianwen 3.5 is the latest data point on this density curve - and the one that most people dare not ignore.
Let me start with the most intuitive fact: a capability that required an entire server cluster a year ago is now installed on a mobile phone.
The performance of Qianwen 3.5 with 9B parameters is comparable to or even better than that of models with ten times the number of parameters on multiple benchmarks: GPQA Diamond score is 81.7, command following is 91.5, and visual understanding is significantly ahead of GPT-5-Nano of the same level on MMMU-Pro with 70.1 vs 57.2. The most exaggerated thing is that the 0.8B model with less than 1 billion parameters can process an ultra-long context of 260,000 tokens in one breath - equivalent to the size of two or three novels, running on an ordinary mobile phone instead of a hot server room.
The Qianwen team released 9 models in a row within 16 days, all Apache 2.0 models are completely open source, and each model is the king in its own parameter level. This is not a victory for one product, but "living evidence" of an entire density curve.
Professor Liu Zhiyuan has long foreseen this trend. He once asserted: “As long as some kind of intelligence can be achieved, it will definitely be able to run on smaller terminals in the future.”
Qianwen 3.5 is verifying this sentence.
When the 9B model can run ten times the performance of the number of parameters, the threshold for AI deployment has dropped from "a large company with a server cluster" to "an individual developer with a consumer-grade graphics card." When a company with a few hundred people can create a model that can compete with giants with thousands of people, the threshold for startups to enter has changed from "financing a billion dollars first" to "finding 300 smart people first."
MiniMax is a footnote to the latter story. There are 385 people in the company, with an average age of 29. According to Yan Junjie's disclosure during the conference call, the company has spent only US$500 million since its establishment. Compared with OpenAI's thousands of employees and tens of billions of financing, it has delivered a revenue growth of 159% and a gross profit growth of 437%. Intelligent density is not only a physical concept of model parameters, but also an extremely powerful organizational lever.
Don’t underestimate the ocean of personal devices. In the early days of the information revolution, someone predicted that "the world only needs a few large computers." But today, there are more than 7 billion mobile phones in the world. Liu Zhiyuan once calculated an account: As early as 2023, the total end-side computing power scattered on tens of millions of devices across the country is already 12 times that of data centers.
The ultimate outcome of intelligence is destined to be distributed.
This is why "intelligent density" is more important than any single running score. What it points to is not "whose model is stronger today", but "in what form and at what low cost will AI eventually come to every ordinary person".
Back to Musk’s “Impressive intelligence density”. Rather than praising a certain launch by a Chinese company, he is confirming a turning point that is taking place:
The second half of AI does not belong to the largest models, but to the most intensive wisdom.
Since it kicked off in April 2025, a high-intensity and long-term "subsidy war" led by food delivery platforms has swept across the country and has lasted for nearly a year. The real impact of this competition in the form of traffic and orders is becoming increasingly clear: under the prosperity, there is generally intensified operating pressure on merchants, an overall downward price system, and a severely impacted dine-in ecosystem.
Recently, Lixin Consulting released a research report "From Traffic Carnival to Profit Decline: The Real Situation of Catering Merchants in the "Subsidy War"" (hereinafter referred to as the "Report"). Through questionnaire surveys and interviews with 2,298 catering merchants in 31 provincial-level administrative regions across the country, the report reveals the plight of catering merchants amid the takeout subsidy war.
Questionnaire data shows that since the subsidy war, catering merchants have generally been under dual pressure on revenue and profits. Nearly 70% of merchants' turnover has declined compared with 2024, with a drop of more than 20% as high as 48%. Even more severe is the profit indicator: nearly 80% of merchants have experienced a decline in net profit, of which 35% have experienced a decline of more than 30%.
It is worth noting that businesses that focus on dine-in services have been more significantly impacted. Among the merchant groups whose net profits fell by more than 30%, dine-in merchants accounted for 53%, which is much higher than their proportion of 23% in the overall sample. This shows that the shock wave of what appears to be a subsidy war targeting online traffic is violently hitting the fundamentals of offline physical operations.
The decline in unit price per customer is regarded by merchants as the core factor eroding profits. More than 70% of merchants attribute the decline in profits to this, and its impact far exceeds factors such as rising raw materials (10%), reduced customer flow (9%), labor and rent costs (3% each).
Specifically, 74% of merchants experienced a decrease in unit price per customer, of which 53% experienced a decrease of more than 10%, while only 5% of merchants experienced an increase in unit price per customer. This trend closely echoes the "low-price consumption" habit formed by consumers. The report pointed out that once low-price consumption habits are solidified by platform subsidies, it will become extremely difficult for prices to rise, and merchants will fall into the long-term dilemma of "it is easy to reduce prices but difficult to increase prices."
The most direct and violent effect of the subsidy war is reflected in its impact on the traditional dine-in business. The report shows that 65% of merchants' dine-in sales fell year-on-year, with nearly half of them falling by more than 20%, and another 19% of merchants falling by less than 20%. The total number of merchants whose dine-in sales increased was only 6%.
Under the platform subsidy mechanism, takeout prices are generally lower than dine-in prices, which not only makes consumers more inclined to choose takeout, but also gives rise to the strange phenomenon of "ordering takeout at the store". The linkage effect between online and offline is accelerating to reshape or even subvert the original catering consumption structure.
This research report simultaneously interviewed some merchants. A Hunan restaurant in Hunan pointed out that customers have become accustomed to low takeout prices, and the unit price for dine-in customers has been severely reduced; a pizza shop in Hubei calculated a cost account - dine-in restaurants bear rent, water, electricity, and labor, but platform subsidies flow to takeout, forcing the same price is equivalent to directly cutting off profits; Cantonese restaurants in Shanghai lamented that they had to participate in involution due to price wars, and their living space continued to be squeezed.
Faced with continued operating pressure, merchants have proactively adjusted their cost structures in order to survive: 39% of merchants have begun to switch to cheaper raw material suppliers, 30% of merchants have strengthened bargaining games with existing suppliers, and 20% of merchants have chosen to increase the proportion of low-cost dishes.
This means that the downward pressure on prices caused by the subsidy war is continuing to be transmitted from catering merchants to the food supply chain. According to a survey by the China Internet of Things Food Committee, in the third quarter of 2025, the prices of most categories in the national food market were under pressure, with the overall transaction prices of aquatic products and meat falling by about 5 to 6 percentage points.
It is worth mentioning that the pressure sweeping the industry is not unique to small and medium-sized merchants. It is also difficult for leading chain brands to stay away. Luckin Coffee’s recently released 2025 financial report provides strong evidence for the report’s conclusions.
Financial report data shows that in the second quarter of 2025, the takeout war officially started, and Luckin Coffee's order volume and revenue scale increased. However, in the fourth quarter, as platform subsidies decreased, Luckin Coffee's revenue growth dropped to 32.9%, which was far lower than the growth rate of more than 50% in the second and third quarters, and was the lowest level in the past three years. What’s more serious is that Luckin Coffee’s net profit in the fourth quarter dropped to 518 million yuan, a decrease of 39% from the same period last year, and its net profit margin also dropped to 4.1%.
The takeout war has turned a large number of dine-in orders into takeout orders, changing Luckin Coffee's cup size structure (the proportion of takeout and self-pickup orders), causing the company's cost structure to face challenges. At the performance meeting, Luckin made it clear that it would optimize the takeout channel structure and reduce reliance on third-party takeout platforms to improve profits.
However, this phenomenon has attracted the attention of regulatory authorities and industry associations. According to media reports, before the Spring Festival, municipal supervisory departments in many places across the country issued compliance guidelines for Spring Festival food delivery, warning relevant food delivery platforms to compete rationally.
In addition, industry associations in Shaanxi, Gansu and other places also issued documents before the Spring Festival, saying that vicious price wars have damaged the independent pricing rights of small and medium-sized merchants and weakened their bargaining power, squeezing the profit margins of the offline real economy and affecting the overall employment ecology and local economic stability.
The report by Lixin Consulting finally pointed out that when competition remains at the price level for a long time, what will eventually be weakened is the sustainable development ability of the entire industry. For the long-term prosperity of the industry, it must return to the track of healthy competition in products, services and innovation.
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