When the background of "old age care" shifts from survival guarantee to quality of life, "enjoying old age" has gradually become the core proposition of the silver age. How to meet the new needs of the elderly for healthy consumption through a scientific approach has become a key exploration to promote the high-quality development of the silver economy.
Policy guidance: Silver economy welcomes new opportunities
As my country's aging process continues to accelerate, the silver economy is gradually becoming a new engine to promote social and economic growth. Data shows that as of the end of 2025, my country's population aged 60 and above will reach 320 million, and it is expected to exceed 400 million in 2035, and the scale of the silver economy is expected to exceed 30 trillion yuan.
The huge population base has given rise to diversified demand for health services. The consumption demand of the elderly has also changed from simple "elderly care" to "enjoyment of old age" that pursues quality and fun. The demand for health management is growing particularly rapidly. This transformation has not only opened up new space for the silver economy, but also put forward higher requirements for the specialization and refinement of health services.
Demand-driven: Scientific dietary therapy has become a new starting point for health management
In the health management of the elderly population, the prevention and control of chronic diseases is a top priority. The health concept of the new generation of silver-haired people is changing from "treating diseases" to "preventing diseases" and "nurturing health." The demand for nutritional balance, chronic disease management, and daily conditioning is increasing day by day. The traditional service model is no longer able to meet their personalized and preventive needs. This mismatch between supply and demand has become one of the key bottlenecks restricting the high-quality development of the silver economy.
In order to deal with this problem, scientific dietary therapy is gradually emerging and becoming an important support for building a healthy defense line for the elderly. Its core is to help the elderly improve their metabolic indicators and reduce the risk of chronic diseases through personalized nutrition assessment and customized dietary treatment plans. This not only helps improve individual health, but also relieves the pressure on the medical system and family care burden to a certain extent.
In response to the long-standing pain point in the field of chronic disease management for the elderly group of "difficulty in adhering to plans and lack of enthusiasm in execution", Changqing Group has used its nutrition and dietary therapy business as a starting point to build a health care chain covering "professional assessment, personalized intervention, and full-process companionship".
Dual drivers of service and intelligence: opening up the “last mile” of health management
The "5S service system" innovatively built by Changqing starts from the accurate health portrait of users' physical examination reports, living habits and other multi-dimensional data. It relies on the "4816 nutrition and diet therapy system" to customize personalized plans for users, achieving the organic unity of precise nutrition ratios and targeted intervention for chronic diseases. Different from AI recipes, the core of Changqing's service lies in warm and accompanying health intervention. Nutritionists track changes in user indicators throughout the process, dynamically adjust execution details, and transform static recipes into daily lifestyle solutions.
At the same time, the introduction of intelligent technology has further expanded the boundaries of comprehensive health management services. With the help of AI hardware and data platform, Changqing Kangban Machinery has opened up the "last mile" of health management, allowing the elderly to enjoy all-weather health monitoring and companionship services at home. This "technology + service" model promotes health management from "passive response" to "active participation", which not only enhances the independent health management capabilities of the elderly, but also responds to their emotional needs and helps them better enjoy their elderly life.
The scientific nature of this model has been endorsed by authorities. According to a study in the "International Journal of Clinical Research", after 12 weeks of intervention, the "4816 Nutritional Diet Therapy System" can significantly improve the metabolic indicators of patients with overweight, diabetes, hyperlipidemia, etc. The practice of Changqing Group not only confirms the closed-loop value from scientific evaluation to warm companionship, but also provides a replicable new industrial paradigm for the high-quality development of the silver economy with standardized service capabilities.
Government-enterprise collaboration: “Health+” activates the collaborative development of the silver industry
In the process of promoting high-quality development of the silver economy, government-enterprise collaboration has become an important model for building a new ecology of silver consumption. Government departments provide support for the development of the silver economy by formulating policies and building platforms, while major companies innovate service models, expand new consumption spaces, and use technological innovation to drive the standardization and intelligent implementation of health management services, which has become an important direction for industry transformation.
For example, in Tianjin, Changqing Group and the Economic Development Zone Medical and Health Bureau jointly built a "National Digital Health Management Platform" to integrate medical and health resources and build a full-chain digital health service system; in Wenzhou, Zhejiang, Changqing joined hands with the Lucheng District Government to promote the digital transformation of the big health industry to provide more convenient and accurate health management support for the elderly.
At the same time, the "Health+" model, as a new engine for the silver economy, integrates health services into scenes such as cultural tourism and agriculture, which not only enriches the lifestyle of the elderly but also promotes the upgrading of local industries. In Yunnan, Changqing cooperates with government departments to trace the origin of high-quality agricultural products, and works with the provincial brand "Yunpin" to spread healthy food culture and help upgrade local specialties. At the same time, Changqing innovatively designs exclusive healthy cultural tourism routes for seniors, promotes the integration of "healthy consumption" and "cultural tourism experience", and enriches the "aging-in" lifestyle of the elderly group.
Science popularization and empowerment: from community classes to customized solutions to the practice of “enjoying old age”
In the process of promoting the concept of "enjoying old age", the popularization of health knowledge and the building of community service capabilities are equally critical. A series of nutrition and health courses, community screening services, dietary guidance and other public welfare activities for the elderly are being carried out on a regular basis in many places across the country.
In this wave of public welfare, a group of companies deeply involved in the field of health are becoming important driving forces. For example, Changqing Group released a "free nutritious food therapy plan", organized nutritionists to participate in media program recordings, and carried out special actions to popularize dietary science.
In addition, over the years, Changqing’s nutritionist team has gone deep into communities in Beijing, Tianjin and other places to provide public welfare services such as health screening, nutritional assessment, and personalized dietary guidance, helping elderly community residents master nutritional management skills and establish scientific dietary concepts.
Conclusion
From "elderly care" to "enjoyment of the elderly" is not only a redefinition of the elderly's lifestyle, but also a systematic reconstruction of the social service system, industrial structure and consumption concepts.
The high-quality development of the silver economy is inseparable from the refinement and industrial upgrading of health services. Nutritional diet therapy, as an important track in the health management of the elderly, is leveraging the scientific intervention system, diversified integration model, and sinking service layout to stimulate the continuous release of the consumer demand of the elderly. In the future, with the participation of more social forces and the deepening of cross-border integration, a new picture of "enjoying old age" with more warmth and higher quality is gradually becoming a reality.
