The sun is shining brightly on Ludao in July, and the cross-border linkage between finance and coffee adds to the excitement of midsummer. On July 17, Hua Xia Bank and Luckin Coffee signed a strategic cooperation agreement and jointly launched the Hua Xia Luckin co-branded credit card, bringing innovatively designed and privilege-rich credit card financial services to coffee-loving consumers across the country, and working together to help expand domestic demand and promote consumption.
Hua Xia Bank and Luckin Coffee joint credit card cooperation agreement signing ceremony. Photo courtesy of Hua Xia Bank Xiamen Branch
Serve the overall development of the country and assist local economic construction
Currently, in the trend of building an open world economy, Hua Xia Bank and Luckin Coffee continue to serve the overall development of the country and help high-quality development of local economies with the friendly attitude of "win-win cooperation".
Work together to strengthen BRICS supply chain cooperation. In recent years, Luckin Coffee has actively integrated into the construction of the Xiamen BRICS Innovation Base and actively purchased coffee beans from BRICS countries such as Brazil. It has become one of the largest importers of green beans in China. It has expanded and improved the industrial chain globally and is committed to building a world-class coffee brand. In response to the development needs of Luckin Coffee, Hua Xia Bank has proactively granted Luckin Coffee a low-risk letter of guarantee credit line since 2020, providing credit enhancement services for Luckin Coffee to purchase high-quality coffee beans from globally renowned production areas such as Brazil, Ethiopia, Colombia, and Indonesia, and strongly supporting Luckin Coffee’s economic and trade exchanges with BRICS countries and countries along the “Belt and Road”.
Join hands to promote “fund investment promotion”. Dazheng Capital is China's leading industrial investment institution, focusing on investments in China's consumer, medical, corporate services and technology fields. In 2022, Hua Xia Bank Xiamen Branch, under the guidance of Hua Xia Bank Head Office, actively responded to the strategic deployment of the Xiamen Municipal Party Committee and Municipal Government to attract investment, fully utilized the resources and policy advantages of national state-owned joint-stock commercial banks and domestic systemically important banks, and joined forces with Ruixing Coffee Xiamen has successfully introduced Dacheng Capital, a key investment attraction company in the city, to settle in Xiamen. At the same time, it has also introduced two companies invested by it, Youaibei and YOGO Robotics, to settle in Xiamen through Dacheng Capital, contributing financial strength to Xiamen's creation of a world-class business environment and the development of the real economy.
platinum card
Creative design enriches rights and interests, digital finance helps promote consumption
On the basis of the above cooperation, Hua Xia Bank signed a strategic cooperation agreement with Luckin Coffee and issued a co-branded credit card. Environmentally friendly card production process, convenient payment process, personalized "little blue cup" three-dimensional special-shaped card design… China Luckin's co-branded credit card brought a refreshing financial service experience to the audience.
The relevant person in charge of Hua Xia Bank's Credit Card Center said that the release of Hua Xia Ruixing's co-branded credit card is a powerful exploration of digital development by both parties. The credit card is expected to issue 500,000 cards in the first year and arrange a consumer credit line of 10 billion yuan. It will give full play to the brand advantages, scale advantages and digital operation advantages of both parties, especially Hua Xia Bank's consumer finance technology, green finance ESG concept empowerment and Luckin Coffee's "10,000 stores and 10 billion" scale effect, to jointly help expand domestic demand and promote consumption.
It is understood that China Luckin’s co-branded credit card has a series of distinctive designs and rich benefits. In terms of design, on the basis of the traditional rectangular card, this credit card specially adds a three-dimensional special-shaped card in the shape of Luckin's "little blue cup", which is easy to carry and provides consumers with a variety of choices; the card production process follows the concept of environmental protection, embeds advanced financial technology, and supports contactless transactions. Consumers who apply for this credit card can enjoy a number of specialty coffee benefits, including "up to 100 cups of drinks throughout the year", "coffee tour" fun activities, "free" installments, etc. They can also choose their own card number to meet their individual needs.
It is worth mentioning that the launch of the China Luckin co-branded credit card was also launched in conjunction with the 4th Gulangyu Music Festival to launch a national promotion campaign to let more people understand the charm of Xiamen as a national tourism and leisure demonstration city.
gold card
>>Link
China Luckin Co-branded Credit Card: Look, enjoy, have fun and drink up to 100 cups of coffee throughout the year
The "China Luckin Co-branded Credit Card" has tailored an ecological scene experience of "beautiful, enjoyable and fun" for coffee-loving consumers, with many discounts for opening and using the card.
"Little Blue Cup" three-dimensional special-shaped card
Creative cards can be selected as you like, support contactless transactions, look good and are easy to use.
Exclusive customized card number
Provides the privilege of selecting card numbers, and you can define auspicious numbers, couple numbers, birthday numbers, etc. as you like.
Five Specialty Coffee Benefits
1. Welcome gift – up to 12 drinks
Within 60 days (inclusive) after the card is approved, a new head of household card holder can receive 6 Luckin Coffee drink coupons worth 26 yuan for free if the gold card spends 99 yuan or more, and a maximum of 3 can be used per month; the platinum card holder can receive 12 Luckin coffee drink coupons worth 29 yuan for free if the platinum card spends 199 yuan or more, and a maximum of 4 can be used per month.
2. Weekly delivery – up to 52 drinks throughout the year
New Head of Household Card holders can receive 1 Luckin Coffee drink coupon worth 26 yuan for any 3 purchases per week with the gold card, and 1 Luckin Coffee drink coupon worth 29 yuan for the platinum card, with a maximum of 52 coupons available throughout the year.
3. Discount redemption – up to 36 drinks throughout the year
Cardholders can enjoy preferential points to redeem Luckin Coffee drink coupons, and can redeem up to 3 coupons per month.
4. "Coffee Tour" fun activities
Hua Xia Bank combines the rights and interests of 100 Cups of Coffee to carry out the "Coffee Journey" fun activity, adding check-in, medal, and blind box elements to the "Luckin Zone" in the "Huacai Life" App, and setting up milestone reward activities. After reaching the standard, the blind box can be opened to receive rich prizes (subject to actual conditions).
5. Installment “free”
Cardholders who successfully apply for the China Luckin co-branded credit card will receive an installment coupon for any purchase after activation. You can enjoy an interest-free discount of up to 3,000 yuan divided into 3 installments, and each customer can only enjoy it once.
The "Little Blue Cup" three-dimensional special-shaped card is easy to carry and provides consumers with a variety of choices.
Charges
1. Standard card annual fee
China Luckin Co-branded Credit Card (Gold Card) Main Card and Supplementary Card: The annual fee for the core card is waived in the first year, and the annual fee for the following year is waived if you make card transactions in any 6 months of each year.
China Luckin Co-branded Credit Card (Platinum Card): The main card is exempt from annual fees in the first year, and 20,000 points can be used to redeem the annual fees within 3 months after the annual fees are incurred; additional cards are exempt from annual fees.
2. Mini card charging ("Little Blue Cup" three-dimensional special-shaped card)
The China Xia Ruixing co-branded mini credit card discount is free of annual fees during the validity period.
When applying, you can choose whether to allocate a mini card at the same time. The card face customization fee is 66 yuan. The first 3,000 customers who apply can enjoy free distribution. If the number of applications exceeds the quota, a card face customization fee will be charged.
