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regional association
Continuously enhance the influence of Xinhua News Agency
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report
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Chinese News Agency follows the Yangtze River Delta News Collection and Editing Center
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Fully reflect the reality of Northeast China and give high
for heaven
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Products gifted by nature and national construction
revitalize
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report
guest
And Renhe reports from the Northeast region.
Advantages
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The team’s special research went to each branch
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Communication strategy innovation in the all-media era
Initial interview experience and representative works.
The constant emergence of new things in the reform and opening up has contributed to the rise of small team reporting. The earlier one started
In the spring of 1988. The internal rural group of the Headquarters held a meeting in the Liaoning branch and was composed of the three northeastern provinces and the mainland.
A small team of four reporters from the Eastern Mongolia Press Station. Editors and reporters listened to the report from the person in charge of Northeast Economic Zone Planning
After the experts introduced the situation, it was decided to divide the troops into two groups, one to deal with the degradation of black soil in the Northeast and the export and transfer of Northeast corn.
Investigate the situation in two aspects.
The reporters from the two groups split up and rejoined during the interview, and when they met at the headquarter guest house, Beijing had already entered the sweltering season.
With the heavy results of interviews, reporters often stay up all night. The stuffy heat in the room without air conditioning is just the outside.
Among the factors, there are hidden worries about grain production in Northeastern black soil and people who are eager to draw attention to them through their own reports.
Their mood made them sweat profusely while shirtless during the day, while they slept restlessly at night and worked hard on writing. Report after report reflecting the current situation of Northeast China as the country's main grain production base was released one after another, attracting the attention of readers. The draft "Black Soil in the Northeast Shows a Yellow Card" researched a large amount of land-related information. Through the data obtained from front-line interviews and the phenomena seen by reporters, it revealed the serious situation of "black soil turning yellow, soft soil turning hard, and fertile soil getting thinner", thus arousing people's vigilance. After the press release was issued, major newspapers rushed to cover the important news.
Used, it caused heated discussion for a while. News colleagues praised the writing of the manuscript and published it in "China Reporter"
Review article. Senior Nan Zhenzhong, who was the editor-in-chief of Xinhua News Agency at the time, commented on this manuscript: "This manuscript
Involves knowledge of ecology, environmental protection, land law, etc. The author not only studies the situation in China;
The situation in foreign countries was studied, and the three major black soil belts in the world were studied. From this short news of more than 800 words, we can see
Show the reporter’s knowledge base. "("On the Starting Line of News", published by Xinhua Publishing House in 1992)
Northeast my country is the region with the highest concentration of large state-owned enterprises. In 1991, the Headquarters’ Internal Industry Group held a
The Economic Reporting Seminar requires reporters attending the meeting to conduct research in advance. Journalists from the three northeastern provinces exchanged interviews
When studying the situation, they all mentioned that state-owned enterprises encountered institutional and mechanism difficulties in the reform process, such as "giant
"People's hands and feet are tied" are struggling, and corporate profits have declined sharply. While the reporter was interviewing a professor from Liaoning University
At that time, we got information that the “Northeast Phenomenon” was being discussed in the theoretical circles. According to the arrangement of the editorial department, the three
The reporter quickly took out the first draft of "The Northeast Phenomenon Arouses Attention from All Sides". Then we went to the National Bureau of Statistics to wait.
Department interviews were conducted to supplement the manuscript to make the content more solid. The editorial department has set the time to publish the article nationwide
On the eve of the "Two Sessions", the "Northeast Phenomenon" became a hot topic at the session. The governors of the three northeastern provinces respectively discussed this topic
Express your opinions and the representatives at the meeting will have different opinions. In the Northeast, people from all walks of life have become
focus of discussion. An article signed by Yang Dianjun in the magazine "Northeast Window" defined it this way: "The Northeast phenomenon is
Northeast has become a household name." This report won the first prize of the second China News Award with a high vote, and its impact
The influence continues to this day.
Since then, there have been several successful team investigations surrounding the "Northeast Phenomenon". In 1996, in Northeast China
At a critical moment when the business situation has hit rock bottom, Xinhua News Agency’s branches in the three northeastern provinces organized interview and research teams to conduct in-depth
Innovative reporting business to improve public opinion influence
Visited nearly 40 companies and conducted rational discussions on issues such as the current state of state-owned enterprise reform, managers’ mentality, and structural adjustment.
analysis, and compiled a number of influential manuscripts. Attracted by central leadership. Specially opened the "New Northeast State-owned Enterprises"
"Topics" column, by reporting on new explorations from the front lines of enterprises, opens a window of market thinking for state-owned enterprises struggling in operating difficulties. Words such as seeking truth from facts about profit and loss, solving problems through reform, and asking for loans to car buyers, etc.
The topic was refreshing given the market environment at the time.
In 1999, state-owned enterprises in Northeast China turned around. With the support of the Xinhua News Agency's chief editor's office, the branches of the three northeastern provinces promptly
Form a research team, fully mobilize daily accumulation and research capabilities, and keenly discover problems that have been trapped for a long time.
The industrial economy of Northeast China has undergone gratifying changes under the influence of national macro-policy. During the interview, I promptly mentioned
The draft "The policy effect shows that the key measures are effective and the Northeast industry has a major turnaround" was issued and was published by the People's
Daily", "Economic Daily" and many other newspapers used it on their front pages, becoming the first to report on the emergence of China's economy
News coverage of major turnarounds. At the same time, through the complicated phenomena during the investigation, we captured the Northeast Economic
The major theme of the economy urgently needs strategic adjustment, and we wrote "Structural Adjustment at a Critical Moment" and "Implementing the Strategy"
A set of influential research manuscripts such as "Adjusting and Rebuilding the New Northeast" provided the basis for the revitalization plan that the country formally proposed to implement three years later.
The strategy of revitalizing old industrial bases such as Northeast China provides valuable reference.
The practice of Xinhua News Agency’s Northeastern Reporting Team has achieved two purposes: first, to train journalists; second, to collect information from
Got results. Cross-regional research expands coverage and broadens reporters’ thinking; special reports give reporters opportunities to
Will delve into the issue and enhance the depth of the report. In fact, reporters who participated in the squad became members of various bureaus
business leader. Each team has produced works with great influence and produced a number of ministerial-level writers.
Some of the good articles, good articles at the social level and even good national news have not been forgotten to this day.
Branch rotation: a transitional period between the past and the next
The first few years of the new century were a period of inactivity in reporting in the Northeast region. At the end of 2003, the state implemented
The strategy of revitalizing old industrial bases such as the Northeast region has once again promoted regional reporting. From 2005 to early 2006,
The directors of Xinhua News Agency's three northeastern province branches successively held meetings in Shenyang, Changchun, Harbin and other places to discuss cross-provincial
The cooperation of regional reports, under the guidance of the head office, adopts the method of rotating reports among branches.
Entered a new stage.
In May 2006, the Xinhua News Agency’s Editorial Office issued the “Opinions on Establishing and Improving a Regional Collaborative Reporting Mechanism”.
"Visions" clearly stated that the relevant branches will carry out the revitalization of the old industrial base areas in Northeast China on a quarterly basis.
Domain collaboration coverage. After the head office put forward the idea of establishing and improving the regional collaborative reporting mechanism, the branch directors of the three provinces of Liaoning, Jilin, and Heilongjiang immediately held a meeting to discuss how to establish a long-term mechanism for regional collaborative reporting to revitalize the old industrial base in Northeast China. According to the request of the head office, the branches of the three northeastern provinces formulated the "Establishing and Revitalizing the Old Northeast Industrial Base"
Implementation Opinions on the Long-term Mechanism for Regional Collaboration Reporting on Industrial Bases (hereinafter referred to as the “Implementation Opinions”), passed in 2006
Communication strategy innovation in the all-media era
The 12th editorial meeting of the year approved the implementation and proposed to enhance domestic and foreign public opinion through regional collaborative reporting.
On paying attention to the Northeast region, increasing the Northeast’s influence nationally and internationally, and enhancing Xinhua News Agency’s various forms of
The influence of this style of reporting in the three northeastern provinces.
The "Implementation Opinions" first institutionally clarified the organizational structure and operation methods of collaborative reporting in the Northeast region.
It was determined that the three branch directors’ meeting meeting in the three northeastern provinces would be the highest coordination body for regional collaborative reporting in the Northeast. meet
Meetings are held every quarter to analyze the situation, research problems, plan key points, and implement tasks. During each branch's hosting rotation, the branch editor-in-chief will be the overall person in charge of regional collaborative reporting, and a person in charge of the branch's chief editor's office will be designated as the liaison person. Each branch's chief editor's office has a relatively fixed person in charge who pays attention to and studies Northeast regional collaborative reporting all year round. On the basis of reporters' extensive participation in regional collaborative reporting in the Northeast, we will cultivate a group of reporters who are familiar with the situation in the Northeast, have strong research capabilities, and have macro awareness. The editor-in-chief's office was specially set up with a deputy editor-in-chief
The head office is responsible for the overall coordination and leadership of the regional collaborative reporting and coordination group on the revitalization of the Northeast old industrial base.
The editorial departments such as the editorial department, external affairs department, photography department, audio and video department, Xinhuanet, and information department have relatively fixed editors.
The editor is responsible for the organization, command and issuance of reports on the revitalization of Northeastern old industrial bases. Regional collaborative reporting organization system
Established to make the command and operation of regional collaborative reporting smoother.
Under the rotation mode, Xinhua News Agency's three northeastern branches grasped key news nodes and learned from the latest changes in the region
We dug out reporting topics and organized rounds of reports. Northeast China has always been the most relevant country in terms of economic and social development.
high areas. Especially since 2003, the country has established and implemented the strategy of revitalizing Northeast China and regional integration.
The trend of development is becoming increasingly obvious, which provides rare opportunities and richness for Xinhua News Agency’s collaborative reporting in the Northeast region.
resources. However, domestic and foreign public opinion’s attention to the Northeast not only lags far behind that of the Yangtze River Delta, Pearl River Delta, etc.
Developed coastal areas and large cities such as Beijing, Tianjin, Shanghai, and Chongqing are also not commensurate with the actual status of the Northeast region. because
Therefore, the three branches of Liaoning, Jilin, and Heilongjiang made it clear in their reporting planning that the guiding ideology of regional collaborative reporting in the Northeast is to increase domestic and foreign public opinion’s attention to the Northeast through reporting. Regional collaborative reporting is different from daily reporting. Since there is no news event to rely on, the impact of the report and the popularity of users are limited.
The degree should be weakened. Strive to seize key nodes that can lead regional collaborative reporting. regional cooperation newspaper
A major starting point for the Tao.
In September 2006, the Political Bureau of the CPC Central Committee held a meeting to discuss and adopt the "On Implementing the Northeastern Region
Waiting for the 3rd anniversary of "Several Opinions on the Revitalization Strategy of Old Industrial Bases", that is, 3 weeks since the central government proposed the implementation of the strategy to revitalize Northeast China
Year. Over the past three years, the effectiveness of the implementation of the Northeast Revitalization Strategy has been a topic of concern to the media and readers. Xinhua News Agency
The branches of the three northeastern provinces decided to use this time node to comprehensively reflect the achievements of the revitalization of Northeast China in the past three years.
Fully reported on the cadres and masses across Northeast China implementing the Scientific Outlook on Development, utilizing natural resources and industrial advantages to achieve self-reliance
We must strive to survive, innovate and enterprising, and make new explorations to solve the hot and difficult problems encountered in the process of revitalizing Northeast China. Found it right
"Jointing points", Xinhua News Agency's branches in the three northeastern provinces held consecutive meetings and invited the head office to report on the relevant matters of the coordination group.
Editors came to discuss the latest changes in the black soil of Northeast China in the past three years and continuously refine the report topics.
Innovative reporting business to improve public opinion influence
The project launched the "Northeast Revitalization Strategy to Revitalize the Black Land" and "The Northeast Continuously Contributes New China's First
1" "Northeast Corn: From Feeding the "National Pigs" to Feeding the "World Cars"" "Turn Resident Miners into Migrant Miners"
"Northeast China Accelerates Coastal Opening Up and Seeks New Development Tentacles" "Northeast Large Machine Tool Enterprises Go Abroad and Make Acquisitions Overseas"
Enterprises" and a number of in-depth, innovative and unique manuscripts.
In August 2009, the central government issued the "On Further Implementing the Revitalization of Old Industrial Bases such as Northeast China"
"Several Opinions on the Strategy" put forward new and higher requirements for the revitalization of Northeast China and gave it a higher positioning. This means
It means that the revitalization of Northeast China has entered a new stage. Xinhua News Agency's branches in the three northeastern provinces seized this favorable opportunity to launch a new round of regional collaborative reporting, especially in light of the overall background of actively responding to the financial crisis and changing the development model. Manuscripts such as "The old industrial base in Northeast China has initially grown into a new "economic growth pole"" and "The improvement of the financial ecological environment in Northeast China has obviously become a "funding depression"" have achieved good reporting results.
During this period, Zhang Guobao, director of the Northeastern Revitalization Office of the State Council, took advantage of his busy schedule after receiving an interview application from Xinhua News Agency.
, took the time to accept exclusive interviews from reporters, and paid full attention to and organized timely and comprehensive reports by Xinhua News Agency
affim.
The regional reporting during the rotation period expanded the scope of reporting organization and participation on the basis of small teams.
It mobilized the enthusiasm of the editor-in-chief of each branch and all reporters. This format is compared to a small unit. The reporting team
The organization is more flexible, the coverage area is broader, and the cooperation between reporters is more active, which provides the team with special research to the district.
The transition of normalized reporting by the regional editing and editing center has played a role in connecting the past and the next.
Editorial Center: A new platform for normalizing regional reporting
The Northeast News Collection and Editing Center of Xinhua News Agency was officially established, marking the further development of collaborative reporting in the Northeast region.
enter. Xinhua News Agency President Comrade Li Congjun and Editor-in-Chief Comrade He Ping made important remarks on the establishment of the Northeast News Gathering and Editing Center
Need instructions. Comrade Congjun’s instructions: Regional cooperation should seize the commonalities and key points of the region, use collective resources to carry out reports, avoid generalization, produce more key works, expand influence, and pay attention to daily reporting with each branch
coordinated. Comrade He Ping gave instructions: We must give full play to the overall advantages and strive to form a long-term mechanism.
In accordance with the instructions and requirements of the news agency leaders, and under the command and coordination of the news agency’s chief editor’s office, Xinhua News Agency’s three branches in Liaoning, Jilin and Heilongjiang
Preliminary preparations for the editing and editing center were carried out in full swing. The Liaoning branch has dedicated an office area of nearly 80 square meters;
Learn from the experience and operation model of the Yangtze River Delta Editorial Center and select reporters with strong capabilities from the three branches
They take turns to work in the editing center, which is organized and directed by the center. They specialize in cross-regional key reports and in-depth research reports in the three northeastern provinces. At the first report planning meeting of the Northeast Editing and Editing Center, everyone carefully studied the important instructions from the editorial leaders on collaborative reporting in the Northeast region. The Chief Editor's Office of Liaoning, Jilin, and Heilongjiang Branches
The person in charge communicated the situation and clarified the direction of recent regional reporting.
Communication strategy innovation in the all-media era
The Northeast News Collection and Editing Center of Xinhua News Agency first integrated news resources. Under the new situation, Northeast China
The development of regional economic cooperation in the region has accelerated, and social exchanges have become more active, providing opportunities for regional collaborative reporting.
More news resources. From the national to the local level, there are specialized agencies responsible for the revitalization and cooperative development of the Northeast region.
For example, the National Development and Reform Commission has a dedicated Northeast Revitalization Department. In April 2010, four provinces and autonomous regions in Northeast China held a meeting in Shenyang.
The first joint meeting of administrative heads was held, a consultation mechanism for administrative heads of the four northeastern provinces and regions was established, and a secretarial
It has a secretary-general coordination meeting system and a daily work contact system, and has a daily work office. Relevant industries such as transportation, environmental protection, water conservancy, agriculture, science and technology, industry, and commerce also have separate joint meetings and offices for their respective industries.
agency. Regional cooperative organizations and regional consortiums are also very active, such as Shenyang, Changchun, Harbin,
The "4+4" mayors' summit held regularly in eight cities including Dalian, the Twelve Eastern Cities (States) Consortium,
Liaoning and Mengdong City Consortium, etc., plus the regional Northeast Asia Investment and Trade Expo, China International Equipment Manufacturing
Exhibitions and forums such as the Manufacturing Expo and the Northeast Asia Development Forum also provide a large number of fresh news resources.
At the planning meeting, everyone unanimously agreed to hand over these departments and forums to the editing and editing center.
The reports of Xinhua News Agency’s Northeast News Collection and Editing Center also started in an orderly manner in accordance with the rules of normal reporting. In the society
With the support of the chief editor's office, the first batch of journalists undertaking reporting tasks at the center went to the Northeast Division of the National Development and Reform Commission to interview
Interviewed the relevant persons in charge, grasped the overall situation in the past nine years since the country proposed to revitalize the old industrial base in Northeast China, and made suggestions for the future
The economic trend of Northeast China during the upcoming "Twelfth Five-Year Plan" period has also been roughly grasped. From Jilin to Yanbian North Korea
Twelve cities (prefectures) including the National Autonomous Prefecture and Dandong in Liaoning Province held the "12 Northeastern Cities" in Tonghua City, Jilin Province.
(Prefecture) Regional Cooperation Roundtable", which was supposed to be covered by the Jilin branch in the past, and the branch strongly supports Northeastern editors
The center gave up interview resources.
Shi Qingwei, Wang Xiaoming, and Fan Yingchun, the first batch of reporters stationed in the center, lived up to expectations and soon discovered
A batch of comprehensive drafts were published, and a survey was conducted on common issues existing in the three provinces. "Northeast Regional Economic Integration
According to the draft "Accelerating the Globalization Process and the Competitive Advantages of "Segment Economy" Revealed", the Harbin Railway Project with a total length of more than 900 kilometers is under construction.
The large high-speed railway, like a high-speed dragon, closely shortens the time and space distance between the three northeastern provinces from north to south.
News about the rise of the Northeast region, which is accelerating the pace of economic integration in Northeast China and gradually moving towards a unified market
fact, and correctly reports on the current status and role of the Northeast economy. During the interview, three reporters discovered
The new "Northeast phenomenon" of "enclave economy": breaking the restrictions of administrative divisions, attracting funds and
The project was allowed to be placed in the park administratively affiliated with Land B, and both parties established a scientific benefit distribution mechanism to implement
Mutual benefit and win-win situation now. Based on this, the news was written "Northeast China jointly builds an "enclave economy" to build a new era of integrated open development.
Pattern", which fully reports on new things that promote economic development. "Economic growth has exceeded that of the eastern region for four consecutive years
Coastal – Northeast becomes China’s new engine of development” “Northeast transforms into the world’s golden rice belt” “Northeast Revitalization Initiative”
Reports such as "Peacock Flying Northeast" and "Talents Creating Fertile Land for Entrepreneurship" have looked at the current situation of the Northeast region from all aspects.
An objective introduction was made. These reports have given full play to the unique advantages of Xinhua News Agency and have been welcomed by users.
The number of adopters is higher than other daily reports. In September alone, 6 articles were confirmed as the best positive reports.
Xinhua News Agency, Liaoning
