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Shenhua Fans’ Promotional Video Hits The Screen! Photographer Danny Uses His Lens To Record Twenty Years Of Love

Recently, a promotional video produced by Shenhua fans hit the social media platform, titled "Not for Proof, Just for Love." The video expresses the pre-match declaration of a group of Shenhua fans who share weal and woe with the team. The affectionate narration of "The trough is not the end, it is just the silence before the wind blows…" has brought tears to the eyes of countless Shenhua fans.

This work was created by Danny, a photographer born in the 1980s from the Shanghai Jixiang Football Club. From a young boy in front of the TV in 1996 to a recorder who uses his camera to freeze the portraits of fans, he has used his persistence for more than 20 years to interpret the power of faith behind the word "Shenhua" across the years. Last season, the team missed the league championship again, which made the fans unhappy; and the difficult start of the new season with a 10-point penalty inspired the fans to express their common sentiments. This video is also the most powerful support given by the fans to Shenhua. At Shenhua Football Club’s new season departure ceremony, many players were moved after watching this video.

[Recording fan portraits in my spare time]

There are many videos of fans on Danny's social media accounts. "At first I felt like having to shoot overtime to watch games on weekends, but it wasn't until I really got into the lives of fans that I understood what faith is." As a professional photographer, Danny has his own studio and team, and using his lens to record Shenhua fans is purely an amateur move out of love.

Danny taking photos at the stadium

Three years ago, an invitation from the president of Jixiang Fans Association made him get involved in fan recording work. Different from traditional scripted shooting, Danny insists on "reality first", "What I want to show is not a deliberate cheering scene, but the most authentic day of the fans – from home preparations, concerns between work breaks, to the passion for rushing to the stadium. This is the most vivid picture of Shenhua's belief."

This idea has the full support of the fan club. The president is responsible for identifying fans with distinctive personalities, while Danny uses his time after get off work and weekends to communicate and shoot. Post-editing often takes up time for rest. Over the past two years, he has filmed and recorded the stories of 30 fans, from the Shanghai elder brother who "can only watch football if he coaxes his wife", to a Korean female fan who calls herself a "Korean Shanghainese", to a family of three-generation Shenhua fans who cook dumplings and sit around watching the live broadcast on game days. Every shot is filled with the simplest love.

The filming scene of "Not for Proof, Just for Love"

Before the new season, when he learned that Shenhua had been deducted 10 points due to historical issues, Danny came up with the idea of ​​​​making an encouraging promotional video. "During that time, I rushed to shoot every day after get off work, shooting one or two households in one night, and completed all the filming in the first two weeks of the New Year. During the Spring Festival holiday, I spent all my time editing."

"Not for proof, just for love", this is the new season declaration from the fans. In the video, there are office workers watching the live broadcast closely in the office, fans cheering and shouting in the bar… people across ages, professions, and nationalities protect the same love in different ways. As Danny said: "Supporting Shenhua is not just in the stands, it is hidden in every corner of the city and in the hot hearts of every fan."

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[Seeds sown in a football match]

Danny's relationship with Shenhua began when he accidentally watched a Shanghai women's football match in 1996. "I was attracted by the charm of football after watching it, and slowly started to pay attention to men's football, and naturally fell in love with Shenhua." When he was young, what he looked forward to most every week was to stay in front of the TV and cheer for every attack and defense of Shenhua. After going to college, his first pocket money became his "starting capital" to go to watch football games.

The experience of watching football live for the first time in my life is still as clear as yesterday. It was the highlight match between Shenhua and Dalian Shide. In order to buy 20 yuan student tickets, Danny and his classmates rushed to the ticket gate in the rain at two o'clock in the morning, only to find that the queue had already formed. "My classmate wanted to jump in the queue, but was immediately booed by the fans behind him. It's very interesting to think about it now. It was the fans' adherence to the rules and their cherishment of the team." He queued until dawn to buy tickets. After sleeping for a few hours, he rode his bicycle straight to the stadium. Shenhua's final victory made him excited. "I bought a small Shenhua flag outside the stadium and put it on my bicycle, and rode home happily."

Danny (right) with young fans

After work, Danny joined the Jixiang Football Club on the recommendation of his colleagues. After getting to know the fan club in depth, he discovered that there are too many unknown efforts hidden here: organizing cheers, coordinating affairs, and maintaining order. Every link embodies the hard work of core members. "It's only in the past few years that I have truly understood the fan club and the weight of the lyrics 'Shenhua is our belief.'" This understanding became his original intention to later take up the camera to record the fans' stories.

[Guard this blue with the lens]

"At the end of the season last year, I thought about giving up." Danny said frankly that shooting and editing took up a lot of work and rest time, and the high-intensity effort once made him think about quitting. But when he cut together the clips of fans that he had filmed in the past with the footage of Shenhua missing the championship, and looking at the seven-foot-old man holding his arms and crying in the stands in the camera, he instantly understood, "This matter must persist. These true emotions deserve to be remembered forever."

Danny taking photos at the stadium

In Danny's eyes, Shenhua has already transcended the scope of a team and has become a city symbol of Shanghai. "Players come and go, but fans' affection for Shenhua lasts longer than any player." As a post-80s generation who has accompanied the team through its peaks and troughs, he feels that watching football and life have long been integrated. "Just like falling in love, getting married, experiencing good times and bad, Shenhua's ups and downs are also the growth mark of our generation."

Faced with the predicament of starting the new season with a minus 10 points, Danny and many fans were not pessimistic. The cry of "Let's carry it together" actually made everyone more united. Some fans left messages under his video, "This year I will just make the best quality leeks." This simple love made Danny even more determined to record.

"I don't strive for traffic or eloquence, I just want to honestly create the most authentic content." In the new season, Danny will continue to shoot fan vlogs. There are currently other fan clubs that have also extended invitations to him, and he is willing to attend as long as time permits.

Danny will continue to use his camera to record the stories of Shenhua fans

From the young man queuing up to buy tickets in the early morning to the recorder behind the camera, more than 20 years have passed, but what remains unchanged is his sincerity towards Shenhua. "Shenhua is no longer a simple hobby, but a belief engraved in the years." Danny said that he will always use his lens to protect this blue and record every ordinary and hot fan story.

The British Military Base Was Attacked By Drones, Greece And France Intervened, And The Situation In The Middle East Became Tense.

On March 2, British soldiers guarded the entrance to the British Akrotiri Air Force Base in Cyprus. Xinhua News Agency

A British military base in Cyprus was attacked by a drone allegedly manufactured by Iran from midnight on the 1st to the early morning of the 2nd, which disturbed the nerves of European countries. EU member states Greece and France have successively intervened. Greece dispatched two F-16 fighter jets and two frigates to Cyprus on the 2nd. According to a report by the Cyprus News Agency on the 3rd, France plans to deliver anti-missile systems, anti-drone systems and a frigate to the Mediterranean island country.

Xinhua News Agency quoted the Cypriot government's statement on the 2nd that a drone attacked the British air force base in Akrotiri, causing "limited damage." Hours later, two other drones flying toward the base were intercepted.

The attack caused no casualties, but it occurred at a time when the United States and Israel were jointly attacking Iran to intensify turmoil in the Middle East. In addition, Reuters and other media reported that the first incoming drone was "made in Iran and came from the direction of Lebanon." It affected the nerves of European countries.

The British side confirmed that British troops in the Middle East are participating in "defensive military operations" against Iran, such as shooting down incoming drones and missiles. However, British Prime Minister Starmer stated in Parliament on the 2nd that although the United Kingdom agrees with the United States using British military bases for "specific and limited defense purposes," this does not include the British military base in Cyprus because it is "inappropriate." According to Serbian requirements, the British military bases in Serbia will only be used for "humanitarian purposes."

Cyprus is an island country in the eastern Mediterranean, at the crossroads of Europe, Asia and Africa. The Greek and Turkish ethnic groups in the country have long been at odds with each other. Britain implemented colonial rule over Cyprus from 1878 until the latter became independent in 1960. Cyprus joined the EU in 2004. Britain, Greece, and Türkiye have troops stationed in Cyprus. The United Nations has long-term peacekeeping forces stationed in Cyprus and has repeatedly brokered unification negotiations between Greek and Turkish leaders.

Cyprus is the current rotating presidency of the European Union. The EU was originally scheduled to hold a meeting of culture ministers in the country on March 5 and 6, but it was postponed due to the US-Israeli attack on Iran; another EU ministerial meeting scheduled for the 2nd and 3rd has also been canceled due to concerns about the regional security situation and disruption to flights. Since February 28, international flights to and from the region have been canceled on a large scale, leaving a large number of passengers stranded.

According to Xinhua News Agency, one of the two frigates dispatched by Greece to Serbia is equipped with the Centaur anti-drone system independently developed by Greece. According to Reuters, the system has previously been used to respond to attacks by Houthi rebels in Yemen on foreign ships. Cypriot defense sources said the system can detect and disable low-flying drones. Greek Defense Minister Dendias told the media on the 2nd that Greece will "exhaust all available means" to defend Cyprus.

The Cyprus News Agency reported that French President Macron had a phone call with Cypriot President Christos Zulides early on the 3rd and expressed France’s intention to provide military support.

According to CCTV News, according to news from the British Ministry of Defense on the 3rd, the United Kingdom will send warships to Cyprus.

On the German side, after the attack on the British military base in Cyprus, German Foreign Minister Wadful was asked by the German media whether NATO countries would be targeted once the conflict involving Iran escalates. He said: "It is undeniable that this danger does exist." He reiterated that Germany will not participate in any direct military confrontation and "is not prepared to use its own military facilities for this purpose." Germany called for a negotiated solution to the problem.

After the United States and Israel launched a large-scale military attack on Iran, the German government has stated that it will "not participate in the war" but "reserves the right to take military defensive measures." Wadful said in an interview with German radio that he understood this to mean that "German soldiers will take self-defense measures if they are attacked." According to the German Ministry of Defense, Germany currently has more than 500 soldiers stationed in the Middle East, including more than 200 in Iraq, Jordan, and Lebanon.

Trump Announced To Cut Off All Trade Between The United States And Spain Because Spain Refused Military Cooperation

According to CCTV News, on March 3, local time, during a meeting with German Chancellor Mertz at the White House, US President Trump criticized Spain's "lack of cooperation" in the attack on Iran and announced that he would cut off all trade exchanges between the United States and Spain because Spain is "a bad ally."

Trump said: "Spain is doing very badly." He also said that he has instructed Finance Minister Bessante to "cut off all dealings with Spain."

"We're going to cut off all trade with Spain. We don't want anything to do with Spain," Trump added.

According to CCTV News, on March 3, local time, Spanish Foreign Minister Alvarez defended the Spanish government’s stance of refusing to provide the United States with Rota and Moron military bases to participate in the attack on Iran. Alvarez said that the operation launched by the United States and Israel was not supported by the United Nations and was not part of the bilateral agreement allowing the use of the above-mentioned Spanish sovereign military bases.

Alvarez also said that the Spanish government is not worried about any consequences of this stance. Alvarez said: “The Spanish government’s position represents the will of the vast majority of the Spanish people and the vast majority of people around the world, which is to defend the United Nations Charter, respect international law, and believe that cooperation is always more powerful than confrontation.”

Previously, according to Xinhua News Agency, the Spanish government made it clear on the 2nd that it refused to allow the United States to use bases in the country to participate in military strikes against Iran.

Spanish Defense Minister Margarita Robles and Foreign Minister Alvarez said in an interview with Spanish national television on the 2nd that the two military bases in Moron de la Frontera and Rota in the south of the country have not provided any form of assistance to the United States and will not be authorized for military strikes against Iran.

"The bases in Moron de la Frontera and Rota have not provided any form of assistance to the United States," Robles said in an interview. Robles reiterated that the use of the two bases must comply with international law and the existing bilateral agreement framework with the United States.

Alvarez also made the same statement in the interview. Alvarez stated that the Spanish government will not authorize these bases and their facilities to be used for any operations that are inconsistent with the United Nations Charter and relevant international law.

According to flight tracking websites, at least 15 U.S. military aircraft have departed from the above two bases since March 1, and some of them have landed in Germany and other places.

2023 TMEA Tencent Music Entertainment Festival: Create A Music Journey That Doubles The Happiness For Music Fans

From July 8th to 9th, the 2023 TMEA Tencent Music Entertainment Festival (hereinafter referred to as "TMEA" or "Grand Ceremony") hosted by Tencent Music Entertainment Group was grandly held in Macau, China. With the new theme of "Music For Fun", this year's TMEA brings together an international lineup of performers, better and more diverse stage performance designs, and a newly upgraded two-day and four-session music ceremony and music festival carnival, creating a music journey that is twice as happy for thousands of music fans.

With the support of Tongcheng Travel, the general sponsor of this event, TMEA will work with Tongcheng Travel to accompany music fans to explore the music world and experience the joy of travel, making every gathering meaningful. In order to allow more music fans to experience the live spectacle of the music ceremony, Tencent Music Entertainment Group's four major platforms, QQ Music, Kugou Music, Kuwo Music, and National Karaoke, will be presented online.

Not only that, this year's TMEA also joined hands with global music partners to demonstrate the continuous improvement of the high level and inclusiveness of the Chinese music industry. While bringing high-quality experience to users and crowning industry honors, it also provided more new opportunities for domestic and foreign high-quality artists and their works with both international influence and national attention, jointly creating a new benchmark for the global high-quality stage of the Chinese music market.

Go in both directions to witness glorious moments with outstanding musicians from around the world

Re-engrave the youth of the times and record the growth of the industry. This year, TMEA's international lineup can be called "the most ever", including not only Jolin Tsai, Chen Zhuoxuan, Deng Dian, Faye Zhan Wenting, Guo Guanting, Huang Guanzhong, Hu Yan Bin, JJ Lin, Li Jiawei, Liu Xijun, Liu Yuxin, Meng Jia, MIKA, Pan Yunqi, Wang Jingwen, Shang Wenjie, Su Xing, Xu Jiaying, Xianzi, Yuan Yawei, Zhang Dongliang, Zhang Jie, Zhang Liangying, Zhou Shen and other outstanding singers from different generations in the Chinese music scene, as well as Cui Zige, Deng Yujun (Waiting for Who?), Pharaoh, Gao Wuren, Liu Shuang, Man Shuke, Su Yuyang, TizzyT, Wang Yinuo and other representative musicians of different music styles, as well as Aimer, Greyson Chance, Hanazawa Kana, milet, Uesugi Noboru and other overseas musicians who are loved by music fans around the world have joined the band. It not only realizes a two-way journey between singers, musicians and music fans, but also conveys the Chinese music market's tolerance for diverse music, and demonstrates the increasing attention and respect that overseas musicians have for the Chinese music market.

Aiming to create a chronicle of the Chinese music industry, TMEA will continue to reward practitioners, singers and musicians who have contributed to music creation, stage performances, user love and the development of various fields of the music industry in the past year. Among the high-profile winners, the Best Mainland Male and Female Singer of the Year, Best Chinese Group of the Year and Popular Physical Album of the Year awards were respectively won by Zhang Jie, Jane Zhang, Gao Wuren and Wang Yuan's "Living Room Carnival" Secret Greenhouse Series Vinyl, in recognition of these musicians in front of and behind the scenes. People and creators have set benchmarks for the development of the Chinese music scene; the announcement of the annual best rapper, Chinese style singer, electronic music DJ, rock band and other music category awards also demonstrates the strong and diverse vitality of the Chinese music market in the past year.

In addition, the "Top Ten Hot Songs" that attracted much attention in the last session will also continue to be presented as the choices of netizens, recording the real development and evolution of the Chinese music scene. The "Top Ten Hot Songs" and the "Top Ten Golden Songs" together show different aspects of the diverse development of the Chinese music scene.

TMEA also presented important awards to overseas singers and musicians such as the Most Influential Overseas Singer of the Year and the Most Influential Overseas Group of the Year. Through an honorary stage that focuses global attention, TMEA allows the world to see the professionalism and high standards of the Chinese music industry, as well as the huge market potential.

Music Festival + Music Ceremony, a global music event worthy of everyone

As another highlight of this year's TMEA, the newly upgraded music ceremony and music festival gathers thousands of music fans on the "most wanted stage of the year". Based on the links and themes of different chapters of the performance, it creates a collision between the world's top singer lineup and trendy culture. To care for music fans through super musical aesthetics, on the one hand, national-level singers in the Chinese music scene gathered together, while living up to the expectations of music fans, and constantly conveying the theme of "singing for happiness"; at the same time, international musicians who exceeded expectations also led online and offline audiences to experience the borderless charm of music culture.

From Jolin Tsai's 30-minute super long medley and gorgeous stage singing and dancing performance, medley of JJ Lin's nearly 10 golden songs, medley of many Jianghu heroic songs by Zhang Jie, to "OST King" Zhou Shen's soulful performance of "Brilliant Adventurer", Jane Zhang's appearance with the "beautiful love song" "One Circle", Shang Wenjie's "Follow your" The premiere of the new song "Love with My Heart", Yuan Yawei's hit medley "Dancing on the Moon (EMO WHISKEY)" and "God's Prophecy", and then Liu Yuxin's powerful naked-eye 3D lava stage "Boom Tick" Boom", powerful singer Li Jiawei tells a touching and profound regret with a song "That Moment", Tencent musician Liu Shuang creates an immersive audio-visual experience with "Rose Thief" with elements of inverted city and petal rain… These singers who have accompanied the youth of music fans from different circles gathered together to bring a "memory killing". They have always insisted on devoting all their love to the music scene, adding a mellowness that has accumulated over time to the happy atmosphere of this ceremony.

In addition to "national" singers, singers such as Deng Yujun (Waiting for You), Wang Jingwen and others who are "by your side" also performed the Beijing Winter Olympics support songs "Treading on the Snow", "Be Careful" and "A Good Marriage", "Fifty Years Later", "Once You Said" and "Dive In" Familiar songs such as "Small Town Summer" reflect the vast love for music among music fans. The real user listening behavior behind them and the different musical lives reflected behind the songs are also the kind of happiness that this TMEA Music Ceremony wants to present.

It is worth mentioning that, coinciding with the 40th anniversary of the founding of Beyond, TMEA also created a special tribute segment and invited Huang Guanzhong to sing the classic songs "Glory Days", "No More Hesitation" and "Broader Seas and Sky". The classic songs "Lonely Warrior", "Light Wrapped in the Heart" and "Ke", reinterpreted in a new style by Chen Zhuoxuan and Mika, and "Until the End of the World" sung by Noboru Uesugi, who came to the TMEA stage for the second time, also reminded everyone of the songs in time and the people who were remembered in the familiar melody.

On the first day of the music ceremony, the TMEA ceremony set up a special tribute session to commemorate the treasure singer CoCo in the Chinese music scene. At the scene, two singers, Jane Zhang and Yuan Yawei, gave introductory speeches and sang CoCo's masterpiece "365 Days of Missing You" together, expressing their love and memory for CoCo with the most sincere emotions.

In addition, as a new upgrade of TMEA, the two-day TMEA Music Festival, supported by all walks of life in Macau, also uses Tencent Music's ecological integration capabilities to use the ultimate stage and unprecedented close-up experience to bring a dizzying "shock wave" of global trend music culture. It also allows many music fans to meet their favorite singers and idols for the first time, and experience first-hand the annual debut of musicians from around the world and different cultural charms.

The industry works together to tell the story of the influence of Chinese music

Committed to creating its own pinnacle event for China's digital music entertainment industry, TMEA has continued to write records for the development of Chinese music culture since the first event, and actively builds a bridge for cooperation and interaction between artists at home and abroad, providing users at home and abroad with more diverse and high-quality entertainment content.

At present, thanks to the continuous value creation and international exploration of enterprises and creators in all aspects of the domestic music industry, the global ranking of China's music market has jumped to fifth place in the world this year. Under this trend of "global attention", as a representative of China's high-level music events, TMEA is based on its continuous in-depth development of industry services and deep insights into the emotions and needs of users. With the purpose of creating high-quality happy experiences for users, it joins hands with the entire industry in front of and behind the scenes to tell the influential story of Chinese music. While creating a shocking stage visual effects experience at a high level and setting a new benchmark for global high-quality stages, it also further assists the internationalization process of the Chinese music industry.

Responding to global respect with continued strengthening of influence building, this two-day, four-event 2023TMEA builds a Chinese music culture scene where the entire industry prospers together. It not only creates a happy experience for users, but also achieves the continuous release of the influence of quality music in various fields. As China's music industry continues to develop, I also look forward to seeing TMEA again with music fans with richer achievements in building global influence.

After Zhang Songwen Became Famous, He Still Kept A Low Profile. Buying Vegetables At The Wet Market Is Friendly To The People Without The Airs Of A Celebrity.

With the popularity of the TV series "Hurry Up", Zhang Songwen, one of the leading actors, has also gained recognition from the audience for his superb acting skills in the drama. Many people have become his fans, making him completely popular, even though he was not very popular at first. He is still red and purple. Especially in recent days, topics about him often appear in hot searches, and the popularity continues to rise.

Zhang Songwen can be said to be top-notch now, and his activities have naturally attracted the attention of countless people. Previously, when he went to the celebration party of "Hurry Up", he was mobbed by fans at the airport. This time, some gossip media posted a picture of Zhang Songwen buying vegetables at the vegetable market on social platforms. There were more than one gossip paparazzi following him that day, and many of them were secretly filming, hoping to get first-hand revelations.

On that day, I saw Zhang Songwen dressed very low-key, wearing a black sweatshirt worth 100 yuan, a white baseball cap and a black mask, wrapping himself very tightly. Even so, he was recognized by the media and came to follow him. He was buying vegetables at the vegetable market that day and stood in front of a stall to communicate with the stall owner. He was very friendly to the people and had no celebrity airs at all. Although he is now a famous star, he is still the same as before, no difference at all.

The communication between Zhang Songwen and the stall owner was very smooth. It seemed that he often came here to buy things. After he became famous this time, the stall owner also wanted to take a photo as a souvenir. He did not refuse and allowed the stall owner to take pictures without any celebrity airs. It seems that his popularity did not inflate him and he remained very low-key in his private life.

It is worth mentioning that after becoming famous, he has not forgotten his true feelings. He still lives a low-key and simple life. He does many things by himself. When he was surrounded by fans, he even said that he was very panicked. He had never seen such a scene. He even said sorry to fans, which was so down-to-earth.

His acting skills in the drama "Hurry Up" have been recognized by everyone, and he deserves to be famous. I look forward to his next work and hope it will be released as soon as possible!

Interpretation Of Jiangnan Buyi’s Financial Report For The First Half Of 2026: Performance Growth, Men’s Clothing Needs To Be Improved

After experiencing the "horror design" controversy, Jiangnan Buyi has chosen to make a fortune in a low-key manner in recent years.

Jiangnan Buyi, which is listed on the Hong Kong stock market, announced its results for the first half of fiscal year 2026 (July 2025-December 2025) at the end of February.

The financial report shows that in the past six months, the clothing company's total revenue reached 3.376 billion yuan, a year-on-year increase of 7%; gross profit was 2.246 billion yuan, a year-on-year increase of 9.2%; net profit was 676 million yuan, a year-on-year increase of 11.9%; net cash flow generated from operating activities was 996 million yuan, a year-on-year increase of 21.1%. In addition, the company's gross profit margin also reached 66.5%, an increase of 1.4 percentage points from the same period last year.

Although the growth rate is not significant, in the fiercely competitive clothing industry, especially the women's clothing industry, Jiangnan Buyi seems to have stepped out of the shadow of the "horror design" that once caused an uproar among children's clothing brands, and has experienced upward performance for two consecutive years.

The company's CFO Fan Yongkui said at the interim fiscal year results meeting that the "10 billion retail" target remains unchanged for the time being, but it does not purely pursue digital growth and does not intend to rely on mergers and acquisitions to increase scale. He also said that based on the performance in the first half of the year, the full-year net profit target is expected to be exceeded.

Men's clothing is still "underperforming", LESS and children's clothing have strong growth

A careful look at Jiangnan Buyi's performance will reveal that although revenue and performance are still growing, the growth rate is very difficult.

Although everyone is already familiar with Jiangnan Buyi's brand, Jiangnan Buyi has actually positioned its internal brands in three directions: mature brands, namely the main brand JNBY; growth brands, namely men's clothing sketch, children's clothing jnby by JNBY, and high-end women's clothing LESS for working women; and emerging brands, including POMME DE TERRE (Pengma), JNBYHOME, onmygame, and B1OCK.

In addition, Observer.com noticed that Jiangnan Buyi also successfully registered the trademark RERERE RERERE in February this year. The categories include jewelry and watches, furniture, fabrics and bed sheets, material processing and other fields. It does not rule out the establishment of new brands in new fields.

The mature brand JNBY is still the main contributor to performance. The revenue of a single brand of 1.86 billion yuan accounted for nearly 55.1% of the total revenue, and it is still growing based on the 2025 fiscal year. However, mature brands are also the slowest growing among all distributions, with a year-on-year growth rate of only 5.7%.

Despite this, based on the huge base of the main brand, this part's proportion of the company's performance is still expanding.

The "growth potential" of growth brands is better than that of main brands. The revenue of this part of 1.279 billion yuan has a year-on-year growth rate of 6.3%.

Among them, LESS, a brand targeting women in the workplace, is growing the fastest, with revenue of 390 million yuan growing 16.3% year-on-year, much higher than jnby by JNBY and Kuaishou. Fan Yongkui said that LESS's brand growth is the result of coordinated promotion of multiple strategies, not a single measure.

Children's clothing jnby by JNBY still has the highest revenue among growing brands, reaching 495 million yuan, with a year-on-year growth rate of 4.1%.

The most “lost” performance is the men’s clothing brand Sketch. Its revenue of 389 million yuan has been ranked at the bottom of this series, with a year-on-year growth rate of only 0.4%, which is almost negligible.

Although the retail sales of the men's clothing market have been increasing year by year in recent years, Jiangnan Buyi does not seem to have captured this wave of demand. On the contrary, sketches that emphasize the literary and youthful style are not as affordable as Uniqlo and more suitable for casual workplace needs, nor are they more functional than outdoor brands with a surge in demand. They have not been able to successfully seize the limited equipment budget of male consumers.

What surprised the market was that in terms of growth rate, the fastest growing revenue came from emerging brands. Revenue of 237 million yuan increased by 22.42% year-on-year based on last year, which is the fastest growing part of each segment.

Among the emerging brands, POMME DE TERRE and onmygame are mainly for children's clothing, JNBYHOME is for home and lifestyle, and B1OCK is a boutique fashion department store brand acquired in 2024.

It is not difficult to find that both jnby by JNBY and children's clothing brands among emerging brands have shown strong purchasing power in the context of overall sluggish consumer demand. Jiangnan Buyi also captured this and opened a new store type "jnby+ children's clothing imagination collection store" at the end of 2025.

Executive Director and CEO Wu Huating emphasized the importance of the children's clothing field at the interim results meeting, saying that the new store types the company is exploring in the children's clothing field are not just in the retail field, but also the exploration and innovation of the relationship with consumers, and create a full-scenario experience space around the children's clothing brand.

With 281 million yuan spent on land to build a base, can the “10 billion retail sales” goal be achieved?

Although the consumer market's impression of Jiangnan Buyi is still a fashion apparel company, judging from its past investments, it is no longer limited to the apparel industry.

Jiangnan Buyi made a large expenditure last year when it won the bid for a land parcel in Shuangpu, Hangzhou, for 281 million yuan in July. This industrial land is located in the hinterland of the Shuangpu unit of Zhijiang in Hangzhou, covering an area of ​​200,000 square meters. It is intended to be the global digital base for Jiangnan Buyi in Hangzhou.

According to the project registration form, the total investment in this base is US$306.16 million (converted to approximately 2.18 billion yuan). The construction content mainly includes factories, R&D headquarters, living facilities, etc., and is required to start construction in May 2026 and be completed in April 2029.

Fan Yongkui also gave a detailed explanation of the project at the performance meeting, saying that the original Xiaoshan site can no longer meet the business scale. The base is not only a traditional logistics park, but also positioned as a national goods distribution center. It will realize the sharing of all products online and offline nationwide channels: "According to business planning, outsourcing logistics costs are high, and self-construction is more cost-effective than leasing."

According to public information, the land will be divided into two phases, one of which covers an area of ​​72,000 square meters. It is also positioned as focusing on logistics functions as mentioned by Fan Yongkui, and has been basically finalized. The second phase covers an area of ​​approximately 131,300 square meters. The current plan is to serve as a cultural center, including a creative research incubation base, brand marketing venue, etc.

However, the positioning of the second-phase land parcel is also the most controversial part among investors. Supporters believe that investment in digital research can produce exclusive, high-quality fabrics through independent research and development and strengthen the product moat; but opponents believe that from land to factories to fabric production, the company will increase the proportion of heavy assets and drag down funds and finances.

In fact, the management also revealed that this base is based on the Xiaoshan Logistics Center invested in 2019, which will pay back the capital in about 20 years, and is focused on the asset value after 20 years. This aspect is an advantage for the company's major shareholders, but it is difficult to say whether it will not have a negative impact on the income of small shareholders.

In addition to acquiring land last year involving factory construction and future park operations, Jiangnan Buyi also jointly acquired the British furniture company Established & Sons (E&S) in 2024 with the Contemporary Art and Design Brand Management Agency (GDD), which can be said to be both overseas and cross-border.

However, after nearly two years, Jiangnan Buyi’s overseas business performance does not seem to be eye-catching. The financial report shows that in the first half of fiscal year 2026, the company's revenue from non-Mainland China businesses was approximately 19.792 million yuan. Although there was a 14.57% growth rate over the previous year, it only contributed less than 0.6% to the overall revenue.

Jiangnan Buyi's management emphasized in the financial report that the company is "China's most influential designer brand fashion group" and will further optimize designer brands and categories, as well as continue to improve forward-looking design and R&D capabilities, as the company's focus. Fan Yongkui also emphasized that he will strive to make the company an enterprise that can survive economic cycles.

A specific time node is that by the middle of 2026, it will also be the target node of Jiangnan Buyi’s “10 billion retail sales”. The market will also wait and see whether he can complete the goal he set seven years ago.

The Spokesperson Of The Iranian Ministry Of Foreign Affairs Said That The United States Was Lying In The Negotiations Between The United States And Iran And Doubted The Effectiveness Of The Negotiations.

According to Xinhua News Agency, Iranian Foreign Ministry spokesperson Bagaei said on the 3rd that the United States was "telling lies" and that Iran did not conduct uranium enrichment activities during the negotiations.

According to a report by the Islamic Republic of Iran News Agency on the 3rd, Bagaei held a press conference at an attacked primary school in the capital Tehran that day. He said that Iran is a party to the Treaty on the Non-Proliferation of Nuclear Weapons. Although it enjoys the right to enrich uranium, it did not conduct uranium enrichment activities during the negotiations between Iran and the United States last week.

Bagaei said that U.S. President Trump’s special envoy Witkov said in an interview a few hours ago that the U.S. asked Iran to stop its nuclear and missile programs, stop all support for its Middle East allies, and even abandon its navy during the Iran-U.S. negotiations, but “these issues were not mentioned at all during the negotiations. These are lies fabricated by the U.S. to make excuses for military operations.” “Deception has become a pattern of U.S. diplomacy.”

The third round of indirect negotiations between Iran and the United States was held on February 26 in Geneva, Switzerland.

According to CCTV News, on March 3, local time, Ali Bahraini, Iran’s Permanent Representative to the United Nations Office in Geneva, stated that if any military base in a neighboring country is used to attack or invade another country, it will be regarded as a legitimate target for defensive strikes. It is unacceptable to use the land of neighboring countries to facilitate the invasion of Iran. Iran will continue to defend itself until its aggression ceases.

Bahraini also expressed deep doubts about the effectiveness of US-Iran negotiations and said now is not the time for negotiations.

On March 3, local time, Ali Bahraini, Iran’s Permanent Representative to the United Nations Office in Geneva, stated that any military base in a neighboring country if used to attack or invade another country will be regarded as a legitimate target for defensive strikes. It is unacceptable to use the land of neighboring countries to facilitate the invasion of Iran. Iran will continue to defend itself until its aggression ceases.

Bahraini also expressed deep doubts about the effectiveness of US-Iran negotiations and said now is not the time for negotiations.

Huawei Will Display Super Node Products At MWC26. Atlas 950 May Be The Most Powerful In The World For Many Years To Come.

On March 2, local time, the Mobile World Congress (MWC26) will open in Barcelona, ​​Spain. Observer.com learned from the scene that Huawei will display the latest Atlas 950 SuperPoD and TaiShan 950 SuperPoD and other multiple models of super node products and solutions overseas for the first time, emphasizing its insistence on open source and openness, building a solid computing power base, and providing new choices for the world.

The Atlas 950 super node first appeared at the Huawei Full Connection Conference in 2025.

At that time, Huawei Rotating Chairman Xu Zhijun introduced the Ascend 950DT chip, which focused more on the inference Decode stage and training scenarios. The Atlas 950 super node supports a maximum of 8192 Ascend 950DT cards through the "Lingqu" all-optical interconnection, which will be more than 20 times that of the Ascend 384 super node. Its computing power scale will also be significantly improved, with FP8 computing power reaching 8E FLOPS, FP4 computing power reaching 16E FLOPS, and interconnection bandwidth reaching 16PB/s. This number means that the total interconnection bandwidth of an Atlas 950 product is more than 10 times the peak bandwidth of the global Internet today.

Judging from indicators such as computing power scale and interconnection bandwidth, Atlas 950 will be the world's strongest super node for many years to come. Compared with NVIDIA's NVL144, which will be launched in the second half of 2026, the scale of the Atlas 950 super node card is 56.8 times, the total computing power is 6.7 times, the memory capacity is 15 times, reaching 1152TB, and the interconnection bandwidth is 62 times, reaching 16.3PB/s. Even compared with the NVL576, which NVIDIA plans to launch in 2027, the Atlas 950 super node is still ahead in all aspects.

Fully equipped with 8,192 Ascend cards, Huawei demonstrated the world's most powerful super node overseas for the first time_ Fully equipped with 8,192 Ascend cards, Huawei demonstrated the world's most powerful super node overseas for the first time_

Huawei demonstrates super node at MWC2026

Frankly speaking, Ascend chips are limited by the manufacturing process, and single-card indicators will be in a state of catching up for a long time. So is it as simple as stacking 8192 chips for Atlas 950 to surpass Nvidia? Observer.com has also reported before that stacking cards is a way to increase the scale of domestic computing power, but simply stacking cards roughly does not necessarily have good results. The scale of large model parameters has entered the era of trillions. The traditional server stacking model faces the dilemma of larger cluster size, lower computing power utilization, and more frequent training interruptions.

Super nodes are born to solve the multiple challenges faced by traditional computing clusters. It has changed from a traditional CPU-centered architecture to an all-equal interconnection. Whether it is CPU, NPU or memory unit, they no longer need to go through the CPU, but can be interconnected equally, improving communication efficiency. At the same time, the "highway" connecting the computing units has also changed, with new protocols and bus capabilities supporting the interconnection between devices. A true super node should have key features such as ultra-large bandwidth, ultra-low latency, and unified memory addressing, so that it can learn, think, and work logically like a computer.

Therefore, with the support of the new open interconnection protocol UnifiedBus, Atlas 950 not only increases the computing power scale and memory capacity, but also significantly enhances memory access speed, interconnection bandwidth and other capabilities. Compared with the Ascend 384 super node, the training performance of Atlas 950 is improved by 17 times, reaching 4.91M TPS. By supporting FP4 data format, the inference performance of Atlas 950 is improved by 26.5 times, reaching 19.6M TPS.

According to Observer.com, the Atlas 950 super node is expected to be released in China in the first half of this year and will be available in the fourth quarter. In addition to the Atlas 950, there is also the Atlas 850E super node unveiled in Barcelona this time, but the specific specifications have not yet been announced.

At the same time, Huawei will also showcase TaiShan 950 SuperPoD, as well as TaiShan 500, TaiShan 200 and other new generation general computing servers in Barcelona this time to meet customers' choices of high, medium and low computing power. Among them, TaiShan 950 is the world’s first general computing super node. Xu Zhijun once said that TaiShan 950 plus the distributed GaussDB database can help the financial system solve core problems and will become the terminator of all types of mainframes and minicomputers, completely replacing mainframes and minicomputers in various application scenarios as well as Oracle's Exadata database server.

Super nodes are powerful enough, but they are supported by not only chips, optical modules and other hardware, but also a large number of software ecosystems, such as heterogeneous computing architecture CANN, operating system openEuler, database openGauss, AI framework MindSpore, etc. Huawei stated that it will always adhere to technological innovation, open source and openness, build a solid computing power base, jointly build an open and win-win computing industry ecosystem, and provide new choices for the world.

The President Of The United Arab Emirates Appeared At The Dubai Mall, And The Little Girl Was Lucky Enough To Take A Photo With Him, Which Attracted The Attention Of Netizens

On the evening of March 2, UAE President Mohamed bin Zayed Al Nahyan and his entourage appeared at the Dubai Mall and drank coffee leisurely in the public space of the mall, attracting many tourists to take photos. After a tourist took a video of his daughter Lucky taking a photo with Zayed, netizens praised the video and said the little girl was so generous.

Emirates flights_Emirates flights_

Pictures taken by tourists

Some local Chinese also posted a video of the UAE President's appearance in the mall on social media, commenting: "This is a visit that reassures citizens." That night, the UAE Civil Aviation Authority announced that in order to assist stranded and affected passengers to leave the country safely, airports in the country will open "special evacuation flights."

The video shows that the President of the United Arab Emirates, Mohamed bin Zayed Al Nahyan, appeared in the lobby of the Dubai Mall with a large entourage. Near the Celine boutique, a little girl holding a stuffed doll ran up to say hello. Zayed stopped and bent down to take a photo with the girl, smiling the whole time. The video poster said that the little girl holding a stuffed doll was her daughter. She was visiting Dubai and unexpectedly met the President of the United Arab Emirates. In the comment area, some netizens said: The little girl is so lucky and the president is also very kind; some netizens said that the little girl is really generous and not afraid of the president at all.

A Chinese working in Dubai also posted a related video saying that at about 9 o'clock that night, she drove to the Dubai Mall and encountered the motorcade of the President of the United Arab Emirates on the way. She did not want to enter the mall and saw the President of the United Arab Emirates and the Crown Prince of Dubai leisurely drinking coffee inside.

Emirates flights_Emirates flights

The President of the United Arab Emirates and his delegation drank coffee in the mall (video screenshot)

A reporter from Jimu News contacted the Chinese. She said that because she had been staying at home for the past two days, she just wanted to go out for a walk. Unexpectedly, she met the President of the United Arab Emirates. In the comment area of ​​his video, some netizens said: "With the situation in the Middle East so tense, this is really a visit that reassures citizens."

On March 2, local time, the news account of the local media in the UAE specially shared a video of the President of the UAE and the Minister of Defense visiting the Dubai Mall. This action showed that the UAE is very safe.

Screenshots from local news media reports

Emirates flights_Emirates flights_

The President of the United Arab Emirates and his entourage enter the mall

According to Xinhua News Agency, on the evening of March 2, the General Civil Aviation Authority of the United Arab Emirates announced that in order to assist stranded and affected passengers to leave the country safely, airports in the country will open "special evacuation flights." Subsequently, Emirates Airline issued a statement that it will resume a small number of flight operations from the evening of March 2, giving priority to passengers who have booked in advance. Dubai Airports Group also announced that starting from the evening of March 2, Dubai International Airport (DXB) and Al Maktoum International Airport (DWC) will resume flight operations on a limited basis.

On the evening of the 2nd, Jimu News reporters found through the aviation information platform that there were flights taking off from Abu Dhabi Zayed International Airport in the afternoon. In the following two hours, 15 flights took off intensively, all of which were Etihad Airways. The destinations included London, Paris, Amsterdam, Moscow, Mumbai, Jeddah, Egypt, etc. There were also intensive departures of flights from Dubai International Airport that night.

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Pay attention to the situation in Iran

Rihanna Announces She Is Pregnant With Second Child At Super Bowl Halftime Show, Performs In Great Condition And Attracts Attention

On February 13, the internationally renowned singer Rihanna officially announced the good news that she was pregnant with her second child during the 2023 Super Bowl halftime show, which attracted the blessings of countless netizens and quickly became a hot search topic. It must be said that Rihanna's international influence is indeed very large, and she is worthy of being a big-name singer. This news has also been reported by many media.

Rihanna was invited to participate in the Super Bowl of the Spring Festival Gala in the United States this time. It must be said that this show also gathered many big-name celebrities. Rihanna even appeared during the midfield and sang a song, but she was only seen dressed in red. She looked very sexy and directly announced on the stage that she was pregnant. She gave birth to her second child, but she was not affected by the pregnancy. She performed very hard and showed her best condition. Her singing was as good as ever and full of energy. It can be seen that pregnancy did not have a great impact on her. Twisting her waist on the stage gave people a charming feeling.

It has to be said that after Rihanna became pregnant, she also had a maternal brilliance. Although she worked hard at the performance, she was still very serious about her pregnancy. She twisted her body to a relatively small extent to protect herself. On the stage, she showed her pregnant belly, which was as big as a rose. She was in very good condition, without any pregnancy reaction, and the performance was completed smoothly.

After Rihanna’s official announcement, her agent also confirmed that Rihanna was pregnant with her second child. It is reported that Rihanna and her boyfriend A$AP met in November 2020 Rocky was revealed to be dating. In May 2021, the man made their relationship public, and the two have been in love since then. In January 2022, Rihanna posted pregnancy photos and officially announced her pregnancy. Not long after, Rihanna gave birth to her child safely. After almost a year, she was pregnant with her second child. It is really gratifying, congratulations!

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