The reporter learned from Putuo District today that during the 2026 Bingwu Year of the Horse Spring Festival, Shanghai Putuo Cultural Tourism launched 100 "Half Ma Su River Happy Plus 'Horse'" series of cultural and tourism activities, providing citizens and tourists with a New Year cultural and tourism feast suitable for all ages, both Chinese and foreign.
Outdoor concert plays the prelude to the New Year
On February 13, Zhenru Universal City MAX will stage a concert with the theme of "New Year's Love Song, Love in Putuo". The famous comedian and cross-border host Chen Liang will join in, and the powerful singer Ma Haisheng will give a warm voice, and the energetic band Blue With the enthusiastic support of Groove, the performance will break the boundaries of the traditional stage. The wonderful music line will be interspersed with hilarious and heart-warming talk shows and live interactions, striving to create a New Year cultural night that is both elegant artistic influence and full of laughter and fireworks.
During the Spring Festival, there is no end to singing, and Putuo District has prepared audio-visual experiences covering a variety of styles including trendy, classical, parent-child, etc., so that beautiful melodies can accompany you to celebrate the happy new year. On February 14, VAS ear held the "Sunday Night Listening and Diving Tour – Shanghai Station", bringing a trendy music carnival to young people; at the same time, Sunlight New Infinity Performing Arts Center launched the "Romance of Ten Strings" romantic tour of classical guitar and ukulele, using cross-border interpretations of musical instruments to create a romantic listening experience. On February 21st, Guangxin Infinite Performing Arts Center held the indoor New Year concert "Ten Thousand Horses of Happy Spring", integrating ancient and modern Chinese and Western music, and using string music to send New Year blessings to the public. On February 22, the Putuo District Cultural Center launched the "Arts from Suhe Show" series of cultural performances to benefit the people – Yixiaoxuan traditional art collection, which integrates various traditional arts such as cross talk and Peking opera, allowing citizens to experience the unique charm of traditional folk arts. At the same time, Sunlight New Infinite Performing Arts Center launched the "Global Music Travel" string quartet parent-child concert, which performed classical and Chinese rhythms along the world map, becoming a New Year cultural gathering choice for parent-child families. On March 1, the Guangxin Infinite Performing Arts Center held a special folk music concert "Youth of Traditional Chinese Music", performing classics such as "Fishing Boat Sings Evening", integrating traditional and Western music characteristics, and highlighting the charm of traditional Chinese music.
Special exhibition on New Year's customs traces the origins of Spring Festival cultural customs
As a major highlight of the New Year, the Putuo District Intangible Cultural Heritage Museum opened on February 10. The 1,058-square-meter exhibition hall is the largest of its kind in the city. It systematically presents all 39 representative projects of intangible cultural heritage in Putuo District with three major theme sections: "Baizhou", "Wellness" and "Wonderful Sound". It also uses a 720 VR panoramic exhibition hall and artificial intelligence technology to create an immersive intangible cultural heritage experience space that integrates display, experience, inheritance and innovation.
With spring and scenery bright and beautiful scenery, Putuo has launched a number of high-quality exhibitions, spanning history, art, folk customs and other fields, allowing you to feel the cultural charm in an immersive experience and spend a stylish New Year. The Putuo District Cultural Center simultaneously launched "Celebrating the Chinese New Year Together – Jiangnan Spring Festival Folk Customs Exhibition", which presented the Spring Festival folk customs of Shanghai and eight cities along Shanghai and Ningbo, building a bridge for regional cultural exchanges; the branch of Liu Haisu Art Museum held the "Special Exhibition of Yushan Gathering – The Poetry and Painting World of Yushan Pu Gu Ying". Approximately 126 works by artists from Shanghai and Ningbo cities were exhibited, recreating the scene of classic gatherings of Jiangnan culture; Suning Art Museum launched the exhibition "View of Ancient Paintings in Today's Prosperity", displaying 208 treasures of calligraphy and painting and 150 ancient artifacts, panoramically presenting the thousand-year heritage of Chinese art; The Gu Zhenghong Memorial Hall launched "Celebrate the New Year with Joy – Old Shanghai New Year Customs Exhibition" to trace the origins of Spring Festival cultural customs and rejuvenate traditional New Year customs in the contemporary era; the Suzhou River Industrial Civilization Exhibition Hall held the "Suzhou River "Old Time" exhibition, restoring the 1970s to the last century The New Year's Eve scenes of the 1990s create an immersive New Year's memory space; the Putuo District Library exhibits "The Road to Red Fire – "Shanghai Red Journey" Spark Collection Exhibition", which allows citizens to experience Shanghai's red historical context in a small way through nearly a hundred red-themed sparks. M50 Creative Park exhibits "Beautiful Immediately", which explores the balance between emotions and artistic images, bringing a avant-garde art experience. Zhenru Universal City MAX launched the 30th National Photography Art Exhibition Exhibition Shanghai Tour, using the lens to freeze the mark of the times and outline the development of Chinese society and a true portrayal of people's lives in recent years.
Enjoy the Year of the Horse themed cruise on Suhe River
During the Spring Festival, Suzhou River Cruise's New Year-themed flight for the Year of the Horse arrived as scheduled, and the Horse (good things) flight officially set sail on the first day of the Lunar New Year. It was accompanied by an exclusive Horse lucky bag containing special cultural creations or snacks, waiting for tourists and friends to open the exclusive good things lucky bag in person. During the Spring Festival, visitors will also be given exquisite gifts such as Year of the Horse pendants. From February 20th to 22nd (the fourth to sixth day of the Lunar New Year), the pet-friendly themed flight "Pet Traveling, Luck and Cuteness" will make its first flight in the Year of the Horse. The flight will prepare pet-friendly facilities, exclusive snacks and New Year limited pet souvenirs for "furry children", allowing all family members to spend a warm, interesting and loving New Year's trip on the water.
Starting from February 15th (the 28th day of the twelfth lunar month), the Putuo District Culture and Tourism Bureau’s carefully crafted Year of the Horse-themed sculpture installation will be officially unveiled in Banmasu River Park and Moganshan Road Art District. The two horse sculptures are 2.5 meters high and 2.35 meters long. The sculptures are elegant and smart. They will continue to be on display until the Lantern Festival, providing citizens and tourists with a good place to check in during the New Year and take photos.
Chaozhou music and dance pop-up + "eating" market
The holiday is halfway through and the excitement continues. From February 21st to 23rd (the fifth to seventh day of the Lunar New Year), the Moganshan Road Art District will stage a pop-up Internet hit and a New Year-themed song and dance flash mob. A pop-up dance troupe composed of 8 dancers from all over the world will combine the artistic atmosphere of the street to bring 4 impromptu performances and interactive performances every day, creating a unique New Year memory in the blend of traditional customs and modern art.
Tian'an Qianshu Riverside Trail will open the "Half-Masu River Happy Plus Horse 2026 New Year Market" at the same time. More than 40 enterprises will set up stalls focusing on the signature dishes of quality hotels in Putuo District and the intangible cultural and creative industries along the Shanghai-Nanjing Industrial Innovation Belt. The market area and the merchants in Qianshu Market will achieve ticket stub linkage. You can enjoy a 20% discount for any consumption in the market, and you can enjoy shopping (dining) discounts from designated merchants in the mall for any consumption at any stall in the market. In addition, all tourists from the eight cities in Jiangsu along the Shanghai-Nanjing Industrial Innovation Belt (identified according to their ID numbers) can enjoy discounts from merchants in the market and shopping malls.
Celebrating New Year in the museum
For parents and children to have fun together and educate through entertainment, Putuo has prepared a variety of interactive activities, allowing you to gain knowledge while having fun and capture the warm New Year moments in company. From February 19th to 21st, Shanghai Yuan Dynasty Sluice Site Museum carried out the "New Year's Exploration of the Sluice·Turn the New Year's Blessings" event. At the sluice site with a 700-year-old history, the audience experienced traditional rubbing techniques and took home ancient wisdom and New Year's blessings.
From February 1st to March 3rd, the Gu Zhenghong Memorial Hall carried out the "Prancing Horses and Fuyao New Year – Strolling in the Half-Masu River" museum exploration activity. You can receive mission cards to answer questions, receive blessing words and stamp the museum, and feel the New Year atmosphere and historical warmth in the red venue. From February 7th to March 3rd, the Suzhou River Industrial Civilization Exhibition Hall launched the "Prancing Horses and Fireworks Time" welcome theme event to savor the time in the world and celebrate the New Year with fireworks. From February 16th to March 3rd, the Historical Materials Exhibition Hall of the Huxi Workers' Half-day School held the activity "Prancing Horses and Learning Together – Lantern Riddles to Welcome the New Year", allowing traditional lantern riddles to radiate red cultural vitality and experience the auspicious year of the labor movement together. Starting from February 17, the Cultural Putuo Cloud Platform will launch the 2026 "Celebrate New Year on the Cloud" New Year event special feature, allowing citizens to enjoy the New Year cultural feast without leaving home. On February 22, the Shanghai Children's Library (Changfeng Library) held a "Reading and Enjoying Suhe River" reading session, inviting experts from the Shanghai Museum to interpret local archaeological sites and open a window for children to understand local history.
Cultural New Year flavor in the shopping mall
The major business districts in Putuo are well prepared with benefits and special activities. With one-stop gathering scenes and diversified consumption experiences, you are invited to start the New Year shopping carnival and experience the joy of reunion amidst the exquisite urban fireworks. From February 13th to March 3rd, Zhenru Commercial District, with Zhenru Universal City MAX as the main venue, and LOVE@Metropolis, Fuyuehui, etc. as sub-venues, launched the "Zhenru Good Things, Prancing Horse to Welcome the New Year" New Year event, bringing citizens and tourists a rich shopping experience such as markets, folk art performances, discounts and promotions. From February 1st to 23rd, Bailian Central Shopping Plaza successively launched the "Big New Year's greetings – Celebrate the New Year with high financial resources" shopping feast, the roving market in Fanhuali, the "Welcoming the New Year, Picking Up Love and Heart-beating Appointments" New Year Concert, "Exploring Traditional New Year Customs and Celebrating the New Year's Appointment" and other activities to fully meet the citizens' festival consumption and experience needs. From January 31st to March 8th, Tianan Qianshu launched Feitian Dunhuang Market to create a Dunhuang version of the consumption scene for citizens. From January 21st to March 3rd, Hongshoufang launched the "New and Wonderful Neighbors Celebrate New Year" event to experience the New Year atmosphere of Shanghai-style Shikumen Lane. In addition, Taoyuan π Commercial Plaza, Xuhuili, LOVE@Metropolis, Shanghai Fuyue Hui, Xintai Center, and TOP Jinguanghui have launched special activities such as wealth parade, lion dance to welcome the New Year, interactive gatherings, intangible cultural heritage experiences, parent-child entertainment, and folk custom gardens, with diverse benefits and scene-based experiences to send full New Year blessings.
It’s lively offline and equally exciting online. From February 15th to March 3rd, the "Putuo Horse Hunting" online check-in activity will be launched simultaneously on WeChat, Xiaohongshu, and Douyin. Citizens and tourists can check in to collect horse images at Putuo District cruise terminals, scenic spots, business districts, parks and other places, and have the opportunity to redeem cultural and creative gifts and enjoy shopping discounts in the business district.
