Recently, "Sichuan Brocade" starring Tan Songyun, "Douluo Dalu 2" starring Zhang Yuxi and "In and Out of Marriage" starring Cai Wenjing have been launched.
Although the themes of these three dramas are different, they face the same dilemma: the results are generally mediocre, and the playback volume and reputation are both low.
Tan Songyun, Zhang Yuxi, and Cai Wenjing, three 90-year-olds, also encountered doubts about their acting skills, and their popularity among the public dropped.
Taking a closer look at this year, 90 Flowers seems to have a dismal record. One drama after another has been aired but with no results. Are they really unable to help them?
01
The launch of the new drama was met with doubts, and the number of plays and word-of-mouth hit the street?
As the end of the year approaches, many new dramas are scheduled to be aired, covering a variety of themes including urban ethics, costume business, passionate fantasy, etc.
However, the diversity of genres does not mean the excitement of content. Many film and television dramas are still in the predicament of unsatisfactory broadcast effects.
According to Yunhe data, the market shares of "Shu Jin Family", "In and Out of Marriage" and "Douluo Dalu 2" are 8.7%, 5.1% and 3.8% respectively, which is less than 10%.
In terms of broadcast volume, the ratings of the three dramas were not up to standard compared to the starring roles, and the popularity and discussion continued to be sluggish.
In addition to the number of broadcasts, the reputation of these three dramas also overturned due to various problems, and the response was mediocre.
The period business drama "Shu Brocade Family" tells the legendary story of Ji Yingying (played by Tan Songyun), a girl from Huanhua Dyeing House in Yizhou during the Tang Dynasty, who was ordered to learn the family's secret dyeing recipe when she was in danger, took Shu brocade to the Silk Road and spread it overseas, and was eventually named a weaving and dyeing envoy by the Tang Dynasty.
"Sichuan Brocade" focuses on spreading Shu brocade and the heroine's business. In the early stage, it attracted many people to watch. However, as the plot developed, the audience gradually found that the plot of the show was boring and routine. The main line of business was shaped like a child's play. There were too many revenge scenes, which seemed to be mechanical.
Some people describe the business line of "Sichuan Brocade Family" as giving people a "baby business" feeling, and there are many unreasonable things in the story development and plot settings.
For example, when Mrs. Hua wanted to buy the heroine’s silk thread at half price, the heroine disagreed and chose to use a dog to scare people into raising the price of the silk.
In this regard, many people said that the main plot was naive and thin, forcibly reducing the villain's intelligence and "insulting" the audience's intelligence.
In addition, most of the shots in the drama have a severely blurred background, and the pale filters make the actors look lifeless. Many people complained that the real-life shots looked like cutouts, and the images had no texture.
The heroine Ji Yingying, played by Tan Songyun, is talented and quirky, and belongs to Tan Songyun's comfort zone. The character who should be able to control the situation has greatly disappointed the audience this time.
Some people think that Tan Songyun's performance in the drama is off-kilter, and she makes too many small moves while acting, which makes her "features flying around". Others say that Tan Songyun's roles are seriously homogenized, and now she is increasingly unsuitable for playing a young girl. They suggested that she change her career path and abandon the cute heroine.
"Sichuan Brocade" performed poorly and Tan Songyun's acting skills declined. The show's current word-of-mouth broadcasts have both failed, and many people have badmouthed the heroine's business 101.
There are floor-to-ceiling ancient puppets, and fantasy ancient puppets are naturally indispensable. The hot-blooded fantasy drama "Douluo Dalu 2" tells the story of Tang San (played by Zhou Yiran), Xiao Wu (played by Zhang Yuxi) and others after the finals of the Soul Master Academy. They said goodbye and embarked on the path of cultivation respectively. Five years later, they reunited to establish the Tang Sect to fight against the Wuhun Palace.
As the sequel to "Douluo Dalu 1", the audience had high hopes for "Douluo Dalu 2", but when they entered the plot, many people found that the second part was far inferior to the first part in terms of plot design and creative quality.
"Douluo Dalu 2" was ridiculed that the fight scenes looked like elementary school students fighting, and the overall style was like cosplay, without the quality of a TV series, causing the audience to complain and trash the original work.
Zhang Yuxi was praised by many people as the "Chosen Xiao Wu" when filming started. However, after it was actually broadcast, many viewers expressed dissatisfaction with Zhang Yuxi's performance in the drama, thinking that she looked old-fashioned, had an ugly voice, and was "more like Xiao Wu's mother than Xiao Wu."
Some people also have a rebellious mentality due to excessive marketing, accusing Zhang Yuxi of embarrassing acting skills and Xiao Wu acting like a low-quality cosplay, defrauding the audience.
The popularity and discussion of "Douluo Dalu 2" has gradually declined, and Zhang Yuxi has also gone from a top-notch Xiaowu to a low-quality cosplay, and her reputation is not guaranteed.
In addition to the frequent overturns of costume dramas, modern dramas are also deeply questioned.
The urban ethics drama "In and Out of Marriage" tells the story of Ning Yue (played by Cai Wenjing), a public interest lawyer, who discovers that her husband Hu Cheng (played by Feng Shaofeng) cheated on her while she was pregnant. Ning Yue decides to divorce to get rid of the shackles of the family, go into society and realize her personal value.
Many plots in the play are outrageous and the settings are outdated.
On the one hand, many viewers said they had seen enough of the drama about "a beloved wife suddenly awakens to her self-awareness after being cheated on"; on the other hand, the plot of a child jumping off a building, the father-in-law coldly violently violently attacking the mother-in-law, etc. was so outrageous that it made people suffocate and felt that this drama was scarier than a horror movie.
Regarding Cai Wenjing's performance, many people think that her image is not well suited to the role and her acting skills are not up to the mark. She does not look like a housewife or a professional elite in the play, which makes people look awkward and make people laugh.
Tan Songyun, Zhang Yuxi, and Cai Wenjing, three 90-year-olds, have been questioned about their acting skills as the leading actors, and their performance cannot support the entire drama. Coupled with the problematic plot, the situation is made worse.
02
Works continue to be in the cold, 90-year-old collective overturn of the year?
Throughout this year, the performance of many 90 flowers has been unsatisfactory, which is worrying.
The effective episodes of "Seven Nights of Snow" starring Li Qin did not exceed 15 million, and all aspects such as plot, makeup, and fighting scenes were criticized. Many viewers said that the plot of "Seven Nights of Snow" was protracted, the characters were unlikable, and it lacked texture, which completely ruined the original work.
In "Seven Nights of Snow", Li Qin's performance also triggered the judgment of the audience. Some people felt that Li Qin's appearance did not match her acting style, giving people a feeling that she could not join the play. "Everyone she plays feels like she is playing herself." The reputation she accumulated with "The Storm Chaser" began to decline.
In the first half of the year, Wu Jinyan successfully became famous with "Ink Rain and Clouds". In the second half of the year, "Spring Flowers" was brought back to its original form. The average episode of "Spring Flowers" exceeded 15 million. Ancient literature is no longer popular and the broadcast effect is average.
When "Spring Blossoms" received unsatisfactory ratings, Wu Jinyan suddenly announced her marriage, and then news of a suspected pregnancy spread. Many people complained that Wu Jinyan had played so many revenge heroine dramas but was still a love-head, and many fans ran away.
"The Dream Returns" currently has an average of 17 million+ episodes. Guo Jingming's strong personal style makes people love and hate it. The suspended plot and dark filters have dissuaded many viewers.
Some people think that "The Return of the Dream" did not leave Chen Duling's most beautiful appearance. Instead, his face was swollen in some shots, his acting skills were not natural enough, and his performance was contrived. There has still been no improvement in terms of reviews and resources.
Jin Chen was overthrown by the female co-star in "North and South", and his reputation collapsed due to Ye Ling'er's poor performance in "Celebrating the Year 2".
Zhou Yutong's variety show turned upside down. Incidents such as sending fake goods to friends and backstabbing guests on the same stage caused rebellion among netizens, continued negative comments, and reduced resources.
Compared with the first film, Yang Zi's "Sauvignon Blanc 2" has a bad reputation in terms of reputation and ratings. It is still criticized for its fashion, and there are endless doubts such as "looking ordinary" and "unfashionable".
Although Dilraba Dilraba has no works broadcast this year, some scandal rumors are flying around, which still caused a lot of negative impact.
Bai Lu also has no works broadcast this year. Due to incidents such as a car accident on stage and the sale of sky-high EPs, he was ridiculed and his popularity among the public declined.
Overall, the current situation of 90 Flowers is not optimistic.
03
Attacked from both sides, where is the way out for 90 Flowers?
In the current film and television market, 90 Flowers is facing unprecedented challenges.
In the past, 85-flowers dominated the market, but later 95-flowers and 00-flowers came in force. The living space of the post-90s generation is particularly difficult.
Taking stock of 90 works to be broadcast, most of them are based on ancient puppets.
Yang Zi's upcoming drama "The Beauty of the Country" will be paired with Li Xian, but the female lead in Business 101 has experienced two consecutive setbacks. As one of the costume business dramas, not many people are optimistic about "The Beauty of the Country".
Dilraba Dilraba's upcoming drama "Owl Rises" is adapted from Weiyu's novel of the same name. However, it is difficult for the Weiyu universe to produce blockbuster dramas. The plot and special effects are more demanding than ordinary modern dramas. It is not easy to achieve actual results with this drama.
Dilraba's costume style has never been recognized by most viewers. During the filming of the drama "Muxu Ci", she successively experienced incidents such as changing male leads and makeup artists, and fans were dissatisfied with the style, which caused constant turmoil.
Tan Songyun is partnering with Hou Minghao in the upcoming ancient puppet drama "Xiaoyao". According to Reuters, the makeup and character design seem to be similar to her previous roles. The male lead Hou Minghao has also been overturned due to variety show problems, so the audience's expectations are not high.
Li Yitong has 5 ancient puppets to be aired, among which the Fox Demon series has been a big hit, and "Book of Dreams" is a collaboration with Liu Yuning. Many people were dismissed from many of the dramas before they even started airing, and they were said to have no "big hits".
White Deer's upcoming dramas "Bai Yue Fan Xing" and "Linjiang Immortal" currently have the majority of comments complaining about it, and the audience is tired of it. "The Strange Case of Tang Palace" with Wang Xingyue San also caused dissatisfaction among fans.
Chen Duling's "The Lady" is said to be a replica of "Mo Yu Yun Jian", and the new drama "Yue Lin Qi Ji" continues to partner with Guo Jingming, which almost caused the fan circle to collapse.
Li Qin and Chen Zheyuan's "Sing with a Smile" were criticized for not having a strong sense of CP, and they looked like siblings. It was predicted that skin removal would be serious, and the response so far is mediocre.
Generally speaking, the expectations of the audience for 90 Flowers' upcoming dramas are generally not high, and the future broadcast results are worrying when the market is cold.
Looking at the film and television market, 90 Flowers cannot compete with 85 Flowers in terms of rank and status, and cannot compete with 95 Flowers in terms of traffic and big IP. There are even 90 Flowers guarding the road of transformation, which can be said to be a difficult situation.
At this stage, 90-year-olds may need to plan their career path, continue to improve their acting skills, and try to transform to prevent their living space from becoming smaller and being eliminated by the market.
