On November 19, 2024, graduate students from the School of Journalism and Communication of Xinjiang University of Finance and Economics gathered at the Xinjiang live broadcast e-commerce base to start a journey to explore the future of live broadcast e-commerce. This exchange event focuses on innovation and development in the field of live broadcast e-commerce, aiming to deepen students' insights into the live broadcast e-commerce industry and grasp new trends in the industry.
In the morning session, Xing Zaipeng, President of the Xinjiang E-commerce Association, gave a passionate lecture, presenting to students the broad prospects and strategic choices of the live broadcast e-commerce industry. President Xing analyzed the current ecological landscape of live broadcasting, discussed the diversity of industry positioning, and shared his experience in resource utilization and time management. His lectures stimulated the curiosity of his students, prompting them to capture every bit of inspiration in their notes.
Ding Ding, the person in charge of Taobao Live Industry Service Provider, revealed the potential business opportunities of Taobao Live Platform to the students and guided them to gain insight into the core competitiveness of live broadcast e-commerce. Through case analysis, Ding Ding vividly explained how to grasp the pulse of the market and achieve commercial realization.
In the afternoon, the students stepped into the live broadcast room and experienced the unique charm of e-commerce live broadcast. Combining the theories learned in the morning, everyone actively participated in practical operations, faced live broadcast challenges, experienced the role of anchor, mastered interactive skills, and gained full practical experience.
This event is a perfect combination of theory and practice, and provides a valuable communication platform for graduate students of the School of Journalism and Communication of Xinjiang University of Finance and Economics. It not only broadens students' horizons and deepens their understanding of the live broadcast e-commerce industry, but also provides guidance for their career planning and lays a solid foundation for future development. Xinjiang E-commerce Association will continue to be committed to promoting the development of the e-commerce industry and contributing to the cultivation of more outstanding e-commerce talents.
