"The sky is as cold as water at night, and I lie down to watch the Altair and Vega." On the seventh day of the seventh lunar month, the even numbers coincide with the good expectations of "double seven, double auspiciousness" and "lucky luck in the midst of happiness." It is the Qixi Festival, a traditional Chinese cultural festival. The legend of the Cowherd and the Weaver Girl has been passed down from generation to generation, giving the festival a romantic color of faithful love. With the changes of the times, the spiritual connotation of Chinese Valentine's Day has been continuously extended, integrating the feelings of family and country, pursuing poetic life, and the traditional festival has bloomed with the glory of the times.
The popularity continues unabated, giving rise to the “romantic economy”. Chinese Valentine's Day is also known as "Chinese Valentine's Day." According to the "Chinese Valentine's Day Consumer Search Big Data" released by Baidu on August 3, Chinese Valentine's Day is more recognized by Chinese people as a local Valentine's Day, and search popularity has more than doubled compared to the same period last year. Businesses are seizing on the "sweet business opportunities", and industries such as catering, hotels, and tourism have launched exclusive services with a Chinese Valentine's Day theme. Lovers exchange gifts and the "full sense of ritual" is also a metaphor for the abundance of people's material life. At the same time, the consumption concept of "pleasing oneself" is also becoming a new trend. Festival consumption is a reward for oneself who works hard in life, and loving oneself is the beginning of a lifelong romance.
"National Trend" exerts its efforts to activate traditional culture. The charm of folk customs and the beauty of the nation, the Chinese Valentine's Day is far more than just a carnival of business and economics. It also has rich folk customs such as needle-threading, comparing skills with spiders, throwing needles to test skills, catching dew, and eating skillful food. In 2006, the Chinese Valentine's Day was included in the first batch of national intangible cultural heritage lists by the State Council. Traditional culture is a rich and magnificent treasure. The Chinese Garden Museum and Hebei Museum have carefully organized immersive cultural experience activities such as "Tuanqi Festival Listening to the Garden" and intangible cultural heritage exhibitions, allowing more people to experience the poetry and painting immersively, highlighting cultural charm and strengthening cultural confidence. Respecting tradition, inheriting tradition, and carrying forward tradition, Qixi Festival is washing away the glitz and returning to the true nature, showing the most sincere temperament and soul of the national festival.
Tell good stories and spread true love. Chinese Valentine's Day is not only tender and tender, but also contains the beautiful expectations of self-improvement and reunion. The festival is approaching, and civilized practical activities such as selection of civilized families and recognition of golden couples are being carried out in various places to create a warm, harmonious and positive family atmosphere. The media lens focuses on front-line "husband and wife teams" such as bus drivers, community police officers, and medical staff volunteers, explaining that "fighting side by side is the most romantic thing." Love is not only about staying together day and night, but also about working hard and contributing in ordinary positions, and is full of civilized love for home, city, and society.
Small love is emotional, but big love is boundless. The Chinese Valentine's Day has bloomed with more dazzling brilliance in the new era, highlighting the pure love between lovers, the sincere love in the context of traditional culture, and the blazing love in the century-old glory of the country. It is Chinese Valentine's Day every year, and it is Chinese Valentine's Day today. May you and I do our best to protect our sincerity and original intentions, so that Chinese Valentine's Day will be filled with love and warmth.
