#2021 Latest Version of Enterprise Baijiahao Certification Process# Enterprise Baijiahao is a new private domain operation position specially created by Baidu for enterprises or merchants with business licenses. It integrates the production and release of brand content, user operation and communication, and sales transformation and promotion. Baijiahao is an important source of content in the Baidu domain. As of June 2020, 3.4 million creators have continued to publish pictures, videos, and live broadcasts, and have reached the user base through Baidu's precise publishing capabilities.
Simply put, the enterprise Baijia account is the Baijia account used by enterprises to solicit business. You can simply understand it as "enterprise subscription account + service account" in WeChat. What does it mean? In layman's terms, an enterprise Baijia account can be as fully functional as a WeChat service account, or it can be sent in groups every day like a WeChat subscription account.
After a business owner registers a Baijia account, each piece of content can receive traffic from Baidu App, Baidu Tieba, Haokan Video, and Quanmin Short Video. The content of Baijiahao will be accurately pushed by Baidu and presented to the target audience in the information flow and Baidu Tieba; secondly, short videos and vertical short videos will also be distributed to Haokan Video APP and Quanmin Short Video at the same time.
At the same time, Baijiahao, which has passed the Blue V certification (brand enterprise), has a very powerful function. When users search for the brand words of a certain Baijiahao on Baidu on the mobile phone, they can see the information about this Baijiahao on the Baidu homepage. If you set the Baijiahao name to your own brand + industry words, then when users search for industry words, there is a high chance that this Baijiahao will be displayed on the Baidu homepage. This powerful function can attract a lot of precise customers to enterprises on Baidu, and the cost is much lower than the cost of Baidu bidding. The picture below is an example.
Now that Baijiahao has become Baidu’s trump card, the marketing model of corporate Baijiahao is obviously similar to WeChat’s marketing model: community + friend circle + public account + mini program + video and other closed-loop ecological private domain gameplay. It seems that Baidu has also begun to learn to use its own We can use our own closed-loop ecology, traffic, and resource advantages to develop new businesses. If the certified corporate Baijia account can really be on the homepage, allowing companies to achieve industry or product keyword rankings on mobile Baidu, it is estimated that corporate investors will go crazy for opening an account with a few hundred yuan, and it will become a new hot spot.
Having said so much nonsense, let’s get straight to the practical stuff. Enterprise Baijia Account certification process.
Enterprise Baijia Account certification is simple and requires only three steps.
Step 1: Apply for a Baijia account with a business license
1. Before applying for Enterprise Baijia Account certification, you need to have a Baidu account;
If you don't have a Baidu account yet, you can first go to the Baidu account application page to apply.
Then use your Baidu account to log in to the only official website of Baijiahao.
Follow the Baijiahao application steps, select the type, fill in the information and wait for review.
2. Select the Baijiahao account type
For Enterprise Baijiahao, of course, choose the enterprise category; in addition, please note that one enterprise/organization/institution can register up to two Enterprise Baijiahao accounts.
3. Fill in the application information
(1) Field: refers to the vertical field to which the content created by Baijiahao belongs. Enterprises select their own vertical field according to their own business.
(2) Enterprise Baijiahao name requirements: must be 2-10 characters. Using a business name can effectively enhance readers’ brand awareness. If you want to use the enterprise Baijiahao to rank industry words or product words on mobile Baidu, it is recommended to set the name to: brand words + industry words or product words.
(3) Requirements for the signature of the company's Baijia account: it must be 10-20 words, used to concisely and concisely show the main business scope of the company to readers. For example, for a Baijia Account for catering chain operations, the signature can be "Provide practical and practical special catering chain franchise entrepreneurial projects immediately" to allow readers to quickly understand your business content.
(4) Avatar: It must be clear, healthy, and represent the brand and corporate image. Do not use QR codes, politically sensitive or pornographic images. The format of the avatar image supports bmp, jpeg, and jpg formats. If it is 200X200 pixels, the size cannot exceed 5M.
(5) Location: refers to the province and city where the enterprise is located.
Prepare the application materials for the company’s Baijia Account: company name, business license registration number and business license photo; download and fill in the account confirmation form and stamp it with the official seal before uploading the license; the operator’s name and ID number;
Note: The original photo or copy of the business license must be clear and without watermarks, and the size cannot exceed 5M.
For enterprise-type accounts, it is recommended that you pay attention to the convenience and security of subsequent management of the account. Once again, please note that the account should not be bound to employees’ private assets (such as wallets and network disks) to apply for a Baijia account with a Baidu account.
(7) Other professional qualifications: Those involved in health, journalism, military and other fields must provide corresponding qualification certificates:
a. In the health field, relevant personal qualifications for employment in public hospitals are required: practicing physician certificate, nurse qualification certificate, nurse practitioner certificate, public nutritionist qualification certificate, psychological counselor qualification certificate, practicing pharmacist qualification certificate, rehabilitation (physiotherapy) therapist qualification certificate, rehabilitation health practitioner qualification certificate, health manager qualification certificate, and journalist certificate. If the qualifications do not include the place of practice, please also provide proof of work at the place of practice, such as a work permit/employment card. Private medical institutions, as well as medical beauty and other industries do not support the entry of enterprise Baijia accounts for the time being.
b. News and military fields need to upload an Internet news service license.
4. Submit for review
Account review is generally completed within 15 minutes, and the review time will not exceed 3 working days at most. Baijiahao's review speed is relatively fast among its respective media platforms. After the review is completed, the bound mobile phone will receive an review status reminder text message from Baijiahao. You can also log in to Baijiahao official website to view the review results. The reviewed corporate Baijia accounts can publish their own corporate information and product information, and the video content will be synchronized to Haokan Video and Quanmin Short Video across multiple channels.
After reading the above, don’t think that your application is complete. If you want to get all the functions of Enterprise Baijiahao, you still need to proceed to the second and third steps.
Step Two: Baijiahao Authenticity Certification
(1) Click "My Certification" in the lower left corner of the Baijiahao backend
(2) Click "Authenticity Verification"
After entering the authenticity verification page, you will be prompted that there are two verification methods, one is the public account confirmation method, and the other is the corporate legal person facial recognition verification method. There are two ways, whichever is more convenient for you to use.
Step 3: Find the "Baijiahao Enterprise Certification First-Level Service Provider" for V certification
Plus V certification is also called Blue V certification or brand enterprise certification. Only after adding V certification can it be considered as enterprise Baijiahao certification in the true sense.
You must find a "Baijiahao Enterprise Certification First-Level Service Provider" to assist you in this step. You need to provide the three data of Baijiahao name, Baijiahao ID, and company name to the service provider.
Then you have to pay a certification service fee of 600 yuan to the service provider. This money is not given to the service provider, but to Baidu official. It is just Baidu entrusting the service provider to collect it on your behalf. After providing the data and paying the certification fee, the service provider will help you activate Blue V.
If you can't find "Baijiahao Enterprise Certification First-Level Service Provider", just search on Baidu. The Enterprise Baijia Account certification process I wrote is quite detailed. Hope it helps everyone.
