Totally screwed up.
The top military Internet celebrity "Tingfeng Zixie" with nearly 20 million fans suddenly had an unusual account.
The follow button disappears when clicked, historical works are removed from the shelves in batches, all correlation matrix numbers show "no follow", and 17 million of tens of millions of fans "evaporate" overnight, leaving only more than 3 million early core fans.
Source: Douyin
This "epic" blockade instantly detonated the entire network.
Faced with the overwhelming questions, the platform customer service finally gave a clear response: the account violated relevant laws, regulations and platform rules, triggering the system's automatic removal of attention mechanism.
This is the first official identification of the incident, and it has completely shattered all speculations.
Some people lamented, some reprimanded, and some tried to defend him, but if you look away from the fog of traffic, you will find that the ending of "Silkworm Listening to the Wind" today was never an accident, but the inevitable result that he broke through the bottom line step by step and brought the blame on himself.
The real name of "The Silkworm Listening to the Wind" is Zhu Weiwei, and he has a convincing resume.
He is a graduate of the military academy, studied medicine, served as a staff officer of the Armed Forces Ministry and director of the armory. After changing careers, he entered the Procuratorate and became a prosecutor. His cross-border accumulation of medicine, law, and military gave him his own "professional buff" and also paved the way for his subsequent self-media career.
At the end of 2023, Zhu Weiwei resigned and started his self-media career, and the account "Tingfeng's Silkworm" came into being. At that time, he was sober and restrained. With his humorous "military storytelling" style, he explained hard-core military knowledge and complex international situations in an easy-to-understand and down-to-earth manner.
In just over a year, his number of fans on a single platform has exceeded 18 million, and his fans on all platforms are approaching 50 million. He has become a "must watch before going to bed" and an "insomnia companion" among countless netizens.
But the tide of traffic comes quickly and can easily get carried away.
Starting from 2024, the content of "Silkworms Listening to the Wind" has gradually changed. There are fewer and fewer original and in-depth content, replaced by short, quick and hot-pot videos. Some military interpretations even have obvious factual errors. The once professional and rigorous content is replaced by perfunctory bits and pieces.
What is even more uncomfortable is that remarks that favor foreigners and belittle the local people began to appear frequently in his videos.
He touted foreign developments, denied local progress, packaged personal biases into "objective analysis," and used sharp words to gain attention and traffic, consuming the trust of fans bit by bit.
If content deviation is the beginning of degeneration, then bringing goods to monetize is a sign that he has completely become a slave to traffic.
With the popularity of tens of millions of fans, "Silkworm Listening to the Wind" has started to bring goods. He registered the "Lieyin" brand and launched his self-operated Maotai-flavor liquor "Lieyin Liquor" and related tea products through multiple matrix accounts, turning the former "Military Interpretation" live broadcast room into a goods delivery site.
What really crushed him was touching the red line that should not be touched – disclosing sensitive weapon parameters and spreading unverified political and historical content.
As a former armory director and prosecutor, he knows better than anyone that sensitive parameters are related to national security, and unverified information will disrupt the direction of public opinion.
But in the end, he couldn't resist the temptation of traffic. In order to gain attention and fans, he broke through the bottom line step by step and touched the high-voltage line of laws and regulations.
In November 2025, inappropriate verses that appeared in his live broadcast caused widespread controversy and became another straw that broke his back.
At that time, the Cyberspace Administration of China launched an operation to rectify self-media chaos, and his violations were included in the focus of investigation. However, he had been banned before, but he never stopped, and he was "unrepented despite repeated admonitions."
Under the superposition of multiple violations, the platform finally took action and initiated the highest level of punishment. Only then did tens of millions of fans "evaporate" overnight.
What's even more disgraceful is that when faced with the news that the account had abnormally lost followers, the studio of "Ting Feng Zi Silkworm" did not admit its mistake frankly. Instead, it lied to the fan group that the loss of followers was a "normal cleanup."
This kind of defense without evidence not only failed to calm the controversy, but also intensified the speculation among netizens.
It is becoming increasingly clear to everyone that the so-called "normal cleanup" is just an excuse to cover up the facts of violations.
From content deviation to red lines, from perfunctory delivery to sophistry and denial, the "silkworm listening to the wind" went all the way, and finally ruined his own self-media career.
In the self-media industry, there are always some people who regard "daring to speak out" as a gimmick and "breaking through the bottom line" as a shortcut, and in the end they cannot escape punishment.
Zhang Xuefeng, a Ph.D. student in the postgraduate entrance examination, once attracted numerous fans for his college entrance examination volunteer interpretation. However, he was banned from multiple platforms for spreading hostility, belittling liberal arts majors, and was suspected of false propaganda. It took him 28 days to return to normal attention. Afterwards, he had to publicly apologize and reflect deeply.
Internet celebrity Chenfeng used staged photos to create group antagonism, forcibly tied the habit of using mobile phones to social class, and made cold-blooded and extreme remarks such as "Those with a monthly salary of 5,000 yuan are not worthy of having children." He deceived netizens and attracted attention. In the end, his account was canceled from all platforms, and his reputation completely collapsed.
These cases all illustrate that in the self-media industry, it is never “the greater the traffic, the stronger the right to speak”, but “the firmer the bottom line, the further you go.”
No matter how many fans you have, no matter how professional you are, once you step out of line, your popularity will be fleeting.
The loss of 20 million fans is a warning and a reshuffle. It tells every self-media person that traffic will eventually dissipate, and only the bottom line can stand.
The "silkworm listening to the wind" finally lost his original intention and blew out his traffic light.
I hope all self-media people can take this as a warning, stick to the bottom line, focus on content, and not be coerced by traffic or tempted by profits.
Industry information, case materials, operational information, endless excitement
Dear friends, due to force majeure, some articles have been forcibly deleted. In order not to lose contact, please pay attention to the backup account below, some exciting content will be posted on this account.
