Recently, NetEase Cloud Music launched the "Year of the Horse Spring Festival Flattery Conference" creative activity. From February 2 to March 31, 2026, users can search for "Spring Festival" on NetEase Cloud Music to participate in the event and earn "Flattery Gold" to redeem cash red envelopes, vinyl VIPs, popular game peripherals and other gifts. It is reported that with its interesting and innovative gameplay, this activity quickly became one of the high-profile user interactive activities in this New Year after its launch.
NetEase Cloud Music's "Year of the Horse Spring Festival Flattery Conference" event mechanism is convenient and the event rewards are rich. When users complete tasks such as inviting friends and collecting playlists, they can get the number of "Flattery and Advance" times. Each time you advance, you may receive rewards, including hard currency "Flattery Gold", New Year greeting videos from many musicians such as Landlady's Cat, New Year seals, etc. You can also win physical prizes such as iPhone 17, DJI Pocket 3, Chow Tai Fook Year of the Horse gold transfer beads, etc. Among them, users who collect all six New Year stamps of "Horse, Year, Horse, Up, You, and Money" can also unlock additional rewards such as Year of the Horse limited badges, exclusive avatar pendants, and random cash red envelopes.
It is reported that this event uses the slogans of "Celebrating the Year of the Horse, flattering, and earning flattery money" and "flattering, and everything goes well", giving a new and interesting insight to "flattering", encouraging users to sincerely praise others while also generously affirming themselves. During the Spring Festival after a hard year, they offer each other the warmest New Year blessings with sincere cheers and cheers. The platform has also prepared rich and interesting activities and benefits for this purpose, and will work with users to create a heart-warming and interesting new social ritual during the Spring Festival.
In order to further enrich the event experience and rewards, this event has cross-border cooperation with many game and Internet brands. NetEase Cloud Music has linked up with five popular games, "Identity V", "Minecraft", "Backwater", "Eggboy Party" and "Firefly Assault", and collaborated with Lofter, NetEase Select, Xianyu, Lynk & Co and many other brands to expand prizes and redemption options, increasing the diversity and attractiveness of the prize pool. According to reports, "Flattery Gold" is the main exchange medium for this event. Users can use this to exchange for cash red envelopes, vinyl memberships, game peripherals, physical rewards and other rich gifts in the "Yuncun Horse Exchange".
At the same time, this "Year of the Horse Spring Festival Flattery Conference" specially designed game-themed pony images such as "Ma Tutu" (Firefly Assault), "Cold-Blooded BMW" (Nishui Han) and other interesting pony IP images such as "Ma Mei Mei", "Sha Ma Ma" and "Ping Shi Ma". The pony image appears randomly during the process of "flattering", sending surprise blessings to users.
As a music platform loved by the younger generation of users, NetEase Cloud Music hopes to provide users with a channel to cheer each other and interact with each other in a relaxed and sincere way, delivering holiday blessings while also bringing tangible benefits to users. It is understood that in recent years, NetEase Cloud Music has continued to launch various welfare activities, creating a series of activities such as summer welfare season, back-to-school welfare season, and Spring Festival welfare season. It has continued to provide benefits to users through various methods such as Teacher's Day membership bonuses, car and machine membership bonuses, long audio membership bonuses, and 5-yuan student memberships, etc., to improve the experience and receive widespread praise.
