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In Beijing, the entrances and exits of every subway station are marked with routes. For single-line stations such as Liangmaqiao Station, "Line 10" is directly marked after the station name. Passengers can reach the platform immediately after entering the station, which is clear at a glance. But once you arrive at a large station with multiple lines for transfer, such as Ping'anli, you are unable to determine which subway line is closer through the entrance and exit sign information, which becomes a major problem for passengers.
After the launch of Beijing Daily's report "Escalators only go up but not down, elevators become "hidden items", a survey on subway barrier-free facilities" was launched, it received a lot of feedback from readers. They generally hope that the details of various guidelines for subway travel can be further optimized. The reporter continued to follow up and visit.
There are multiple entrances to the transfer station. Which entrance is closer?
Some readers reported that the instructions at the transfer station entrance are unclear. For example, when transferring to three subway lines at Ping'anli Station, there is no clear sign outside the subway station entrance indicating which subway line the entrance and exit correspond to.
Based on reader feedback, the reporter visited Ping'anli Station of the subway again. As an interchange hub for Line 4, Line 6 and Line 19, Ping'anli Station has 11 entrances and exits on both sides of Zhaodenyu Road, Ping'anli West Street and Xinjiekou South Street: exits A, B, C and D are connected to Line 4, exits E, F, H and G are connected to Line 6, and exits L, K and J are connected to Line 19. For passengers who are in a hurry, choosing the right entrance is a shortcut. If you choose the wrong one, you may have to detour hundreds of meters underground.
The reporter inspected the 11 entrances and exits one by one and found that the line signs at all the stations were exactly the same: they were arranged in the order of "Line 4, Line 6, and Line 19". Which exit leads directly to which line? It doesn’t make any difference from the sign outside the station.
Some people have "suffered" because of this. A passenger once wanted to take Line 19 to catch a flight from Daxing Airport, but mistakenly entered the station from the entrance of Line 4 on the side of Xinjiekou South Street. As a result, he went around underground and was exhausted from the transfer route. Xiaojie, a citizen, works in Dengshikou. When the weather is nice, she occasionally walks one subway stop to Dongsi Station to catch the bus. Because she was not familiar with the line layout of the station, she would be in "difficulty in choosing" every time before entering the station: Exit D and Exit G in the southwest corner of the intersection are only more than ten meters apart, one leads to Line 5 and the other leads to Line 6. "Every time I enter the station, I have to struggle for a long time. After all, if you enter the right entrance, you can go directly to the Line 6 platform. If you enter the wrong station, you have to walk an extra mile."
The reporter saw at Dongsi Station that the seven entrances and exits of the station also use a "unified template": entrances A, B, C, and D are connected to Line 5, and entrances E, F, and G are connected to Line 6. All signs outside the station are marked in the order of "Line 5, Line 6." Similarly, at Chegongzhuang Station, where Line 2 and Line 6 transfer, the five entrances and exits are also labeled in the order of "Line 2, Line 6".
Although the barrier-free elevator diagram at the entrance and exit will show the corresponding relationship between the station entrance and the subway line, even if passengers know how to check, they have to go to the station entrance and take a closer look to distinguish them.
The reporter called the Beijing Metro hotline 96165 and the Beijing-Hong Kong Metro hotline 96123 for consultation. Customer service staff all said that currently it is impossible to determine which subway line the entrance corresponds to only based on the line markings above the subway entrance. Passengers can only know the subway lines corresponding to the subway entrance through the station entrance diagram or official software such as Beijing Metro App, Yitongxing APP or third-party navigation software. They can also call the hotline for help at any time. Customer service also stated that it would record feedback on relevant issues and conduct follow-up research on improvement plans.
suggestion
Put the corresponding line first
Readers suggested that the number of transfer stations will further increase in the future and the rule settings should be improved as soon as possible. For example, put the number of the subway line closest to the entrance and exit first, and the other lines can be sorted by numerical size, so that passengers can see it clearly from a distance.
When transferring in the subway, which of the two channels should I take?
During the visit, the reporter found that many transfer stations have more than one transfer channel, and some routes have obvious differences. In actual travel, passengers often have to choose which route is more labor-saving and which one is more suitable for their own travel direction. If they choose wrongly, they may have to climb a lot of steps.
When transferring to Line 13 at the Zhichun Road Station Line 10 station hall, there are two transfer routes on the left and right, leading to Exit A and Exit B respectively. Due to the simple sign information, it is difficult for passengers to judge the difference. The reporter followed the flow of people and randomly merged into one of the passages, and soon experienced the heartbreaking gap: after arriving at the station hall of Line 13, there was only an elevator leading to the opposite platform in front of him, but the platform he was going to was filled with endless steps.
This kind of trouble of choosing the wrong route is not uncommon in the flow of changing passengers. Line 13 at Zhichun Road Station is an elevated side platform. The platforms on the second floor bound for Dongzhimen and Xizhimen are not connected to each other, and only one side of the two platforms is equipped with an elevator. The two passages from Line 10 to Line 13 correspond to the entrances of these two elevators.
The reporter's actual measurement found that the transfer path in the direction of Exit B is the shortest. There is a two-way escalator that can be used to enter the station hall of Line 13. There are no stairs in the whole journey. After entering the station hall, there is an elevator to the platform on the second floor in the direction of Xizhimen; but if you go to the direction of Dongzhimen, you need to climb a long flight of stairs. This route is more friendly to passengers heading towards Xizhimen.
Although the transfer path in the direction of Exit A is longer and involves two short flights of stairs, after arriving at the station hall of Line 13, passengers heading to Dongzhimen can take the elevator, eliminating the most physically demanding climb to the platform. This route is relatively convenient for passengers with luggage, strollers and elderly passengers heading to Dongzhimen. The problem is that there is a lack of relevant prompts for the two channels when transferring within the station, and passengers can only choose blindly.
A similar situation also exists at Chegongzhuang Station: when transferring from Line 6 to Line 2, there are two transfer routes, one leading to Exit AB and one leading to Exit C. Among them, there is an escalator in the direction of exit AB during the transfer process. Compared with the other side, you can climb 50 fewer steps. In the transfer station hall, an escalator sign was added to the transfer guide pointing in the direction of Exit AB, but many passengers still did not notice it and chose another route.
suggestion
Added "baggage-friendly" guidelines
At such transfer nodes, it is recommended to add eye-catching, straightforward, and functional guidance signs. For example, at Zhichun Road Station, the two transfer lanes may be marked "Luggage-friendly for Dongzhimen direction" and "Luggage-friendly for Xizhimen direction" respectively, along with the transfer distance to facilitate passengers to choose according to their needs. At the same time, it is recommended to add simple ramps at the steps of the transfer passage and where possible, to provide maximum transfer convenience for passengers with special needs under the existing conditions.
Can navigation software provide more guidance?
Some readers pointed out that navigation software also needs to be optimized urgently. Practical information such as barrier-free elevators, escalator configurations, and routes can be directly displayed in the entrance and exit information to allow passengers to plan in advance and navigate accurately.
Reporters' actual measurements found that commonly used navigation software generally has problems such as incomplete information, excessively deep display levels, and inconvenient queries when it comes to subway entrances and exits and barrier-free facility guidance.
After entering "Ping'anli Subway Station" on Baidu Map, the page only gives priority to some entrance and exit options such as Exit B, Exit H, and Exit F. Only after scrolling down the page can you see detailed entrance and surrounding information. Among them, Exit B, F, and L display barrier-free elevators and barrier-free ramps, which are basically consistent with the official information of the subway. However, if you want to navigate directly to the barrier-free elevator, you need to re-enter the specific subway entrance name, such as "Ping'anli Subway Station Exit L" and then navigate, which is cumbersome and inconvenient. The official map of Dongsi Metro Station indicates that the barrier-free elevator is located at Exit G, but it is not shown on the Baidu map.
AMAP also has similar problems. Searching for Ping'anli Station on the subway, the page only shows some entrances and exits, and there is no barrier-free elevator option. Only when the reporter specifically searched for "Ping'anli Station Barrier-free Elevator" as the keyword, did two optional results appear for exits B and F; even if the "elevator priority" mode was selected in the navigation, the user experience was still not intuitive and convenient. As for which subway entrance has a two-way escalator, the two navigation software do not provide relevant information.
The customer service staff of Beijing Metro and Beijing-Hong Kong Metro also stated that there is currently no official cooperative navigation software, and third-party software information can be used as an auxiliary query reference. Accurate information such as barrier-free facilities still needs to be subject to the query results of the official channels of the subway operating company.
suggestion
Unlock data and optimize identification
Readers suggested that the subway operator could increase official cooperation with navigation software and add more intuitive barrier-free elevator options, two-way escalator markings, and entrance and exit line markings to the options at relevant subway entrances to facilitate passengers to inquire in advance and navigate with one click.
Some citizens also said that the elderly are generally not used to checking station facilities through mobile apps, and travel still relies heavily on on-site physical signs. How to make the guidance clearer and more intuitive, the query method more unified and standardized, and the display location more eye-catching and convenient, not only meet the online navigation needs of the young group, but also take care of the offline sign reading habits of the elderly group, which is also a topic for the refinement of subway services.
The reporter learned that the revision of Beijing's local standard "Guidelines for the Installation of Urban Rail Transit Passenger Signs" (BJJT/J 117--2017) is in progress. The deadline is April 15. Citizens can submit suggestions and opinions through telephone, website and other channels.
"Longing for Life" is actually back. The eighth season has started recording, and it's still the same cast.
He Jiong, Huang Lei, Peng Yuchang, and Zhang Zifeng were confirmed to be permanent residents. Before the show even started, people started naming domestic entertainment stars to participate in the show.
Some netizens are relatively normal and hope that the program team will invite some old friends to record.
There are also people who are watching the fun and don't think it's a big deal, and actually want the program crew to invite "Wolf Warrior" Wu Jing over.
The reason is for no other reason than to see who can be better if "Deadly Poison Master" and "Tank Master" are in the same frame?
All I can say is that the person who made this suggestion really doesn’t care about the life or death of the audience!
When it comes to the "crouching dragon and phoenix chicks" of domestic entertainment, it is none other than Huang Lei and Wu Jing.
Because both of them have big coffee positions and have a good reputation in the past.
However, in the past two years, his popularity has plummeted, and he has made a lot of jokes, becoming the target of ridicule among netizens.
However, an entertainment industry cannot have two cruelest men, so we still have to choose who is the "King of Pretenders"?
Don't worry, look down.
01 Equally ridiculous, a middle-aged man’s self-pleasure
If you want to compare who is more "powerful" between Wu Jing and Huang Lei, you can't just start from one angle, but have to compete in many aspects.
For example, someone might say: "Wu Jing jumped over a building, did you, Huang Lei, jump over? Wu Jing almost died, but did you, Huang Lei, die?"
Face to face, right? Who do you look down on?
I thought Teacher Huang might have to smile scornfully and take out the videotape for us to relive the "Poisonous Bean Incident" again.
That day, Huang Lei's record was one to two.
Because not only did he almost poison himself to death, but he also directly put Song Dandan and her son in harm's way.
All I can say is that when it comes to life and death, neither of them is afraid!
Next, let’s take a look at their control of “armed equipment.”
Wu Jingke once said: "Tanks don't have rear-view mirrors, guns don't have eyesight, and black guys don't understand the language."
No matter how powerful Huang Lei is, can he understand the power of overheated weapons?
But no matter how good Wu Jing is, have you ever directed Liu Guoliang to play table tennis?
On the night of "Longing for Life", I think it was the closest Liu Guoliang was to the "God of Table Tennis".
Because of Huang Lei's guidance, he realized that skills were nothing at all in the later stage. I don't know if he questioned his persistence all the way before going to bed.
No matter what, Huang Lei's "achievement" in table tennis is obviously higher than Liu Guoliang's.
Because of the former's confidence, everyone else at the scene lost confidence.
Sometimes I really wonder what else a person like Huang Lei who is "proficient" in everything can't do?
I think the only thing Huang Lei doesn't do is get lost in his box office results like Wu Jing, mainly because the former has no box office results.
In fact, the two people are equally ridiculous, and the more they look at each other, the more ridiculous they become.
But you will find that they are not alone. This kind of arrogant, middle-aged man who likes to teach others and likes to talk is probably around you.
He may be your leader, boyfriend, or elder.
With the development of the times, young people are unwilling to continue to tolerate these outrageous behaviors and remarks, which naturally puts two famous and prestigious actors at the forefront of public opinion.
Huang Lei's turmoil has gradually subsided, but now Wu Jing's turmoil has just begun.
I think it will be difficult for him to regain his popularity for a while. After all, the situation is easy to change, but the nature is hard to change!
02 Vanity and arrogance, Jet Li’s advice is indeed correct
You will find that Wu Jing has many problems that middle-aged men have. He is very vain and likes to pretend too much.
What he experienced did exist, but it was not so exaggerated.
For example, "Tanks don't have rear-view mirrors." This is true because there is no need to use rear-view mirrors at all.
Also, "Guns don't have eyesight." This sentence is also true, but he will definitely not use real guns and live ammunition when filming.
As for the black guy’s language barrier, what about it? Anyway, there is a translator on site.
The way Wu Jing speaks is to satisfy his own vanity and portray himself as an omnipotent true wolf warrior.
It's a pity that in this era, the celebrities that netizens cannot accept the most are those who are flamboyant and pretentious and not down to earth.
The reason why Wu Jing's past remarks were revealed and aroused public ridicule was because he brought it upon himself, as he just echoed that sentence——
It’s not that I don’t want to report it, it’s that the time has not come yet.
Moreover, he is becoming more and more knowledgeable as a person.
For example, he once claimed to be a descendant of Dorgon of the Manchu Zhengbai Banner, but in fact, Dorgon had no sons at all.
He also said that his ancestors had several martial arts champions, but there were a total of 109 martial arts champions in the entire Qing Dynasty.
Only three of them were from the Eight Banners of Manchuria, while two were from the Zhenghuang Banner and one was from the Zhenghong Banner, but there was no Zhengbai Banner.
Therefore, Wu Jing's "consciousness of identity privilege" has also been criticized by netizens.
However, in the final analysis, his current appeal is no longer enough.
If the work cannot hold up the reputation, it will inevitably be hacked.
No, the movie "Goodbye, Bad Guy" produced by his company has only been released for 6 days at the end of the summer season, with a box office of only about 270,000. Seeing that there is no hope of counterattack, it has been withdrawn and ran away.
Wu Jing was originally at the forefront of public opinion, but this time the new movie overturned, causing dissatisfaction among the audience.
In fact, he cannot blame anyone else for his current situation. He can only blame himself for being too arrogant and having no connotation to support his fame.
Wu Jing has been practicing in a martial arts school since he was a child. He has good talent and works hard in filming. However, he lacks the blessing of cultural background. If he talks less and films more, it may not have much impact. However, his personality is too flamboyant.
Moreover, Jet Li had previously warned Wu Jing to "keep his tail between his legs", but unfortunately the latter didn't know how to keep a low profile.
Sometimes people still have to learn to do their jobs down-to-earth, keep their eyes on the ground, and never forget who they are.
03 Conclusion
Is Wu Jing the second Huang Lei?
Judging from the plummeting reputation, he does have this potential.
But it is not impossible for two people to save the situation and regain the goodwill of the audience.
Especially Wu Jing, after all, he really has achievements and has found his own direction in the film field. As long as he produces excellent works, he can naturally stop the public's mouths.
It's just that his new film "Dragon: The Wind Rises in the Desert" has gone through a turmoil of casting changes. The filming of "Wolf Warrior 3" has not yet started, and it is difficult to produce good works to satisfy netizens for a while.
At this time, he could only keep a low profile.
Or find another way and form the "Wu Lei CP" with Huang Lei, and have a dream linkage in the eighth season of "Longing for Life".
Maybe it can achieve the effect of making negatives out of positives. After all, this generation of netizens still prefer to be more abstract, and learning to laugh at oneself is a great wisdom.
So do you think Huang Lei is more awesome, or Wu Jing is more "powerful"?
The wealthy families at the end of the year are too lively. The latest masterpiece "Macau 2049" directed by Zhang Yimou is currently at the MGM Theater in Macau, and the stage effect is amazing.
But when I thought about it, it seemed that this performance was performed by Zhang Yimou himself, so it didn't seem so shocking. After all, his ability is at the level of a household name.
In this performance, we once again saw the aesthetic level of the "National Master", which perfectly combines modern technology with intangible cultural heritage. It is dazzling and full of freshness.
For the audience, it is simply a visual feast!
However, many people may not know that the real mastermind behind the event is Chaoqiong Ho, chairman and executive director of MGM China Holdings Limited.
In other words, this is a performance funded by her and contributed by Zhang Yimou.
The effect of the first performance is so amazing, and the follow-up will definitely boost the economy and make a lot of money.
Of course, in order to build momentum for the event, it was natural to invite some big names in the industry to appear, and with the reputation of He Chaoqiong and Zhang Yimou, many guests did come to the scene, and their status in the world was fully reflected when they were in the same frame.
01 It’s too realistic to serve food to others
There were many "old acquaintances" of the audience at this event, and the appearance of the best actor Zhang Yi gave everyone a big surprise.
He was also quite low-key that day, wearing a black shirt and jacket. He was dressed inconspicuously, but he had a sense of integrity within the system.
In fact, in this kind of situation, his status is really not that big, especially when standing next to Emperor's big boss Yang Shoucheng, he has to act like a junior.
Zhang Yi leaned forward slightly, not knowing what he was talking about. He gave Yang Shoucheng a thumbs up, with an expression of admiration and admiration, and directly grasped the four words "human feelings and sophistication".
In addition, Zhang Guoli, Pan Binlong and others also came to the scene.
However, they are still not qualified to integrate into the conversations of Zhang Yimou, He Chaoqiong and others.
In the camera, Zhang Guoli turns around and greets others. After all, he is an experienced actor and has a certain status in domestic entertainment. There are still others who are willing to give him face. If he cannot squeeze into the circle of big shots, he will not be left alone.
In contrast, Pan Binlong, who had no background, was really embarrassed. He stood there at a loss, watching Zhang Yimou speak helplessly, and did not even dare to approach him.
But the most important thing is that people have self-awareness, and it is not a bad thing to be able to keep oneself in peace.
02 C position is undoubtedly
In addition to celebrities, the most people present were people from wealthy circles.
No, Huo Zhenting came with his son Huo Qigang and daughter-in-law Guo Jingjing.
The 78-year-old Huo Zhenting is now gray-haired, but he is still domineering and looks more and more like Mr. Huo Yingdong.
It can be seen that Huo Qigang's food is good and his life is quite happy recently, and his whole person seems to be fuller again.
Seeing the audience at the scene, he did not have the airs of a wealthy young man. Instead, he greeted everyone enthusiastically and smiled in a very friendly way.
As for Guo Jingjing, she still looks like an elegant and decent wealthy lady, standing next to Huo Qigang, with gentle eyes and relaxed posture. She must have adapted to such an occasion.
However, during the group photo, the Huo family still had to give up the C position for the "main celebrity".
The person standing in the middle was He Chaoqiong, the owner of the organizer of the night.
In addition to being the chairman of MGM, since the death of the gambling king, He Chaoqiong has also taken over most of his business empire and has long become a hot capital tycoon in Macau. There is no doubt about this C position.
As a paid director, Zhang Yimou could only stand on the right side of He Chaoqiong, and on the left was Guo Jingjing.
That's right, it's not Huo Qigang. After all, everyone knows who is the real social responsibility in their family.
Who said "there are many wealthy families, but there is only one Guo Jingjing".
Huo Zhenting did not compete with his juniors for position. He stood beside Zhang Yimou in a low-key manner. The aura around him was hard to ignore.
In comparison, the least imposing person in this group photo is Zhang Yimou. He is hunched over and has his hands folded on his chest. He seems to be overly humble. It seems that in front of capital, no matter how powerful a director is, he is just a worker. He has to bow his head when he should.
03 The heroine of life
Watching He Chaoqiong always straighten her back among a group of men, chatting and laughing, I couldn't help but feel the heroine in her.
Among the many children of the gambling king, He Chaoqiong is the best, and he showed good business talent when he was young.
Therefore, Stanley Ho loves this daughter very much and is quite satisfied. He once publicly stated that "among all the daughters, Pansy (He Chaoqiong's English name) is the most similar to me."
In 2011, 49-year-old He Chaoqiong served as the chairman and executive director of MGM China. Her net worth has exceeded 5 billion, and the return on investment has been as high as 18 times. She has long surpassed her father's performance and is known as the "Queen of Gambling" in Macau.
Looking back on He Chaoqiong's life, one word can describe it as "fighting".
She has made a name for herself in her career, and with her strength, she has removed the label of the gambling king's daughter, allowing the public to remember her original name.
It's a pity that despite her successful career, she has never met a suitable partner in love.
The love story between her and singer Chen Baiqiang is still hard to understand. It can only be said that the right pair did not meet at the right time.
Later, she was forced into a wealthy marriage and married Xu Jinheng, the son of Xu Shixun, a shipping king. This was also a wrong choice, and the relationship ended in divorce.
Today, He Chaoqiong is still alone, but looking at her glorious state, one can't help but reflect on whether marriage is really important to women?
With He Chaoqiong's status and achievements, her life is already very complete. Love is just a tonic, cherish it if you have it, and don't force it if you don't have it.
04 Conclusion
This time, the stage of "Macau 2049" allowed the audience to see Zhang Yimou's still-lasting strength. He Chaoqiong invited him to be the director, which is indeed the right person.
The cooperation between the two will also bring greater business benefits to Macau in the future, which can be described as a win-win cooperation project.
In such a big occasion, the audience also saw the status gap between wealthy families and the entertainment industry. Actors who are usually glamorous are nothing more than that in front of capital.
No wonder everyone wants to be a rich man.
However, a wealthy family is actually a wealthy family in nature. Without an outstanding person in power like He Chaoqiong, I am afraid there would not be the current scene.
I think many people will admire such a legendary woman.
So what do you think about this?
In 2025, Semir Apparel handed over an annual report card that seemed stable at first glance: revenue remained at 15 billion yuan, an increase of 3.17 percentage points.
In a year when overall consumption is under pressure, it is not easy to maintain scale.
But if you look away from revenue, the real changes in this company occur on the other side. In addition to low single-digit growth in revenue, net profit attributable to the parent company, earnings per share, total assets, and net assets attributable to shareholders of listed companies all recorded negative growth.
Behind the increase in revenue but not profit is: franchise stores continue to have net outflows, direct sales revenue has increased by more than 30% year-on-year, and sales expense rates have increased. The income is still there, but the price that needs to be paid in exchange for this income is no longer the same.
The company is using higher costs to maintain what it built two decades ago.
How do the neighbors of Baleno survive today?
Semir's early success was actually not that complicated.
In 1996, Qiu Guanghe started in Wenzhou, using the franchise chain model. Most of the store's rent, decoration, and inventory are borne by franchisees. The headquarters charges brand fees and product price differences, leveraging an extremely wide channel network with extremely low own assets.
The elegance of this model is that expansion requires almost no additional capital, the risk is spread among thousands of franchisees, and the headquarters reaps the bargaining power of scale.
There is still a gap in the low-tier market. User acquisition depends on store density. Opening a new store means adding a new batch of customers. The logic was almost impeccable at first.
That is also a very typical dividend of the times. There is room for channels, consumption is growing, and competition is not yet too fierce. "Opening a store" is almost equal to "having customers", and expansion is almost equal to "growth".
At first it was Semir’s casual wear. In its early days, Semir's positioning of "comfortable experience and quality life" attracted many young people in the face of the then "street fighters" Baleno and Giordano.
But by 2010, the space for casual wear began to narrow, and competition turned from incremental to stock. Qiu Guanghe’s children’s clothing brand Balabala began to take over the “big stick” of growth.
Qiu Guanghe's eyes were very vicious. As early as 2002, he saw a gap in the children's clothing market, advocated professionalism, fashion, and vitality, and aimed at well-off families in middle-income families.
At that time, China's children's clothing market was extremely low-concentration, with messy products and a brand vacuum. Balabala uses chain franchising and uses similar channel genes as casual clothing to rapidly replicate and expand.
China's children's consumer market began to expand rapidly in the mid-2010s. At that time, China was experiencing the peak of newborns. The two-child policy coupled with consumption upgrades meant that post-80s parents who were willing to spend money on their children needed branded children's clothing.
Semir Clothing has taken another "hitchhike".
The shift to children's clothing business is particularly important for Semir Apparel. It is more like a structural correction.
Semir Apparel's core business, casual apparel, is essentially a typical cyclical business: affected by fashion, with obvious fluctuations and strong substitution. Such companies are not scarce in the capital market, and it is difficult to obtain stable valuation expectations.
Barabara changed that. Children's clothing consumption is closer to immediate needs, with higher repurchase frequency and longer life cycle. It provides Semir with a more stable source of income and allows the company to move from an "apparel company" to a "consumer products company."
In 2011, Semir Apparel was listed on the Shenzhen Stock Exchange. As a core asset, Balabala is a solid backing for its successful listing. From 2015 to 2019, Semir Apparel’s operating income grew at double digits.
The environment begins to change
2020 will be a turning point for Semir Apparel’s performance.
That year, Semir's apparel operating revenue was 15.2 billion yuan, a year-on-year decrease of 21.37%, and its net profit was 806 million yuan, a year-on-year decrease of 48%. The net profit was almost halved.
Change doesn't happen suddenly.
The franchise system is an advantage in the expansion stage, but when the market enters stock competition, this system begins to expose its other side: difficult management, uneven efficiency, and weak brand execution.
For a brand trying to move up, this is a real hurdle.
So Semir began to shrink franchises and expand direct sales. In 2025, the company closed 163 directly operated stores and opened 211 new ones; it closed 1,236 franchise stores and opened 848 new ones.
During the period, the revenue growth rate brought by the direct operation model reached 30.25%, the revenue brought by franchise stores decreased by more than 5 percentage points compared with the previous year, and online sales revenue increased by 4.50%.
Increasing direct sales gives Semir greater control over channels and makes brand execution more unified.
But there's a trade-off: It's a heavier set of business.
The essence of franchising is to transfer fixed costs such as rent and labor. Once it changes to direct operation, store rent, shopping guide salary, and inventory risk will all fall back on the company.
The larger the scale, the more obvious this weight becomes.
At the same time, traffic is becoming more expensive.
In the past, stores were the entrance to traffic. Things are different now. Consumers are spending more and more time on their mobile phones, on short video platforms, and on various content. The store is still there, but it is no longer an entrance, it is just a conversion scene.
Traffic on social/e-commerce platforms is becoming more and more expensive, and it has become a continuously rising item in sales expenses.
In 2025, Semir Clothing's sales expenses will reach 4.235 billion, a year-on-year increase of 12.88%, mainly due to the increase in online platform shipping fees and the corresponding increase in expenses for newly opened offline stores in this period.
The increase in traffic costs is actually a change in the form of channel costs. In the past, it was rent, but now it is traffic price. It’s just that the latter is more uncontrollable and unpredictable.
Children's clothing, a trump card, is also a focus point
If only the cost structure is changing, it can be said to be a "transformation pain" and it is an acceptable transition.
But there's another thing that makes the problem even harder to deal with: dependence on children's clothing.
In 2025, Semir's children's clothing revenue will be 10.8 billion yuan, accounting for more than 71% of the overall revenue, and its proportion of total revenue has quietly increased by 1.36 percentage points.
Coupled with the two authorized businesses of ASICS Kids and PUMA Kids, the entire group's business focus is almost entirely concentrated on children's consumption.
From a strategic logic point of view, this is a deliberate choice.
Balabala has achieved the largest scale in the domestic children's clothing market, and its brand recognition and channel coverage have reached a certain level. The judgment itself of concentrating resources on this strongest line and cultivating it deeply rather than spreading it out makes sense.
But this also means that all external pressures will be concentrated on children’s consumption. There is no other business curve to cushion, no other categories to hedge costs.
The demand for children's clothing market has gone through two stages in the past ten years: first, the incremental period driven by demographic dividend, and then the quality improvement driven by consumption upgrade. Balabala has experienced both stages.
But now is the third stage.
Declining birth rates, intensified consumption stratification, and intensified competition among domestic and foreign brands are not structural trends that a company can fight against. As a result, those problems that originally belonged to "industry changes" will directly become Semir's problems.
Balabala general manager Will said in an interview that the declining birth rate is actually a reshuffle in the industry, and "the next competitive focus of children's clothing is whether it can truly understand the parent-child relationship in this era."
Behind this is Balabala's ability to seize the changes in the children's clothing market. Children's clothing is no longer just for children's consumption, but a part of family relationships. It began to introduce narratives of companionship, growth and interaction into its products and marketing, trying to embed itself in family relationships.
But this understanding is still superficial.
It is more like inheriting a set of mainstream consensus that has been formed and covering different families and different scenarios as much as possible, rather than proactively proposing a more distinct value position. The result is that the expression is broad enough, but not deep enough; the coverage is broad enough, but it is difficult to form a stronger identity.
The lack of a clear position is bound to make it difficult to establish stronger recognition and premium. This also allows a variable that could have become a "new moat" to remain in the "marketing language" stage for the time being.
It's changing its way of life, but it hasn't fully adapted yet
Judging from its actions, Semir is not a company that is blind to changes.
Shrinking franchising and expanding direct sales is to solve the problem of channel control; increasing sales investment is responding to the migration of traffic entrances; deepening the focus on children's clothing is concentrating resources in the most advantageous direction.
Semir has also invested in mid- to high-end brands.
Semir Apparel's cooperative brands include Jason Wu and SHUKU, and it has established joint ventures with the two brands respectively. In addition, in addition to Asics Kids and Puma Kids, Semir Clothing also has a Nordic fashion lifestyle brand Marc O' Polo.
These judgments, taken individually, all make sense.
But there is a question that, taken together, remains unanswered: If it no longer relies on low-cost expansion, what exactly is the core advantage of this business?
This is not a question that can be answered with a strategy document, it needs to be proven with real business results.
Is it product power? Then there needs to be visible investment and differentiation in design, research and development, and fabrics, so that consumers can actively choose Balabala at the same price, not because "the store is close to home."
Is it brand power? Then it is necessary to achieve a certain level of emotional resonance and mental occupation, so that "buying clothes for children" becomes a habitual cognition, rather than a choice that can be replaced at any time.
Is it a user relationship? Then we need a consumer operation system that can continue to accumulate and be activated repeatedly, so that every parent who buys Balabala will have a higher repurchase rate and stronger brand stickiness.
Semir is doing all three of these things. But to what extent it has been achieved and how many real barriers to competition it has created are still unclear.
Before this answer appears, all it can do is maintain its current scale and position at a higher cost. It's a working business, but not an easy one.
Although it has not entered a real crisis, Semir Apparel is getting further and further away from that period of easier "counting money". Not into a real crisis, but it's moving further and further away from that easier period.
On April 9, market research organization Omdia released the global PC market report for the first quarter of 2026. Data show that in the first quarter of 2026, the global PC market increased by 3.2% year-on-year to 64.8 million units. In the market segments, notebook computers (including mobile workstations) increased by 2.6% year-on-year to 50.8 million units. Desktop computers (including desktop workstations) performed even more strongly, increasing by 5.4% year-on-year to 14 million units. The overall market showed a phased recovery trend.
The growth drivers mainly come from three aspects: first, manufacturers and channels prepare stocks in advance to cope with rising costs; second, the Windows 10 replacement cycle continues to promote corporate procurement; third, the pace of new product releases in spring is accelerated, driving the release of phased demand.
But the foundation for this growth is not solid. Omdia chief analyst Ben Yeh pointed out that as supply chain pressure continues to rise, the first quarter may become the high point of shipment performance for the whole year. From a cost perspective, AI data centers have continued to intensify their use of resources since 2025, causing memory and storage prices to rise approximately five times and three times respectively, and are expected to rise further in the second quarter of 2026. At the same time, Intel and AMD also expect CPU prices to rise by 10% to 25%, further compressing the profit margins of machine manufacturers.
By region, cost pressure in North America is borne more by channel vendors than by end customers. The decline in the Japanese market is more significant, which may be due to the high shipment base in the first quarter of 2025, as well as the high cost and parts supply pressure in the education field. The momentum is no longer the same as in 2025; the weakening of policy momentum may also become one of the main factors for the shrinkage of the Japanese market in 2026.
Judging from the ranking, Lenovo continued to rank first with 16.5 million units shipped, with a market share of more than 25%, a year-on-year increase of 8.7%, further consolidating its advantages in commercial and global channel capabilities; HP declined year-on-year due to weak demand in Europe and the United States. 4.9%, with a market share of 12.14 million units, accounting for 18.7%, maintaining second place; Dell increased by 7.8% year-on-year, with shipments reaching 10.29 million units, ranking third with a 7.8% share; Apple benefited from MacBook Driven by Air and new products, it achieved a growth of 5.4%, with shipments reaching 7.11 million units, and a market share of 5.4%, ranking fourth. ASUS maintained double-digit growth, with shipments reaching 4.6 million units, and a market share of 7.1%, ranking fifth.
Global PC shipments in the first quarter of 2026 Omdia
Mainland China's PC market will also show the impact of shifting demand and rising costs. According to Omdia data, for the whole of 2025, China's PC market will grow by 6% year-on-year to 42.1 million units, mainly supported by consumer subsidy policies and commercial demand. However, in 2026, as the subsidy intensity drops from about 30% to about 15%, and quotas and phased distribution mechanisms are introduced, Omdia predicts that China's PC market is expected to decline by 10% year-on-year to 37.9 million units in 2026, entering a typical "post-subsidy cycle."
Broken down into brands, in the fourth quarter of 2025 in mainland China's PC market, Lenovo ranked first with 4.6 million units shipped, with a market share of 40%, a year-on-year increase of 13%; Huawei ranked second with 1.3 million units shipped, with a market share of 11%, a year-on-year increase of 16%. HP ranked third with 1.2 million units shipped, with a market share of 10%, a year-on-year increase of 22%. iSoftStone shipped 900,000 units, with a market share of 8%, but fell 20% year-on-year, ranking fourth; Apple shipped 700,000 units, occupying 6% of the market share, growing 14% year-on-year, ranking fifth.
Mainland China PC shipments in the fourth quarter of 2025 Omida
Overall, the PC market in 2026 is changing from demand-driven to cost- and structure-driven. The global market will still have shipment support in the short term, but cost pressures will gradually emerge; the Chinese market is the first to enter an adjustment cycle and needs to find a new growth balance between subsidies and falling demand. The key to the future competitive landscape lies in whether manufacturers can control costs while strengthening AI capabilities and product structures to stimulate market vitality.
A few days ago, reporters learned from China Railway Harbin Bureau Group Co., Ltd. that as an important railway hub in the Northeast region, Harbin Railway Station and trains pick up a large number of passengers' lost items every year, covering documents, electronic products, cash, luggage and other items. During the Spring Festival travel period, Harbin Station alone picks up hundreds of items lost by passengers every day on average. Although the staff worked hard to find and return them, some items were still stranded for a long time due to incomplete information. Railway staff said that these methods will help passengers find their lost items.
According to official statistics from Harbin Railway, at major stations such as Harbin Station, Harbin West Station, and Qiqihar Station, dozens of lost items are picked up every day. During peak passenger flow periods such as Spring Festival, Summer Transport, and holidays, the number of items picked up in a single day surges to hundreds. Taking the 2026 Spring Festival as an example, the Harbin Railway Public Security Department recovered more than 2,100 items of lost property for passengers, saving nearly 1.4 million yuan in economic losses.
In terms of types of lost items, ID cards, bank cards and other documents accounted for the highest proportion, accounting for almost 30% of the total; followed by electronic products such as mobile phones, headphones, and computers, as well as daily necessities such as backpacks, suitcases, and clothing. Valuable items such as cash, jewelry, and important documents also appeared from time to time. Most of these items are left behind in waiting room seats, security checkpoints, train seats, sleeper berths, toilets, luggage racks and other areas. These items are often caused by passengers rushing to catch the train, focusing on their mobile phones, or having too much luggage and neglecting to check it.
There is no need to panic after items are lost. Harbin Railway has established an online and offline linkage lost item search and return system.
Online, passengers can log in to the railway 12306 APP and submit information through the "My - Warm Service - Lost Items" function;
You can also call the 12306 customer service hotline to clearly explain the train number, time, seats and item characteristics. Offline, you can go to the station service desk, lost and found office, or ask the nearest staff for help.
All found items will be strictly registered, entered into the system, affixed with unique labels and properly kept. ID cards and other documents will be registered in the 12306 system, and passengers with reserved information can receive SMS notifications for collection. Once found, the items can be handed over to the station ahead by train, etc., so that passengers can collect them nearby. They can retrieve them after verifying that the information is correct and signing.
The railway department hereby reminds passengers: Be sure to take care of your belongings when traveling and carry valuables with you; do not indulge in mobile phones while riding or waiting; carefully check around the seats, bunks, luggage racks and pockets before leaving your seat and getting off the train; mark them when carrying multiple pieces of luggage to avoid taking them by mistake.
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