On February 10, according to electrek, Ferrari officially announced the name of its first pure electric model: Ferrari Luce.
The Italian supercar brand unveiled part of the interior design of its new car in San Francisco. The car's interior was co-created by LoveFrom, a creative studio founded by former Apple design director Jony Ive. The interior design abandons large-screen touch controls and prioritizes physical control buttons.
"Luce" means "light" in Italian, and Ferrari said the name means "electrification is a means, not an end".
Ferrari has been working with Studio LoveFrom, co-founded by former Apple chief design officer Sir Jony Ive and designer Marc Newson, for five years and has been deeply involved in the full-scale design of the car.
Since the new car was exposed during road testing at the Maranello factory, the outside world has continued to pay attention to this Ferrari's first pure electric model. Its underlying technology was officially announced in October last year. Now, LoveFrom’s design concept is finally presented in the interior.
This interior deliberately targets the current trend of large screens in pure electric vehicles. Ferrari said it "breaks the industry convention that electric vehicles must have large screens as the core" and instead uses mechanical buttons, knobs, levers and switches as the core control method, focusing on "intuitive and rich control texture".
Interior core highlights
Steering wheel: Simple three-spoke design, inspired by the classic Nardi wooden steering wheels of the 1950s and 1960s. The steering wheel is made of 19 CNC machined parts and is made of 100% recycled aluminum alloy. It is 400 grams lighter than a regular Ferrari steering wheel. The control area is divided into two modules, and the layout pays homage to F1 racing cars.
Car key and starting ceremony: The key is made of Corning fused 5 glass and equipped with an electronic ink screen, which is the first application in the industry. Insert the key into the base, the screen will turn from yellow to black, and the cockpit lights will light up in a "carefully designed sequence".
Instrument panel: It can move synchronously with the steering wheel to ensure the best viewing angle. It is equipped with two overlapping Samsung OLED screens. The screen has three cutouts to reveal the second screen at the rear, which is also the first in the world. The ultra-light panel was custom-developed by Ferrari and Samsung display engineers.
Control panel: It adopts a ball-and-socket hinge structure and can be tilted toward the main driver or passenger driver; the panel is equipped with a "multi-function dial" with three built-in independent motors, which can switch between four modes: clock, chronograph, compass, and start control.
Interior materials: The entire car is precision cut from 100% recycled aluminum alloy solid billet, and precision milled Corning Fused 5 glass is used in many places.
The appearance of the Ferrari Luce will be officially unveiled in Italy in May 2026.
Ferrari initially confirmed that this pure electric supercar would be launched in 2025. As one of six new cars that year, the appearance release has now been postponed to May this year. Officials stated that the price of this pure electric supercar will exceed 500,000 euros (approximately US$535,000). (Reprinted from the tram industry)
