China News Service, Yinchuan, April 8 (Yang Di Xiaoyan) On the evening of April 8, the Ningxia-Taiwan cultural and tourism exchange event "Cross-Strait Love·Broadway" was launched in Yinchuan, Ningxia. 35 Taiwanese tourism industry representatives will visit Yinchuan, Wuzhong, Zhongwei, Shizuishan and other places to visit Ningxia's high-quality cultural and tourism resources, experience unique folk customs, and discuss new paths for the integrated development of culture and tourism in the two places.
Event site. Photo by Xiao Yan
This event lasts until the 14th. During the event, the visiting group will carry out a series of visiting activities such as "Yellow River Culture Exploration", "Wine Culture Experience" and "Intangible Cultural Heritage Skills Inheritance", and visit the Xixia Mausoleum Scenic Area, Helan Mountain Rock Painting Scenic Area, Zhihuiyuanshi Winery, Ningxia Museum and other places to experience Ningxia's historical heritage and development achievements. At the same time, the visiting delegation will communicate with representatives from Ningxia's cultural tourism and hotel industries, build a regular cooperation platform, jointly develop Ningxia and Taiwan's high-quality cultural tourism routes, and promote Ningxia and Taiwan to achieve new breakthroughs in the fields of cultural tourism resource sharing, product joint research, and mutual transportation of tourists, allowing more Taiwanese compatriots to enter Ningxia and experience Ningxia, and let Ningxia's cultural tourism brand enter Taiwan and be deeply rooted in the hearts of the people.
According to statistics, the number of tourists from Taiwan received by Ningxia in 2025 will increase by 40.68% year-on-year, and Taiwan has become an important overseas tourist source market for Ningxia. "Two years ago, I came to Ningxia for the Cross-Strait (Ningxia) Youth Slow Pitch Softball Invitational Tournament, and I felt the beauty of the desert and the delicious food of Tan Yang." Cai Zhaoyang, vice chairman of the Taiwan Kaohsiung Tourism Association, said that he hopes to use this trip to discover investment opportunities in Ningxia and let more Taiwanese compatriots visit Ningxia.
This event was hosted by the Liaison Department of the All-China Taiwan Compatriots Association and co-organized by the Ningxia Taiwan Federation, the Ningxia Department of Culture and Tourism, and the Ningxia Taiwan Affairs Office. Ren Hui, director of the Liaison Department of the All-China Federation of Taiwan Compatriots, said that mainland China and Taiwan can achieve complementary resources in the cultural tourism industry. He hopes that practitioners on both sides of the Taiwan Strait will find development opportunities in exchanges and promote people-to-people bonds through cultural and tourism exchanges. (over)
