7 Articles
Tags :Media theory

Content summary: Among McLuhan's many discussions, academic circles pay more attention to his classic discussion that the medium is a "message", "an extension of the human body" and "cold" and "hot" media, but less about his "media balance" theory.

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This article will understand the contemporary media significance of the concept of "media is massage" from the aspects of media as film and media as environment, and explore how media constructs the human social environment and its important impact on human society.

The uniqueness of media environment studies is reflected in its focus on studying the nature of communication technology or how the inherent symbols and material structures have profound micro and macro impacts on culture. Media environmental studies believe that "the media is the environment" and "the environment is the media"

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Canadian Comet of Thought Marshall McLuhan (1911-1980) was one of the most original media theorists of the 20th century and is known as the most important thinker of the 20th century. However, McLuhan's work uses a lot of puns and is difficult to understand.

1. The media is an extension of human beings. The subtitle of McLuhan’s book is “On the Extensions of Human Beings”. He believes that media, that is, technology, can be any extension of human beings. here