During the validity period of the insurance liability stipulated in this contract
At first I had high hopes for Zhou Ye's "Hello 1983".
Judging from past experience, most of the dramas that dare to be named directly after the era have two brushes, and they often have both humanities and epics.
But when I saw that this drama was adapted from "Rebirth xxxxx", my eyes darkened. Why is it still going this way? My high hopes for it turned into low hopes.
After watching several episodes, my brows became more and more furrowed, and I couldn't even get rid of them.
This "Hello 1983", which I had high hopes for, was not just about the same, it was completely different. It was so bad that it was a mess.
We can’t even talk about the actors. From the director to the screenwriter, this show is fundamentally flawed.
Talking about the perception, objectively speaking, the director made the short play as a long play.
In the first three minutes, after a few chicken soup narrations that my mother found too corny to repost, the heroine travels through time.
If you don't count these few sentences, the heroine's time travel may have happened less than a minute after the beginning of the story.
On New Year's Day, 2026, the heroine fell asleep on the sofa, dropped the alarm clock, and arrived in 1983.
There is no foreshadowing, no emotion, no transition, just wear it as soon as it comes up. This is too short a play. But the problem is that this drama is not short, it is 36 episodes long. The pace of the opening chapter is so fast, it's hard for me not to wonder how much water will be poured into it later.
After watching eight episodes, the overall impression is even worse.
The advancement of the story is completely based on the copy mode.
First fight a boss who is a bad gangster, and then fight a boss who is a bad relative. The connection part in the middle is just confusing, the integrity is very poor, and the look and feel is quite stiff.
Let’s talk about the stinky gangster first.
The repeated gangster trouble scenes in the show are so awkward to watch.
The roots lie in the year of the work, 1983.
Crack down hard. There will be no cap on the progress, and it will be done in a serious and fast manner. How cruel? Severe crackdowns began in August, and in September Zhu De's grandson was sentenced to death. It is so powerful and shocking that you can see a leopard in the pipe.
Judging from the scenery in the first episode, the golden rice waiting to be harvested, the continuous shallow mountains and hills, the deep green forest, and the spicy spicy soup for breakfast, it is easy to infer that the story should take place in southern Henan, Xinyang and Nanyang. The rice areas in southern Henan are all single-season japonica rice. Judging from the state of the rice, the period in the drama should be around September.
In other words, the story takes place at the beginning of the crackdown, when the wind is the strongest and the shock is strongest, and committing crimes against the wind is the peak period of maximum sentencing.
But what about in the show? The plot of gangster trouble is so dense that it is unreasonable.
There are people in mountain villages who stop people from teasing them, people in county towns who cause trouble in public, people who kidnap women on the train, they are besieged by gangsters as soon as they leave the train station, gangsters who open a women's clothing store block the door and molest women customers in the street...
Not to mention that after the launch of the crackdown, such gangsters who humiliated women in public were the number one target. Once caught, they were basically dealt with sternly and quickly. The overwhelming publicity about public sentencing and arrests in the streets at that time were enough to make people with evil intentions dare not show their faces. It is absolutely impossible for such absurd scenes of crimes to be committed everywhere.
I have nothing against bad guys in the show, there is crime in any age.
But from a creative perspective, what is the core plot of this drama? Personal struggle under the tide of the times.
You're not into a crime genre that focuses on hard-hitting, right? Why do we repeatedly use this kind of gangster plot that does not conform to historical points to create conflicts?
Firstly, it adds nothing to the main narrative, and secondly, wouldn’t this kind of bloody plot that forcibly subdues intelligence in order to create conflict greatly affect the viewing experience?
I have a lot of flaws and love to pay attention to details, so this is just my fault. But the further you read, the more flaws "Hello 1983" has.
Among them, the most core, most prominent, and most intolerable shortcoming is the characterization.
That's called flat, that's called typical. Good people are flawlessly good, and bad people are completely bad. There is no trace of human complexity.
Let me leave it at that, a long drama with characters of this level is simply smearing the entire industry.
Look at these people in the show. Do they look like real people?
Aunt, uncle, third aunt, third uncle, grandma, cousin, cousin, these gangs of relatives and villains, are they any different from each other in bad ways?
Especially that cousin, if you want me to say that since you are here, why not give her some decent roles? Based on what has been revealed so far, this girl looks like a child with an intellectual disability. Is this kind of character really necessary?
Bad people are like this, good people are the same.
Uncles, aunts, younger brothers, including the principal who speaks up for the heroine, and neighbors, are these good people any different? Everyone is like a living Bodhisattva, a good and good old man.
The supporting roles are like this, but the protagonist remains the same.
The heroine Xia Xiaolan, played by Zhou Ye, is the most robotic character in the show.
This character has no mood swings from beginning to end. He is always calm, always rational, and always at ease.
After traveling through time, I am not surprised, I am not flustered when I face gangsters, I am not polite when I face green tea, even if my college entrance examination is tomorrow but my hand is broken by a bone fracture today, I am still there.
The most direct impact of such a creation is that when such a "god"-like character announces that he wants to fall in love with the male protagonist, the sense of disobedience and weirdness immediately hits his nose.
It gives the impression that you also have emotions and desires? The male protagonist doesn't act like an equal lover in front of her, he doesn't even act like an equal. It's like she petted a cute puppy out of kindness.
How can people believe that this is love?
So far in the whole drama, the only character with a bit of a human touch is Liu Fen, the mother of the heroine played by Dong Xuan. From being submissive at the beginning, to gradually becoming brave and confident, and finally daring to stand up in public and saying that he wanted a divorce, he is the only character in the show who has a complete growth arc.
But this is the only character that can be seen, and the design also has flaws.
When her daughter got first place in the exam, the principal invited her to speak on stage. This was the first time that the mother stood in front of others as a "winner", and her daughter continued to encourage her to be confident in the audience.
I thought that this character's highlight moment would come, but it turned out that the director directly shot everything, and when it was over, he only relied on a sideline line from someone else, "Not only is your daughter amazing, but your mother is also amazing. I was moved by what you said."
The audience doesn't deserve to see the highlight, but they deserve to hear others say "She has the highlight", right?
The character creation is a mess, and the logic of plot advancement is even worse.
I only want to mention one thing, about the heroine wanting to go back to modern times.
The series has been interspersed with foreshadowing. The heroine's modern life is purely a history of suffering.
Her parents died in a car accident when she was a child, and she had to live with others and suffered a lot of grievances. She finally made it to adulthood and entered the workplace. People said that she had done something unfair when she made great achievements. Before she traveled through time, her boss gave her a huge blame, waiting for her to take the blame.
With such a terrible life, why did she have the obsession "I must go back" after traveling through time?
Throughout the whole process, the heroine is not given any reason that is enough to support her return to modern times. There is no family member who cannot let go, no obsession that must be completed, no bright future worth running for, and not even a tiny concern.
Not to mention that there was no legitimate reason, even if it was a nonsensical excuse for her to arrange a gas stove with bacon trotters stewed on it and not turn off the heat, the screenwriter must have used her brain, right?
You are so focused on "I have to go back", why do you have to go back, I mean, girl?
I'm confused.
The character motivations are not mentioned, the historical logic is not, and the emotional ups and downs are not.
The heroine cheats all the way, all the staff are tools, gangsters are everywhere, and the plot is all based on improvisation.
This is "Hello 1983".
A strict crackdown is not scary, gangsters are not afraid of death, everyone is on the same page, and the protagonist has no emotions, just looking forward to returning to hell to suffer in 1983.
So cool.
Paper gold bargain hunting operation skills and risk control
In the field of financial investment, paper gold, as a common investment variety, attracts the attention of many investors. Bargain hunting is a strategy for investors to pursue high returns, but it is also accompanied by risks. Let’s discuss in detail the bargain hunting operation and risk control methods of paper gold.
First of all, it is necessary to clarify what is the bargain hunting opportunity for paper gold. This requires comprehensive consideration of many factors, such as the global economic situation, political situation, monetary policy, etc. Generally speaking, when the price of gold has fallen sharply for a period of time and the market shows obvious signs of stabilization, it can be initially judged as a possible bargain hunting opportunity. However, it should be noted that this is only a preliminary judgment and needs to be further confirmed by combining more technical analysis indicators and market dynamics.
Technical analysis plays an important role in bargain hunting operations. Investors can observe the gold price trend chart and analyze technical indicators such as moving averages, Bollinger Bands, and MACD. For example, when the price falls below an important moving average and then returns to above the moving average, or a golden cross appears on the MACD indicator, it may be a signal to buy the bottom. However, technical analysis is not absolutely accurate and requires comprehensive judgment combined with other factors.
Fund management is a crucial part of the bargain hunting operation. Investors should reasonably determine the amount of funds to invest based on their own risk tolerance and financial status. It is important not to invest all the funds at once. It is recommended to build positions in batches to gradually reduce costs.
In order to better control risks, setting stop loss and take profit is also essential. Stop loss can help investors limit losses in time when they make mistakes in judgment; stop profit can ensure that profits are locked in time after a certain amount of income is obtained. The settings of stop loss and take profit can be determined based on the support and resistance levels of technical analysis, or based on your own preset profit and loss ratio.
Below is a simple table to compare different bargain hunting strategies and risk control methods:
|Bit hunting strategy|Risk control method||----|----||Based on fundamental analysis|Pay attention to global economic data, central bank policies, etc., and reasonably control positions||Technical analysis mainly|Combined with a variety of technical indicators, strictly set stop loss and take profit||Comprehensive judgment|diversify investments, do not put eggs in one basket|
In addition, investors also need to maintain a good attitude. Dip-hunting operations often require waiting patiently for the right opportunity and not being blindly impulsive because of short-term fluctuations. At the same time, we must maintain awe of the market and be aware of the uncertainties and risks of investment.
In short, the bargain hunting operation of paper gold requires investors to have solid analytical skills, reasonable fund management strategies and a good mentality. Only on the basis of a full understanding of the market and one's own risk tolerance can one effectively carry out bargain hunting operations, control risks, and achieve investment goals.
As we all know, genetic inheritance is a metaphysics, but to what extent can it be mysterious? Just look at the second generation stars in the entertainment industry.
For example, Brigitte Lin and Li Jiaxin were both recognized for their good looks when they were young, but after marrying ordinary-looking rich husbands, their children's appearance is completely out of control.
Brigitte Lin's daughter has no resemblance to her at all. She looks like a wealthy husband between her eyebrows and eyes.
And Michelle Reis' son is not even up to the level of appearance of his father Xu Jinheng.
Another example is the son of Jiang Qinqin and Chen Jianbin. Looking at the couple's looks alone, Jiang Qinqin played roles such as Xi Shi when he was young. The beautiful embryo is a fairy in Chen Jianbin's words.
After seeing the fairy's genes, his son didn't even have a sense of participation, and was completely held back by Chen Jianbin.
Of course, there are also new second generations who perfectly inherit the beauty of their parents and are even better than them. For example, Huang Duoduo shared beautiful photos on social platforms to bid farewell to 2024, which completely amazed me.
1. Full of star flavor and rich literary and artistic atmosphere
When I was a child, Duoduo participated in variety shows with her father Huang Lei, and she was a beauty.
She inherited Huang Lei's big eyes, and her nose and mouth are more like her mother, Sun Li.
As she gets older, Duoduo becomes more beautiful. Although she is highly recognizable, she still has a childlike innocence.
But now that 18-year-old Duoduo is in a completely different world.
In the beautiful photos she shared, she was wearing a red knitted long skirt and a black vest. When she bent over to face the camera, she had a standard oval face and a pair of smart and lively eyes.
With bright and retro high-end makeup, even the mole under the eye is a bit more charming and charming.
As for Duoduo in the side shot, it's hard to tell. From body shape to temperament, she looks very much like her mother Sun Li, especially the cold feeling, which she completely inherited from Sun Li.
In the frontal shot, Duoduo is so thin that it makes people feel a little distressed. Because the design of the skirt is very figure-flattering, and the shoulder and neck lines are exposed, Duoduo's figure looks a bit skinny.
The protruding collarbone and bony shoulders are enough to prove that Duoduo's weight is not only in double digits, but may even be around 80 pounds.
Despite being thin, Duoduo is in good spirits, with bright eyes and a gentle smile. Because of her more mature dress, she still has a bit of a cool girl feel.
The other look looks more mature, with a tight black swimsuit paired with black swimming trunks, showing off her slender limbs and small waist, wearing cool sunglasses and oversized earrings.
This kind of Duoduo doesn't look like an 18-year-old, but more like a 28-year-old, much more mature than his peers.
However, in the face-fighting shots, you can feel that Duo Duo has a very artistic temperament, with a feeling of pure desire but very broken, especially his eyes, which are affectionate but also a little innocent, which makes me feel pity for him.
When she faced the camera with the corners of her mouth raised slightly, she seemed to be watching the heroine in an art film. This face was so starry.
In the photo with her mother, although one has a bun and the other has her hair loose, their eyebrows and eyes are almost exactly the same, and even the curve of their mouths when they smile looks like they were copied and pasted.
18-year-old Duoduo, like her mother, suffered from a lifelong misunderstanding.
In addition, Duoduo also shared her daily life with animals and family members. As a big sister, she read comics to her younger sister and younger brother. The picture was very warm.
Duoduo takes care of the children, which makes people return to "Where Are We Going, Dad" again.
When getting along with small animals, you can also feel a lot of tenderness. Gently touching an elephant, or leaning over to touch its trunk, it is completely kind and lovely.
Duoduo before studying abroad and after studying abroad gave people a different feeling. He was more confident and relaxed, and he seemed to have achieved self-consistency.
I wonder if Duoduo will enter the entertainment industry after returning to China. But what is certain is that with such good condition and good looks, he can definitely make a name for himself in the entertainment industry.
Second, the young are better than the blue. The second generation of these stars is too long.
In fact, there are many second-generation celebrities like Duoduo in the entertainment industry who have perfectly inherited good genes.
The first place is Wang Shiling.
When Wang Shiling was a child, her good looks may have nothing to do with her, but when she grew up, she lost her baby fat and became a real little princess.
It can be seen from her appearance that Wang Shiling took advantage of her parents' advantages. She inherited Li Xiang's eyes and Wang Yuelun's high nose.
His appearance is sharper than that of Li Xiang, but he doesn't look too gentle because he looks too much like Wang Yuelun, which is just right.
The second place is Shao Ziheng.
Shao Bing's tough-guy aura did not affect his son Shao Ziheng's appearance. On the contrary, because his wife was pretty enough, Shao Ziheng inherited his mother's appearance advantages.
She has fair skin and is very refreshing. She has a sunny and youthful look in front of the camera. Although she is an idol trainee, she is not a feminine one. Her temperament is more strong and soft.
This kind of appearance can even compare with the four returning sons.
Third place, Dingding.
It is undeniable that Pan Yueming and Dong Jie are both very good-looking, but Dingding does not choose one person's facial features to grow, but is better-looking than their parents.
When he was young, Ding Ding was soft and cute, but when he grew up, Ding Ding had a more melancholy Japanese beauty temperament. Every time he appeared under Dong Jie's lens, people couldn't help but sigh. Today's Ding Ding is already as handsome as the hero of a novel.
The fourth place is Shen Yue.
Qiu Shuzhen's daughter is also very mature. Although she has no plans to enter the industry at the moment, she has recently appeared in the public eye, and it is always easy for people to see the shadow of Qiu Shuzhen in her facial features.
The same big eyes, the same strong nose bridge, the same small mouth, even the face shape is so delicate. Being able to recreate Qiu Shuzhen's look means that her genes have favored her very much.
Conclusion
Unknowingly, the second generation of stars have all grown up.
I always feel that they are still the young children in my impression. In fact, most of them have already become tall and graceful girls like Duoduo.
And these second-generation stars have decided their future development direction at a young age. Some decide to enter the entertainment industry, some take the boy band route, and some choose fields that are completely different from their parents.
But one thing they have in common is that almost all of these second-generation stars are excellent. In another 10 years, I believe their world will be even broader.
Do you think Huang Duoduo has changed a lot?
On March 18, Shanghai Deyun Club officially opened and had its premiere that night. Fans from all over the country rushed to the scene. The Paper reporter Peng Youqi and Chen Yue editor He Yuqian (01:41)
On March 18, Shanghai Deyunshe Theater opened on the second floor of the People's Theater on Sichuan North Road, Hongkou District. It had its premiere that night, with Guo Degang and Yu Qian making the finale.
"Starting today, Deyun Club has its own small theater in Shanghai. From now on, we will come and go often and perform cross talk here every day." At the press conference that afternoon, Guo Degang expressed emotion that after almost 20 years of performing in Shanghai, Deyun Club finally settled in Shanghai.
On that day, flower baskets were placed at the entrance of the People's Theater, and many cultural and creative and catering stalls were set up on the first floor, which was bustling with customers. There are "cross talk fans" who come from all over the world to meet and wait at the door at 9 o'clock in the morning; there are also local middle-aged and elderly people who come to check in and take photos. Although many people did not get tickets, they were excited to see their favorite actors and feel the atmosphere.
When northern crosstalk comes to Shanghai, will it be acclimated? Two or three years ago, after the news came out that Deyunshe would settle in Shanghai, this issue was frequently raised.
In this regard, Guo Degang seemed confident, "In the past 20 years, we have been doing almost all the large-scale crosstalk commercial performances in Shanghai, and we know this land very well. When it comes to crosstalk commercial performances, so many places in China are ranked, and Shanghai is among the top two. The audience is of high quality and loves to listen to crosstalk."
"Deyun Club has finally opened in Shanghai. I am very happy. This is the first one. There may be a second and third one in the future." In his view, Shanghai is a very tolerant city. All kinds of cultural performances can find their own audiences, and cross talk is no exception. In previous performances in stadiums with tens of thousands of people, the tickets were basically sold out, so there is no need to worry about small theaters with more than 300 people.
On March 18, Shanghai Deyunshe Theater opened at the People’s Theater on Sichuan North Road, Hongkou District. The pictures in this article are all by The Paper reporter Chen Yuetu
I like cross talk, everyone has a reason
"We were waiting at the door at 9 o'clock this morning. We had been pouring in the rain all afternoon and didn't wait. Then we came in to take shelter from the rain and happened to meet Qin Xiaoxian and He Jiuhua going downstairs to buy things. We were so lucky!" "We also saw the moment when the Deyun Society plaque was taken off." On the afternoon of the 18th, four girls in their 20s excitedly shared what they had seen that day.
They are from Shaanxi, Fujian, Hubei, and Beijing respectively. They got to know each other during offline performances. Although they like different actors, they got along well and made an appointment to come to Shanghai to watch the show together.
Mu Xuan is from Beijing and has been obsessed with cross talk since 2022, especially Qin Xiaoxian. "He says less now. Once the show comes out, I know it's hard to get tickets for this lineup. Beijing is far away, so I just want to give it a try and come if I can get it. If I can't get it, forget it." She said that she came to Shanghai just for this show. "Crosstalk is a traditional art. In fact, I only fell in love with crosstalk after getting to know Qin Xiaoxian. I hope this art will be passed down and seen by more people."
"At first, I really liked Meng Hetang because they were handsome. Later, I heard their cross talk was very interesting, so I fell in love with them." "They are both very hardworking people. I have watched them become better and I have liked them for five years." Yaoyao and Linlin are both fans of Meng Hetang and Zhou Jiuliang, and follow almost every performance they perform.
"I really like Guo Degang, Xiao Yueyue, and Guo Qilin. They say cross talk is very humorous." Aunt Mao, a retired worker, came from Baoshan in the rain. "The Mandarin they speak has a transliteration, which is very nice, unlike us Shanghainese who speak Mandarin in a rigid manner. Besides, Guo Degang speaks very smoothly, and it is comfortable to listen to him."
Ms. Chen, who works nearby, watched the opening ribbon cutting at noon, and came to the scene again in the evening to "pick up the missing tickets" to see if she had any tickets. "I mainly wanted to see Lao Qin (Qin Xiaoxian). I took a lot of videos at noon and even said hello to Lao Qin."
That day was also the 18th birthday of Li Xiang, a girl from Henan. She was interning in Shanghai and came to Deyun Club to check in. "I have liked Deyun Club for a long time. I haven't paid much attention to it in the past few years, but I want to fulfill my dream." She said, "I was attracted to it for no reason when I was in junior high school. I especially like Qin Xiaoxian, he is super interesting." She also mentioned, "Talk shows and cross talk are not much different, they both bring happiness to the audience."
Opening performance information
The blend of north and south, the most important thing is to be funny
Mr. Xie, 35, is also a crosstalk enthusiast and often listens to crosstalk at Xiaolehui (note: a crosstalk performance organization founded in Shanghai by Gao Hecai, a disciple of Guo Degang). Deyun Club's entry into Shanghai gave him more choices, and he was lucky enough to get tickets for the first performance.
He pays special attention to Zhang Jiunan, "There is a lot of improvisation, which is his style, and I think it is pretty good." Mr. Xie said that the opening performance lineup is strong, and the price is similar to that of large commercial performances. In the future, small garden fare will be restored, and 100 to 300 yuan is acceptable. Compared with large-scale commercial performances, he prefers the atmosphere of a small garden. "In a small garden with a few hundred people, the actors interact more with the audience, whereas in a commercial performance with thousands of people there is less interaction."
As a native of Shanghai, Mr. Xie said that he grew up listening to burlesque shows. As the times have evolved, he has also begun to accept northern culture, including cross talk, Errenzhuan, etc. In recent years, he has noticed that not only himself, but also more and more young people are listening to cross talk, including local children in Shanghai, children from relatives, and those learning allegro.
Qiao Qiao, who had a stall on the first floor of the People's Theater that day, brought many decorations made from fruit shells. In order to match the theme of Deyun Society, she also specially designed pendants including fans, clouds, microphones and other elements. "I'm a little excited, but also a little regretful. I wanted to go up and take pictures, but I didn't dare. They were just in front, less than one meter away." In the evening, she was still recalling the moments when Qin Xiaoxian, Meng Hetang, Shaobing, and Zhou Jiuliang walked past.
Qiaoqiao and her family all liked Deyunshe's performance and "thought the jokes were funny." She originally wanted to buy tickets for herself, her mother and her husband, but she didn't get one and planned to continue to follow. “It’s funny if you watch it online, but it’s still different from live experience and face-to-face interaction.” Qiao Qiao feels that although cross talk performances come from the north, there is not much cultural difference for young people. As long as the content is funny, it’s OK.
Xingxing is from Hubei and only came into contact with cross talk when he was studying in Beijing. He didn't get a ticket that day, so he came to the event "to generate electricity for love". She said, "Crosstalk needs to constantly inject fresh blood, and the new generation of young actors has brought a large number of new fans. Of course, for Mr. Guo and the older generation, I have seen many uncles and aunties coming here because of it. Everyone and every pair of partners have different styles. New actors will perform crosstalk in their own style, so that it can continue to be passed down."
According to Xingxing, crosstalk actors often have "current status" and will add regional "baggage" in different places. For example, when performing in Tianjin, they will add the "baggage" of local dialects, and when performing in Hangzhou, they will combine local historical stories, but the essence remains the same, and it is still the performance method of northern crosstalk.
"I feel from the bottom of my heart that cross talk and comedy are one family." Guo Degang said. When I came to Shanghai to perform before, I had a gathering with Shanghai folk art seniors to discuss this topic. Apart from the different dialects, the performance essence was very similar. I hope Deyun Society can interact with colleagues after arriving in Shanghai, and hope that all kinds of dramas will bloom.
There are many stalls set up on the first floor of the People's Theater and the crowds are busy.
Can you bring another wave of popularity to Sichuan North Road?
The People's Theater where Deyun Club is located is located at No. 1552 Sichuan North Road.
The old name of this building is the Guangdong Grand Theatre, which was built in 1928. In the 1950s, there was a sensational scene where famous Cantonese opera artists performed here, forming a Cantonese opera craze that lasted for many years. In 1968, it was officially renamed "People's Theater" and became the collective memory of generations of Shanghainese. In the 1990s, this place was not only a popular place for watching movies, but also a modern landmark for playing video games and casual gatherings.
In the early years, Sichuan North Road was still a famous commercial street in Shanghai. The slogan "Wander around other streets, go to Sichuan Road for business" was once a household name.
Deyun Club's "falling in Shanghai" has once again aroused people's attention to this old street. Can cross talk boost the popularity of the neighborhood?
Aunt Mao said that when she traveled to Beijing before, she made a special trip to the theater of Deyun Club to check in. Although there was no performance at the time, she was very happy to see the venue. For her, a ticket price of two to three hundred yuan is more suitable. As for whether to buy tickets in the future, "If Guo Degang and Xiao Yueyue are present later, they will definitely grab tickets. If they are not, it will be different."
Wenchuang garlic coffee cup at the stall.
Aunt Mao also said frankly that Sichuan North Road used to be a lively place, but now she only goes near Lu Xun Park and Hailun Road, and does not go to the People's Theater. Now that Deyun Club is open, the flow of people may increase.
Qiao Qiao lives in Qingpu and has heard of the reputation of Sichuan North Road, but is not familiar with it. This time when she went to the stall and saw the atmosphere, she felt that Deyunshe could bring a wave of popularity to Sichuan North Road.
The rise of "new landmarks" is inseparable from cultural and creative peripherals. At the booth of the People's Cinema Theater, the reporter saw garlic coffee cups in white and green colors. "Northerners eat garlic, and southerners drink coffee, so there are garlic coffee cups. They are only on display at the moment and will be sold later." A staff member of the cultural and creative booth said, "There is also garlic coffee in the coffee shop upstairs. You cannot go to the second floor during the opening period. After these five days, the second floor will be open to the public except during performance periods. You can buy it then."
From March 18th to 22nd, Shanghai Deyun Club held a total of 9 opening performances, with ticket prices divided into 8 levels from 100 yuan to 1,288 yuan. The venue can accommodate 317 spectators, and the tickets were sold out within minutes of the platform opening. According to the program list, many popular crosstalk actors will appear. From the 18th to the 20th, Guo Degang and Yu Qian will be in charge, and from the 21st to the 22nd, Yue Yunpeng and Sun Yue will take over.
Regarding content creation, Guo Degang said that he did not create "new memes" specifically for a certain city, but the content of the performance is universal and can be viewed regardless of east, west, north, or south. Deyunshe has 10 performance teams that tour in turns across the country, changing every city every two weeks. It is reported that the subsequent ticket price of Shanghai Deyun Club will be adjusted to about 100-380 yuan, and there will be performances every day except Monday.
(The names of the interviewees in this article are pseudonyms)
The Paper reporter Chen Yue and Peng Youqi
This year's government work report proposes to adhere to the dominance of domestic demand, coordinate the promotion of consumption and expand investment, expand new space for domestic demand growth, and better leverage the advantages of my country's ultra-large market. With the arrival of an aging society, releasing the consumer demand of the elderly and developing the silver economy has become a new space to promote consumption, expand domestic demand, and cultivate economic growth momentum. Shanghai is one of the first international consumption center cities in my country, and also the first city in my country to enter the aging population. Among them, there are nearly 5 million "silver-haired youth" (mainly referring to people aged 50-64), accounting for 20.1% of the permanent population. This special generation group has typical characteristics such as large wealth accumulation, strong consumption power, and good physical and mental status. It is a visible and potential consumption space. To this end, using comprehensive measures to make them willing to consume and actually consume is the key to boosting consumption in Shanghai.
Facing consumption worries
In recent years, Shanghai’s community comprehensive services have accelerated aging-friendly transformations such as elderly service centers, elderly care homes, and 15-minute elderly care living circles. Services and benefits such as home care, meal assistance, and medical assistance have been increasingly improved. However, many service items are targeted at the elderly. The “silver-haired youth” group said that they “are not yet able to use them.” They face many “troubles” in their consumption of “enjoy the elderly” and “enjoy the elderly.”
For example, the respondents in the survey generally reported that they tried many seemingly interesting things, such as senior universities, traveling and living, physical exercise, etc., but in the end they still felt bored and unaccustomed. Therefore, many "silver-haired young people" with few hobbies and interests are confused about how to live their long old life more fully. Some interviewees reported that it is not easy to "realize assets", and the policy of housing for retirement is not clear and too complicated to operate. They are worried about how to exchange for a decent old age with a property worth millions or tens of millions. It is also difficult to find "professional institutions". Many times, I don't know what kind of elderly care services are available, and I don't know what is suitable for me. I am afraid of being deceived. From the supply side, there are currently few categories of elderly products in China, and fields such as nutritious meals and rehabilitation aids have yet to be developed. There is a general lack of high-quality and customized products and services, and some high-end equipment relies on imports.
In addition, there is a disconnect between "online and offline", and "silver-haired youth" are faced with the problem of how to identify friendly, safe and healthy consumption scenarios. More and more "silver-haired youth" are accustomed to online shopping to obtain consumer services such as social networking, education, culture and entertainment. However, most existing online platforms do not have a special consumer area for seniors or a dedicated interface for the elderly. At the same time, online consumption by the elderly is prone to misleading and even false information and fraud through live broadcasts and product push. There is insufficient innovation in offline consumption scenarios. For example, the consumption time of the elderly is obviously misaligned. The elderly are accustomed to getting up early, and the most active time periods are concentrated in the morning. However, currently, the operating hours of a large number of commercial places are suitable for the development of the "night economy", and there is a lack of "morning economy" consumption demonstration scenarios that adapt to the elderly's work and rest.
Fix three shortcomings
Make up for the shortcomings in policy coordination. Silver consumption involves a wide range of industries and diverse business formats. The system structure, management and supervision, and relevant interest groups have yet to be matured and improved, and it is difficult to effectively integrate related resource elements. On the one hand, we need to solve the problem of resource dispersion. A large number of service resources for the elderly are scattered at different levels of the city and district or in different departments and units such as civil affairs, human resources and social security, commerce, and state-owned assets, with different foundations and varying progress in all aspects. For example, some state-owned enterprises were willing to use existing idle sites and facilities to develop in the elderly care field, but gave up because they did not match their main responsibilities and main businesses. On the other hand, we should avoid being limited to "talking about the elderly about the elderly." The consumption of the elderly is inseparable from the effective guidance of their children's "second wallet". The elderly help their children take care of the children, and the products and services of "one old and one young" need to be effectively bundled. For example, the promotional activities that children are exposed to generally lack the content of products and services suitable for the elderly. When they want to buy for their elders, they often don’t know what to buy and where to buy it.
Make up for the shortcomings in the enthusiasm of business entities. The boundaries between silver consumer businesses and industries are blurred, and it is crucial to mobilize the enthusiasm of business entities. More attention is paid to the welfare of services for the elderly, while awareness and emphasis on its economic value needs to be improved, and targeted policy recommendations are not clear enough. At present, most companies still regard services for the elderly as exploratory businesses, with insufficient continuous investment and brand building. The problem of "who will do it and who dares to invest" objectively leads to the general lack of market brands with aggregation and influence in the clothing, food, housing, transportation, etc. of the elderly. For example, there are few companies in the domestic automobile industry that have elderly welfare machinery products or have senior care product divisions, and there is insufficient publicity and promotion, and market awareness is not high. Another example is that the community rental business of rehabilitation assistive devices in Shanghai has been promoted in various streets. However, the number of users and the consumption amount are low. The vast majority of rehabilitation assistive device companies in the city are small in scale, and the market operation mechanism needs to be explored and improved. Some companies said that in many cases, elderly care and meal assistance are included in people's livelihood projects, and the number of beds and categories cannot be simply used as indicators. It cannot simply be understood as an increase in government investment and administrative intervention. Market analysis and target positioning of related services must be strengthened to avoid exacerbating the contradiction between supply and demand. For example, community canteens have become the first choice for elderly people in streets and towns to dine. Many elderly consumers have proposed that canteens should regularly provide seafood, Western food and other specialties, or sell high-quality agricultural and sideline products and other extended services. However, streets and service companies have expressed that they are unable to do so and hope that there will be as few community canteens as possible with "high-end dishes" and "high-end" reports.
Make up for the shortcomings of the lack of benchmark projects. Whether it is housing-based elderly care, high-end elderly care, volunteer services, interest groups, etc., the key to building consensus and creating an atmosphere in the short term is to exert a good demonstration effect, guide and promote more enterprises to invest in the development of silver products and services, launch a number of benchmark products and services, and lead the creation of a high-quality silver consumption highland. Comply with development trends such as live video streaming. To stimulate the vitality of silver consumption in the short term, it is inseparable from creating traffic and creating hot products, so as to drive the development of scale and branding. On the one hand, there is a lack of policy breakthrough demonstrations. Some companies said that some urban office and commercial projects are vacant, and local governments and owners have a strong desire to transform into elderly care institutions and elderly care service institutions. However, there is currently a lack of supporting policy support, and there is an urgent need to explore new models. On the other hand, there is a lack of popular products. In some business districts, in areas with strong demand such as elderly care services, nutritious meals, education for the elderly, and livability for the elderly, many businesses and entertainment facilities are idle during normal working days. In this regard, policies and measures can be introduced to support the development of the "idle economy", attract "silver-haired young people" to consume at the right time at preferential prices, and experience various high-end products and high-quality services, thereby expanding social awareness, allowing more high-quality supplies and innovative models in Shanghai to be recognized and familiar to older consumers, and leading consumer fashion.
Build consumer brands
In the medium to long term, efforts will be made to activate the consumption demand of "silver-haired youth" from both supply and demand ends, and strengthen environmental creation and factor supply. Relevant departments should strengthen institutional supply in a targeted manner from the aspects of market cultivation, platform building, personnel training, resource linkage, and legal protection. At the same time, they must seek support from the national level and form implementable fiscal, taxation, land, infrastructure, human resources and other measures through the creation of national-level silver consumption demonstration pilot zones, silver economic pilot projects, and international consumption center city characteristic brands. In the near future, further targeted efforts will be made to activate the consumption of "silver-haired youth" into the current key tasks of boosting consumption and major festivals, exhibitions and competitions, and strive to form new growth points.
The first is to further enhance the consumption visibility of "silver-haired youth" and focus on integrating various policy initiatives that attract high attention. In terms of equipment updating and consumer goods trade-in, we can continue to promote special actions such as equipment updating in the municipal infrastructure field, equipment upgrading in the cultural tourism field, and replacement of household appliances and home decoration consumer goods, expand the scope of renovation options, encourage the elderly to participate in the renewal and renovation, and gradually promote aging-friendly renovation of homes and aging-friendly renovation of communities. In terms of optimizing and adjusting real estate policies, enterprises can be guided in the five major new cities and other areas to actively develop housing that meets the requirements of the elderly and the characteristics of intergenerational living. Preferential policies such as taxes, subsidies, loans, etc. will be provided for "housing for the elderly" and for children who choose to buy houses for their elderly parents in the neighborhood. Adult children and elderly parents will be encouraged to live nearby or live together, and the livable industry for the elderly will be expanded. In terms of the integration of cultural, business, tourism and sports exhibitions, "silver-haired youth" can be regarded as the key cultivation targets, and in the fields of "silver-haired + ticket stubs", "time-of-slip consumption", "idle economy", suburban elderly tourism product development and other fields, the information push and organizational promotion of promotional discounts and other information can be strengthened to create more attractive new consumption scenarios in Shanghai.
The second is to link up with Shanghai’s “May 5th Shopping Festival” and “Shanghai Summer” international consumption seasons and key platforms, and launch a series of silver consumption activities offline and online. In the offline dimension, we support various special activities jointly carried out by various urban areas. By planning content such as "Silver Youth in Shanghai" and "Silver Youth Come to Shanghai", we will increase topics, products and routes related to silver consumption, and attract the "silver youth" group to become the main participants. In the online dimension, we will increase publicity and promotion efforts to attract the elderly and their children to safely and effectively participate in online consumption. For example, you can rely on a well-known Internet platform in Shanghai to co-brand elderly care companies to launch electronic coupons to encourage children to purchase rehabilitation aids and other elderly-friendly products and services for the elderly.
The third is to amplify the effect of platform carriers such as the "Shanghai Olds Expo" and cultivate and create a "silver-haired youth" consumer brand. The Shanghai International Elderly Care, Assistive Devices and Rehabilitation Medical Expo (referred to as "Shanghai Elderly Care Expo"), founded in 2000, has become quite influential. It is necessary to make good use of exhibition exhibitors and product resources to promote the formation of Shanghai's silver brand city identity. For example, "mini permanent exhibitions" and "touring exhibitions" can be launched to expand the display and sales venues of silver hair products and services to community embedded service facilities, aging-friendly bank outlets, etc., and promote enterprises and cases in the fields of elderly care services, technological elderly care, livability for the elderly, and entertainment for the elderly through exhibition boards, videos, physical objects, etc., to help professionalize and brand Shanghai silver hair products and services. At the same time, the "Silver Youth" shopping mall benchmark project was launched, combined with the transformation and upgrading of commercial complexes, drawing on the successful model of overall design of department stores for elderly customers in the first aging countries, and launching themed shopping malls or shopping mall areas for senior product sales and senior lifestyle experiences to achieve a win-win situation for "old business transformation, old brand replacement, and senior consumption".
The fourth is to enrich and renew the connotation of excellent traditional culture and strive to create a festival economy for the "Double Ninth Festival". Focus on family holidays, create targeted consumer promotion activities, and cultivate a consumer activity brand that reflects Shanghai's characteristics. In particular, we should make good use of the resources for traditional Double Ninth Festival respecting the elderly publicity and activities, increase the popularization of silver products and services, advocate a healthy lifestyle in old age, and encourage qualified elderly people to actively participate in social life. Use media platforms to evaluate the "Top 100 Brands of Silver Hair Products and Services" list to enhance the public recognition of enterprises in the industry. At the same time, we can conduct in-depth interviews and surveys based on public support projects and people's livelihood issues to further understand the base structure of "silver-haired youth", accurately "invest in people", provide more effective consumption guidance in a targeted manner, and continue to create a good social atmosphere.
(Author’s unit: Shanghai Municipal Party School of the Communist Party of China)
On December 6, the finals of the second Anhui Financial Case Competition, sponsored by the Anhui Financial Case Competition Organizing Committee and hosted by the School of Economics of Hefei University of Technology, were held at the Innovation and Entrepreneurship Big Data Center of the Feicui Lake Campus of Hefei University of Technology.
At the opening ceremony, Deng Daocai, director of the Master of Finance Education Center of Anhui University, read out the competition rules and served as the leader of the review team. The judging panel for this year's finals is composed of experts such as Teacher Wang Haitao from Hefei University of Technology and Teacher Chen Meigui from Anhui University of Finance and Economics. Leaders of the Graduate School, relevant colleges and representatives from other institutions attended the event.
In the final defense, the participating teams reported on designated cases, covering problem analysis, model application, data presentation, and strategic argumentation. The review teachers will grade the presentation content on-site according to the scoring rules and inquire about key aspects of the defense process.
Highlights of the defense
Highlights of the defense
Highlights of the defense
Highlights of the defense
Since the launch of this competition, a total of 168 entries have been received. All works were based on unified standards and went through three stages: preliminary review, review and finals. In the end, a total of 51 teams won the award.
The list of winners is as follows:
Huang Fei, deputy dean of the Graduate School, and Zhang Bingwu, secretary of the School of Economics of Hefei University of Technology, presented awards to the special prize students
Vice Dean Shi Sheng of the School of Economics of Hefei University of Technology and Deputy Dean Zheng Feihong of the School of Economics of Hefei University presented awards to the first prize students
Teacher Wang Haitao from Hefei University of Technology and teacher Liu Liping from Anhui University of Technology presented awards to the second prize students
Teacher Deng Daocai from Anhui University and Teacher Chen Meigui from Anhui University of Finance and Economics presented awards to the second prize students
In the summary of the closing ceremony, Huang Fei, deputy dean of the Graduate School of Hefei University of Technology, pointed out that the school adheres to the educational purpose of "serving the country through industry" and serves the overall development of the country. The School of Economics and related units focus on cultivating high-level financial talents and systematically improve students' professional quality and innovation capabilities through multi-dimensional paths such as building a case teaching system, building practice platforms, and organizing professional competitions. The school will continue to support such competitions and strengthen its role in promoting financial theoretical research and practical ability cultivation.
Director Huang Fei delivers a speech
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