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Spring is here, can summer be far behind? During the summer vacation, many parents are caught in a dilemma: let their children relax completely, and worry about being separated by their classmates when school starts; forcing their children to study hard, but they are also afraid that their children will become tired of learning, especially in English, which is a "long-standing difficulty". Words are forgotten once they are memorized, and they are memorized again after they are forgotten. Repeated internal consumption without any results.
In fact, summer vacation is not a "rest period", but a golden window period for English counterattacks. By choosing the right method, children can achieve "overtaking in corners" without staying up late every day - Qisu English Summer Camp uses the original "mind map + story" word memorization method to truly achieve "breaking through 3 years of vocabulary in 7 days", allowing children to get rid of the pain of rote memorization, lead the class directly at the beginning of school, and easily win at the starting line!
Having been involved in English education for many years, Qisu English is well aware of the shortcomings of the traditional word memorization model: memorizing words in isolation, mechanical repetition, and lack of logic make children's memory boring, forgetting faster than they remember, and losing interest in English over time. To this end, Qisu English has created an original national patent-level "mind map + story" word-memorizing method. After 31 iterative upgrades and verification by 40,000+ students, it has completely solved the three major pain points of "difficulty in memorizing words, fast forgetting, and inability to use words", turning English learning from "inefficient and hard learning" to "efficient and enjoyable learning".
Different from the traditional rote memorization of word lists, the word memorization method of Qisu English Summer Camp is scientific and interesting. For junior high school students, we use 200 mind maps to accurately cover 1,800 vocabulary words in the high school entrance examination syllabus. We use "topic classification + logical association" to allow children to build a vocabulary system like building blocks. For example, when learning the theme of "Transportation", extending from "car" to "bus, train, plane", and then to "driver, ticket, station", one map can master the core vocabulary of the entire topic, paired with the interesting story of "Xiao Ming's Summer Travel", the memory efficiency will be doubled directly.
For high school students, we easily acquired 3,500 core vocabulary words for the college entrance examination through 24 original bilingual stories. These stories have ups and downs and incorporate elements that interest children such as science fiction and adventure. They not only allow children to follow the stories and accumulate a large amount of vocabulary without knowing it, but also accurately fit the college entrance examination test points, familiarize them with common college entrance examination reading topics in advance, and fully prepare for the exam. More importantly, this method can not only memorize words, but also exercise children's divergent thinking, allowing children to learn to draw inferences from one example and transfer the word memorization method to other subjects, which will benefit them throughout their lives.
In addition to hard-core word memorization methods, Qisu English Summer Camp also provides all-round guarantees, so that parents can rest assured and children can feel at ease. We adopt the "three-teacher-accompanying" model. The main teachers all hold professional certificates and teacher qualification certificates. They have been teaching English in primary and secondary schools for more than ten years and are well versed in test points and adolescent psychology. The assistant teachers follow up throughout the process, correcting pronunciation and answering questions in real time. The life teachers take caring care of the children, taking into account the children's diet, daily routine and safety. The camp implements military-style closed management, with 24-hour security patrols, professional nutritionists customizing three meals and two meals, equipped with medical staff, and linking with regular hospitals in the surrounding area to protect children's study and life in an all-round way.
What’s even more considerate is that we have launched the original “7311 Anti-forgetting Closed-Loop System” to completely solve parents’ concerns of “forgetting the end of the camp during the busy camp period”. After 7 days of intensive training to break through vocabulary difficulties, we will also provide 30 days of review and consolidation, 100 days of tracking and implementation, and 1 year of full tracking. Through AI intelligent learning companionship, exclusive study plans, online refresher training, etc., the children's learning effects will continue to ferment and truly achieve "short-term breakthroughs and long-term benefits." After completing the camp, students can enjoy three years of tuition-free retraining and can return to the camp at any time to make up for their weak points.
Visible results are the basis for parents’ choice. Among past students, Xiao Hao, a junior high school student, had less than 1,000 vocabulary words before entering the camp, but his vocabulary exceeded 2,200 seven days later, and his English score on the model test at the beginning of the semester soared from 75 to 106; Xiao Ran, a second-year high school student, mastered 3,500 core words, and his reading accuracy increased by 40%. His college entrance examination English score increased from over 90 to over 130, and he was successfully admitted to a prestigious school. There are also many introverted children who slowly let go of themselves during the oral practice and group activities in the camp, and changed from "dare not to speak" to "confident in speaking". Not only did their English ability improve, but their comprehensive literacy was also fully exercised.
This summer, instead of letting your children waste time on ineffective efforts, it is better to choose Qisu English Summer Camp. In 7 days, they will master efficient word memorization methods, break through the 3-year vocabulary limit, and unlock the English counterattack code. There are also great early bird discounts coming: Register in March and enjoy an instant discount of 2,000 yuan, register in April and enjoy a 20% discount, and register in May and enjoy a 15% discount. The earlier you register, the greater the discount. The tuition fee is 8,998 yuan, which includes room and board, insurance, tuition, materials, and miscellaneous fees. It is a one-stop solution for all parents’ concerns.
We also have dedicated teachers responsible for logistics and photography. They will upload the children's learning and living conditions in the camp to WeChat groups, public accounts and the "One-shot-and-upload" mini program in real time, allowing parents to view and download at any time, and understand the growth and progress of their children throughout the process.
The gap between summer vacation is the watershed for the start of school. Don't let your children miss the opportunity to counterattack due to repeated internal friction. This summer, let Qisu English Summer Camp accompany your children to break through vocabulary difficulties in 7 days, develop hard skills in English, take the lead immediately after the start of school, and face new challenges with confidence! Sign up now to lock in the early bird discount, seize a counterattack seat, and make your child's English scores achieve a qualitative leap this summer!
After losing to the Australian women's football team, the Chinese women's football team ended their journey to this Asian Cup. The Chinese women's football team, which qualified for the World Cup as a semi-finalist, achieved its set goal, but in terms of the process, the team did not bring any more surprises to the outside world.
Although the reversal of the North Korean team was impressive, the Chinese women's football team failed to show sufficient dominance against opponents such as Bangladesh, Uzbekistan and Chinese Taipei that were obviously inferior. Especially in the quarter-finals against the Chinese Taipei team, after being scored by the opponent for the first time in the East Asian Cup last year, this time they historically failed to win within regular time, once again setting an embarrassing record. If last year's 0-8 loss to the England team exposed the huge gap between them and today's world's top teams, then this Asian Cup clearly reflects the reality of the Chinese women's football team's dilemma of "whether they are weak or not strong". Compared with three months ago, apart from a tougher style of play, the team under Milicic has not shown significant improvement. In that case, maybe it's time to say goodbye.
Last year's eight-goal defeat had put Milicic's coaching position in jeopardy. However, as the Asian Cup was about to start, out of safety considerations, the Chinese Football Association finally chose to let him continue to lead the team. This "conservative treatment" played a certain role, and the team won the World Cup ticket as expected. But within Asia, the Chinese women's football team should have such stability. The overall level of women's football under the AFC is limited. The only five teams that are truly competitive are Japan, North Korea, Australia, China and South Korea. It is normal for the Chinese team to get one of the six World Cup places.
With the Asian Cup mission coming to an end, the Chinese women's football team will usher in a "empty window period" of more than a year - there will be no international competition until the Women's World Cup in Brazil in June 2027. The coaching change process was started immediately, and this precious intermission period can be left for the new coach to adjust the lineup and practice tactics. Of course, the Chinese Football Association's selection of coaches must be fully considered and prudent in decision-making. The salary of women's football coaches is generally low and there are not many good opportunities. The choice of Chinese women's football team is far easier than that of men's football team. Milicic had been unemployed for more than two years before coaching the Chinese team, and had only coached in women's football for just over a year. A coach with such obvious resume flaws should no longer be a candidate.
March in spring is supposed to be the time when lychee flowers bloom all over the mountains and the fragrance floats in the mountains and fields. However, in Nanxiao Town, Liangqing District, Nanning’s "Lychee Hometown", the sea of lychee flowers that used to be there is hard to find this year. Due to the combined effects of excessive fruit bearing and unfavorable weather last year, the flowering rate of high-quality lychee varieties such as local Guiwei has dropped sharply, and a large number of fruit trees have "no buds but no flowers". The long-awaited "lychee freedom" of the public may not be available this year.
The Guiwei variety only has tender red new leaves, and it is difficult to see clusters of flower spikes. (Photo provided by interviewee)
Recently, in Tuansupo, Tuancheng Village, Nanxiao Town, Liangqing District, Nanning City, grower Shi Juwu inspected his nearly 300 acres of lychee garden over and over again. Most of the branches only had tender red leaves and clusters of flower spikes that were hard to find, which made him anxious. "Lychee trees grow rapidly without blooming. The young leaves first turn red and then turn green. This year, the flowering rate of Guiwei lychees has been greatly reduced." Shi Juwu said that in his lychee garden of more than 100 acres of Guiwei varieties, the flowering volume this year is only 20% of last year; the initial flowers of Guiwei grew well in December last year, but then encountered a continuous drought, and a rainfall washed off a large number of flower buds, and the number of flowers dropped sharply. He also mentioned that the flowering situation of his own Guiwei varieties is relatively good. From Yawang Village to Lingshan County, Qinzhou City, the flowering of Guiwei varieties is even less.
Mo Xingyang, a farmer from Bailupo in Yawang Village, Nanxiao Town, is also facing the dilemma of reduced lychee production this year. There are very few lychees blooming in the more than 10 acres of his family's home. The number of lychees blooming in the whole village is only about 10% of last year. The situation in Nanxiao Town is basically the same. The situation of Chenghua in Xintang Town, Qinbei District, Qinzhou City, is slightly better, but still far worse than in previous years. "Currently there are only a few scattered flowers on the branches, and the probability of blooming again in the future is already very small. This year's litchi harvest is basically a foregone conclusion." Mo Xingyang said with a wry smile. The flowering conditions of lychees in many towns and villages in Lingshan County, Qinzhou City are almost the same as those in Nanxiao Town.
It is reported that the low flowering rate of lychees this time is not a local phenomenon, but a general dilemma affecting the two main producing areas of Guangxi and Guangdong. Fruit farmers in Shenzhen, Dongguan, Zengcheng and other places have successively issued warnings about production reductions, and some orchards are even facing the risk of no harvest. High-quality lychees such as Guiwei and Nuomici may face a market situation where it is "hard to find a single fruit".
Nanxiao Town is known as Nanning's "Lychee Hometown". The town's lychee planting area is about 20,000 acres. It is the town with the largest lychee planting area and the highest output in Nanning. The main varieties include 16 new and excellent varieties such as Guiwei, Heiye Li, Xiang Li, Feizixiao, etc. Among them, Gui Wei is the most popular in the market because of its sweet and crisp taste. In 2025, Nanxiao Town will usher in a bumper harvest of lychees, with a total output of nearly 4,000 tons, and fruit farmers will reap a full harvest of "sweetness".
Why is the lychee flowering rate generally low this year? According to industry insiders, there are three main reasons for this large-scale reduction in lychee production. First of all, lychees need a certain low temperature in late winter and early spring to promote the differentiation of flower buds. However, the winter of 2025 is a "warm winter" with an average temperature of more than 23°C, causing most of the new buds to grow into leaves instead of flower spikes. This is the core factor; secondly, last year, lychees ushered in a "super "Grand Year", the yield is extremely high, excessive consumption of tree nutrients, and the post-harvest recovery of tree vigor is slow, unable to provide sufficient support for this year's flowering; in addition, there has been less rain since last winter, and soil water shortage has seriously inhibited the germination of flower buds, further exacerbating the decline in yield.
Reprinted from | Nanning Media Center
The winter vacation is a golden window for children to overtake their English proficiency. It is also a confusing period for countless parents who are trapped in a dilemma of choice. When enrolling in traditional cram schools, children are trapped in the cycle of memorizing words and answering questions repeatedly. The more they cram, the more they resist, but their grades remain unchanged. If they are left to their own devices, they are afraid that they will waste time during the holidays and be quietly widened by their peers. In fact, the key to improving English scores is never "taking more extra classes" but "choosing the right camp". With 17 years of deep experience in education and 108 sessions of 30 sessions, Qisu English Winter Camp has helped 40,000+ students break the English learning bottleneck with its scientific teaching system, personalized service model and interesting learning experience, and has become the first choice for winter vacation for families in more than 20 provinces and cities across the country. With solid reputation and results, it has written counterattack legends again and again.
Different from the highly homogeneous training camps on the market, Qisu English has always adhered to the original educational intention of "short-term score improvement + long-term benefit", accurately cracked the three major pain points of traditional English learning, so that every child can find a learning rhythm that suits him this winter, and achieve a complete transformation from "fear of English" to "love English", from "lag behind" to "plus points".
Precise breakthrough: directly attack the three core pain points of English learning
The reason why many children do not learn English well is not because they don’t work hard enough, but because the flaws in the traditional teaching model make their efforts in vain. The "one-size-fits-all" teaching method in large class classes makes it difficult for children with weak foundations to keep up, and children with excellent foundations are unable to eat enough, and eventually fall into the embarrassment of "learning nothing"; it only focuses on knowledge input and not application output, resulting in children who can't write sentences after memorizing words, and master mastery. They master grammar but dare not speak, and fall victim to "dumb English" and "Chinglish"; what is even more frustrating is that most camps only focus on the learning effect during the camp period, and they are disconnected after the camp ends and there is no follow-up. The children forget after learning, and the efforts of the winter vacation are ultimately in vain.
In response to these pain points, Qisu English Winter Camp has built a differentiated teaching service system, from teaching mode, learning scenarios to long-term guarantee, forming a complete closed loop of learning, so that each child can make precise efforts and make efficient breakthroughs, truly realizing "improvement during the camp period and long-term gains."
Core advantage one: AI + small class customization, rejecting the inefficient teaching of “one thousand students per class”
Each child's English foundation, learning rhythm and weak points are different. Blindly following the collective progress will only widen the gap. Qisu English fully understands the importance of personalized teaching and deeply integrates AI intelligent empowerment with small class teaching to create an exclusive improvement path for each child, making learning more targeted and doubling the efficiency.
Before the camp starts, we use a professional AI intelligent assessment system to conduct a comprehensive scan of the four major modules of children's vocabulary, grammar mastery, reading logic, and oral fluency, accurately locate weak links, and generate exclusive learning files and personalized improvement plans based on the academic characteristics of different school stages and children's learning habits. Whether they are children who need to lay a solid foundation in primary school, students who are under pressure to improve their scores in junior high school, or candidates who want to rush to prestigious schools in high school, they can find a learning pace that suits them here.
During the camp period, we adopt a 1:8 golden small class system. The teaching team has gone through three rigorous selection processes of "resume screening + trial lecture assessment + special training". All of them have English proficiency level 8, are familiar with the difficult test points of primary school, junior high school and high school, and have a better understanding of children's psychological characteristics and learning patterns. In the classroom, the teacher can pay attention to each child's learning status in real time. If the word is not read correctly, he or she will correct it on the spot. If the grammar is not understood, he will use interesting formulas to break it down. If the reading logic is confusing, he will teach the method step by step to ensure that every child's problem can be solved in time. After class, for children with slow learning progress, one-to-one targeted tutoring sessions are arranged; for children who have room for learning, extended learning tasks are provided to allow those with weak foundations to keep up and those with good foundations to improve, without wasted effort, and to accurately break through weak points.
The counterattack of Xiaoyu, a junior high school student in Hangzhou, is the best proof of personalized teaching. Before entering the camp, Xiaoyu's English score was stuck at around 80 points all year round. The biggest headache was word memory. He often confused easily confused words such as "photo" and "potato", and his accuracy rate in reading questions was less than 60%. Through the AI assessment, the teacher customized an exclusive solution of "Mind Map + Story Memory" for him, using vivid scene stories such as "Taking Pictures of Potatoes" combined with the Mind Map to help him sort out the logic of words and distinguish easily confused points. At the same time, in response to his weak reading logic, the teacher arranged 15 minutes of one-on-one tutoring every day to teach him to break down the structure of the article and grasp the core test points. In just 8 days of camp, Xiaoyu's word test accuracy rate soared from 58% to 92%. In the first monthly test in the spring, his English score directly exceeded 110 points, ranking among the top ten in the class.
Core advantage two: immersive scene practice, breaking the barriers between "learning" and "application"
The biggest disadvantage of traditional English learning is that it separates language from life, causing children to "know words but not use them" and "can write but not speak". Research data shows that more than 85% of students have weak English application ability, which is precisely the core direction of current English assessment. Qisu English overturns the traditional model of "rote memorization + cramming teaching" and reconstructs the learning system with "task-driven + scenario-based practice", allowing English to truly integrate into life, allowing children to master the language in practice and improve their overall literacy.
We deeply integrate the curriculum with unique cultural experiences, and design tasks around the themes of "International Little Ambassador", "Environmental Researcher" and "Cultural Inheritor", so that children can learn through play and apply what they learn, and bid farewell to boring classrooms. Here, children can walk into the giant panda base, observe the naive behavior of the national treasure up close, and write an observation diary in English to describe the living habits and growth environment of pandas; walk into the intangible cultural heritage workshop, learn traditional skills from the inheritors, and explain cultural connotations to peers in English to improve their oral skills in cross-cultural expression; while tasting special delicacies, unlock exclusive vocabulary such as "tripe" and "duck intestines" to expand their vocabulary in a relaxed atmosphere.
At the same time, foreign teachers participate in the entire oral teaching process, and exclusive oral classes are arranged every day to stimulate children's desire to express through interactive activities such as English debate competitions, situational role plays, movie dubbing, and theme speeches. The AI assessment system benchmarks the scoring standards of the college entrance examination, corrects children's pronunciation, intonation, and logic in real time, optimizes oral expression in details, and helps children completely break through speaking barriers and say goodbye to "dumb English."
The transformation of Xiao Hao, a sixth-grade primary school student, has deeply touched countless parents. Before entering the camp, Xiaohao had been failing in English for many years. He couldn't recognize all the words and his grammar was a mess. He signed up for two cram schools but became more and more resistant. He even dared not read English in class. At Qisu English Winter Camp, the immersive scene teaching rekindled his interest in English: when learning the word "family", the teacher talked about Chinese family virtues in English and taught him to introduce his family in English; when learning the theme of "food", he combined traditional food and asked him to describe the production process and eating methods in English; during the panda study activity, he took the initiative to use the English he learned to introduce pandas to foreign teachers, and worked with his friends to complete an English presentation report. In 8 days, Xiaohao not only mastered more than 300 core words, but also dared to take the initiative to speak English. At the end of the camp, he also won the title of "English Star" with his wonderful English speech.
This integrated model of "language learning + cultural experience + literacy improvement" allows children to gain not only the growth of vocabulary and improvement of grades, but also the cultivation of cross-cultural communication skills, logical thinking skills and teamwork skills, laying a solid foundation for future learning and growth.
Core advantage three: 7311 anti-forgetting system allows the effects of the camp to continue to ferment
"The camp period is so busy and the end of camp is forgotten" is a common problem in many winter camps and is also the biggest concern for parents. Qisu English knows very well that the effects of short-term training require long-term consolidation before they can be transformed into stable abilities. Therefore, it has created the original 7311 anti-forgetting closed-loop system of "7 days of reinforcement + 30 days of review + 100 days of consolidation + 1 year of tracking", so that the end of the camp period is not the end of learning, but the starting point of long-term improvement.
After the camp period ends, the AI intelligent system will automatically push personalized review tasks for each child based on the forgetting curve, including word breakthroughs, time reading, grammar refinement, etc. It will intelligently correct essays and generate analysis of wrong questions to make the review more targeted. The tutor will combine the child's learning data and wrong questions during the camp to compile exclusive paper study plans and gradient exercises to accurately fill in knowledge gaps. At the same time, we provide a one-year tracking service. Tutors regularly visit children to learn about their performance in school, answer questions in a timely manner and even provide one-on-one video tutoring to ensure that learning effects do not rebound.
Ms. Wu, a parent in Jiangsu, shared the sentiments of countless parents: “I have enrolled my children in many short-term training camps before. I felt that they learned well during the camp, but they forgot everything within a few days after returning home. After participating in the QiSu English winter camp, the children memorized more than 800 words using mind maps. After the camp, the children The teacher sends review tasks every day and returns regularly. If you have any questions, you can contact the teacher at any time. Half a year later, the child’s word dictation accuracy rate has remained above 95%, and his English score has increased from 85 to 112. He has also developed a good habit of reading English picture books and practicing oral English every day. This is really useful!”
In order to facilitate children's learning, Qisu English supports dual-mode teaching of offline training + online live broadcast. Offline teaching points are set up in core urban areas of provincial capitals across the country. Children can attend classes nearby. The camps are fully closed, with 24-hour security patrols and strict entry and exit registration to eliminate potential safety hazards. Online courses support permanent playback and are paired with a "lecturer + tutoring" two-teacher team. Parents can follow their children's learning progress in real time at home, and full-process custody services completely liberate parents.
The reputation of the 30th class has accumulated, and 70% of the students are recommended by their parents.
At a time when educational institutions are focusing on marketing, Qisu English Winter Camp has created an industry miracle where 70% of new students come from referrals from old students with its solid score-raising effect and considerate service. It has been iteratively upgraded for 30 consecutive years, covering more than 20 core cities across the country, and has served nearly 40,000 students in total. Behind every recognition is the transformation of children and the trust of parents.
We always put children's safety and health first and have built a comprehensive and three-dimensional safety and operation management system. The camp is equipped with professional nutritionists to provide three meals and two meals with balanced nutrition every day. The ingredients are fresh and hygienic to meet the children's growth and development needs. The accommodation environment is comfortable and equipped with air conditioning, hot water, independent bathroom and other facilities. The life teacher guides the children throughout the process of organizing housework, planning time reasonably, and cultivating the children's independent living ability. An exclusive parent feedback group is established to send children's learning photos, videos and growth reports every day to respond to parents' questions and appeals in a timely manner, so that parents can understand their children's situation at any time. In addition, we have also developed a complete emergency plan, equipped with professional medical staff and emergency vehicles, to respond quickly to emergencies, bad weather and other situations to ensure the safety and health of children.
From being a poor English learner to being a camp champion, from being afraid to speak to speaking fluently, from being mediocre to being steadily top-notch, Qisu English Winter Camp has witnessed the growth and transformation of countless children. We know that behind every choice are parents’ deep expectations for their children’s future. This winter vacation, instead of letting children waste time in inefficient learning, it is better to give children a chance to change.
Qisu English Winter Camp is not only an English training camp, but also an important investment related to learning ability, vision and growth mentality. Here, words are no longer cold symbols, but knowledge nodes with stories and logic; learning is no longer a painful burden, but a journey of exploration full of fun and a sense of accomplishment; vacation is no longer just a rest, but a golden period for accumulating energy and leaping forward.
The emergence of ChatGPT has attracted the attention of the entire academic community, and the intelligent era of communication has slowly begun. Intelligent media are not only channels and intermediaries, but also become the main body of communication, which means that the way of thinking in communication research will usher in a new change.
In fact, the last change in the way of thinking in the journalism and communication academic community has not completely receded.
The communication knowledge system was formed in the era of mass communication. It either emphasizes the information transmission function of the media, with a strong color of information theory and cybernetics, or emphasizes the cultural ritual function of text and meaning, with a critical color. Since the 21st century, digital and network technologies have challenged the traditional research paradigm that focuses on content and its impact. Researchers have begun to pay attention to the meaning and impact of the media itself. Media materiality, media archeology, media infrastructure, geographical media, urban media, etc. that have been introduced in the previous volumes of "Analysis of Chinese Journalism and Communication" all represent the introduction of this new paradigm in China.
However, in radical media theory, even in Latour's Actor Network Theory (ANT), the agency of the media is still basically a metaphorical concept. According to the German philosopher Kramer, the media is just a messenger, heteronomous, and must obey others. At the same time, it does not intervene in the content itself, but only transforms the content into perceivable experience. Therefore, media research mainly focuses on the intermediary, organizational and transformational issues of media. On this basis, the "medium is existence" proposed is a more poetic interpretation. However, no matter how important they emphasize the importance of media, researchers basically still view media from an anthropocentric perspective. The most typical one is Stiegler's view that technology is the externalization of human organs.
The advent of the artificial intelligence era is likely to change the original communication pattern and assumptions. Literally new actors will join the ranks of communicators. They will no longer be passive and heteronomous messengers, but will actively intervene in content production as subjects. In the interpersonal relationships mediated by computers, the dimension of human-machine relationship may also be added. Of course, this does not mean that artificial intelligence will completely replace humans as new communicators. There are many transition zones in the middle. Artificial intelligence may cooperate with humans to reconstruct communication content, communication methods and relationships. This will rewrite the default assumptions of a series of previous studies.
Since the era of intelligent communication has just begun, there are not many studies in this volume that directly focus on artificial intelligence. Most of them summarize the changes in the previous research paradigm, and many studies are rethinking the issue of media. The so-called mediality, as Huang Dan said in the article "Understanding the Power of Media," is not a characteristic of a specific medium, but a characteristic of an abstract ordinary medium, such as the intermediary, heteronomy, transformation, perceptibility, transparency, asymmetry (the medium will not eliminate the differences between the two parties) mentioned by Kramer. Hu Yiqing and Yao Wenyuan summarized it more clearly: media is the trinity of interface, content and material. The interface embodies the intermediary and transformational nature of the medium, converting the content that the transmitter wants to convey into an experience that the recipient can perceive. However, whether the content mentioned in it can be classified as the characteristics of the medium can be further discussed. The medium proposed by Debray is the "organization of content" and "organized content", of which the latter as a semiotic system still emphasizes the form or format of the content rather than the pure content itself.
In addition to philosophical discussions on mediality, most of the discussions on media included in this volume involve specific media, such as infrastructure, bodies, platforms, and navigation media. Each study is also unique, and readers can appreciate that through the media perspective and the use of media as a method We can see everything about the world, especially the two articles "Networked Body" and "Agency and Limitations of Space Production of Digital Platform Workers". The articles provide a more in-depth analysis of the alienation and manipulation of people by technology, showing the complex symbiotic relationship between platforms and people. Although technology may not be the direct cause of enslaving people, and the real reason is the institutional arrangements and power relations behind it, media technology at least serves as a cultural form and structural factor, putting specific groups at a greater disadvantage. Technology plays the role of "medicine" as Plato and Derrida said. On the one hand, it brings benefits to human beings and relieves the pain caused by desire, but on the other hand, "it is three parts of medicine and poison" and it can put people into new difficulties.
In recent years, with the difficulties of the journalism industry, journalism research has been in the process of exploring paradigm transformation. In the past two years, many researchers have begun to re-understand news from the perspective of the sociology of knowledge, which coincides with the approach of using the concept of knowledge to criticize the concept of information in communication research. This is a homage or return to Parker's classic studies. Parker's article "Journalism as Knowledge: A Chapter in the Sociology of Knowledge" is the foundation of American journalism research, but this tradition happens to be absent from China's past journalism research. There have been philosophical journalism studies and communication sociology journalism studies before, which either regarded news as a tool of political struggle or regarded news as a product of the media industry, but rarely thought deeply about the uniqueness of news from an ontological sense. Parker's classic work links news with the construction of reality from the perspective of the sociology of knowledge. Although his explanation is not systematic or in-depth due to the time and knowledge structure, this perspective builds a bridge connecting journalism research with the broader social environment and academic resources.
The dimension of knowledge gives us a new perspective on issues such as news, post-truth, and Internet journalism in the platform era, and we get rid of the problem of only focusing on news and ignoring the connection between news and broader platform technology and social relations. The articles by Hu Yiqing, Wang Bin and others in this volume are good examples.
Classic news production research (or traditional media sociology) focuses on studying the impact of intricate relationships in the media on media content from the perspective of organizational sociology. In recent years, more and more studies have begun to consider technology as an important factor in production. Empirical studies conducted by Wu Jingwei, Zhou Ruiming, Wang Min, etc. have revealed that technology has become an important part of the logic of media production, shaping and constraining the methods and processes of media production.
From the above brief introduction, it is easy to see that the journalism and communication research included in this volume all take the social effects of media technology as the core issue, which not only reflects the current focus of academic research, but also reflects the editor's tendency.
At this point, it is necessary to repeat the selection principles of this book. Because occasionally we are asked why some authors' articles are often selected for inclusion while others are never. First of all, it should be emphasized that this book is not a comprehensive record of Chinese journalism and communication research, nor does it have the ambition of a monthly review. It only represents the editor's limited vision and narrow understanding of the current focus and trends of journalism and communication research, or it is purely a personal interest.
In fact, starting from the first editor-in-chief of this series, Professor Chen Lidan, "Analysis of Chinese Journalism and Communication" has a very strong personal style. Compared with the "heavy" styles of other yearbooks and blue books, this style can be described as "light", experimental and exploratory. As for whether this style has value, it is ultimately up to the readers to judge.
Due to the epidemic, the 2022 volume of "Analysis of Chinese Journalism and Communication" is temporarily unavailable. The volume in your hands brings together two years of reviews and important literature. This has both advantages and disadvantages. The good side is that there is more accumulation, but the bad side is that there are more regrets. Starting with this volume, there is a slight change in the title. In previous years, each volume was marked with the year of publication. Although it is easy to identify, it also gives people the illusion that the book is only valid for one year. In fact, the better the research, the longer its shelf life. I believe that the articles included in this volume should not be perishable research, but will have an impact in the next few years. This year we have set the subtitle as “Reunderstanding Media” to highlight the common orientation of the articles included in this volume.
Zhai Jianghong, chief editor of the Humanities Branch of Renmin University of China Press, has continued to support the publication of "Analysis of Chinese Journalism and Communication: Reunderstanding the Media". Without her persistence, this volume would not have been successfully published. Thanks also to the authors for their generous permissions. At the same time, Shu Kairong undertook a lot of editing and organizational work, and doctoral students Sun Tongxin, Ding Yiran, Zhang Shichao, Liu Jie, Chen Yuheng, and Hui Yiheng undertook the re-editing work of each article. We would like to express our gratitude!
On March 17, OPPO officially released its annual folding flagship - OPPO Find N6. As OPPO's cutting-edge masterpiece in the field of folding screens, the machine is equipped with the fifth-generation Snapdragon 8 Extreme Edition mobile platform. The Find N6 not only achieves a visual leap with its "no creases, flat for long-term use" screen performance, but also fully releases the productivity potential of the folding form through the deep integration of AI technology and large-screen interaction, bringing users an all-round experience.
The fifth-generation Snapdragon 8 Extreme Edition mobile platform equipped on OPPO Find N6 has become the core driving force for its excellent experience. The platform integrates Qualcomm’s third-generation Qualcomm Oryon CPU with a maximum frequency of 4.6GHz to ensure the robust operation of multi-task collaborative workflows. The new architecture Qualcomm Adreno GPU is equipped with 18MB Adreno independent high-speed video memory, which enhances the smooth experience of graphics-intensive games. In addition, the leap in AI capabilities is also crucial. The new Qualcomm Hexagon NPU has achieved industry-leading terminal-side AI performance through architectural upgrades, providing powerful underlying computing power support for the smart productivity of the entire machine.
In terms of thinness and reliable experience, OPPO Find N6 relies on two self-developed black technologies, the new generation titanium alloy Sky Dome hinge and Sky Dome memory glass, to create an almost flat screen look and feel from the dual dimensions of structure and material, achieving a truly "traceless" visual experience. The ultra-thin body of only 8.93mm in the folded state gives it a comfortable grip that surpasses that of a candy bar flagship. In addition, the new phone is equipped with the first internal and external 1nit eye protection screen for a foldable screen, and supports IP59, IP58, IP56 full-grade waterproofing and extreme cold durability of -20°C, ensuring smooth opening and closing and clear display in extreme environments.
In terms of AI computing power and smart productivity, relying on the terminal-side AI computing power of the powerful Qualcomm Hexagon NPU of the fifth-generation Snapdragon 8 Extreme Edition, OPPO Find N6 brings a combination solution of "panoramic free window" and "OPPO AI stylus": the former breaks the traditional split-screen boundary and enables free adjustment of window size and position; the latter, as an exclusive "productivity plug-in", can realize functions such as one-click conversion of drafts to icons, AI drawing assistance, etc. through an AI button. The real-time operation of applications such as AI one-click flash memory and AI voice fusion makes recording, creation and multi-tasking in mobile scenarios easier than ever.
In terms of image experience, OPPO Find N6 uses the industry-leading "Hasselblad 200 million ultra-clear lens" to achieve a new level of clear folding images of people and scenery. The fifth-generation Snapdragon 8 Extreme Edition's excellent ISP image processing capabilities and AI algorithms work together to achieve a qualitative leap in high-resolution resolution and dynamic range performance, allowing users to easily output professional blockbusters with Hasselblad's natural colors on foldable screen phones, perfectly recording a beautiful life.
In terms of network connection, the fifth-generation Snapdragon 8 Extreme Edition's Qualcomm X85 5G modem and radio frequency system help OPPO Find N6 bring an extremely fast and stable network experience. It supports multiple network frequency bands and can cover more than 230 countries and regions around the world, truly realizing "traveling around the world, just one N6 is enough."
The surging computing power of the fifth-generation Snapdragon 8 Extreme Edition and OPPO’s breakthroughs in folding technology and large-screen interaction are deeply integrated to create the ultimate form of OPPO Find N6 that is “both smooth and powerful”. This new machine not only redefines the usage standards of folding screens with its crease-free and efficient productivity, but also allows the performance, AI and imaging advantages of the fifth-generation Snapdragon 8 Extreme Edition to be perfectly released in real scenes, bringing a real experience that is more in line with user needs.
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