Giving ibuprofen to Cao Cao and burying a Mercedes Benz with him: Why do we accept the former and dislike the latter?
1. Introduction to new materials
New materials refer to structural materials with excellent properties and functional materials with special properties that have been recently developed or are being developed. Structural materials mainly utilize their strength, toughness, hardness, elasticity and other mechanical properties, such as new ceramic materials, amorphous alloys (metallic glass), etc.; functional materials mainly utilize their electrical, optical, acoustic, magnetic, thermal and other functions and physical effects.
New materials are the material basis for human survival. The emergence and application of each new material will be accompanied by a huge leap in modern science and technology. It can be seen from the history of modern science and technology that every major scientific and technological breakthrough depends to a large extent on the development of corresponding new materials. Therefore, new materials are the basis for the development of modern science and technology, and new material technology is called the "mother of invention" and "industrial food".
2. Classification of new materials
At present, my country is focusing on the development of three major categories of new materials, including advanced basic materials, key strategic materials and cutting-edge new materials. Each of these major categories includes new materials in specific subdivisions, with a wide range.
Schematic diagram of new material classification
3. New materials industry chain
After years of development, China's new materials industry has formed a mature industrial chain in many subdivisions. At the same time, a number of outstanding new materials leading companies have emerged to jointly promote the development of China's new materials industry.
In the new materials industry chain, the upstream is metal raw materials, alloys, chemical fibers, ceramics, plastics, bio-based, resin, graphite and other raw materials; the midstream is new material manufacturing, mainly including graphene materials, superconducting materials, 3D printing materials, intelligent bionics and metamaterials, nanomaterials, biomedical materials and liquid metals, etc.; the downstream is application fields, and cutting-edge new materials are widely used in electronics, automobiles, new energy, medical, aerospace and other fields.
Schematic diagram of new materials industry chain
4. New Materials Industry Policy Documents
Our country attaches great importance to the development of the new materials industry. Currently, it has built a policy pyramid for the development of new materials through programmatic documents, guiding documents, planned development goals and tasks, etc., to provide comprehensive guidance for the entire industry chain. In recent years, relevant national departments have formulated a number of relevant policies to encourage innovative development in the field of new materials. The introduction of relevant policies and measures such as "Made in China 2025" and the "14th Five-Year Strategic Emerging Industries Development Plan" demonstrate the country's determination to vigorously develop the new materials industry and solve the "stuck" problem of key materials. In addition, the "14th Five-Year Plan" clearly points out the need to promote breakthroughs in the downstream application fields of many new metal functional materials such as high-quality special steels, high-performance alloys, and high-temperature alloys in my country. Under the guidance of the "14th Five-Year Plan", the new materials industry will further develop, and relevant policies will promote the domestic new materials industry to enter a "high-precision" development track.
5. Market Scale of New Materials Industry
With the continuous development of front-end technology in various modern fields, the development and progress of new materials have significantly promoted production technology in various fields. Data show that the market size of my country's new materials industry has increased from 2.3 trillion yuan in 2016 to 4.5 trillion yuan in 2019. By 2022, the market size of my country's new materials industry will have reached 8 trillion yuan. In the future, our country will accelerate the development of strategic emerging industries such as new generation information technology, high-end equipment manufacturing, new energy and new energy vehicles, and implement major projects of national economy and national defense construction. It will need the support and guarantee of the new materials industry, which will provide a broad market space for the development of the new materials industry.
Market size statistics of China's new materials industry from 2017 to 2022
6. Development trends of my country’s new materials industry
China's new materials industry maintains a good momentum of development, but China's independent innovation capability is not strong. There are problems in industrial development such as unreasonable product structure, key technologies being controlled by others, and weak competitiveness in the international market. With the rapid development of new generation information technology, new energy, high-end equipment manufacturing and other application fields and the steady advancement of basic materials research and technological innovation, China's new materials industry has gained momentum. It is expected that the total industrial output value will reach 10 trillion in 2025, with an average annual compound growth rate of 13.5%.
However, China is still a material power rather than a material power, and its independent innovation capability is not strong. According to the survey results of more than 130 key basic materials from more than 30 large enterprises across the country, in the layout of China's new materials industry, 32% of China's key materials fields are blank markets and 52% are dependent on imports. In addition, 95% of the manufacturing and testing equipment used for high-end CNC machine tools, high-end equipment and instruments, launch vehicles, large aircraft, aero engines, automobile engines and key components rely on imports, 95% of high-end special chips used for general-purpose processors, and more than 70% of intelligent terminal processors rely on imports.
Source: Xuzhou New Materials Research Institute of Shanghai Jiao Tong University
Preface
In just one day, two things happened one after another. China sent a tough signal, and Japan quickly adjusted its statement on China. This was no coincidence, but the beginning of a head-on collision. What appears on the surface is a change of wording, but behind the scenes is a conflict of lines.
1. It is not a diplomatic friction, but a conflict of directions.
Let’s sort things out first. On April 9, "People's Daily" issued a weighty commentary, directly naming Japanese Prime Minister Takaichi Sanae, asking him to retract his remarks involving military intervention in China, and also named the United States, asking it to restrain Japan. This kind of public naming has not been common in recent years, and the signal is very direct: the problem is no longer differences, but the bottom line.
Less than 24 hours later, Japanese Foreign Minister Toshimitsu Motegi submitted a new version of the "Diplomatic Blue Book" at a cabinet meeting. The most eye-catching point in the document is the change in the positioning of China, which has been adjusted from "one of the most important bilateral relations" that has been used for a long time in the past to "an important neighbor." It seems like there are only a few words missing, but in a diplomatic context, this is a downgrade.
If you look at these two actions together, you can see the nature of the problem. China clearly drew a line, and Japan did not relent. Instead, it responded with institutional documents. This shows that the two sides are not communicating, but confirming their respective positions.
Looking further ahead, Takaichi Sanae previously discussed the so-called "Taiwan incident" in Congress, including the Taiwan Strait issue in Japan's security agenda, and even involved the application of the right of collective self-defense. This statement directly touches on China's core interests. China's response is to make the problem public and clarify the responsibilities. Japan's response is to "downgrade" relations while strengthening its own narrative.
This is not a simple diplomatic friction, but a collision in direction.
2. Why does Japan take the initiative to "cool down"? The answer is not in China
Many people will ask, why does Japan take the initiative to push down relations at this point? On the surface, it is dissatisfaction with China's tough stance, but the real reason lies mainly with Japan itself.
The first factor is internal pressure. After Takaichi Sanae came to power, he continued to promote the military expansion route. The defense budget for fiscal year 2026 exceeded 9 trillion yen, which has been increasing for many years. This rhythm has caused considerable controversy and even protests in Japan. With approval ratings under pressure, the government needs an external issue to shift focus. Showing strength to others is the most common method.
Shaping China as a "source of pressure" can, on the one hand, consolidate conservative support, and on the other hand, provide justification for subsequent policies. This kind of operation is not unfamiliar in the politics of various countries.
The second factor is relations with the United States. Japan’s security system has long relied on the U.S.-Japan alliance. In the current international environment, Japan hopes to gain more space in the US strategic system, including loosening military policy and technical cooperation. Being tough on China is a signal. The message is clear: I'm on your side.
The problem is that this kind of "taking sides" does not necessarily lead to reciprocal returns. The strategic priorities of the United States are being adjusted, and support for allies is becoming increasingly conditional. Japan takes the initiative to increase its position, but the other party may not increase its position at the same time.
The third factor is to pave the way for military policy. In recent times, Japan has taken frequent actions in the security field. SDF structural adjustment, long-range strike capability building, and relevant system modifications are all progressing. These changes have clearly gone beyond the traditional "defense-focused" framework.
But these policies are not without controversy at home. For these actions to proceed smoothly, they need a reason. This reason is external threats. Defining China as a source of pressure is intended to make these changes more acceptable.
Therefore, Japan's "downgrade" this time is not a passive reaction, but an active choice. It is the result of the superposition of multiple internal and external factors.
3. The so-called “safety transformation” is essentially system reshaping.
If you lengthen the timeline, you will find that Japan's changes are not impulsive, but a continuous path.
Let’s look at the institutional level first. Japan is considering adjusting the "Three Principles of Defense Equipment Transfer". In the past, this principle placed strict restrictions on arms exports and emphasized non-combat uses. The current adjustment direction is to expand the scope, even involving the export of equipment to conflict areas. what does that mean? This means that Japan is shifting from "restricting exports" to "participating in exports."
Let’s look at the military structure. The Maritime Self-Defense Force has canceled its long-standing establishment and replaced it with a more centralized command system. The Ground Self-Defense Force established new intelligence capabilities, and the Air Self-Defense Force strengthened its space capabilities. Taken together, these adjustments point to one result: the combat system is changing from a defensive orientation to a more proactive direction.
Another key point is remote capability building. Japan has deployed equipment capable of attacking enemy bases in some areas. This step is of great significance. In the past, its positioning was defensive, but now it has begun to have the ability to extend outwards.
The superposition of these changes is not a piecemeal adjustment, but a reshaping of the system.
The problem is that this change has ripple effects. Regional security is inherently complex. Once a country significantly adjusts its military route, other countries will inevitably react. Risks are not one-way but diffuse.
4. China’s attitude has been made clear and there is no room for ambiguity.
In the face of these changes, China's attitude has actually been made very clear, and it has been progressive.
The first level is the judgment of direction. China believes that Japan's current security policy has deviated from its original track and is developing in a more offensive direction. This judgment is based on a series of specific actions rather than a single event.
The second level is the response to specific remarks. Takaichi Sanae was explicitly asked to retract her statements regarding the Taiwan Strait issue. This is very critical. The Taiwan Strait issue is China's internal affair and there is no room for external intervention. Any talk involving military intervention is an act that crosses the line.
The third level is the roll call of external factors. China mentioned the United States in its statement and asked it to play a restraining role. This illustrates a judgment: Japan’s policy changes are not isolated, but related to the alliance system.
These three levels of attitude constitute a complete bottom-line framework. The core is just one sentence: the direction cannot be wrong, and the red line cannot be touched.
Meanwhile, countermeasures are already underway. Export management in some key areas has been tightened, and the flow of dual-use items involving both military and civilian use has been strictly restricted. The characteristics of this type of measures are obvious. They are not short-term actions, but institutional arrangements.
For Japan, this impact is real. The industrial chain is highly intertwined. Once key links are restricted, the impact will not disappear immediately, but will continue to amplify.
Conclusion:
Relationships can be downgraded, but reality will not follow. Treating external pressure as a bargaining chip and risk as a tool often ends up not winning the confrontation, but losing space. The real price is never written in documents, but in future choices.
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Communication strategy innovation in the all-media era
Initial interview experience and representative works.
The constant emergence of new things in the reform and opening up has contributed to the rise of small team reporting. The earlier one started
In the spring of 1988. The internal rural group of the Headquarters held a meeting in the Liaoning branch and was composed of the three northeastern provinces and the mainland.
A small team of four reporters from the Eastern Mongolia Press Station. Editors and reporters listened to the report from the person in charge of Northeast Economic Zone Planning
After the experts introduced the situation, it was decided to divide the troops into two groups, one to deal with the degradation of black soil in the Northeast and the export and transfer of Northeast corn.
Investigate the situation in two aspects.
The reporters from the two groups split up and rejoined during the interview, and when they met at the headquarter guest house, Beijing had already entered the sweltering season.
With the heavy results of interviews, reporters often stay up all night. The stuffy heat in the room without air conditioning is just the outside.
Among the factors, there are hidden worries about grain production in Northeastern black soil and people who are eager to draw attention to them through their own reports.
Their mood made them sweat profusely while shirtless during the day, while they slept restlessly at night and worked hard on writing. Report after report reflecting the current situation of Northeast China as the country's main grain production base was released one after another, attracting the attention of readers. The draft "Black Soil in the Northeast Shows a Yellow Card" researched a large amount of land-related information. Through the data obtained from front-line interviews and the phenomena seen by reporters, it revealed the serious situation of "black soil turning yellow, soft soil turning hard, and fertile soil getting thinner", thus arousing people's vigilance. After the press release was issued, major newspapers rushed to cover the important news.
Used, it caused heated discussion for a while. News colleagues praised the writing of the manuscript and published it in "China Reporter"
Review article. Senior Nan Zhenzhong, who was the editor-in-chief of Xinhua News Agency at the time, commented on this manuscript: "This manuscript
Involves knowledge of ecology, environmental protection, land law, etc. The author not only studies the situation in China;
The situation in foreign countries was studied, and the three major black soil belts in the world were studied. From this short news of more than 800 words, we can see
Show the reporter’s knowledge base. "("On the Starting Line of News", published by Xinhua Publishing House in 1992)
Northeast my country is the region with the highest concentration of large state-owned enterprises. In 1991, the Headquarters’ Internal Industry Group held a
The Economic Reporting Seminar requires reporters attending the meeting to conduct research in advance. Journalists from the three northeastern provinces exchanged interviews
When studying the situation, they all mentioned that state-owned enterprises encountered institutional and mechanism difficulties in the reform process, such as "giant
"People's hands and feet are tied" are struggling, and corporate profits have declined sharply. While the reporter was interviewing a professor from Liaoning University
At that time, we got information that the “Northeast Phenomenon” was being discussed in the theoretical circles. According to the arrangement of the editorial department, the three
The reporter quickly took out the first draft of "The Northeast Phenomenon Arouses Attention from All Sides". Then we went to the National Bureau of Statistics to wait.
Department interviews were conducted to supplement the manuscript to make the content more solid. The editorial department has set the time to publish the article nationwide
On the eve of the "Two Sessions", the "Northeast Phenomenon" became a hot topic at the session. The governors of the three northeastern provinces respectively discussed this topic
Express your opinions and the representatives at the meeting will have different opinions. In the Northeast, people from all walks of life have become
focus of discussion. An article signed by Yang Dianjun in the magazine "Northeast Window" defined it this way: "The Northeast phenomenon is
Northeast has become a household name." This report won the first prize of the second China News Award with a high vote, and its impact
The influence continues to this day.
Since then, there have been several successful team investigations surrounding the "Northeast Phenomenon". In 1996, in Northeast China
At a critical moment when the business situation has hit rock bottom, Xinhua News Agency’s branches in the three northeastern provinces organized interview and research teams to conduct in-depth
Innovative reporting business to improve public opinion influence
Visited nearly 40 companies and conducted rational discussions on issues such as the current state of state-owned enterprise reform, managers’ mentality, and structural adjustment.
analysis, and compiled a number of influential manuscripts. Attracted by central leadership. Specially opened the "New Northeast State-owned Enterprises"
"Topics" column, by reporting on new explorations from the front lines of enterprises, opens a window of market thinking for state-owned enterprises struggling in operating difficulties. Words such as seeking truth from facts about profit and loss, solving problems through reform, and asking for loans to car buyers, etc.
The topic was refreshing given the market environment at the time.
In 1999, state-owned enterprises in Northeast China turned around. With the support of the Xinhua News Agency's chief editor's office, the branches of the three northeastern provinces promptly
Form a research team, fully mobilize daily accumulation and research capabilities, and keenly discover problems that have been trapped for a long time.
The industrial economy of Northeast China has undergone gratifying changes under the influence of national macro-policy. During the interview, I promptly mentioned
The draft "The policy effect shows that the key measures are effective and the Northeast industry has a major turnaround" was issued and was published by the People's
Daily", "Economic Daily" and many other newspapers used it on their front pages, becoming the first to report on the emergence of China's economy
News coverage of major turnarounds. At the same time, through the complicated phenomena during the investigation, we captured the Northeast Economic
The major theme of the economy urgently needs strategic adjustment, and we wrote "Structural Adjustment at a Critical Moment" and "Implementing the Strategy"
A set of influential research manuscripts such as "Adjusting and Rebuilding the New Northeast" provided the basis for the revitalization plan that the country formally proposed to implement three years later.
The strategy of revitalizing old industrial bases such as Northeast China provides valuable reference.
The practice of Xinhua News Agency’s Northeastern Reporting Team has achieved two purposes: first, to train journalists; second, to collect information from
Got results. Cross-regional research expands coverage and broadens reporters’ thinking; special reports give reporters opportunities to
Will delve into the issue and enhance the depth of the report. In fact, reporters who participated in the squad became members of various bureaus
business leader. Each team has produced works with great influence and produced a number of ministerial-level writers.
Some of the good articles, good articles at the social level and even good national news have not been forgotten to this day.
Branch rotation: a transitional period between the past and the next
The first few years of the new century were a period of inactivity in reporting in the Northeast region. At the end of 2003, the state implemented
The strategy of revitalizing old industrial bases such as the Northeast region has once again promoted regional reporting. From 2005 to early 2006,
The directors of Xinhua News Agency's three northeastern province branches successively held meetings in Shenyang, Changchun, Harbin and other places to discuss cross-provincial
The cooperation of regional reports, under the guidance of the head office, adopts the method of rotating reports among branches.
Entered a new stage.
In May 2006, the Xinhua News Agency’s Editorial Office issued the “Opinions on Establishing and Improving a Regional Collaborative Reporting Mechanism”.
"Visions" clearly stated that the relevant branches will carry out the revitalization of the old industrial base areas in Northeast China on a quarterly basis.
Domain collaboration coverage. After the head office put forward the idea of establishing and improving the regional collaborative reporting mechanism, the branch directors of the three provinces of Liaoning, Jilin, and Heilongjiang immediately held a meeting to discuss how to establish a long-term mechanism for regional collaborative reporting to revitalize the old industrial base in Northeast China. According to the request of the head office, the branches of the three northeastern provinces formulated the "Establishing and Revitalizing the Old Northeast Industrial Base"
Implementation Opinions on the Long-term Mechanism for Regional Collaboration Reporting on Industrial Bases (hereinafter referred to as the “Implementation Opinions”), passed in 2006
Communication strategy innovation in the all-media era
The 12th editorial meeting of the year approved the implementation and proposed to enhance domestic and foreign public opinion through regional collaborative reporting.
On paying attention to the Northeast region, increasing the Northeast’s influence nationally and internationally, and enhancing Xinhua News Agency’s various forms of
The influence of this style of reporting in the three northeastern provinces.
The "Implementation Opinions" first institutionally clarified the organizational structure and operation methods of collaborative reporting in the Northeast region.
It was determined that the three branch directors’ meeting meeting in the three northeastern provinces would be the highest coordination body for regional collaborative reporting in the Northeast. meet
Meetings are held every quarter to analyze the situation, research problems, plan key points, and implement tasks. During each branch's hosting rotation, the branch editor-in-chief will be the overall person in charge of regional collaborative reporting, and a person in charge of the branch's chief editor's office will be designated as the liaison person. Each branch's chief editor's office has a relatively fixed person in charge who pays attention to and studies Northeast regional collaborative reporting all year round. On the basis of reporters' extensive participation in regional collaborative reporting in the Northeast, we will cultivate a group of reporters who are familiar with the situation in the Northeast, have strong research capabilities, and have macro awareness. The editor-in-chief's office was specially set up with a deputy editor-in-chief
The head office is responsible for the overall coordination and leadership of the regional collaborative reporting and coordination group on the revitalization of the Northeast old industrial base.
The editorial departments such as the editorial department, external affairs department, photography department, audio and video department, Xinhuanet, and information department have relatively fixed editors.
The editor is responsible for the organization, command and issuance of reports on the revitalization of Northeastern old industrial bases. Regional collaborative reporting organization system
Established to make the command and operation of regional collaborative reporting smoother.
Under the rotation mode, Xinhua News Agency's three northeastern branches grasped key news nodes and learned from the latest changes in the region
We dug out reporting topics and organized rounds of reports. Northeast China has always been the most relevant country in terms of economic and social development.
high areas. Especially since 2003, the country has established and implemented the strategy of revitalizing Northeast China and regional integration.
The trend of development is becoming increasingly obvious, which provides rare opportunities and richness for Xinhua News Agency’s collaborative reporting in the Northeast region.
resources. However, domestic and foreign public opinion’s attention to the Northeast not only lags far behind that of the Yangtze River Delta, Pearl River Delta, etc.
Developed coastal areas and large cities such as Beijing, Tianjin, Shanghai, and Chongqing are also not commensurate with the actual status of the Northeast region. because
Therefore, the three branches of Liaoning, Jilin, and Heilongjiang made it clear in their reporting planning that the guiding ideology of regional collaborative reporting in the Northeast is to increase domestic and foreign public opinion’s attention to the Northeast through reporting. Regional collaborative reporting is different from daily reporting. Since there is no news event to rely on, the impact of the report and the popularity of users are limited.
The degree should be weakened. Strive to seize key nodes that can lead regional collaborative reporting. regional cooperation newspaper
A major starting point for the Tao.
In September 2006, the Political Bureau of the CPC Central Committee held a meeting to discuss and adopt the "On Implementing the Northeastern Region
Waiting for the 3rd anniversary of "Several Opinions on the Revitalization Strategy of Old Industrial Bases", that is, 3 weeks since the central government proposed the implementation of the strategy to revitalize Northeast China
Year. Over the past three years, the effectiveness of the implementation of the Northeast Revitalization Strategy has been a topic of concern to the media and readers. Xinhua News Agency
The branches of the three northeastern provinces decided to use this time node to comprehensively reflect the achievements of the revitalization of Northeast China in the past three years.
Fully reported on the cadres and masses across Northeast China implementing the Scientific Outlook on Development, utilizing natural resources and industrial advantages to achieve self-reliance
We must strive to survive, innovate and enterprising, and make new explorations to solve the hot and difficult problems encountered in the process of revitalizing Northeast China. Found it right
"Jointing points", Xinhua News Agency's branches in the three northeastern provinces held consecutive meetings and invited the head office to report on the relevant matters of the coordination group.
Editors came to discuss the latest changes in the black soil of Northeast China in the past three years and continuously refine the report topics.
Innovative reporting business to improve public opinion influence
The project launched the "Northeast Revitalization Strategy to Revitalize the Black Land" and "The Northeast Continuously Contributes New China's First
1" "Northeast Corn: From Feeding the "National Pigs" to Feeding the "World Cars"" "Turn Resident Miners into Migrant Miners"
"Northeast China Accelerates Coastal Opening Up and Seeks New Development Tentacles" "Northeast Large Machine Tool Enterprises Go Abroad and Make Acquisitions Overseas"
Enterprises" and a number of in-depth, innovative and unique manuscripts.
In August 2009, the central government issued the "On Further Implementing the Revitalization of Old Industrial Bases such as Northeast China"
"Several Opinions on the Strategy" put forward new and higher requirements for the revitalization of Northeast China and gave it a higher positioning. This means
It means that the revitalization of Northeast China has entered a new stage. Xinhua News Agency's branches in the three northeastern provinces seized this favorable opportunity to launch a new round of regional collaborative reporting, especially in light of the overall background of actively responding to the financial crisis and changing the development model. Manuscripts such as "The old industrial base in Northeast China has initially grown into a new "economic growth pole"" and "The improvement of the financial ecological environment in Northeast China has obviously become a "funding depression"" have achieved good reporting results.
During this period, Zhang Guobao, director of the Northeastern Revitalization Office of the State Council, took advantage of his busy schedule after receiving an interview application from Xinhua News Agency.
, took the time to accept exclusive interviews from reporters, and paid full attention to and organized timely and comprehensive reports by Xinhua News Agency
affim.
The regional reporting during the rotation period expanded the scope of reporting organization and participation on the basis of small teams.
It mobilized the enthusiasm of the editor-in-chief of each branch and all reporters. This format is compared to a small unit. The reporting team
The organization is more flexible, the coverage area is broader, and the cooperation between reporters is more active, which provides the team with special research to the district.
The transition of normalized reporting by the regional editing and editing center has played a role in connecting the past and the next.
Editorial Center: A new platform for normalizing regional reporting
The Northeast News Collection and Editing Center of Xinhua News Agency was officially established, marking the further development of collaborative reporting in the Northeast region.
enter. Xinhua News Agency President Comrade Li Congjun and Editor-in-Chief Comrade He Ping made important remarks on the establishment of the Northeast News Gathering and Editing Center
Need instructions. Comrade Congjun’s instructions: Regional cooperation should seize the commonalities and key points of the region, use collective resources to carry out reports, avoid generalization, produce more key works, expand influence, and pay attention to daily reporting with each branch
coordinated. Comrade He Ping gave instructions: We must give full play to the overall advantages and strive to form a long-term mechanism.
In accordance with the instructions and requirements of the news agency leaders, and under the command and coordination of the news agency’s chief editor’s office, Xinhua News Agency’s three branches in Liaoning, Jilin and Heilongjiang
Preliminary preparations for the editing and editing center were carried out in full swing. The Liaoning branch has dedicated an office area of nearly 80 square meters;
Learn from the experience and operation model of the Yangtze River Delta Editorial Center and select reporters with strong capabilities from the three branches
They take turns to work in the editing center, which is organized and directed by the center. They specialize in cross-regional key reports and in-depth research reports in the three northeastern provinces. At the first report planning meeting of the Northeast Editing and Editing Center, everyone carefully studied the important instructions from the editorial leaders on collaborative reporting in the Northeast region. The Chief Editor's Office of Liaoning, Jilin, and Heilongjiang Branches
The person in charge communicated the situation and clarified the direction of recent regional reporting.
Communication strategy innovation in the all-media era
The Northeast News Collection and Editing Center of Xinhua News Agency first integrated news resources. Under the new situation, Northeast China
The development of regional economic cooperation in the region has accelerated, and social exchanges have become more active, providing opportunities for regional collaborative reporting.
More news resources. From the national to the local level, there are specialized agencies responsible for the revitalization and cooperative development of the Northeast region.
For example, the National Development and Reform Commission has a dedicated Northeast Revitalization Department. In April 2010, four provinces and autonomous regions in Northeast China held a meeting in Shenyang.
The first joint meeting of administrative heads was held, a consultation mechanism for administrative heads of the four northeastern provinces and regions was established, and a secretarial
It has a secretary-general coordination meeting system and a daily work contact system, and has a daily work office. Relevant industries such as transportation, environmental protection, water conservancy, agriculture, science and technology, industry, and commerce also have separate joint meetings and offices for their respective industries.
agency. Regional cooperative organizations and regional consortiums are also very active, such as Shenyang, Changchun, Harbin,
The "4+4" mayors' summit held regularly in eight cities including Dalian, the Twelve Eastern Cities (States) Consortium,
Liaoning and Mengdong City Consortium, etc., plus the regional Northeast Asia Investment and Trade Expo, China International Equipment Manufacturing
Exhibitions and forums such as the Manufacturing Expo and the Northeast Asia Development Forum also provide a large number of fresh news resources.
At the planning meeting, everyone unanimously agreed to hand over these departments and forums to the editing and editing center.
The reports of Xinhua News Agency’s Northeast News Collection and Editing Center also started in an orderly manner in accordance with the rules of normal reporting. In the society
With the support of the chief editor's office, the first batch of journalists undertaking reporting tasks at the center went to the Northeast Division of the National Development and Reform Commission to interview
Interviewed the relevant persons in charge, grasped the overall situation in the past nine years since the country proposed to revitalize the old industrial base in Northeast China, and made suggestions for the future
The economic trend of Northeast China during the upcoming "Twelfth Five-Year Plan" period has also been roughly grasped. From Jilin to Yanbian North Korea
Twelve cities (prefectures) including the National Autonomous Prefecture and Dandong in Liaoning Province held the "12 Northeastern Cities" in Tonghua City, Jilin Province.
(Prefecture) Regional Cooperation Roundtable", which was supposed to be covered by the Jilin branch in the past, and the branch strongly supports Northeastern editors
The center gave up interview resources.
Shi Qingwei, Wang Xiaoming, and Fan Yingchun, the first batch of reporters stationed in the center, lived up to expectations and soon discovered
A batch of comprehensive drafts were published, and a survey was conducted on common issues existing in the three provinces. "Northeast Regional Economic Integration
According to the draft "Accelerating the Globalization Process and the Competitive Advantages of "Segment Economy" Revealed", the Harbin Railway Project with a total length of more than 900 kilometers is under construction.
The large high-speed railway, like a high-speed dragon, closely shortens the time and space distance between the three northeastern provinces from north to south.
News about the rise of the Northeast region, which is accelerating the pace of economic integration in Northeast China and gradually moving towards a unified market
fact, and correctly reports on the current status and role of the Northeast economy. During the interview, three reporters discovered
The new "Northeast phenomenon" of "enclave economy": breaking the restrictions of administrative divisions, attracting funds and
The project was allowed to be placed in the park administratively affiliated with Land B, and both parties established a scientific benefit distribution mechanism to implement
Mutual benefit and win-win situation now. Based on this, the news was written "Northeast China jointly builds an "enclave economy" to build a new era of integrated open development.
Pattern", which fully reports on new things that promote economic development. "Economic growth has exceeded that of the eastern region for four consecutive years
Coastal - Northeast becomes China’s new engine of development” “Northeast transforms into the world’s golden rice belt” “Northeast Revitalization Initiative”
Reports such as "Peacock Flying Northeast" and "Talents Creating Fertile Land for Entrepreneurship" have looked at the current situation of the Northeast region from all aspects.
An objective introduction was made. These reports have given full play to the unique advantages of Xinhua News Agency and have been welcomed by users.
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China News Service, Haikou, April 10 (Reporter: Wang Ziqian) Qi Shuli, director of the Hainan Provincial Development and Reform Commission, said in Haikou on the 10th that during the "15th Five-Year Plan" period, Hainan will build an infrastructure system with "external connections and internal smoothness" as its vision of "people enjoying their travels and goods flowing smoothly" to help build a strategic intersection of domestic and international dual circulation.
A special press conference on "Starting the 15th Five-Year Plan - High-standard Construction of Hainan Free Trade Port" was held in Haikou on the 10th. At the meeting, how to strengthen the supply capacity and stability of infrastructure and build a new pattern of internal and external connectivity attracted much attention.
The "Hainan Province's 15th Five-Year Plan for National Economic and Social Development" clearly states that Hainan will strengthen the supply capacity and stability of infrastructure, be oriented by integration, focus on making up for shortcomings and strengths and weaknesses, improve security resilience and operational sustainability, and build a new pattern of internal and external connectivity for free trade ports that is moderately advanced.
Qi Shuli said at the meeting that the improvement and upgrading of Hainan’s infrastructure during the “15th Five-Year Plan” is mainly reflected in three aspects:
First, the transportation network is more accessible. In terms of external connectivity, we will accelerate the construction of Sanya New Airport, Danzhou Airport, and Dongfang Airport, and improve the Hainan Free Trade Port's characteristic transportation airport cluster; further improve the port system construction with Yangpu International Hub Port as the leader and Haikou Port as the focus; create the "golden waterway" of the Qiongzhou Strait, accelerate the construction of the Zhanhai High-speed Railway, and significantly shorten the time for passengers to cross the sea.
On January 14, 2026, aerial photography of Yangpu International Hub Port. Photo by China News Network reporter Lin Shijie
In terms of internal transportation, we will promote the public transportation operation of the high-speed rail around the island, implement the expansion and upgrading projects of the island expressway, national and provincial trunk roads, tourist highways, etc., and basically form a "123 transportation circle" to achieve one-hour commuting in the three major economic circles, two-hour interchange in major cities, and three-hour smooth travel throughout the island.
Second, the energy system is more resilient. Hainan will build a clean, low-carbon, safe and efficient new energy system. The energy supply will be cleaner, and offshore wind power, distributed photovoltaics and nuclear power will be further developed to ensure that 100% of new power sources are clean energy. To make the power grid stronger, we have launched a special action to improve the power grid with a total investment of 46 billion yuan, build a flexible and reliable urban distribution network and a strong and sufficient rural power grid, and accelerate the construction of the Hainan-Guangdong power project; the average annual power outage time in key cities and parks has been reduced to less than 30 minutes, and power supply reliability has strived to reach the national advanced level. Full coverage of natural gas pipelines, accelerating the construction of key line pipelines, realizing pipeline gas "county-county access" and integrating into "one national network".
Third, water network construction should be more optimized. On the one hand, the overall ability to prevent flood disasters has been improved, flood control and drainage projects have been started in the Nandu River, Wanquan River and other river basins, the risk relief and reinforcement of dangerous reservoirs has been promoted on a rolling basis, the construction of smart water networks has been accelerated, and the rainwater monitoring and forecasting system has been improved. On the other hand, we will strengthen water resource allocation and water supply capacity construction, complete projects such as the Qiongbei Northwest Water Supply Project and Niululing Irrigation District, accelerate the construction of the Changhua River Water Resources Allocation Project, and support the development of efficient agriculture with tropical characteristics and urban water security. (over)
China News Service, Haikou, April 10 (Chen Li and Zhu Lin) Haikou Customs introduced on the 10th that Wenchang Customs, a subsidiary of Haikou Customs, recently hired a foreign senior engineer for a high-tech enterprise in Qionghai City to complete the review of self-use items imported by "non-resident long-term passengers". This business is the first inbound and outbound personal-use items business handled by Hainan for "non-resident long-term passengers" since the Customs' official personal-use items supervision function module was launched.
"Non-resident long-term travelers" refer to foreign citizens, people from Hong Kong, Macao and Taiwan, and overseas Chinese who have been approved by the public security department to enter the country and stay continuously in the country for more than one year (including one year), and return to their overseas settlements after the expiration of the period. After such travelers obtain the long-term residence permit in the country, the customs for personal use items (excluding motor vehicles) declared for the first time to enter the country will be exempted from tax in accordance with the law.
It is reported that passengers themselves or their authorized agents can fill in the electronic data online and upload relevant certification materials through the international trade "single window" public declaration module for personal use items. They can complete the entire online declaration process without submitting paper documents, truly realizing "one-stop processing and instant settlement" and greatly reducing the time limit for customs clearance procedures for items brought in by foreign passengers for personal use.
The person in charge of the high-tech enterprise said that the foreign engineer was a professional engineer hired after the enterprise introduced advanced foreign production equipment through the Hainan Free Trade Port's "zero-tariff" self-use production equipment policy. Through the customs' intelligent process guidance and paperless declaration, the items he brought for personal use were quickly inspected and released, which greatly saved service costs. Compared with the previous processing mode, it was more worry-free and efficient, and also made the company's production plan more secure.
"Currently, the customs has realized automatic comparison and verification of work permit information and relevant data from the Ministry of Human Resources and Social Security. With the online use of new functional modules, the customs' supervision and services of public goods business have entered a new stage of intelligence and convenience." Liu Yucheng, deputy director of Wenchang Customs, said. (over)
This is the "magic of winemaking" in the new era - using digital innovation to connect tradition and the future; using cultural innovation to connect wine and life. On January 31st, National Taiwan once again joined hands with CCTV to innovatively launch "Xiao Satan Factory: Intelligent Manufacturing of "Magic"", which quickly became a hit as soon as it was aired. In just a few days, the number of views across the entire network quickly exceeded 100 million times. This audio-visual feast, guided by the magic "exploration" of Maotai Town, with "technology" as its core and "culture" as its soul, not only refreshed the public's cognitive boundaries of the liquor industry, but also transformed the grand proposition of how the "historical classic industry" can move towards modernization into an immersive intellectual journey.
This time, Sa Beining is no longer just a CCTV host familiar to the audience, but has transformed into a "scientific detective", going deep into the core hinterland of Chinese Maotai-flavor liquor - Moutai Town, Kweichow, and entering the Guotai Distillery, trying to solve a question: Why is it that only Maotai Town can brew truly top-level Maotai Liquor? What kind of "magic" is hidden behind high-quality Guotai wine?
CCTV × National Taiwan Network join hands again to tell the modern story of liquor
This is not the first time Sa Beining has walked into Maotai Town. As early as 2024, he visited the Guotai Distillery in Maotai Town as an observer. This "second exploration" is of great significance - it marks that Guotai Liquor and CCTV have once again joined hands to create a phenomenal brand content communication event. Different from the one-way output of traditional advertisements or promotional videos, this cooperation is centered on "characters + narrative + technology experience" and innovatively adopts the content form of documentary + immersive visit + metaverse interaction to transform serious industrial transformation issues into cultural expressions that the public loves to hear.
What's more, the spread was perfectly timed. On October 16, 2025, the Ministry of Industry and Information Technology issued the "Guiding Opinions on Promoting the High-Quality Development of Historical Classic Industries (2026-2030) (Draft for Comment)", which clearly defined the brewing industry as a "historical classic industry" for the first time. This policy positioning not only gives the liquor industry a new historical mission, but also injects a shot in the arm into the liquor industry which is in a period of deep adjustment.
In this context, Guotai Liquor chose to join forces with CCTV to use Sa Beining, a national public figure, to lead hundreds of millions of viewers to re-understand liquor - it is not only a cultural heritage for thousands of years, but also the forefront of technological innovation.
Three key words: distillation, microorganisms, data
In the footage of "Xiao Sa Tan Factory: Intelligent Creation of "Magic"", Sa Beining transforms into a "secret seeker", holding three key words - distillation, microorganisms, and data, and reveals the mystery of Maotai Town sauce wine brewing one by one.
Keyword 1: Distillation – a leap from “one thousand cups without getting drunk” to stable quality. At the beginning of the program, Sa Beining met the "Poetic Immortal" Li Bai by chance at Guotai Winery, triggering a dialogue between ancient and modern times. Li Bai joked that he had "a hundred poems about wine fighting", but in fact, most of the wine he drank at that time was undistilled fermented wine, and the alcohol content was generally very low, far less than that of today's liquor. Even if the distillation technology is mature, because it relies heavily on the personal experience of the master, the process operations vary from person to person, and the quality of the wine is difficult to stabilize.
How to make every bottle of wine reach the same high quality? The answer lies in National Taiwan’s smart brewing system. Here, the traditional sauce wine brewing craft formulas such as "See the steam and press the fermented grains" and "Easy and thin" have been transformed into sophisticated data control. The steam distribution is monitored in real time through an infrared probe, and the mechanical arm accurately reproduces the steamer loading action to ensure that the heating uniformity of each steamer is maximized. This transformation from "experience-driven" to "data-driven" is the scientific sublimation of traditional craftsmanship in modern brewing.
Keyword 2: Microorganisms - the invisible "wine-making magicians". If distillation determines the concentration of wine, then microorganisms are the soul that determines the aroma of wine.
Wearing VR glasses, Sa Beining and Li Bai entered the world of the "National Taipei Metaverse" together, and a spectacular picture of life appeared in front of them: thousands of microorganisms were active and running in Maotai Town, each performing their own duties - yeast produces aroma, bacteria regulates sourness, and mold promotes transformation. In the brewing process of Guotai liquor alone, more than 1,000 microorganisms are involved and more than 3,000 substances are produced.
What China Taiwan does is to be the "super nanny" and "chef" of these "magicians" - allowing the microorganisms to eat well, grow well, and work efficiently.
Keyword 3: Data - making the "craftsman spirit" replicable and inheritable. If the first two keywords reveal the "natural code" of sauce wine, then the third keyword "data" points to the future direction - intelligence, standardization and replicability.
In the Guotai Intelligent Brewing Workshop, Sa Beining witnessed a shocking scene: the robotic arm moved dexterously above the retort, and the infrared probe scanned the steam distribution like an "eye"; on the control system screen, various parameters jumped in real time, forming smooth data curves.
It turns out that National Taiwan has broken down the process of the "12987" sauce wine brewing cycle (i.e. one-year production cycle, two grain feedings, nine cooking times, eight fermentations, and seven wine extractions) into 30 processes, 274 links, and 1,508 process indicators, and the operating standards of each process have been digitized and modeled. For example, in the grain-moistening process, a mathematical model of the gelatinization degree of sorghum was established through image recognition and infrared detection technology, which can accurately determine whether "seven-minute cooked" or "eight-minute cooked" is achieved, thereby achieving the best cooking effect.
"The 'magic' of intelligent manufacturing in Taiwan is to transform the experience and mentality of traditional manual craftsmen into precise digital expressions to build a digitally intelligent production system," Sa Beining concluded.
And this is a true reflection of the concept put forward by National Taiwan University of "adhering to tradition without clinging to the past, and scientific innovation without departing from the original" - respecting tradition, but not stopping at tradition; embracing technology, but never deviating from the essence.
The whole chain transition of Guotai Intelligent Brewing
In fact, behind this "intelligent magic" lies more than 20 years of continuous investment and technological research by Taiwan.
Since 1999, for more than ten years, Guotai has focused on systematically learning the authentic Maotai wine brewing techniques and accumulated massive amounts of original data. In the next ten years, it has fully promoted "modernization" - converting experience into numbers and building a digital and intelligent production system covering the entire production process.
In October 2023, National Taiwan officially released the "National Taiwan Intelligent Brewing Standard System", becoming China's first intelligent brewing standard system for Maotai-flavor liquor. One year later, the system was upgraded to version 2.0, further improving the process indicators and becoming a benchmark for the industry to follow.
Up to now, National Taiwan has joined forces with top institutions such as the China Liquor Industry Association, Jiangnan University, and Tianjin University of Science and Technology to establish a large scientific research platform. It has achieved 5 internationally leading scientific research results, applied for 242 patents, published 143 academic papers, and built a complete innovation chain of "basic research - technological research - achievement transformation".
At the hardware level, China and Taiwan collaborated with equipment manufacturing companies to develop 735 sets of intelligent brewing equipment with primary and auxiliary supporting functions and full linkage, overcoming the shortage of complete sets of equipment for sauce wine production. Whether it is smart koji making, smart steamer loading, smart cooling, or smart wine delivery, all operations have been automated, closed, and clean.
Traditional Maotai-flavor wine needs to be collected in seven rounds. The flavor of the base wine in each round is very different. Finally, it is blended with the "art of the tongue" by the old craftsman to form a unique style. However, this method is highly dependent on personal experience and is easily affected by physical conditions, emotions and other factors, making it difficult to ensure batch consistency.
Guotai used science and technology to establish a database of ingredients for the flavor of each round of base wine, find the characteristic data of each flavor, establish a fingerprint map, and accurately calculate the blending ratio of each round of base wine. The wine blended in this way is more stable in batches and of better quality.
At the same time, Guotai also researches wine body optimization technology and successfully applies it in many products to make the wine body softer, cleaner and healthier. The specific performance is: the content of fusel oil is lower, and the body feels more comfortable after drinking; the content of aldehydes is lower, the taste is smoother, and the throat is not spicy; the quality standards of national and Taiwanese products have also been improved. On the basis of national standards, 12 new corporate internal control standards have been added, and the control of 8 unhelpful ingredient indicators has been stricter.
The deep logic behind playing more than 100 million yuan
As of the beginning of 2026, the views of "Xiao Sa Returns to Maotai Town" have exceeded 100 million, and related short video secondary creations are emerging one after another. The success of this communication is no accident. The reason why it touches people's hearts is that it tells a story that resonates with the times: In a seemingly conservative traditional industry, a technological revolution that is still flowing deep is quietly taking place.
Taiwan did not deny tradition, but used technology to accurately inherit tradition; it did not abandon handwork, but let machines inherit ingenuity; it did not cater to short-term traffic, but insisted on long-term R&D investment. It is this attitude of "holding millennium culture in its left hand and modern technology in its right hand" that allowed it to buck the trend during the period of deep adjustment in the industry and become the representative force of "China's new famous wines".
The more far-reaching significance is that this "intelligent manufacturing" practice provides a sample for the digital and intelligent transformation and upgrading of historical classic industries. When the Ministry of Industry and Information Technology lists brewing as a "historical classic industry", it means that its cultural value and development potential are highly recognized at the policy level. National Taiwan’s exploration proves that only by embracing the digital intelligence era and through scientific research empowerment, standard guidance, and intelligent upgrading can classic industries be rejuvenated.
As Sa Beining said at the end of the film: "Today, the iteration of brewing technology has far exceeded the imagination of previous generations. What we see is not only the innovation of Taiwan, but also the vigorous vitality of the historical classic industry of Chinese liquor because of the empowerment of science and technology."
With history, heritage, ingenuity and technology, from "Steampunk Town" to "Smart Brewing Factory", from Xiao Sa's exploration to the attention of hundreds of millions of people, Guotai Liquor is interpreting the answer to the times of Chinese liquor in a brand new way.
Standing at the new starting point of the "15th Five-Year Plan", National Taiwan will continue to focus on the three major events of "making good wine", "making good wine", and "drinking good wine". With consumers as the center, digital intelligence as the engine, product strength as the foundation, and brand culture as the soul, we will seize opportunities in the turbulent industry changes, break through cycles with innovation, and win the future with digital intelligence empowerment. (Source: Guizhou Daily Press)
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