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Recently, the popularity of the costume drama "Chasing Jade" has always been accompanied by controversy, which has become the focus of attention in the film and television industry. The show was simulcast on both Tencent and iQiyi platforms. After the show was aired, the platforms frequently hyped up related topics. Terms such as "Zhang Linghe is the only male protagonist in his 95th lifetime to have over 10,000 people on three platforms" and "Tian Xiwei's first actress to have over 10,000 people on two platforms" have been on the top of the search. It was even claimed that its playback volume has surpassed that of the phenomenal hit "Kurst", triggering doubts across the Internet.

The core of the controversy is that the platform is suspected of data falsification, and it has been exposed that there is a "hand rubbing" operation – non-members will be marked as "completed" within 1-2 seconds after clicking on the episode, and there is even a logical loophole of "113% completion rate", which is in sharp contrast to its high-profile publicity data. At the same time, as netizens frequently compared "Chasing Jade" with classic hits such as "Hurry Up" and "Celebrating More Than Years" and questioned the quality of their data, these two long-finished works were also included in the hot searches, creating an embarrassing situation of "bad works rubbing up against classics". This controversy not only reflects the operating chaos of the platform's "data only theory", but also triggers the public's thinking: Are the real hit dramas based on data hype, or do they rely on quality to win people's hearts?

Determining whether a drama is a real hit can never be defined by a single broadcast volume data, but requires multi-dimensional consideration to form a three-dimensional evaluation system.

Combining industry consensus and audience feedback, the core standards for hit dramas can be summarized into four points, none of which can be missing.

First, real and eye-catching market data. The "data" here is not the popularity value unilaterally hyped by the platform, but real data covering multiple dimensions such as broadcast volume, ratings, viewership share, online broadcast peaks, etc., and can form a sustained long-tail effect rather than short-term false fire;

Secondly, with excellent work quality and good reputation, the plot logic is rigorous, the characters are three-dimensional, and the production is well-made. Douban and other rating platforms can maintain high scores, and the reputation can form a consensus among audiences of different ages and circles, rather than false praise after fans control the reviews;

Third, the powerful communication power of breaking out of the circle can trigger national-level discussions, emerge famous lines, famous scenes, and characters that are out of the circle, and even drive the spread of related culture and products, forming a wide range of social influence;

Fourth, it has lasting vitality. It can be discussed, re-created, and revisited by the audience for a long time after the broadcast. The non-popularity quickly dissipates after the broadcast ends, achieving the leap from "hot drama" to "classic drama". In short, the core of a hit drama is that "word of mouth is king and data is supplementary". Data is a natural manifestation of quality, rather than a tool for deliberate hype.

Looking back at the domestic drama market in recent years, there are many hit dramas that can truly meet the above standards. With their excellent quality, they have gained dual recognition from data and word-of-mouth, leaving many deeply rooted phenomenon-level events and becoming industry benchmarks.

1. "In the Name of the People"

"In the Name of the People" is a landmark anti-corruption drama. It exploded in the market when it premiered in 2017. The ratings soared to 2.4% on the night it aired. The finale hit a record high of 8%. It once occupied seven of the top ten hot searches on Weibo. The number of views of the topic #大康士Don't bow your head GDP will drop # exceeded 3 billion. Even street vendors were following the update to discuss "How did Qi Tongwei die?"

The famous scene in the play in which Zhao Dehan hides 230 million in cash in his villa triggered heated discussions across the Internet, and related emoticons were widely circulated. What is even more amazing is that the plot of the play repeatedly "predicted" real-life anti-corruption cases. In 2021, the director of an energy bureau was investigated, and 4 tons of cash were found in his home. Netizens ridiculed that "the crew of "In the Name of the People" are non-staff members of the Discipline Inspection Commission." Even though it has been broadcast for many years, the play still has lasting vitality. The image of Secretary Dakang has been frequently re-created, and has even become a "survival guide within the system" for people taking public examinations, truly realizing that all people can break the circle.

2. "The Legend of Zhen Huan"

"The Legend of Zhen Huan" is an evergreen tree of costume dramas. Since its broadcast in 2011, it has been able to maintain high ratings through repeated reruns. It has consistently ranked first among costume dramas in terms of online broadcast volume, and its Douban score has stabilized at 9.4 points. In the play, famous lines such as "J people are hypocritical" and "I can't do it" spread throughout the streets. The characters such as Zhen Huan, Hua Fei and the Queen are deeply rooted in the hearts of the people and have become popular targets for imitation and secondary creation by the public. What's even more rare is that the drama has formed a unique "Zhen Huan culture", which has given rise to various forms of communication such as line picking, detail analysis, and workplace interpretation. It has even gone abroad and been broadcast in many overseas countries and regions, becoming the cultural calling card of Chinese costume dramas. Its long-tail effect is so strong that it can be called the best among domestic dramas.

3. "Hurry"

As a phenomenal hit in 2023, "Kurst" perfectly interprets the core characteristics of "hit dramas". The Douban score of the show is as high as 8.5 points, with more than 1 million netizens participating in the rating. During the broadcast, the online broadcast peak reached new highs, and the ratings ranked first in the country. The ratings share on the finale night exceeded 20%. In the play, famous lines such as "The bigger the storm, the more expensive the fish" and "Tell Lao Mo, I want to eat fish" flooded the Internet. Characters such as Gao Qiqiang and An Xin became the focus of national discussion, and even led to the sales of "The Art of War". There were a large number of people imitating Gao Qiqiang's outfits on the streets. The drama broke the solid framework of traditional police dramas, dug into the "grey area" where light and darkness intertwine in human nature, and triggered the public's thinking about social reality. After the broadcast, related topics continued to ferment, becoming one of the most influential film and television works of the year. Its data and reputation have both exploded, setting a benchmark that is difficult for latecomers to match.

4. "Celebrating More Than Years"

"Celebrating More Than Years", with its unique style that combines strategy and comedy, has become a popular representative of costume strategy dramas. After the first season of the show was aired, the number of online views exceeded 10 billion, and the Douban score was 8.0. Famous scenes such as "Fan Xian's 100 Drunk Poems" and "The Machiavellian Game between Emperor Qing and Chen Pingping" were well-known in the drama. Characters such as Fan Xian, Wu Zhu, and Emperor Qing are very memorable. After the second season premiered on CCTV 8, the ratings in 71 cities reached 2.36%, the total media reached more than 15 billion people, and the total audio-visual time exceeded 135 billion minutes. Even after it has been broadcast for many years, the broadcast of subsequent seasons can still trigger a nationwide craze. Its IP influence continues to ferment, and many related works have been derived, becoming a successful example of domestic IP dramas.

5. "The Human World"

"In the World" is a hit family ethics drama, with Chinese-style family ties as the core. It scored 8.4 on Douban, with a total viewership rating of 2.77% in 71 cities. It has been reached more than 22 billion times across all media and has a total audio-visual time of nearly 140 billion minutes. The play covers audiences of all ages. The post-60s generation looks back on their youth at the same age, the post-70s generation sees their own struggles, the post-80s generation understands the mood of their parents, the post-90s generation appreciates the pioneering efforts of their elders, and the post-00s generation appreciates the life of their elders, achieving emotional resonance for all age groups. The fates of characters such as Zhou Bingkun and Zheng Juan in the play touch people's hearts. Related topics have been on the hot search for many times, triggering in-depth discussions among the public about family relationships, struggles, and changes in the times. It has become the most popular drama in recent years, and has won multiple industry awards, achieving a double harvest of reputation and awards.

6/7, "The Age of Awakening" and "Sauvignon Blanc Season 2"

In addition, works such as "The Age of Awakening" and "Sauvignon Blanc Season 2" are also hits. "Age of Awakening" uses youthful expressions to bring red themes out of the circle, attracting young people's attention to history. Related lines and famous scenes frequently hit the screen, becoming hot topics on campus and in the workplace. title; "Sauvignon Blanc Season 2" uses the emotional expression of "thinking to the extreme" to convey the long-lasting concern of "love that is not available but always sticks to it". The number of online views and topics remain high, and the character-related secondary content is spread across major social platforms, making it a hit costume drama sought after by young people.

Going back to "Chasing Jade" itself, combined with the core standards of hit dramas, the answer is self-evident: "Chasing Jade" is not a real hit at all, but just a "pseudo-hit" that was built up by the hype of platform data.

Judging from the data, its so-called "double platform exceeded 10,000" and "the playback volume surpassed "Hurricane"" are all false claims based on data fraud. The real audience conversion rate, word-of-mouth feedback and publicity data are seriously out of touch, and cannot form a sustained long-tail effect;

From the quality point of view, the plot of the show is clichéd, lacks innovation, and the characters are flat. Apart from the appearance and makeup of the lead actor, it has no core competitiveness. Douban scores are low, and the reputation is polarized. Most of the drama is controlled by fans and negative reviews from passers-by, and lacks broad audience consensus;

From the perspective of communication power, the discussion of the show is only limited to the fan circle. There are no famous lines or scenes outside the circle, and it has not formed a national-level discussion. Even the maintenance of its popularity depends on the bundled comparison with classic hits such as "Hurry Up" and "Celebrating More Than Years". It lacks its own core appeal; from the perspective of vitality, the popularity of the show completely relies on platform hype. Once the marketing is stopped, the popularity will quickly dissipate, making it difficult to form long-term dissemination, let alone become a classic that is repeatedly revisited by the audience.

To sum up, the controversy of "Chasing Jade" is essentially a conflict between the platform's "traffic theory" and the nature of film and television creation. It uses false data to cover up the shortcomings of the quality of the work, and also reflects the impetuous chaos of the current film and television industry. Real hit dramas are never created based on data, but rely on sophisticated production, solid plots, and three-dimensional characters to win the sincere recognition of the audience.

The core reason why classic hits such as "In the Name of the People", "The Legend of Zhen Huan" and "Hurry Up" can be remembered is that they adhere to the original intention of creation, convey positive value, and achieve the unity of artistic value and market value. It is hoped that the controversy of "Chasing Jade" will serve as a wake-up call for the industry. Only by abandoning the impetuous mentality of traffic first and returning to the essence of content can we truly create more hit dramas recognized by the audience and promote the healthy and sustainable development of the domestic film and television industry.

Man caught his wife and her lover naked and rented a house to collect 25,000 yuan in compensation and was jailed for half a year

Previously, Red Star News reported on a case in which "a man was found guilty of catching his lover and receiving 25,000 yuan in 'compensation'". At that time, Lu Moumou, the party involved in the case, was charged with extortion and was sentenced to 6 months in prison in the first instance. After being released from prison, Lu Moumou always believed that he was innocent and insisted on appeals and appeals.

On October 8, 2024, Red Star News learned from Lu that after the case was appealed to the Shandong Provincial Higher People’s Court, it received a decision to remand for retrial. After retrial, the court found that the 25,000 yuan compensated by Liu to Lu was money accepted by both parties after many negotiations, and Lu did not illegally possess Liu's property. In the end, the original first and second instance verdicts were revoked and Lu was found not guilty.

It is understood that while Lu was detained, his father, Mr. Lu, transferred 25,000 yuan to Liu (a third party) in order to help his son obtain forgiveness from Liu (a third party). After Lu was acquitted by the court in a retrial, Mr. Lu sued Liu on the grounds of "unjust enrichment" and demanded the return of the 25,000 yuan. On March 13, Red Star News reporters learned from Mr. Lu’s attorneys Wang Yantao and Chen Zhen that the Zhangdian District People’s Court of Zibo City ruled to reject the plaintiff’s lawsuit, and Mr. Lu has already filed an appeal.

Part of the Civil Ruling of the People's Court of Zhangdian District, Zibo City, Shandong Province

Man caught raping lover and received 25,000 yuan in "compensation"

Convicted of extortion in two trials and sentenced

According to previous reports by Red Star News, on March 28, 2021, Lu Moumou from Zibo, Shandong Province discovered that his wife Zhang was about to send their children to a tutoring class, but behaved abnormally. After following her, she found him naked on the hotel bed with another strange man. He used his mobile phone to shoot a video for evidence, and then punched the strange man.

Lu Moumou said that after the punch, the strange man Liu Moumou offered to "compensate" him, and Lu Moumou proposed a financial compensation of 60,000 yuan. Later, the other party borrowed money from friends and transferred a total of 25,000 yuan to him in three installments. A month later, while Lu was in divorce proceedings with Zhang, Liu reported to the police that he was being blackmailed by Lu, and based on this, he believed that Lu was not suitable to raise children.

On November 2, 2021, the People's Court of Zhangdian District, Zibo City made a judgment on the case. Lu Moumou was guilty of extortion and sentenced to 6 months in prison. In the first-instance judgment, the court said, "Although the victim subjectively expressed his intention to compensate Lu, the amount of 60,000 yuan requested by the defendant Lu in compensation far exceeded the amount of money Liu was willing to compensate." It was determined that Lu constituted extortion.

Although Lu Moumou filed an appeal, the Zibo Intermediate People's Court upheld the original judgment of the first instance and dismissed the appeal. Since then, Lu Moumou has gone through many appeals and appeals, and the case has been retried. On January 16, 2024, the Zibo Intermediate People's Court retried the case. On October 8 of the same year, Lu was acquitted.

Criminal judgment issued by the Intermediate People's Court of Zibo City, Shandong Province (part)

The court held that Liu Moumou took the initiative to compensate Lu Moumou in order to make up for his fault. Although Lu Moumou exerted verbal pressure during the negotiation process, he finally accepted the amount involved in the case after many negotiations. This was not for the purpose of illegally possessing Liu Moumou's property, and his behavior did not constitute the crime of extortion.

After being remanded for retrial and changed to not guilty

Family members sued a third party to return previously refunded money but was rejected

Lu Moumou told the Red Star News reporter that during his detention, his father returned 25,000 yuan to the third party out of his own pocket in order to settle the matter, but he was still sentenced to 6 months in prison. Lu Moumou said that the money for his father's "return of stolen goods" was paid out of his own pocket. This money not only caused financial losses to the father, but also was the last dignity left by his derailed marriage, so they chose to sue and ask the other party to return the money.

According to a civil ruling provided by it, the People's Court of Zhangdian District, Zibo City, Shandong Province held a public hearing on July 2, 2025. Among them, Mr. Lu said that because his son was detained in a detention center, he did not understand the law and mistakenly believed that his son had committed a crime. In order to get his son released on bail as soon as possible and regain his personal freedom, he paid the defendant (Liu Moumou) 25,000 yuan on May 12, 2021. The defendant used the public prosecutor's law to criminally convict and sentence the plaintiff's son, and finally achieved the individual's behavior of receiving 25,000 yuan from the plaintiff. However, on October 8, 2024, the plaintiff’s son Lu Moumou was acquitted by the Intermediate People’s Court of Zibo City, Shandong Province. Therefore, the plaintiff now believes that the defendant’s possession of the 25,000 yuan that the plaintiff paid to the defendant is legally unfounded and the defendant should return it.

Defendant Liu Moumou did not appear in court, but he submitted a written defense statement arguing that when he and Lu Moumou's ex-wife Zhang met in March 2021, Lu Moumou followed Zhang and was caught by him. Later, Lu Moumou beat and restricted the defendant's personal freedom and asked him to borrow 30,000 yuan from a friend. In the end, he only borrowed 25,000 yuan and transferred it to him through transfer. During this period, because I was nervous and scared, I did not call the police immediately. Afterwards, he consulted 110, and the police station opened a case and determined that Lu was extorting. During this period, Lu's father returned 24,800 yuan to him at the police station, and he wrote a letter of understanding to the plaintiff. This is what happened. Liu Moumou believed that the 25,000 yuan returned by Lu Moumou's father to the defendant was Lu Moumou's illegal income. He also wrote a letter of understanding, so the 25,000 yuan itself was money borrowed by him, and it did not belong to Lu Moumou's father.

Liu Moumou claimed that he was blackmailed

After trial, the court held that, first of all, the 25,000 yuan involved in the case that the plaintiff claimed to be returned was originally due to Lu Moumou finding out that his wife Zhang and Liu Moumou were cheating on each other during their marriage, and requested compensation from Liu Moumou. During the investigation of the criminal case, in order to apply for bail pending trial, the plaintiff returned the money to Liu Moumou on behalf of Lu Moumou. What the plaintiff actually returned was the 25,000 yuan collected by Lu in the criminal case, and the two cannot be separated. Therefore, the plaintiff sued Liu as the plaintiff in this case to demand the return of the money on the grounds of unjust enrichment, and the plaintiff was not qualified as the subject of the lawsuit.

Secondly, judging from the source of the money, the 25,000 yuan that Lu Moumou refunded to Liu Moumou originated from the 25,000 yuan that Lu Moumou demanded from Liu Moumou. Based on the analysis of the nature of the money, it was Lu Moumou's request for money from the extramarital third party Liu Moumou based on the cheating of his wife Zhang Moumou. In essence, it was a question of whether Liu Moumou should be compensated for infringing Lu Moumou's spousal rights. As for whether a third party's infringement outside marriage or a third party's adultery with a spouse constitutes an infringement of a spouse's rights, the law does not explicitly provide for a third party's infringement on a spouse. Our country's current judicial practice does not recognize that an extramarital third party's infringement of a spouse's rights constitutes an infringement. Therefore, the payment given by Liu Moumou was based on illegal reasons and did not fall within the scope of legal evaluation.

Third, the nature of the payment was not evaluated in the criminal case, and in the absence of legal provisions, civil litigation should not interfere or evaluate it too much, nor should it protect or object to it. Therefore, the plaintiff's lawsuit does not fall within the scope of the People's Court's acceptance of civil litigation. The court dismissed the prosecution.

On March 13, a Red Star News reporter learned from Mr. Lu’s attorneys, Wang Yantao and Chen Zhen, that Mr. Lu was not convinced and had filed an appeal.

At the beginning of this year, a piece of news about space tourism sparked heated public discussion. Many people in the fields of science and technology and literature and art signed up to become space tourists and received spaceship tickets worth 3 million yuan.

Some people imagine that in the near future, they can also take a space tour on a spaceship? At this year’s National Two Sessions, many representatives and committee members shared their views on this.

"Foreign companies have been early in the space tourism business. Companies such as SpaceX, Blue Origin, and Virgin Galactic have successfully completed commercial manned spaceflights. Tourists can not only experience orbital residence, but also conduct commercial spacewalks," said Zhang Tao, a representative of the National People's Congress and a professor at Beijing University of Aeronautics and Astronautics.

Chinese companies are relatively late in developing the space tourism business, but in recent years, several domestic commercial aerospace companies have launched layouts and have successively entered the stages of technology verification and engineering development. "There are multiple driving factors behind this." Zhang Tao believes that on the one hand, it is the significant improvement in technological maturity. After years of technology accumulation and engineering practice, my country has made major breakthroughs in key technologies such as rocket recovery and manned spacecraft, laying a solid technical foundation for the commercial operation of space tourism.

On the other hand, a good policy environment creates favorable conditions for industrial development. "Take my country as an example. The National Space Administration's Action Plan for Promoting High-Quality and Safe Development of Commercial Spaceflight (2025-2027)" issued in 2025 clearly clarifies support for new business formats such as space tourism." Zhang Tao said.

The reporter found out that the price of space tickets, whether domestic or foreign, is very high, usually ranging from hundreds of thousands to tens of millions of dollars, and it is not an ordinary consumer-grade product. Zhang Tao pointed out that factors affecting the price of space tickets include technology costs, industry scale and market competition.

From a technical perspective, developing space tourism requires crossing several key thresholds. The first is the reliability and safety of launch. Space tourism must ensure the safety of tourists throughout the flight. This is the core and most basic requirement. Second is the mature application of reusable carrier technology, which is directly related to whether costs can be effectively reduced. In addition, the development of space tourism also requires the establishment of a complete technical system and safety guarantee mechanism in multiple aspects such as flight control, return and landing, and ground support. "The technical threshold for these links is relatively high, which also raises the price of space tickets accordingly," Zhang Tao said.

Previously, Zhang Guangjun, a member of the National Committee of the Chinese People's Political Consultative Conference, an academician of the Chinese Academy of Engineering, and former vice minister of the Ministry of Science and Technology, said in an interview with the media that my country currently has a certain layout for commercial operations such as space tourism, but it is still in the stage of research, development and utilization of space resources. It will take a long process to make space tourism affordable for ordinary people.

Zhang Tao believes that promoting space tourism and other commercial space activities to accelerate the era of mass consumption requires efforts from many aspects. On the one hand, commercial aerospace companies need to continuously innovate in technology research and development and business models, and reduce costs through technological breakthroughs. On the other hand, universities, scientific research institutes and enterprises need to establish a closer cooperation mechanism to form an ecosystem of collaborative innovation, accelerate the transformation of scientific and technological achievements, and promote breakthroughs in key commercial aerospace technologies.

315 party reveals stock recommendation share scam

At the beginning of 2026, #315夜会# received clues from many consumers: a stock investment business on the market called "recommending stocks and making votes, profit divided into 50%" has attracted the attention of many investors. Industry insiders from formal investment institutions reminded reporters that many of the so-called "recommended stock sharing" investment advisory services on the Internet are frauds carried out by criminals posing as formal financial investment institutions. If the recommended stocks make a profit, the unscrupulous people will ask for a share of the profits. Once the stocks fall, the unscrupulous people will disappear. "Closing losses" is a tactic used to lure consumers into being fooled.

The reporter got in touch with several institutions on the Internet that carry out the "recommended stock sharing" business. One of the institutions claiming to be Tianshun Investment caught the reporter's attention. According to the recommendation of the customer service staff of this institution, the reporter bought 2,000 shares of a certain stock at a price of 18.82 yuan. However, in the next half month, the stock continued to fall, and the reporter had to leave the market after losing 8 points. The reporter had a video call with the customer service staff and questioned this. Just as the video call flashed by, the reporter discovered that on the wall behind the customer service, the words Xinbenke Information Consulting Co., Ltd. suddenly appeared. The reporter's investigation found that this company is located in Zunyi, has not obtained any financial qualifications, and is recruiting external sales calls. Immediately, the reporter went to Zunyi City and successfully applied for a telephone sales position in the company.

The company's business leader came to the reporter to introduce the specific content of the company's work: according to the prepared speech system, make calls every day to find and screen shareholders who are interested and have the funds to buy the designated stocks. "Sister, please be rest assured. We will put risk control first and make money second. Our stocks are all researched by multiple institutions and are not just given to you." The words were categorical, but Mr. Lai didn't care about the losses of his customers. When asked what to do if a client loses money, she directly said: "Cold salad." Where do the so-called institutional survey tickets that Xinbenke Company recommends to clients every day come from? A customer service member revealed the truth to reporters: The institutional survey ticket was just a cover to deceive customers, and the recommended stocks were actually selected by the boss of Xinbenke Company himself. Xinbenke Company relies on the stocks designated by the boss at will, uses customers' own principal to trade, persuades customers to buy, and then conducts business according to the profit sharing model. Among these arbitrarily designated stocks, there will always be stocks that rise and make profits. Therefore, those who make money will share the profits, and those who lose money will disappear, forming the so-called "stock recommendation business" where the company can guarantee profits without losing money.

Upstairs, scientific researchers are debugging a new generation of brain-computer interface equipment; downstairs, with the assistance of such equipment, autistic patients are undergoing rehabilitation treatment in a rehabilitation institution. In the "Western Brain Valley" of the Egret Bay Science and Technology Ecological Park in Chengdu, Sichuan, "zero distance" between R&D and application has become the norm.

General Secretary Xi Jinping pointed out: “To integrate technological innovation and industrial innovation, we must build platforms, improve systems and mechanisms, strengthen the main role of enterprises in innovation, and make the innovation chain and industrial chain seamlessly connected.”

Following the direction guided by the General Secretary, Chengdu takes "building circles and strong links" as the starting point to promote the deep integration of technological innovation and industrial innovation, and accelerate the high-quality development of key industries. In 2025, the added value of Chengdu's industrial enterprises above designated size will increase by 7.0% year-on-year.

In the first year of the "15th Five-Year Plan", Chengdu made scientific plans and systematically proposed a development strategy of "innovation-driven, open-led leadership, integration of science and industry, and strengthening counties and active districts", and supported by the high-quality development of key industrial chains to comprehensively enhance the development level of the modern industrial system.

Heading towards the “new”

Support in-depth breakthroughs in original innovation with a high-energy innovation platform

In Tianfu Xinglong Lake Laboratory, scientific researchers are focusing on photoelectric systems to carry out research. "In the first year, we will closely follow the national strategy and industrial needs and strive to achieve more original results." said Zhou Penghao, head of the laboratory.

Not far away, in the MIG laboratory of Chengdu Kechuang Ecological Island, engineer Xu Yujie and his team are conducting detailed debugging of high-end testing equipment. As a shared scientific research platform with market-oriented operations, it provides enterprises with full-chain solutions from R&D to mass production by integrating instruments, talents and technology.

With Xinglong Lake as its starting point, the Western (Chengdu) Science City is accelerating its development. Currently, Chengdu has gathered 1 national laboratory, 5 national innovation centers, 10 large scientific installations, and 4 Tianfu laboratories. These high-level innovation platforms provide strong support for Chengdu to promote original innovation and achieve in-depth breakthroughs. Chengdu is also constantly establishing and improving systematic mechanisms, striving to promote the innovation chain of "university research and development-enterprise transformation-scenario implementation". Among them, universities will give full play to their advantages in scientific research and talents, enterprises will assume the role of technology industrialization, and the government will build platforms and provide real application scenarios.

The pace of scientific and technological innovation in national key laboratories is strong. The National Key Laboratory of Geological Hazard Prevention and Geological Environmental Protection of Chengdu University of Technology has developed an intelligent prediction model that can quickly predict the spatial probability of global earthquake-induced landslides. The calculation time is shortened to less than 1 minute, achieving near-real-time prediction of earthquake-induced seismic hazards.

Advance according to "system"

Transform the fertile soil by watering the achievements with the flowing water of reform

From "bookshelf" to "shelf", Chengdu Science and Technology Innovation Ecological Island is accelerating the transformation of scientific and technological achievements. In the park, unmanned security inspection vehicles equipped with colorful polyurethane tires patrol quietly. This new material is a treasure unearthed by the achievement transformation team in the “School-Enterprise Double Entry·Prospecting for Minerals and Treasures” activity. Shengdegao (Chengdu) Technology Co., Ltd. joined hands with a shared travel company to implement the first batch of new material tire testing. The average trouble-free operating mileage increased by 42% and the algorithm iteration cycle was shortened by 50%.

This is not an isolated case. Chengdu launched the "Science and Technology Innovation Tianfu·Smart City" activity to build a high-frequency docking bridge between scientific and technological achievements and industrial needs. So far, this series of events has been held for more than 300 times, and a total of 11,000 technology-based companies, nearly 3,100 corporate needs, and more than 4,200 scientific and technological achievements have been collided here, and nearly 400 projects have been signed and implemented.

Institutional innovation is the fundamental guarantee for scientific and technological innovation. Chengdu regularly promotes the work of "entering thousands of enterprises, solving problems, optimizing the environment, and promoting development", establishes a private economic development promotion center, and optimizes the business brand of "responding to needs and not disturbing anything". In 2025, a total of 3,881 corporate complaints will be responded to.

"We hope to rely on the advantages of Chengdu's biomedicine to create major application scenarios and promote the transformation of high-precision quantum technology achievements." On February 6, at the face-to-face "Advanced Solution and Promotion" – a special event for enterprises in the communications and quantum technology industry chain, Chengdu Zhongwei Daxin Technology Co., Ltd. focused on industrial transformation problems and discussed demands.

"Next, Chengdu will focus on creating major 'quantum+' application scenarios and provide a testing ground for quantum technology." Zhao Chungan, director of the Chengdu Economic and Information Bureau, responded on the spot.

This year, Chengdu promotes "use first and pay later" for scientific and technological achievements, and pilots "invest first and then share" financial funds, and "breaks the ice" for the transformation of achievements with a more flexible system design.

Strong "chain" breakthrough

Promote the development of new productive forces through key industrial chains

Industrial innovation is the foothold of scientific and technological innovation.

Chengdu adheres to the principle of "industry creates questions and science and technology answers questions", activates new momentum for the integration of science and industry, strengthens chain breakthroughs, gathers chains into groups, and accelerates the construction of a modern industrial system.

Currently, Chengdu has built two trillion-yuan industrial clusters in electronic information and equipment manufacturing, as well as 13 hundred-billion-yuan industrial chains including artificial intelligence, software and information services, and intelligent connected cars. In 2025, the revenue of 10 industrial chains including integrated circuits, artificial intelligence, low-altitude economy, communications and quantum technology will achieve double-digit growth.

In Chengdu, highlight benchmark products are constantly emerging——

At the end of 2025, the first product of BOE Technology Group Co., Ltd.'s 8.6th-generation AMOLED production line was lit. The production line's designed production capacity reaches 32,000 glass substrates per month. With the release of new production line capacity, related products are expected to occupy more than 20% of the global market and more than 50% of the national market.

In the field of innovative drugs, new products developed by Ruijian Yilian Pharmaceutical Technology (Chengdu) Co., Ltd. bring new hope to rare diseases. At present, the scale of Chengdu's medical and health industry has exceeded 400 billion yuan, 20 national-level specialized and new "little giant" enterprises have been cultivated, and high-energy innovation platforms such as the National Precision Medicine Industry Innovation Center have been established.

He Xun, vice chairman of the Chengdu Municipal People's Political Consultative Conference and director of the Municipal Development and Reform Commission, said that the manufacturing industry will implement the action of "increasing variety, improving quality, and creating brands", focusing on creating more benchmark products in the fields of artificial intelligence, driverless driving, low-altitude economy, and digital cultural creation.

"People's Daily" (Page 01, March 15, 2026)

CCTV news: The reporter learned from the Ministry of Agriculture and Rural Affairs that since March, national pork prices have shown a downward trend, and egg prices have also fallen. Let’s take a look at the specific data.

According to data from the Ministry of Agriculture and Rural Affairs, the national pork price in the first week of March was 23.04 yuan per kilogram, a decrease of 2.1% from the previous week, and a month-on-month decrease for four consecutive weeks. The national live pig price was 11.89 yuan per kilogram, a decrease of 4.5% from the previous week, and a month-on-month decrease for five consecutive weeks. Zhu Zengyong, a researcher at the Beijing Institute of Animal Husbandry and Veterinary Medicine of the Chinese Academy of Agricultural Sciences, said that after the Spring Festival, terminal consumption quickly entered the off-season, and the supply of live pigs was abundant, while supply was strong and demand was weak.

Experts said that the current national pig production capacity continues the trend of reducing reproductive sows in the fourth quarter of last year, and short-term supply pressure is difficult to completely alleviate. Pig prices are likely to remain at a low level in the first half of the year, and the supply and demand pattern will gradually improve in the second half of the year. In addition, after the Spring Festival, egg prices across the country also showed a downward trend. In the first week of March, the national egg price was 8.81 yuan per kilogram, down 2% from the previous week. Zhu Ning, an associate researcher at the Institute of Agricultural Economics and Development of the Chinese Academy of Agricultural Sciences, said that the main reason for the decline in egg prices is that the number of laying hens in the country is relatively stable and remains at a high level. Egg consumption is flat and egg prices are falling.

Beijing: Supply of white-striped pigs increases and pork prices fall

In Beijing, the pork market has also recently shown a trend of increasing supply and falling prices.

In the pork trading hall of Xinfadi Agricultural Products Wholesale Market in Beijing, merchants told reporters that since the Spring Festival, the price of pork here has shown an overall downward trend.

Data show that on March 12, the average price of white-striped pigs in Beijing’s Xinfadi Market was 13.15 yuan per kilogram, a decrease of 14.6% from February 12, mainly due to the increase in sales related to the Spring Festival in February. At present, the market supply is still sufficient.

Beijing: Spring vegetables are on the market, and a variety of seasonal vegetables enrich citizens’ dining tables

In the spring of March, it’s the time to “eat spring” again. Seasonal spring vegetables are on the market one after another in major wholesale markets and supermarkets in Beijing, and a series of spring ingredients are on display, enriching citizens' dining tables.

In the Xinfadi Agricultural Products Wholesale Market in Fengtai District, Beijing, a batch of fresh seasonal spring vegetables are being sorted and packaged by merchants. There are a wide variety of spring vegetables such as young peas, Chinese toon sprouts, spring bamboo shoots, and old spinach sprouts. At present, the daily sales volume of spring vegetables in the market has reached 800 tons, and the wholesale price of toon sprouts, which is consumed in large quantities, in the past two days is about 10 yuan per catty. It is expected that in late March, there will be more than 100 types of spring vegetables available. In addition to wholesale markets, spring vegetables from major supermarkets are also loved by consumers. In a supermarket chain in Beijing, the "Spring Vegetable Counter" is eye-catching. Seasonal spring vegetables such as mulberry leaves, asparagus heads, and red toon are neatly displayed, attracting consumers to stop and buy.

Recently, NetEase Cloud Music's "Million Prize AI Music Creation Competition" is about to come to an end. In an interview, the judges of the competition and the most popular AI musician on the Internet "Roaming Conference Room" revealed how non-professionals use AI to perform "3A" creation (AI lyrics, AI composition, and AI arrangement). "Roaming Conference Room" is a man from science and engineering who calls himself "KTV Brutalist" and has settled in NetEase Cloud Music. He doesn’t understand music theory and doesn’t know how to arrange music, but he used the “3A” creation method to turn the characters from “Journey to the West” into singers and sing. After the songs went online, they repeatedly became “AI divine songs”.

In the work "Wandering the Conference Room", gods and monsters no longer fight, but enter the recording studio and open the mic with all their heart: Sun Wukong puts down the golden cudgel and roars at the top of his lungs about the indignation of being suppressed for 500 years. The black bear spirit escaped from Luojia Mountain, playing the guitar and singing about the regret of almost stealing the cassock. Princess Iron Fan stands alone in the Banana Cave, singing affectionately about the loneliness in the deep alleys of the old mansion. Tang Monk, Bajie, Silver Horn King, Bull Demon King, White Bone Demon… all appeared on stage and started singing. The audience deeply sympathized with the lyrics of his work, commenting that "it feels like it's singing to me."

NetEase Cloud Music will hold the "Million Prize AI Music Creation Competition" in December 2025 to encourage the creation of high-quality AI songs, and "Roaming Conference Room" will participate in the review as one of the judges. In the era of AI, "Roaming Conference Room" believes that AI should not be regarded as a competitor, but as a tool. AI will not make musicians unemployed. Even if he can use AI to write a song that satisfies him in half a day when he is very lucky, he also said that his lack of professional music knowledge is also his bottleneck. And many works require people and AI to polish them repeatedly, so the key to good works in the AI ​​era is still "people".

Specifically, how can we use AI to write a good song? What is the most critical aspect of AI music creation? Let’s take a look at his answer:

NetEase Cloud Music: Please describe your personality or work style in three words?

Roaming the conference room: introverted, sincere and frank. I majored in computer science, and I have a typical male personality in science and engineering. I am usually boring and even a little socially anxious.

NetEase Cloud Music: Has music always been your hobby? Besides music, what other hobbies do you have?

Roaming Conference Room: I have always liked music, but I have never studied it systematically. I only stayed in KTV Brutalism. I have dreamed of creating music a long time ago, but I am a novice and don’t understand the ins and outs of it, so it was just a dream for a long time. It was not until the emergence of AI music that the dream became a reality.

My usual hobby is to read various AI-related news online to see what new technologies and new models have come out. If it is a better open source model, I will try to deploy it locally and run it myself, and then try the combination of various parameters myself. It feels quite interesting. Another hobby is playing games. I’m quite a homebody and don’t like to go out when I have nothing to do.

NetEase Cloud Music: What gave you the idea of ​​using AI to make music?

Roaming Conference Room: It's a coincidence that I use AI to make music. I used to make meeting videos of various characters in "Journey to the West" on the short video platform. For example, King Yinjiao wanted to capture Tang Monk and held a work deployment meeting. As a team leader, Jinggui had to implement the implementation and also held a meeting for his subordinates, etc.

These contents are also very popular on short video platforms, but they are often restricted. I saw that my account was about to be exhausted, so I thought about making a song first to slow down, so I came up with the song "Almost". Unexpectedly, after it was released, the traffic was also good, and there were no problems such as restriction, so I simply changed the track and concentrated on making music. This is why my account is called "Roaming Conference Room".

NetEase Cloud Music: Can you share your complete process of creating an AI song?

Roaming the Conference Room: My creative process is usually to write lyrics first, then compose music, and finally create videos.

But before writing lyrics, you must first have an idea, that is, which role to choose and which angle to choose, that is, what is the core idea of ​​the song.

Once you have an idea, you can tell AI your thoughts and let AI write lyrics. At the current stage, AI word writing can only write a rough first draft. It looks beautiful at first glance, but many details cannot withstand scrutiny, so a human needs to go through it and rewrite inappropriate sentences. When it comes to writing lyrics, the cooperation between AI and humans is very important. Humans are responsible for controlling the concept of the entire song and ensuring that all sentences can accurately express their thoughts, while AI is responsible for making the expression more beautiful and clever.

After finishing the lyrics, you can throw the words to the AI ​​to compose the music. The prompt words given during the composition should still be closely related to the idea, and you cannot use a cheerful music style to match the sad lyrics. The composition step is quite random. It usually takes several rounds of drawing cards to draw the right song. In order to match the rhythm and melody you want, you may have to go back and modify the lyrics again.

In the end, making the video was easy, using the simplest studio lip-syncing method.

NetEase Cloud Music: You use AI to do "lyrics, composition, and arrangement" by one person. How long does it take to complete a song?

Roaming Conference Room: If you focus on it full-time, you can actually compose a song that satisfies you in one day, or even half a day if you are lucky. The days when I updated quickly was because I felt that the response was pretty good, so I stayed up late at night, but then I couldn't stand it any longer.

The most time-consuming part is figuring out the lyrics. Sometimes I haven’t thought about it well, and I might not be satisfied after two or three days of revising it. But sometimes I have a clear idea in my mind, and I might be able to finish it in an hour.

NetEase Cloud Music: Why do you think people like your work?

Wandering Conference Room: I think luck plays a big part in my work being loved by the audience. Everyone has never seen gods and monsters singing before, and it’s very fresh. But after the novelty wears off, you have to have something that can retain people. I mainly put more thought into the lyrics, which should not only fit the plot of the character itself, but also have my own thinking.

NetEase Cloud Music: In AI music creation, how do “humans” and AI specifically divide their labor?

Roaming the conference room: In the creative process, people’s job is actually to write prompt words.

Writing prompt words is indeed a science. There is even a new profession called "prompt word engineer" who specializes in how to write prompt words to make AI work better. Therefore, before you start asking AI to write, you must first have a rough idea in your mind of what kind of song you want to make, and then tell the AI ​​your thoughts clearly and clearly, so that the AI ​​will not write randomly.

If you want a very satisfactory work, the first draft after the AI ​​has written it cannot be used directly, and the details have to be revised. At this time, humans need to judge what is inappropriate and why it is inappropriate, find these inappropriate sentences, and then tell the inappropriate points to the AI ​​again, and let the AI ​​modify those inappropriate sentences alone. It may have to be revised many times before finally achieving a satisfactory effect.

Most of my creative themes are thought of before I create, but sometimes I don’t have a clue, so I let AI help me think of them. However, if I want to write a theme that is different from others, I still have to think of it myself, because the themes that AI helps me come up with are also common themes without much new ideas.

NetEase Cloud Music: We submitted more than 50,000 works to the "Million Prize AI Music Creation Competition" held in December last year. As a judge, which works impressed you the most?

Roaming Conference Room: I think it is a big trend for all walks of life to embrace AI, and high-prize competitions can promote the development of AI music. This is a virtuous cycle. In the final analysis, AI is still a tool. Only when people use it will it become more useful, and when it is more useful, more people will use it.

As a judge of the competition, I am not a professional after all, so my evaluation criteria mainly rely on subjective listening experience. There are quite a few entries this time that sound quite comfortable, such as "Want to Kiss You" by "Le Jiupei". The title of the song is the theme, which is a kind of casual and happy state in pop music. It can be adapted to many scenes and can be brainwashed; the description of many small body movements is silky smooth to the point of wanting to kiss you. The impulse and enthusiasm.

There is also a song called "Love You Zero Distance" written by "Xiaotang Acri". You can feel the sincere and firm love in the song. The chorus melody is very good. There are some flaws in the AI ​​singing of some lyrics, but it does not hinder the meaning of this song to the lovers in the song.

NetEase Cloud Music: How do you view the impact of AI development on current life?

Roaming Conference Room: I use AI in my job, but it has nothing to do with music. I come into contact with various needs that need to be solved by AI on a daily basis. Nowadays, AI is needed for basically everything. AI is a very powerful productivity tool for me.

I think the current main battlefield of AI is still in work and production. The impact of AI on ordinary people's lives is not that big. Intelligent driving counts one, and daily information query counts one. Of course, there may be a lot of AI quietly playing a role in other aspects. For ordinary people, they may just feel that something is more convenient, but I think this is exactly a healthy development direction, and people can enjoy the convenience brought by AI without even realizing it.

NetEase Cloud Music: Have you encountered any bottlenecks in your creation? What do you think about some people’s concerns that AI will put musicians out of work?

Roaming Conference Room: My personal bottleneck is that I have too little music expertise to effectively communicate with AI. Many times I have that feeling in my mind, but I don’t know how to express it to AI, and I don’t know what the professional terms are that correspond to the style I want.

I think AI will not make musicians unemployed, but will make them more comfortable when creating. The premise is that AI is not regarded as a competitor, but as a tool.

NetEase Cloud Music: What do you think of the development of AI music? What are your next creative plans?

Roaming conference room: I think AI music will be in a state of decline for a long time, and then AI songs with a "human touch" will stand out. The training direction of the AI ​​music model will also change from "perfect" to "less perfect but more like a real person".

I plan to make more light-hearted and happy songs in the future. I am quite positive and optimistic. To be honest, I am not very good at the style of suffering, hatred and hatred.

NetEase Cloud Music: What advice do you have for creators who want to enter the field of AI music creation?

Roaming Conference Room: It is recommended not to try to win by quantity. AI can indeed make music very quickly, but with the influx of a large number of shoddy AI songs, the environment for AI music will become very bad. People will become more and more resistant to AI concerts. Only works that have been truly invested in and polished repeatedly can be accepted by everyone.

In 2026, the theme event of "March 15 International Consumer Rights Day" will be held. Photo by People.com reporter Ren Fengtao

Where will the new increase in consumption be in 2026?

"Currently, consumer demand is accelerating from 'material satisfaction' to 'quality experience'. The National Consumption Promotion Month has been launched in an all-round way, and policies such as replacing old ones with new ones have taken effect. Promoting consumption, benefiting people's livelihood, and stabilizing growth are working at the same frequency. Investment in things and investment in people are synergistic." Today, the 2026 "March 15 International Consumer Rights Day" theme event hosted by the China Consumers Association (hereinafter referred to as the "China Consumers Association") was held at the People's Daily. Focusing on the activity theme of "improving consumer quality", guests attending the meeting said that by improving the protection of consumer rights and interests, people should be willing to pay for quality while also being able to consume with peace of mind.

At the theme event, the China Consumers Association and the Supreme People's Procuratorate jointly released typical cases of public interest litigation for consumer rights protection; the China Consumers Association released the top ten typical judicial cases of consumer rights protection nationwide in 2025; the China Consumers Association and the Market Supervision Society jointly released the top ten typical cases of complaint mediation organized by the National Consumers Association from 2023 to 2025.

Through the release of a series of typical cases, the event conveyed the concept of using the power of the rule of law to promote systematic rectification of the industry. By promoting operators' honest and law-abiding operations, consumers' awareness of legal rights protection was enhanced, social governance of legal consumption rights protection was strengthened, and the continuous optimization of the consumption environment was promoted.

In addition, the China Consumers Association released the top ten typical comparative test projects organized by the National Consumers Association in 2025. Promote the application of the results of the "Consumption Check" platform to further help consumers make scientific and rational choices, and continue to meet the high-quality consumption needs of consumers in the new era. At the same time, enterprises are encouraged to pay attention to the quality improvement and upgrading of products and services, improve the people's consumption willingness and confidence, and improve the quality of consumption.

The results of the "2025 Promotion of the Deeds and Experiences of Consumer Rights Activists" event were officially announced. The China Consumers Association stated that it hopes that all sectors of society and consumers will take the advanced as a mirror, follow the example, actively integrate into the ranks of legal consumer rights protection, and contribute to continuously lighting up the cause of consumer protection, optimizing the consumption environment, and improving consumer quality.

Participating companies launched the initiative of “Focus on Quality Improvement and Enjoy a Better Life”.

At the themed event, representatives from companies such as Bosideng, Shell, Kayou, Lalamove, Fat Brothers, Seewo, Suzhou Xiehe, Zhongke Health, Perfect, and Longjiu Group Purchase launched the initiative of “Focus on Quality Improvement and Enjoy a Better Life.” The event also played the AI-generated video report "2025 Consumption Memory" released by the People's Daily Online Public Opinion Data Center.

In the past, those who wanted to renounce their U.S. citizenship had to pay a $2,350 application fee. The U.S. State Department recently announced that it will significantly reduce the application fee for abandonment of citizenship to US$450, a decrease of approximately 80%. The new regulations officially came into effect on the 14th local time. The fee adjustment stems from years of legal action by groups of Americans abroad, who argue that excessive fees limit the right of citizens to renounce their citizenship.

According to the Associated Press, the U.S. State Department has published the final rule in the Federal Register. The adjusted fees return to levels last seen in 2010, when the United States first imposed abandonment fees. The change is seen as an important development for people who have long lived abroad but have been forced to consider giving up their U.S. citizenship due to heavy tax burdens.

However, renouncing U.S. citizenship does not just require paying a fee, the entire process is very strict. Applicants must confirm multiple times in writing and orally to U.S. consular officials that they fully understand the legal consequences of renouncing citizenship. Relevant applications must be reviewed by the State Council and will not take effect until they are formally sworn in.

The United States is one of the few countries in the world that imposes taxes on overseas citizens. In the mid-2010s, after strict reporting systems such as the Foreign Account Tax Compliance Act (FATCA) were implemented, many Americans who had lived overseas for a long time began to choose to give up their US citizenship because they were unable to bear the complex tax reporting obligations and potential tax burdens.

In 2015, citing rising administrative costs, the U.S. government significantly increased the abandonment fee from US$450 to US$2,350, triggering strong dissatisfaction among overseas Americans. The France-based Association of Accidental Americans subsequently filed a lawsuit, arguing that renunciation is a fundamental right and should not be a "revenue-generating tool" for the government.

On January 28, the nomination list for the NetEase Cloud Music 2025 Hard Original Music Awards was officially released. Musicians such as Ai Zhiheng Asen, Chace, Chen Wenjing, Fan Xiaoxuan & 100% Band, Gareth. Emerging musicians such as Silent Orange, RingAgain, and Huang Yeyuan were shortlisted for the New Voice of the Year with their outstanding performances. Music fans can search for "Hard Music Awards" on the NetEase Cloud Music APP to view the complete list and listen to the selected playlist. The official list of winners will be announced in March.

The 2025 Hard Original Music Awards comprehensively take stock of this year's high-quality original music works, and set up a total of 15 awards in comprehensive categories, style categories, and industry categories. While ensuring the professional judgment of the judges, the award selection fully incorporates multiple perspectives and industry consensus.

The "Comprehensive Awards" take works as the core and pay attention to their overall performance in the original music ecosystem of the year. They are set around the five dimensions of album of the year, song of the year, EP of the year, collaborative song of the year, and planning of the year, and fully cover high-quality works throughout the year.

Chace's "Anti-People Pleaser", Yufu's "Heal Me Good", Zhang Zhenyue's "Follow the Feeling", Fan Xiaoxuan & 100% Band's "Passenger", Jude's "Leaving the Silver Wasteland", Qi Zitan's "The World and the Queen of Loneliness", Ai Zhiheng Asen's "Wake Up After the Rain" and other high-quality works were shortlisted for the album of the year. The selected albums have different themes and distinct focuses, and conduct in-depth exploration of musical expression from multiple dimensions. "Passenger" is a sincere work by Fan Xiaoxuan and the 100% Band. It is not only her first attempt to create with a guitar, but also cleverly echoes the avant-garde temperament of the band's debut work "Breakthrough", achieving a new breakthrough in the personal creative dimension; Jude uses music narrative to write a romantic, poignant and dialectical story; Qi Zitan boldly integrates classical, electronic, folk, and rock, insisting on exploring the relationship between the individual and the world.

The annual song track gathers a number of outstanding works, such as Chen Li's "Fruit", Gareth. Tao Zhe's "Stupid Pop Song" expresses his thoughts on himself and music creation. NetEase Cloud Music's song has received more than 10,000 comments and has won unanimous praise from music fans.

Huang Haoting/YELLOW Huang Xuan's "Do it", Dou Jingtong/Black Skirt's "Fruit Fly", Jude/Wu Qingfeng's "Chameleon", The Crane/Wei Ruxuan's "Right Side of My Heart", DEN/Yuan Yawei TIA RAY's "Blue in the Eyes" and other works were shortlisted for the annual collaborative song. Dou Jingtong teamed up with the Korean musician Black Skirt Band to release "Fruit Fly", which deeply integrated the other's iconic independent music texture with his own lazy and free singing voice, creating a lazy, private and psychedelic auditory atmosphere; Jude invited Wu Qingfeng, who is also good at dramatic music narrative, to collaborate. One person wrote the lyrics and the other composed the music, creating a unique chemical reaction.

The competition for the annual EP award is also exciting, with Zhang Xingchan’s “No, now!” ", Lexie Liu's "TEENAGE RAMBLE", Silent Orange's "Guru Orange" and other works were shortlisted. "No, now!" "As Zhang Xingchan's first album "No, no! "TEENAGE RAMBLE" is the first all-English EP released by Lexie Liu. It invites outstanding domestic and foreign producers to co-create. It is a sincere work with great experimentalism and communication power under the retro resurgence.

This year's Hard Original Music Award has launched an annual planning award, paying attention to those works that combine creative planning with music concepts and use a clear and complete aesthetic system to construct dazzling and vivid works. "Life BGM Planning-Polyphony of Love & Self-Improvisation", G-BLOCK "G-BLOCK Mixtape", Jiang Sida's "Family Story", etc. are shortlisted.

The "Style Awards" focus on the creative expression and completion of different music styles in that year, and combine the maturity, innovation and overall presentation of the works in their genres to select the representative works of the year, covering seven categories: contemporary pop, rap, urban rhythm, rock, electronic/dance music, instrumental music/fusion, and folk songs.

Whle's "Bionic Flower", Shi Xiwenyue's "Gray Sun", Burger Yellow's "Girl, Fly", etc. were shortlisted for the best contemporary pop album; Xiaohu's "ADHD Snake", Xia Zhiyu/Gemagica's "Everybody Loves Hip-Hop", Chen Yihao Clear's "Ashamed" were shortlisted for the best rap album.

In terms of best urban rhythm album, works such as Li Yinghong's "Oriental Beauty", Sunset Speed ​​"QUIT QUIETLY", Huang Haoting's "SAX TAPE" and other works are shortlisted; red-haired boy murder case "BRUTAL GIRL DELUSION", VOOID's "Vooid" (2025)", Homecoming RiotInSchool's "//Profane Punk Rock" and other nominees for Best Rock Album; for Best Electronic/Dance Album, 2z2's "ERA*", Zhang Tongxi Selina's "Oh. ", Shii's "Tears of Acquaintance" and other albums were shortlisted.

Kuljelje Ljamcun's "Atavism", Tao Yun's TAOTAO's "I Am Here", Wild Child's "Burning Stone", etc. were shortlisted for the best instrumental/fusion album; Lu Jiangbo's "Ang Zhifan", Cook and Actor's "Hoo!" ", Mu JingMU's "Flowers of the Field" and other works were shortlisted for the best folk album.

The "Industry Awards" focus on the development and breakthroughs of musicians and original music ecology, and set up three major awards: New Voice of the Year, Breakthrough Musician of the Year, and Scenario Contribution of the Year. Comprehensive selections are made from the dimensions of creative development potential, impact breakthrough, and positive promotion of the music ecology.

The New Voice of the Year is about original musicians who have entered the public and industry’s horizons for the first time with distinctive creative expressions this year, and who have demonstrated clear aesthetic orientation and sustainable development potential in their works. Excellent musicians such as Silent Orange, Sarah Chen, Haiwei, Huang Yeyuan, JOYCE, and rubenmccarter are shortlisted.

Musicians such as DOUDOU, Huayunlong KLE, and Lanlao SKAI ISYOURGOD have completed a new leap in their careers this year with the evolution of their artistry and increased influence, and have been shortlisted for the Breakthrough Musician of the Year Award. Organizations and media such as BIE Box, Unknown, HOPICO, and howhowmusic have promoted the development of Chinese original music with their outstanding professionalism and continuous love and have been shortlisted for the Annual Scene Contribution Award.

The selection scope of NetEase Cloud Music's 2025 Hard Original Music Award is new works released on NetEase Cloud Music from January 1 to December 31, 2025. In the early stage of shortlist recommendation, the award organizing committee invites the jury to recommend and vote based on the year's original music works and musician candidate pool, and specially opens the "registration channel" to invite musicians and copyright holders to independently submit works; it also launches a "music fan nomination activity" to participate in the topic recommendation of the year's original selection. This year's jury is composed of music creators and producers such as Bai Tian Buliang and Li Yuan, media such as Freshmusic and STD Sonic Communication, well-known music critics and self-media such as Aidiren and Duruomuyi, and senior music fans such as Laiwu Kitchen and Qipu.

As China's largest original music platform, NetEase Cloud Music continues to focus on the ecological development of original music creation, and currently has more than 819,000 original musicians. NetEase Cloud Music has successively launched China's first plan to systematically support original musicians, the "Stone Plan" and the diversified support plan "Yunladder Plan" to provide musicians with income, traffic and functional services. In addition, NetEase Cloud Music launched the "Hard Floor" series of projects in 2018 and held the country's first original musician festival "Hard Floor Fireplace Night". Since then, it has continued to promote Chinese original music in the form of charts every month, gaining wide recognition from music fans and musician groups.