China News Service, Beijing, February 23 (Reporter Lu Shaowei and Chen Hang) Data released by the Beijing Municipal Bureau of Commerce on the 23rd showed that during the 2026 Spring Festival holiday, the department stores, supermarkets, professional stores, catering and e-commerce businesses that the bureau focused on monitoring achieved sales of 8.45 billion yuan. According to mobile phone signaling and third-party big data, holiday passenger traffic in 60 key business districts in Beijing reached 51.094 million, a year-on-year increase of 5.8%.
On February 18, tourists took photos under the lanterns at Langfang Toutiao next to Qianmen Street in Beijing. During the Spring Festival, Beijing’s Qianmen Pedestrian Street and surrounding business districts are filled with colorful lanterns, attracting many tourists to come and take photos. Photo by China News Service reporter Zhao Jun
During this holiday season, Beijing’s business district has seen a surge in its annual consumption vitality. The New Year Market in Longfu Temple Business District brings together Beijing-style snacks, blind box handicrafts, books and cultural creations and other diverse businesses. Wanli·Wangfujing WellTown has created six themed activities of "Come to Wanli to celebrate the Chinese New Year" and created a "cultural tourism business + immersive experience" model. Taikoo Li Sanlitun joins hands with brands to create a trendy lion dance cultural themed exhibition. Shougang Park launches diverse festival activities such as light and shadow shows, art exhibitions, and ice and snow experiences.
During the Spring Festival holiday, Beijing debuted its first show, empowering technology to refresh the consumption scene. The Blue Harbor series of activities are linked to the launch of new products, using trendy art to create a festive consumption atmosphere for the Spring Festival; Chaoyang Heshenghui launches new products in the trendy toys and clothing series for the first time, creating a fashionable atmosphere that resonates with New Year consumption. The 2026 Haidian New Year Science and Technology Temple Fair promotes the deep integration of technology experience and consumption scenarios. The Beijing Economic and Technological Development Zone launched Beijing’s first self-driving car shopping linkage promotion.
On February 21, the fifth day of the Lunar New Year, tourists visited the Wanping City Temple Fair in Beijing. Photo by China News Service reporter Tian Yuhao
During the Spring Festival holiday, Beijing’s inbound tourism contributed to a new increase in consumption. According to third-party big data calculations, this holiday season, the "purchase" consumption of inbound tourists in Beijing increased by 73.2% year-on-year. The 2026 Dadu New Year Temple Fair takes "sense of science and technology, international style, and Chinese flavor" as its core, presenting a colorful festive cultural feast. The "Moscow Winter Festival" event held in Chaoyang Park, the "Global China Year" at Universal Beijing Resort, and the Beijing Olympic Museum International Style Temple Fair have built a bridge of multicultural exchanges for tourists from around the world. (over)
