Good things never belong to anyone.
It rewards the brave men who open up vast territories, and embraces you who make the most of your life.
This year is the year of the Bingwu Horse, and our Spring Festival public service announcement is also entering its fourteenth year. Fourteen years old is a good age to ride the horse and whip the whip – this time, we join hands with young creators from the China Academy of Art to inject unconstrained creativity into every picture. From the first animation at the beginning to the fireworks at the end, the China Academy of Art team took "horse" as its soul, extracted momentum from the flying white of traditional calligraphy, condensed the shape in the outline of folk paper-cutting, and created a series of smart artistic words and visuals tailored for the film. Visual symbols allow the power of calligraphy and the vitality of youth to collide and create wonderful sparks. These visual symbols with artistic warmth will serve as invisible clues, allowing the sound of horse hooves to enter the steamy daily life, and making old traditions come alive to the joy of jumping around you and me.
You see, isn’t all the warmth of life hidden in those little moments that happen “immediately”?
The father was riding an electric scooter, driving his daughter through the streets in search of the water chestnut cake that she longed for. The moment the daughter got the snack, she stepped forward and gave her father a sweet kiss, which was so sweet.
The childhood sweethearts saw each other's changes when they met again many years later, and shouted "Oh my god" in unison. The familiar understanding has never changed, the years have not changed the original intention, and the friendship has always been hot.
The girl tied up her hair in a high ponytail and trotted against the wind. The silly fat boy wore a funny vest with "vest line" printed on it and pretended to be serious while holding dumbbells. The two looked at each other and burst into laughter. It turns out that the so-called "self-discipline" can also be a happy conspiracy that coincides with each other.
A family of four came to the clothing store, and they had a large-sized sweater and a small one. The red sweater in the smallest size was gently placed on the slightly swollen belly of the mother by the sister – it turns out that the size of happiness never needs to be chosen, it will quietly "increase the size" on its own.
You don’t have to be a Chollima to wear the “Chollima” cultural shirt. Creating a unique and exclusive vest for your beloved mother is the home of the father and son. The mother received an exclusive vest decorated with plush toys. This exclusive care has nothing to do with the excitement, but it is enough to warm the cold winter.
Why does my aunt always show her exaggerated pink socks when she dances in the square? It turns out that these are the same cartoon socks as my daughter’s. They are full of childlike fun but full of heart. This is the non-stop love, the care in the details, and the unique emotional bond of the Chinese people.
The drama of life is full of surprises hidden in the wild imagination: returning to my hometown during the Chinese New Year to sit around for dinner, singing, dancing and laughing in front of a curtain with a galloping pony; looking up and seeing horse-shaped clouds, casually freezing the beauty; writing a big word "horse" on the snow to retain the romance of winter; when different figures rush towards beauty in the same direction, this is the power of life, and it is also the expectation for the future. Together, we continue to write a happy chapter for the Chinese people.
The spiritual core of the Year of the Horse is to rush, but also to accompany; to explore, and to cherish. It rewards the courage to take the lead and embraces the ordinaryness of thousands of lights. I hope that each of us can have a horse in our heart, and in the battlefield of our own life, we can gallop, whip, ride on the spring breeze, and turn every ordinary day into a wilderness full of vitality.
Fang Fang, vice chairman of the Beijing Calligraphers Association, wrote the theme for "Speaking of the Horse in the Year of the Horse"
