sound temperature
Talking about the host’s emotional integration in news broadcasts
[Abstract] Among various types of radio and television programs, news broadcast programs are required to present facts to the audience as objectively as possible. Relatively speaking, the host has less room for performance than other types of programs. But news broadcasting is not simply about following the script. There are different broadcasting techniques such as pauses, emphasis, and rhythm. The emotional state of the host's broadcast will affect the audience's feelings about a certain piece of news or even the entire news program. In news programs, the host's emotional investment is to allow the audience to better understand the news, so that the news we deliver is fresh, vivid, and warm, but at the same time, it must be measured and not use excessive force.
[Keywords] News broadcasting, emotional expression, humanistic feelings, moderate control
News is the report of recent facts. Among various types of radio and television programs, news broadcast programs are required to present facts to the audience as objectively as possible. Relatively speaking, the host has less room for performance than other types of programs. So, are news broadcasts simply scripted? Apparently not. The same article may have completely different effects when read by different hosts. This involves the handling of different broadcasting techniques such as pauses, emphasis, and rhythm, and the emotional state of the host's broadcast will affect the audience's feelings about a certain piece of news or even the entire news program.
Every piece of news is not a cold text. Behind it may be joy, anger, or sadness. It may be the turbulent international situation, it may be a thrilling emergency event, or it may be a certain news figure who moved us. As a communicator of audio language, when dealing with these different contents, the host obviously cannot generalize and pronounce words indiscriminately.
How much emotion should the host invest in a news program? How should we show it? Let the news we deliver be fresh, vivid, and warm without using excessive force?
1. Emotional investment in news broadcasts is to allow the audience to better understand the news
News is a reflection of objective facts. As the last link of communication, the host has a re-creation process of converting the manuscript into audio language. News broadcasts are different from literary and artistic programs, and are also different from commentaries, dialogues and other programs that have a lot of room for personal expression and very distinctive personality. Generally, the text of press releases cannot be changed at will, so there is not much room for re-creation of news broadcasts. But in this small space, the host's understanding of the manuscript is different, and the different emotional inputs will produce different connotations, and the amount of information delivered to the audience will also be different. Emotional investment in news broadcasts is for better expression, which is not inconsistent with the news requirements to remain objective and truthful.
We often say that someone is in a good broadcasting state. This good broadcasting state is a kind of full enthusiasm, a positive broadcasting state that I want to tell you. If this energy is lacking, even if the host prepares the manuscript, divides the accents, and stops the lines, it is just a mechanical technique, which is "error-free" at best. This is why the news broadcast by some hosts does not contain any wrong words, but it leaves no impression on people, and they even fail to understand what is said. Therefore, to deliver content to the audience clearly and accurately and to make the news attractive, emotional investment is essential. The communication effect of news broadcasts that lack emotional investment will be greatly reduced.
This kind of emotional investment should be a natural expression of the host's heartfelt emotions. There is no need and cannot be expressed in too deliberate tone or voice. It is necessary to truly "get into" the news facts and find the key points of the news, the level of advancement, and the tone of expression. Only in this way can the emotional connotation behind the news be explored. Imagine a set of press releases covering all aspects. If different news such as sudden casualties, the completion of major projects, and good people and good deeds conveying positive energy are put together, if the host's emotional tone remains unchanged, wouldn't it become a lifeless broadcasting machine? The accuracy of grasping emotions is an important factor in whether a news program is contagious and attractive.
Of course, the prerequisite for this is accuracy. In order to be in good condition in front of the microphone, some hosts will keep the corners of their mouth slightly raised in a smile. In this state, it is okay to broadcast happy and peaceful news, but if it is sad news such as accidents, disasters, accidents, etc., this kind of emotional manipulation is inappropriate. A host once reported the news of a car accident in a brisk tone, which sounded very awkward.
2. Emotional investment in news broadcasts should reflect the host’s humanistic feelings
Reflecting humanistic feelings has become a concept that has gained consensus in today’s news communication. Humanities is a very broad concept. The core of the so-called humanistic sentiments is people, which is a people-oriented concept.
We all know that the host should be full of heart when broadcasting. This kind of fullness cannot be water without a source or a tree without roots. It comes from the host's own accumulation of humanistic heritage. This kind of humanistic heritage comes from life experience, life insights, and the quality of humanistic knowledge. My heart is enriched and I face every piece of specific news.
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Able to make quick judgments and set the tone for reading.
For example, a group of news about the search for Malaysia Airlines flight MH370: Regarding "the flight is missing and there are 158 Chinese on board", the tone of this news is a bit heavy and nervous, with concern. "The Ministry of Transport has initiated a first-level emergency response, and ships and aircraft are on standby." The tone of this message should be more solemn and positive. "The media said that the Boeing 777 model is mature, and there are 4 possibilities for the sudden disappearance of the passenger plane." This type of background analysis has a more objective tone, with smooth and clear tone as the main tone. In this group of news, such changes are not very contrasting, but the handling of details shows the host's skill.
The host's "emotion" when broadcasting news is triggered by the content of the specific manuscript. As the news progresses, the host is also experiencing different emotional experiences brought by different contents, whether he is happy or sad, angry or worried. When the host's thoughts and feelings are mobilized, his language expression will naturally change technically, creating different tones, making the expression contagious. Every piece of news is expressed sincerely, and the audience will also feel the host's affinity and the humanistic care behind the news.
In specific broadcasting practice, in a busy live broadcast, the sound is fleeting, so the opportunity to grasp the emotional tone of each news is also fleeting. If you are not careful, you will miss the opportunity in passing. Without the support of profound humanistic foundation, it is difficult to grasp the emotion with ease.
3. Emotional investment in news broadcasts must be appropriately controlled
Emotional investment in news reporting is necessary, but more is not always better. The purpose of news broadcasting is to objectively reflect facts. Emotional input must be moderate and controlled. It must be both emotional and measured; it must be infectious but avoid being too sensational. As the saying goes, "Enter without sinking, stay calm without leaving."
Emotional investment in news broadcasts is only a keynote of the broadcast. The purpose of news broadcasts is to spread news facts. It is not a literary and artistic program, does not require excessive interpretation, and is not intended to highlight the host's personal skills. The goal is not to make the listener laugh or sad, but to accurately understand the news event, so that the listener can feel the change in tone, but also consider the overall coordination of the entire program. For example, a piece of news about citizens celebrating the Spring Festival and a news about a major traffic accident cannot be broadcast with the same tone and emotion, otherwise it will make people feel very uncomfortable. However, it is also unnecessary to overemphasize one happy and one sad, causing a huge emotional ups and downs, let alone fall into a certain emotion and be unable to extricate yourself.
The 2008 Wenchuan earthquake triggered a discussion about whether anchors could shed tears during a live broadcast. At that time, anchors from CCTV to many local radio and television stations choked up and shed tears during the live broadcast, and some even broke down in tears. Judging from the feedback from viewers and listeners, the vast majority of people understood and appreciated the anchor's tears, believing that it reflected grief for the loss of life and moved the survivors to be strong. However, some netizens also commented that some anchors who broke down in tears and made the live broadcast unable to proceed smoothly were suspected of "showing off".
It's the same tears, so why are there different evaluations? It's about degree and control. Most anchors can quickly control their inner emotions within a short period of time after choking. This is a reflection of the anchor's professional ability. It is not that they are not grieving at this time, but it reflects the rationality of the professional role. Controlled grief is even more moving.
Although the possibility of encountering a major sudden disaster like this
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The rate is not very high, but the more special the occasion, the more it tests the professionalism of a host. The few minutes at the critical moment reflect years of accumulation.
In short, in the news, whether the host's voice is warm and vital directly affects the audience's acceptance and understanding of the news. Accurate emotional grasp and control is a professional skill job that requires solid language skills and proficient broadcasting skills. The understanding of the manuscript and the control of emotions are complementary to and inseparable from the host's perception of life and accumulation of personal qualities.
