People's Daily Online, Beijing, April 7 (Reporter Sun Boyang) Data released by the State Administration for Market Regulation show that in 2025, the advertising business revenue of national public institutions and enterprises above designated size will exceed 2 trillion yuan for the first time, reaching 2050.21 billion yuan, "double" the revenue scale in 2020, with an average annual growth rate of 16.8%.
Data released by the State Administration for Market Regulation shows that digital intelligence technology has become the core engine of industrial growth. Internet advertising business revenue was 1.35743 billion yuan, an increase of 34.6% over the previous year, accounting for 66.2% of advertising business revenue. From the perspective of advertising publishing, Internet advertising revenue was 1.25184 billion yuan, accounting for 89.1% of the advertising revenue of various media.
Data shows that there are more than 1,400 business entities with advertising business income of more than 100 million yuan, and the total profits and taxes have grown steadily. The advertising business revenue of leading Internet platforms grew by more than 36.1%, becoming an important force driving the development of the industry, and the scale and efficiency of operating entities increased simultaneously.
The data also shows that the development of the eastern, central and western regions is more balanced, with advertising business revenue in 19 provinces across the country exceeding 10 billion yuan. Among them, the revenue of the four provinces and cities of Beijing, Shanghai, Guangdong and Zhejiang totaled 1.40418 billion yuan, accounting for 68.5% of the country's total, which was 5.5 percentage points lower than the end of the "13th Five-Year Plan" period. The regional development is more balanced.
The relevant person in charge of the State Administration for Market Regulation said that my country's advertising industry has maintained rapid development, which reflects the positive expectations of enterprises and market consumer confidence, and provides professional support for the construction of a modern industrial system.
