There is a high probability that Chongqing’s property market will experience a critical recovery in 2026.
First, policies are being loosened across the board.
In the first month of the new year, there are frequent signals in the real estate industry. First, "Qiushi" magazine published a blockbuster article "Improving and Stabilizing Real Estate Market Expectations," which clarified that real estate has significant financial asset attributes and emphasized that "policies must be sufficient at one time and cannot use tactics to add fuel to the fire."
Immediately afterwards, news came out from many real estate companies that they did not need to report the "three red lines" indicators to the regulatory authorities every month, causing a stir in the market. Chongqing followed suit. On February 9, five departments jointly issued a new real estate policy, which greatly loosened the constraints on the property market. The strongest rescue policy is now in full swing.
Second, the transaction structure of the new home market is undergoing major changes.
Good houses/fourth-generation houses have become the core strategy of various developers, accounting for an increasingly important proportion of new houses.
In 2024, fourth-generation houses accounted for less than 5% of new home transactions. Last year, they accounted for more than 12%, doubling. The number of good house/four-generation house projects will continue to surge this year, reaching about 60. As the supply of good houses increases, the average price of new houses will inevitably rise with the trend.
Third, it is the improvement of the urban pattern.
Chongqing has just released its 2025 report card. The annual GDP is 3.375793 billion yuan. Both the growth rate and the total volume have greatly surpassed Guangzhou, firmly establishing itself as the fourth city in the country. Not only that, Chongqing was also the country's number one consumer city and the country's number one automobile city last year. The city's energy level and industrial upgrading have become the strongest support for the real estate market.
Several factors add up, and a rebound in the new housing market is almost inevitable.
PART.01
However, it is worth mentioning that this wave of reversal is not a carnival of equal opportunity. On the contrary, the rebound will be accompanied by a greater reshuffle of sectors and real estate companies.
Especially for real estate companies, the product power revolution in the market will undoubtedly make it worse for those real estate companies with popular products and lack of innovative advantages. Some real estate companies are destined to be eliminated, while others will take advantage of the situation to explode.
And Haicheng is most likely the strongest among the latter.
This can already be seen from Haicheng's report card last year.
In the greater Chongqing market, Haicheng has ranked first in sales area for two consecutive years. In the central city, it also won the TOP6 list of real estate companies with sales of 2.512 billion in 2025.
More importantly, it only took Haicheng three years to go from being outside the top 20 to entering the top six.
In the past three years, there has been a major reshuffle of Chongqing's real estate companies. Many leading real estate companies have fallen from the rankings, and their performance on the list has also declined at varying levels. Only Haicheng's performance has become more outstanding year by year.
The full-scale sales in 2023 were 17.03, ranking 18th in the central city. It rose to 9th in 2024 and jumped to 6th last year. It is the fastest-growing and most upgraded real estate company among the top 20!
Haicheng's national rankings are also soaring simultaneously. The sales area has risen from 74th in the country in 2023 to the TOP42 last year. The sales volume has also advanced all the way to the top 100 in the country. It has become a veritable leading force.
What's even more ruthless is the combat power in a single game, almost every fire is fired:
Haicheng Yunhu County has been a hot seller since its launch in August 2024, ranking first in Chongqing's sales list for a long time. Last year, it ranked TOP4 in Chongqing's central urban area, ranked among the top three in terms of number of units sold, and was the runner-up in the mainstream market within 3 million yuan. Haichengyunhu County is also on the top 10 list of high-end properties worth RMB 3 to 5 million.
Haicheng Jiangfanjun first opened at the end of December last year and sold over 400 million, directly ranking among the top 3 sales of the month.
Jiangfan County scene map
In January this year, Haicheng Yunhu County and Jiangfan County were both on the list of the top 10 hot-selling projects in central urban areas. Haicheng has even entered the TOP3 list of real estate companies. This sustained and powerful explosive power makes it unique in the Chongqing market.
This report card is just the beginning.
In 2026, Haicheng will most likely continue to surge forward, and it will surely have a place among the top three in Chongqing in the future!
PART.02
The reason why I dare to be so sure is because Haicheng has three strategic trump cards, each of which accurately targets the market's pain points.
The first one is that it dares to take land
In the past few years, the new home market has continued to bottom out, and uncertainties have increased, causing some real estate companies to become more and more cautious in acquiring land. However, Haicheng has been focusing on Chongqing and clinging to the core.
Especially last year, Haicheng acquired land five times in Chongqing, with the total volume exceeding 500,000 square meters. Regardless of the platform land acquisition, its land acquisition volume and amount of land acquisition ranked first in the central city. Chongqing Chongqing's determination is very obvious.
Second, not only dare to take the land, but also be able to take the land accurately
After entering the central city, Haicheng has successively acquired 15 parcels of land, with a buildable capacity of over one million square meters. All of them are in high-quality areas such as the Automobile Expo Center, Central Park, and Beibin Road. The five parcels of land acquired last year are all in the core areas of the city.
Nowadays, the regional differentiation in Chongqing is very fierce. Only projects in the core popular sectors can outperform the market and get out of the independent market. When many real estate companies have no houses to sell, Haicheng, which holds a large amount of core land reserves, will undoubtedly be better.
The third is Haicheng’s continuous iteration and improvement of its product strength.
It is true that real estate companies have been improving their product capabilities in the past two years, but most of the competition is in terms of hardware. Those who dare to innovate products and systems are still very few.
Against this background, each of Haicheng's projects can be unique in the region or leading in multiple dimensions.
For example, in Yunhu County, Haicheng acquired land several times to build a super market of over 680,000 square meters in the Automobile Expo Center where the district government of Liangjiang New District is located.
As the land supply in Chongqing becomes smaller and smaller, and plots of more than 100,000 square meters are scarce, a city of this size can be said to be out of print.
In this big city, Haicheng has brought out its own TOP series products, and each of the three major groups has innovations.
The first phase brought an upgraded version of the fourth-generation house. The non-viewing courtyard solved the biggest privacy problem of the fourth-generation house. The sky terrace of about 40 square meters has a sense of scale far beyond that of many fourth-generation houses.
Real picture of the first phase of Yunhu County
The lake view in the second phase is even wider and has been upgraded to about 10,000 square meters;
Real picture of Yunhu County Phase II
The built-up area is about 133-258 square meters, and the actual built-up area is as high as 189-353 square meters. The innovative panoramic cabin and island courtyard design not only achieves a panoramic view, but also brings a leap in the quality of living.
House plan of the second phase of Yunhu County with a construction area of approximately 258 square meters
The third phase not only has an elevated floor of about 9,800 square meters and a garden atrium of about 20,000 square meters, but also creates Chongqing’s first multi-space new standard house.
The built-up area is about 107-127 square meters, and the actual built-up area is about 138-166 square meters. The large free area and the flexible X space maximize the sense of space and practicality of the apartment, and also reserve more imagination and possibilities for life.
Real picture of the third phase of Yunhu County
The newly launched Jiangfan County has everything an improved property can have.
The prime section of Beibin Road, located in the core area of Two Rivers and Four Banks, not only connects the two major 100-billion-dollar business districts of Guanyinqiao and Shapingba, but also mainstream business districts such as Longhu Original Tianjie within 3 kilometers. Baren Jishui Park, Xu Beihong Art Park, and Panxi Riverside Park all surround the project. Across the street is the Yudaishan Campus of Hongfan No. 8 Middle School (planning). The gathering of various top-level resources forms the core competitiveness of the project that is difficult to replicate.
Moreover, Jiangfan County is located on a platform of about 50 meters, and has a three-dimensional unobstructed surround view that is very rare in the core area. Whether it is the Jialing River or the city skyline, you can have a panoramic view.
Jiangfan County renderings
Of course, the project has also achieved a higher level of product strength upgrade.
As one of the first batch of new housing regulations in Chongqing, Haicheng Jiangfan County has a full sense of space. The real estate price of a unit with a built-up area of about 143 square meters is close to 200 square meters, and the actual unit price of a unit with a built-up area of about 181 square meters is as high as about 246 square meters. The housing availability rate is as high as about 140%! The ultra-large IMAX end hall with a floor height of 3.15 meters is filled with a sense of space and ceremony that can only be found in top luxury homes.
Floor plan of a house with a built-up area of approximately 181 square meters in Jiangfan County
Jiang Fanjun also further innovatively introduced the concept of "panoramic cabin" on the basis of the new standard of good houses. The 143-square-meter and 181-square-meter units have three-sided views. The living room and master bedroom have huge panoramic floor-to-ceiling windows with approximately 270° curves, and the unbounded view is extremely shocking.
Real picture of Jiangfan County
The design of using an island courtyard in the sky instead of the traditional terrace is even more surprising. The semi-open indoor space is more efficient than the balcony, more private than the terrace, and is both transparent and atmospheric.
Coupled with the atrium landscape of nearly 10,000 square meters, the dual scarce resources of river view and lake view are superimposed, and every dimension has reached the ceiling level, whether it is the resources it possesses or the product level.
Real picture of Haicheng Jiangfan County
If we take the lead in acquiring land, we will also lead in product strength, and sales will naturally come naturally.
PART.03
More importantly, Haicheng and the new Wang Zha will be launched in 2026, and the supply volume will increase significantly.
According to Suchenjun, both the Haicheng Jinkai Avenue project and the Nanping Road project will be unveiled this year, becoming a hard bargaining chip for Haicheng to sprint.
Both new projects should not be underestimated.
One is that Nanbin Road is offering land again after 4 years. The scarcity can be imagined. It is adjacent to the shopping mall Dongyuan 1891 Time Road, and is less than 200 meters away from Hao Station on the Ring Line. Chongqing Opening Site Park, Yanyu Park, and Jiangnan Sports Center are all within 500 meters. The Longmen Hao Old Street, which is popular all over the network, is only about 1 kilometer away. The key plot is less than 200 meters away from the river bank, and the river view is almost unobstructed.
Haicheng Nanbin Road plot
In the core area of Two Rivers and Four Banks, it integrates shopping malls, river views, parks, and cultural tourism resources. You can imagine the gold content of the land!
Moreover, Nan'an has been vigorously building Nanbin C Bay in the past two years, and many major projects have been launched. In the future, this will not only be the high value of Nan'an District, but also the city cover of Chongqing.
There is also the Jinkai Avenue plot. As the No. 1 wealth avenue in Chongqing, Jinkai Avenue gathers more than half of Chongqing’s multi-million-dollar luxury homes. Its appeal in Chongqing’s high-end market is no worse than Guanyin Bridge.
Jinkai Avenue
The land owned by Haicheng is located in the core section of Jinkai Avenue, less than 400 meters away from the Garden Expo in a straight line.
And the rail transportation is very convenient. Line 3 Garden Expo Station, Line 5 Danhe Station and Garden Expo Center Station are all within walking distance, and the business is more prosperous. Across the way is N37 Moonlight City, Zhaomu Mountain Aura, Aijia Liangjiang Xingyue Hui, Yiao Tiandi and other businesses are only 2 stations away.
What's more important is that the resources of famous schools were bound to this land when it was acquired. The Education Committee of Liangjiang New District made it clear that after the schools surrounding the land are completed, they will be directly run by Liangjiang Nankai or No. 8 Middle School Education Group!
The two new projects are both located in core areas and have scarce resources. Haicheng will also iteratively upgrade the two projects.
For example, continuing the advantages of panoramic cabin and good house, we launched panoramic cabin version 2.0;
For another example, combining their respective scarce resources, parks, river views, etc. can create more iconic product IPs, bringing a higher-level aesthetic;
New breakthroughs will also be achieved in terms of space utilization, intelligent configuration, garden ecology, etc. It is foreseeable that it will be another hot-selling project in 2026.
Coupled with the hot-selling Yunhu County and Jiangfan County, all four games are launched at the same time. Sufficient reserves + product explosion constitute Haicheng's absolute advantage.
This is why Su Chenjun firmly believes that Haicheng will continue to explode this year and is expected to reach the top three among real estate companies!
PART.04
At present, the property market is turbulent and bottoming out, and real estate companies are greatly divided.
The reason why Haicheng is able to buck the trend in this process is not only its determination to continue to deepen its cultivation in Chongqing, but also its forward-looking approach to urban development and its layout in core popular sectors. It is also due to its continuous polishing of high-end product capabilities and its refusal to follow the trend. Each project has made differentiated innovations based on local conditions.
Relying on these strategic trump cards, Haicheng took the absolute initiative during the market reversal period and provided a vivid example of "breakthrough against the market situation" for the Chongqing property market.
Now that the 15th Five-Year Plan has begun, Chongqing's property market will also enter a new cycle after bottoming out, and the clarion call for Haicheng's charge has also been sounded. What changes will happen to Chongqing's pattern in the future? How high can Haicheng reach?
Everything is worth looking forward to!
