Unexpectedly, the conflict between Siba Media and Ju Jingyi has not been resolved, and there has even been a subsequent controversy.
It just so happens that the new drama "Moonscale Qiji" starring Ju Jingyi is scheduled to be released on April 1, and the publicity is not small.
But the old club Siba Media couldn't stand it anymore and directly exposed the heavyweight Dagua.
Siba Media reported on March 30 that Ju Jingyi was suspected of tax evasion in 2024, claiming that her declared income was 11 million yuan, but her actual income exceeded 50 million yuan.
This mainly involves some film and television remuneration, business endorsements, etc. It is said that the rate of concealment is as high as 88%.
If it's just ordinary black material, it won't actually have much impact on traffic stars.
But tax evasion is so egregious that several celebrities have fallen into trouble, and some have even been banned from the industry.
Fan Moumou, Deng Moumou, and Yuan Moumou are all learning from the past!
Looking at it this way, Siba Media is planning to punish Ju Jingyi to death?
However, Ju Jingyi has always been very stubborn, otherwise she would not have made such a big show of breaking up with her old club.
After public opinion arose, her studio also issued a statement stating that the artist paid taxes in accordance with the law and had cooperated with the tax investigation, and would sue Siba for defamation and online rumors.
In fact, the two parties were involved in a lawsuit over a contract dispute before this, and it is still in the trial stage. As a result, something has happened here again. I am afraid it will be difficult to win or lose for a while.
But what is certain is that reconciliation between the two parties is impossible. On the contrary, there is a high probability that the situation will be a dead end. It depends on which party can't bear it first.
Of course, the lawsuit has to be decided by the court, and netizens cannot settle the case, so most people's attention is still on Ju Jingyi's salary.
It can be seen from the reporting materials of Siba Media that traffic florets like Ju Jingyi usually make a lot of money.
The remuneration for "Moonscale Chronicles" was as high as 16 million yuan, and Yaya's annual income from endorsements was 8 million yuan, and the share of magazine shooting was also around 11 million yuan to 9 million yuan.
Occasionally attend a party and perform a few small performances, and you can pocket 300,000 to 1.5 million yuan in remuneration in minutes.
Even if the company takes a portion of the money, it will still be a large sum of money in the celebrity's pocket.
Isn't it easy to get involved in the entertainment industry, but there are still many young people trying to get in. As long as the "208" are somewhat famous, they can make a lot of money.
Siba Media really knows how to manipulate public sentiment. Originally, netizens were targeting the company. After all, workers can sympathize with Ju Jingyi's experience.
Moreover, this company has always been known as "Domestic Entertainment in Northern Myanmar", and many young girls have suffered due to the termination of their contracts.
But after Siba Media released Ju Jingyi's salary, netizens naturally felt a distance from her. You must know that ordinary people may not earn as much as Ju Jingyi from filming a drama in their lifetime.
As a result, many people feel that instead of feeling sorry for Ju Jingyi, it is better to feel sorry for themselves.
But Siba Media will definitely not be left behind. It has also forced away the biggest "cash cow" of the entire company. Perhaps the end will be the same as that of Zhao Lusi's former company Galaxy Cool Entertainment.
Therefore, this kind of mutual conflict will only hurt both sides in the end.
However, if you think about it carefully, the most troublesome party now is actually not Ju Jingyi and Siba Media, but the drama team of "Moonscale Qiji".
Seeing that the drama has been successfully scheduled, I was still hoping to reap a wave of popularity after it went online, but now the direction of the traffic has obviously gone astray.
And this drama is not easy. It has been postponed three times. It was initially scheduled to be launched in January 2025 and has been postponed until April 2026.
Sharp-eyed netizens also discovered that in 2025, the official clearly marked Fan Shiqi as a "second unit friendly starring", but now his name has been deleted directly.
However, the other studio came forward and responded, "The scenes will be retained but the announcement will be adjusted." I guess many people have already guessed the secret.
Last year, Fan Shiqi was involved in a controversy involving other artists, and his popularity plummeted.
Presumably the showrunners were not allowed to change the direction of the promotion in order to avoid risks.
And now the starring Ju Jingyi is in controversy again, and it is still related to tax issues. If this is not resolved, the entire work will be affected.
So as long as "Moonscale Qiji" can be broadcast smoothly, it is actually a victory.
Not only that, Ju Jingyi has not only this drama, but also several works such as "Come to Fight", "A Thousand Fragrances", and "World of Flowers".
If tax evasion is true, then these works will also have to face the problem of replacing people for reshoots or AI changing faces, which is another huge investment.
From this point of view, the truth of this crisis has determined the efforts of many works, creators and actors. I hope that a result can be given as soon as possible.
At the same time, we also hope that the conflict between Ju Jingyi and Siba Media can be resolved through legal channels and they will not continue to occupy public resources.
So do you believe Siba Media’s accusations against Ju Jingyi, and do you think Ju Jingyi can solve this incident?
