NetEase Auto reported on March 31 that at the just-held FAW-Volkswagen spring new product launch conference, (丨) a new member of the family – the new Sagitar S was officially launched. The new car is positioned as an A+-class family sedan, targeting young families and first-time buyers. A total of 4 models have been launched, with official guide prices ranging from RMB 79,800 to RMB 105,800.
The new car launches two power combinations of 1.5L+1.5T. With German quality, intelligent configuration decentralization and people-friendly pricing, it further improves the Sagitar family product matrix and impacts the 100,000-class mainstream family car market.
The new Sagitar S has previously launched blind ordering and price guessing activities on March 25. As of the day of launch, the early warm-up has accumulated a large number of potential users. Officials simultaneously announced exclusive rights and interests for the launch: From now until March 31, users who place orders through FAW-Volkswagen's official channels and complete invoicing and verification before April 30 can enjoy 1,000 yuan to offset the 3,000 yuan refueling fund; participate in the official price guessing, and the first 1,000 users whose quotations are closest to the final guide price will receive official exclusive gifts.
As an important model marking the 20th anniversary of the Sagitar brand entering the Chinese market, the launch of the new Sagitar S marks the official extension of the Sagitar series' product coverage downwards after gaining nearly 4.5 million cumulative users, accurately connecting pragmatic first-time purchase families and urban commuters, and further expanding its voice in the A+ class fuel sedan market.
In terms of appearance, the new Sagitar S continues Volkswagen's family-style design language and Bauhaus pragmatism concept. The overall lines are simple and stretched, the front face shape is widened, and the outline of the light group is highly consistent with the overseas version of the Sagitar, making it visually more majestic. The through-type light strip, luminous brand logo and duck tail design effectively enhance the youthful attributes, and the exclusive denim blue car color provides users with more personalized choices.
In terms of body size, the length, width and height of the new car are 4702mm × 1815mm × 1484mm respectively, and the wheelbase reaches 2688mm. It continues the A+ class space advantage of the Sagitar series. The rear legroom and trunk volume can fully meet the multiple needs of families for daily riding and cargo carrying, and it has outstanding practicality.
The interior is positioned with "modern, practical, and homely" as its core positioning. It adopts an enveloping cockpit layout, with dual color matching and large-area soft covering materials, which effectively enhances the texture and class of the cockpit. The car is equipped with a dual-screen system consisting of a 12.9-inch floating central control screen and a 10.25-inch full LCD instrument. The information display is clear and intuitive, and the operation logic is simple and easy to understand.
In terms of detailed design, the steering wheel retains physical buttons to fit daily driving habits; the shift mechanism adopts a gearbox layout, which effectively releases the space in the central tunnel, and cooperates with the 22 storage spaces in the entire car to maximize the practicality of the interior. In addition, 30-color partitioned interior ambient lighting, ergonomic seats, AR real-life navigation and other configurations are equipped to comprehensively improve driving comfort and convenience.
The new Sagitar S is equipped with Qualcomm's 8155 cockpit chip, which is the same as the new Sagitar L. The chip performance does not lag or lag behind, ensuring smooth and stable operation of the vehicle system and effectively avoiding problems such as lags and delays.
The voice interaction system is technically supported by iFlytek and integrates Deepseek, Doubao and FAW-Volkswagen's self-developed automotive vertical field model. It has 20 seconds of continuous dialogue and accurate understanding of multiple intentions. The offline response speed is about 1.5 seconds and the online response speed is about 2.5 seconds. It supports Sichuan, Cantonese and other local language recognition, and can realize 800 vehicle control functions. The interactive experience is closer to daily use scenarios.
In terms of interconnection, the new car is compatible with three major interconnection protocols: Apple CarPlay, Baidu CarLife, and Huawei Hicar. It can realize seamless connection between mobile phones and car machines, and supports synchronization of navigation, music, phone and other functions to meet the usage habits of different users and further improve the convenience of using the car.
In terms of power, the new Sagitar S provides two sets of 1.5L displacement powertrains to accurately adapt to the needs of different users.
Among them, the 1.5L naturally aspirated engine is paired with a 6AT gearbox, which has smoothness, reliability and low maintenance costs as its core advantages. The power output is moderate and is more suitable for daily commuting in the city, family transportation and other scenarios. Later maintenance is convenient and the cost of use is low.
The 1.5T EVO2 engine is matched with a 7-speed DSG gearbox, with a maximum power of 118kW and a peak torque of 250N·m. The power parameters are outstanding. The engine adopts many advanced technologies such as Miller cycle, mid-mounted VVT, APS atmospheric plasma spraying, and electronically adjusted water pump. It not only improves the power response speed and output smoothness, but also effectively reduces fuel consumption. The comprehensive fuel consumption per 100 kilometers is only 5.49L, taking into account performance and energy saving.
In terms of chassis, the new car continues the classic German tuning style, with high steering precision, a stable body posture, and outstanding high-speed driving stability. The suspension is tuned for both comfort and support. It can easily meet the needs of all scenarios such as urban commuting, family outings, and long-distance self-driving, and provides users with a solid driving quality.
In terms of quality and safety, the new Sagitar S continues the Sagitar family’s strict manufacturing standards and quality control system. The vehicle has completed 3,137 accident scenario tests that exceed national standards, covering many core safety projects such as vehicle collisions and pedestrian protection. It has completed a total of 10 million kilometers of extreme environment tests, covering complex working conditions such as high cold, plateau, high temperature, dust, and long-term exposure to fully verify the reliability and durability of the vehicle.
From parts selection, production and assembly to final off-line, new cars implement strict quality control standards throughout the entire process to ensure that each vehicle has stable product quality, continuing the market reputation of the Sagitar series as durable and reliable, and providing users with a solid guarantee for long-term car use.
The launch of the new Sagitar S further improves the product matrix of the Sagitar family. Together with the current Sagitar and the new Sagitar L, it forms a three-level layout of "high-end – mid-range – entry-level", targeting quality upgrade users, mainstream family users and pragmatic first-time purchasers respectively, accurately covering consumer groups with different price points and different needs.
Looking back at the market performance of the Sagitar series, since entering the Chinese market in 2006, the cumulative sales have been close to 4.5 million units. In 2025, it ranked first in the A+-class fuel sedan market segment with 255,979 units. The current monthly sales remain stable at more than 20,000 units. Under the dual squeeze of independent and new energy models, it still maintains strong competitiveness.
The current 100,000-class family car market has long been dominated by independent brands, while joint venture brands generally have problems such as high pricing and basic configuration. The new Sagitar S enters this range with an affordable price starting from 79,800 yuan. It brings the advantages of Qualcomm 8155 chip, AI interaction, dual power selection, German chassis and super-national quality verification into the mainstream household market, directly competing with independent fuel and hybrid compact cars.
The launch of the new Sagitar S marks a strategic change for the leading joint venture car company in the fuel vehicle track – no longer relying on brand premiums, but facing market competition directly through technology decentralization, precise pricing, and scale advantages. With the return of pragmatic consumption, family users pay more attention to reliability, value retention, cost of use and comprehensive convenience when buying cars. The new Sagitar S is built around the core needs of users. With balanced product strength and no obvious shortcomings, it has become the preferred model for pragmatic consumers in the A+ class family car market.
