When the "conquest" of the traditional five tones plays in the southern division, the fire of original music on campus rushes towards the "horn" sound of the east. On March 7, Alipay and Dream Music DMG launched the "Campus Singer Contest" – the southern division ushered in the finals. Chinese rap triple crown AIR took the helm as the leader of the division, bringing a successful conclusion to this southern competition that carries the dream of youth music. This event is not only a peak showdown among campus musicians, but also a deep integration of traditional music culture and modern campus creation. It is another practice for schools and enterprises to join forces to empower the campus music ecology. With the end of the Southern Division, the first live broadcast of the Eastern Division will be officially launched on March 15th. The powerful musician Good Morning will take over the helm, allowing the passion and creativity of campus original music to continue to be conveyed in the regional territory corresponding to the five tones.
Diversified creations, national elegance and music
This competition is organized into five competition areas based on the traditional five tones of "Gong, Shang, Jiao, Zheng, and Yu". Since its inception, it has been focusing on "discovering the new generation on campus". The Southern Division attracted active participation from music lovers from colleges and universities across the country, and even minority college students took to the stage, becoming a dazzling sight in the arena. They skillfully integrate national music elements with pop, rap, folk, Chinese style, rock and other diverse genres, integrate national rhythms and national stories into original creations, and let the melodious national music resonate with the musical expression of youth. The contestants interpreted their love for music with solid skills and sincere expressions, which not only demonstrated the rich musical aesthetics and creative ability of contemporary college students, but also gave national music a new vitality on the campus stage, giving campus original music a richer cultural connotation and expression dimension.
(From left to right are the minority contestants from the southern division of the Campus Singing Competition: LAG-Li Yuyao, Yi Eryi, NassiBoy)
The popularity breaks through the circle, the original intention resonates and resonates
The southern division continued the high popularity and professional standards of the northern division and became another masterpiece in the spread of campus music. As of the end of the Southern Division, as of the end of the Southern Division competition, the overall exposure of the division has reached 3.6 million, the cumulative number of live broadcast viewers has exceeded 4 million, and the number of interactions on the site has exceeded 10,000; the Blue Fireworks Campus Singer Competition group on the Alipay site has been established from November 8, 2025 to March 10, 2026, and the number of members has reached 4 Thousands of people; at the same time, the number of views of topics related to the event on the entire network exceeded 50 million, and the overall exposure volume exceeded 100 million. The popularity of topics across the entire network continued to rise, and the influence continued to expand. Among them, topics related to the southern competition area were searched for 19 times. The original song "Dumplings" by Xiaosi's children in the southern competition area took the lead in the New Year's hot list, triggering a craze for imitation by the whole people. During the Spring Festival in 2026, the artist Zhang Yixing took the initiative to imitate and launch the #张艺兴New Year Dumpling Shaking Challenge. The topic quickly detonated the entire network and became a phenomenon-level spread. The related topics were fully fermented and were searched 15 times; 1 real-time hot search on Weibo; 1 hot search list on Douyin, 1 Douyin Entertainment list, 1 Douyin Challenge list; 1 hot search list on Kuaishou, 1 Kuaishou Entertainment list; 1 hot search list on Station B; and 1 Baidu Entertainment list. This New Year's nationwide imitation craze has brought original campus music out of the circle, triggering in-depth discussions on campus music creation and youth multicultural expression across the Internet. Behind this popularity is the public's recognition of original music on campus, and also the resonance of young musicians who stick to their original intentions of creation and integrate diverse cultures.
Professional escort, glory and coronation, building growth
The professional review and guidance system makes the Southern Division a stage for the growth and advancement of campus musicians. AIR, the head of the Southern Division, provides professional advice to the contestants from the aspects of creative core, stage expression, music polishing, etc., and imparts his own music experience to the contestants; gold medal producer Cass, well-known domestic director Gong Peng, Sibao Music CEO Li Shasha and other industry celebrities sit at the judging table, and Huahuo assistant officers KA Kaka and Xu Letong escort the whole process. With their top professional perspectives, they affirm the contestants’ shining points and give precise suggestions for improvement, making every competition a professional music teaching. After many rounds of fierce competition, the champion, second and third place in the southern division were crowned. The champion, Zhu Yinguang DylanG from South China Agricultural University, won a dream bonus of 10,000 yuan. His work with both creative depth and expressive tension was unanimously recognized by the jury; the runner-up and the most popular fireworks player, LLokke Li Le, from Chongqing Jiaotong University, won 5,000 yuan. Yuan bonus and 2,000 Yuan exclusive bonus for the Fireworks Popularity King; GoldenCake from Chongqing University won the third place with a great performance in singing and composition and received a dream bonus of 3,000 Yuan. This honor is an affirmation of the strength of the contestants, and it is also a growth ladder established by the competition for campus music talents, allowing outstanding young musicians to be seen and recognized.
Empowering schools and enterprises to jointly build a music dream factory
The strong cooperation between Alipay and Zhongmeng Music has built a complete incubation system for campus music from creation and presentation to career development, which also gives this event a unique advantage that is different from ordinary campus events.
Relying on a huge user base and convenient participation channels, the platform breaks geographical and circle restrictions, allowing music-loving college students across the country to easily stand on their own live broadcast stage; Zhongmeng Music uses top industry resources and mature experience to inject professional power into campus music and facilitate the collision and innovation of diverse music styles. With the full support of all partners, the competition has formed a win-win ecosystem of platform + campus musicians, creating a more fertile, more dynamic and development soil for the growth of campus original music.
Jiaoyin goes to East Good Morning to take the helm and start a new journey
The passion does not end, the music starts again. The successful conclusion of the Southern Division is a new starting point for the campus music dream. The first live broadcast of the Eastern Division will kick off on March 15. The powerful musician Good Morning will serve as the leader of the division to protect campus music lovers across the country.
The Business-Western Division has opened the submission channel. This competition is open to all college students over the age of 18 across the country. There is no need to be restricted by region or ethnicity. As long as they pass the Alipay student verification, search for "Campus Singer Contest" to enter the special page, and submit an original audio or video of 30 seconds to 5 minutes, you can use music as a medium to stand on this professional dream live broadcast stage, interpret your youthful attitude and show your creative strength.
On March 15th, the first live broadcast of the Eastern Division officially started! The live broadcast stage of Alipay & Zhongmeng Music Campus Singer Competition is always waiting for every campus musician with a music dream to use originality as a pen and melody as ink to write his own youth movement on this stage, so that the sound of campus original music can be heard by more people, and let young music dreams bloom in professional soil.
