On March 27, Wanda Film issued an announcement announcing that it planned to change its name to "Ruyi Film Entertainment Co., Ltd." After the name change, Ruyi Films will focus on "super scenes + super IP" under the super entertainment space strategy, upgrade online and offline entertainment experiences, and deepen the entire cultural and entertainment industry chain. Among them, "Ruyi" represents the content creation gene, and "Film Entertainment" demonstrates the company's determination to focus on offline scenes and delve into diversified entertainment experiences. In the future, Ruyi Films will strive to evolve from a traditional film company covering content production, distribution and screening into a cultural and entertainment brand loved by global users.
The announcement revealed that the name change was to better align with the company's strategic transformation direction. As one of the important cinema brands under Ruyi Films, Wanda Cinema will continue to provide users with high-quality movie viewing and offline entertainment services.
Focus on diversified entertainment consumption to provide high-quality experience
After the brand refresh, as a business group under Ruyi focusing on diversified entertainment consumption, Ruyi Films will rely on more than 700 directly-operated cinemas across the country and Ruyi's rich IP reserves to create "super scenes" and "super IP" to provide users with high-quality online and offline entertainment consumption experiences.
The so-called "super scene" is to promote the evolution of movie theaters from "watching movies" to "socializing" under the "super entertainment space" strategy, so that movie theaters not only have movies, but also IP-based immersive dramas, themed exhibitions, livehouses, and specialty food and beverages, making movie theaters a core entertainment hub in the city that people are willing to make special trips and check in frequently.
"Super IP" relies on the Confucian-Italian IP reserve to deeply cultivate the full life cycle value of IP. In the future, Ruyi Film will not only promote the linkage of movies and dramas, but also advance the development of derivatives and the creation of theme spaces to the content creation stage, continue to explore the value of content backlinks, transform IP into perceptible and participatory "space narratives", and build an immersive cultural universe.
AI is profoundly rewriting the production methods, organizational forms, distribution logic and monetization models of the entertainment industry. Ruyi Films said that the company will embrace AI but not blindly follow it. It will use AI full-link empowerment to improve the efficiency of content distribution and theater arrangement, and integrate AI into its own APP to improve the efficiency of users' movie-watching decisions. Through AI-assisted creative development, it will explore more unconstrained possibilities and use the released productivity to polish what AI cannot do – more resonant stories, warmer on-site services, and deeper emotional connections.
Transformation from single box office revenue to diversified consumption ecology
This brand refresh also marks that since the change of control of Wanda Film in 2024, the new management team has officially entered the substantial final stage of the company's resource integration and governance optimization. In the future, it will no longer be limited to traditional projection terminal positioning, and will continue to promote the transformation of the business from a single box office revenue to a diversified consumption ecology.
Since its establishment in 2005, Wanda Film has produced nearly 200 films, with cumulative global box office revenue exceeding 100 billion, and has led the industry in domestic box office, movie attendance and market share for 17 consecutive years.
After Confucianism takes over in 2024, it will lay out diverse entertainment forms and consumption scenarios, and launch a "super entertainment space" strategy to upgrade the cinema from a movie viewing venue to a diversified entertainment complex. Over the past two years, the company has promoted in-depth collaboration of "content + channels" to create an industry closed loop of "content development-theater screening-IP operation", and expanded multiple offline entertainment consumption scenarios and growth engines such as derivatives, trendy toys, food and beverages, etc., laying a solid foundation for further deepening the industry.
The performance forecast for 2025 shows that Wanda Film is expected to make a profit of 480 million to 550 million yuan for the whole year, consolidating its leading position in the recovery of the industry; during the 2026 Spring Festival, Wanda Film not only occupied 6 seats in the top 10 movie theaters in the country, and 65 seats in the top 100 movie theaters, but also won 19 provincial box office championships and 154 municipal box office championships. "Flying Life 3", which participated in the production and distribution, also won the Spring Festival box office championship.
It is understood that the collaboration between Confucian-style films and Confucian-style films goes beyond “content + channels”, but rather builds an ecosystem with IP as the soul, scenes as the body, and AI as the engine. In the future, Ruyi Film's services to users will not only be limited to two hours of movie viewing, but will ultimately realize the full life cycle operation of young people's entertainment consumption by converting the creative potential within the system into market momentum and user emotional precipitation.
