In the global luxury car market, brands such as Rolls-Royce and Bentley are symbols of wealth and status, and are the first choice vehicles for ultra-high-net-worth individuals. Once Chinese entrepreneurs take their companies public, they often first buy a Rolls-Royce or Bentley to support their appearance.
Until last year, this situation began to change. Chinese automobile brands broke through and began mass production in the million-level luxury car market and were sought after by the market, rewriting the domestic luxury car landscape with a strong stance. In particular, the Zunjie S800 has become a phenomenal hit.
As of March this year, there are 6 domestic models priced at more than 1 million that can achieve mass production and normal sales. Among them, the Zunjie S800 is owned by Jianghuai, the three models that look up are owned by BYD, and the two Hongqi models are manufactured by Hongqi. The sales of these 6 cars in February are as follows:
Zunjie S800 took the lead with a cliff-leading sales volume of 922 units, becoming the absolute king in the million-level luxury market. Zunjie is a brand jointly developed by JAC and Huawei. Huawei is responsible for design, standardized output and full smart driving configuration, while JAC is responsible for production. Zunjie S800 is the first model of Zunjie. It has a body length of 5480mm, a wheelbase of 3370mm, a dual-color appearance, and a luminous brand logo. It also achieves the "three intelligences" integration of intelligent driving, intelligent cockpit and intelligent domain control. It is called a new energy vehicle with a new smart Zun, new luxury aesthetic design in the industry.
The Zunjie S800 has a starting price of 708,000 and a top-end model of 1.018 million. It will be officially launched on May 30, 2025. The number of units exceeded 1,000 within one hour of its launch. The first batch of 599 units will be delivered to Forerunner program owners on June 26. Batch delivery will begin in mid-August 2025, with 1,006 vehicles delivered that month, followed by 1,896, 1,970, 2,205, and 4,223 vehicles from September to December. A total of more than 11,000 vehicles will be delivered in 2025. The main model is the top model priced at 1.018 million. You know, this is a luxury car produced by a domestic car company with a price of over one million. What is the concept of a monthly delivery volume of more than 2,000 vehicles? It is almost universally recognized. By the way, Hong Kong's super rich daughter Ho Chaolin also snapped up a Zunjie S800.
In January 2026, 2,798 Zunjie S800 units were delivered. In February, affected by the Spring Festival holiday, 922 units were still delivered. And due to production capacity constraints, some car owners' orders are still being queued for production. Jianghuai Automobile never dreamed that its own cars would become the Rolls-Royce of China, with demand exceeding 1 million units.
Following the Zunjie S800 is the BYD U8L, which sold 118 units in February. The U8L is priced at 1.28 million and 1.3 million, and will be delivered in September 2025. In the past six months, the monthly deliveries were 178 vehicles, 424 vehicles, 486 vehicles, 487 vehicles, 266 vehicles, and 118 vehicles respectively, with cumulative sales of approximately 2,000 vehicles.
Ranked third is BYD's U8, which sold 38 units in February. The U8 is the first ultra-luxury SUV to gain popularity in China.
The fourth place is Hongqi Golden Sunflower Guoya, with sales of 5 units in February; the fifth place is Hongqi Golden Sunflower Guoyao, with sales of 3 units. Of course, these two cars cannot be bought with money. Their significance is more than just transportation.
In sixth place is BYD's U9, which sold one unit in February. The price of U9 is as high as 1.8 million, and delivery will begin in August 2024, with monthly sales in the range of 1-2 digits. The greater significance of this car is to enhance BYD's brand image.
In the million-level luxury car market, domestic brands take the lead with the JAC Zunjie S800, followed by Yangwang and Hongqi Golden Sunflower, officially breaking the high-end barriers of foreign brands and occupying a place in the global ultra-luxury market. In the future, more domestic high-end models like the Zunjie S800 will emerge, completely rewriting the global luxury car market and making "intelligent manufacturing in China" a new benchmark in the ultra-luxury field.
