Amazon does not charge a fee for the sweepstakes. In addition to regular Selling on Amazon and FBA fees, you only pay for the prize, shipping, and taxes (if required).
Note: Currently, only sellers using Fulfillment by Amazon can register their ASINs into the sweepstakes program through Seller Central.
2. Advantages of using Amazon lottery
1. Increase traffic and product awareness
2. Increase page views and sales
3. Create product or brand popularity and achieve marketing purposes
4. Support your new product launch strategy
5. Solve the problem of unsalable goods
6. Increase your social media attention and video views
7. Build reputation for products and brands
8. Create a sense of social presence: Use the lottery to attract participants to follow TWITTER, post TWITTER messages or watch YOUTUBE videos, thereby increasing exposure and creating social popularity.
3. How to create an Amazon sweepstakes?
Before setting up the lottery, you should add your inventory to the lottery plan on the settings page:
Go to Settings > Fulfillment by Amazon > Sweepstakes Settings > Enable
You can follow these steps
1. Select "Promotions" from the "Ads" drop-down menu
2. Click "Create Giveaway"
3. Select your product and click "Set Up Lottery". You will be taken to the "Set up your draw" page again
4. Select "Set Lottery Type". There are three instant win modes
5. Set requirements: What do you want participants to do before participating in the lottery?
6. Once setup is complete, you will receive an email with instructions on how to select participants (e.g. Twitter, Facebook, email). You can also select "Publish My Prizes" so that your prizes will be made public in programs for Amazon buyers such as Today's Draw.
4. Precautions for using Giveaway (Amazon Lottery)
• Choose a sweepstakes that suits your product and brand
Please set the probability of winning, entry requirements and number of prizes according to your event goals.
• Choose new or interesting items
Buyers want to win items they wouldn't normally buy. Choose items that buyers will love to own, are interesting, and will appeal to a large audience.
• Value buyers
When you create an Amazon sweepstakes, consider how buyers will interact with the product and how the sweepstakes will be conducted. Please keep the odds of winning real, the prizes interesting, and the content exciting.
Ganjiang has something to say: This is the relevant content about Amazon Giveaway. Some sellers have reported that after using it a few times, they feel that the cost is very high, so they have to weigh their own pros and cons when using it! If you still have questions or want to know something, please leave a message in the comment area! Of course, I also hope that you who have experience will add your skills, experience, and case interpretations to this post, so that Hugo’s Dry Goods Store can become an encyclopedia of cross-border e-commerce!
