
On November 27, the "Corporate Social Responsibility from the Perspective of Chinese Modernization" Summit Forum hosted by Banyuetan Magazine was held in Boao, Hainan. What opportunities does Chinese-style modernization provide for enterprise development? How should enterprises fulfill their social responsibilities from the perspective of Chinese-style modernization? In this regard, the participating guests conducted in-depth exchanges and full discussions.
Stimulate motivation for progress and gather practical strength,
Promote high-quality development of enterprises in the new era and new journey
"Better development of China's economy and society ultimately requires stimulating the power of more than 1.4 billion people." Gathering the power of 1.4 billion people and realizing the people's yearning for a better life is the distinctive value foundation of Chinese-style modernization.

Jing Ruyue, member of the Party Leadership Group, Secretary-General and Director of the Personnel Bureau of Xinhua News Agency
Jing Ruyue, member of the Party Leadership Group, Secretary-General and Director of the Personnel Bureau of Xinhua News Agency, pointed out in her speech that as an important force in socialist modernization, entrepreneurs shoulder major missions and play an important role. The report of the 20th National Congress of the Communist Party of China stated that from now on, the central task of the Communist Party of China is to unite and lead the people of all ethnic groups in the country to comprehensively build a modern and powerful socialist country, achieve the second centenary goal, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese-style modernization.
Stimulate motivation for progress and gather practical strength. Comprehensively building a modern and powerful socialist country and comprehensively realizing the great rejuvenation of the Chinese nation is a grand cause that benefits hundreds of millions of people, and it is also a glorious cause that requires hundreds of millions of people to devote their hard work and wisdom. In the new era and new journey, how can entrepreneurs better shoulder their social responsibilities? Jing Ruyue expressed some opinions:
First, entrepreneurs must work hard to rejuvenate the country and shoulder the responsibility of promoting high-quality development. Development is the party's top priority in governing and rejuvenating the country. Without a solid material and technological foundation, it is impossible to fully build a modern and powerful socialist country. The fundamental tasks and requirements of entrepreneurs are to closely link enterprise development with social progress and national rejuvenation, to improve the people's needs for a better life as the goal of entrepreneurship, and to provide the people with higher-quality products, more advanced technology, more jobs, and better services.
Second, entrepreneurs should contribute to common prosperity. Common prosperity is the essential requirement of socialism, and it is also the mission and responsibility of every entrepreneur. Enterprises must be considerate of talents, strengthen their feelings for the country, assume social responsibilities, carry forward the spirit of sharing the party's worries and helping those who get rich first, actively participate in and establish social welfare undertakings, and play a greater role in promoting the common prosperity of all people.
Third, entrepreneurs should always promote the spirit of innovation. Innovation is the first driving force for development. Entrepreneurship is the driving force behind economic development, and its essence is innovation. Only by fully developing the innovative spirit of not being afraid of risks and having the courage to pioneer can entrepreneurs promote the continuous development of enterprises and continuous economic progress. Entrepreneurs must broaden their horizons, keep up with national strategies, continuously improve the innovation system, enhance research and development capabilities, deepen the Chinese market, expand international horizons, accelerate the transformation of results, and improve the core competitiveness of enterprises.

Ye Guobiao, Party Secretary and Chairman of Shanghai Securities News
Ye Guobiao, Secretary of the Party Committee and Chairman of Shanghai Securities News, said when talking about his understanding of Chinese-style modernization and corporate social responsibility that in the past 40 years, my country's capital market has undergone profound changes. The quantity and quality of listed companies have made significant leaps, and private enterprises have become increasingly important in the economic landscape. Enterprises create wealth, but they also assume certain social responsibilities. Today's enterprise development must not only pursue efficiency, profit and output value, but also pay attention to the quality of development, intensive development and green and ecological development.

He Fan, Dean of China Development Research Institute of Shanghai Jiao Tong University and Professor of Antai School of Economics and Management, Shanghai Jiao Tong University
Based on market innovation and creation, and meeting people's needs for a better life, enterprises can continue to move forward on the road of high-quality development. "The restructuring of the global industrial chain has brought opportunities to many local innovative companies. Some new manufacturing companies are based on market segments, specialize in specialization, and strive to become invisible champions in their fields. This is where the opportunities lie." said Dean of Shanghai Jiao Tong University's China Development Research Institute and Shanghai Jiao Tong University's Antai He Fan, a professor at the School of Economics and Management, said when talking about how companies deal with development difficulties: "The first move is to find breaking points and tap the company's misplaced competitive advantages; the second move is not to follow suit and rely on its own advantages to find an innovative path. Only in this way can we find new development opportunities in the market."

Ren Zeping, Vice President of China Private Economy Research Association and founder of Zeping Macro
"I think this is the biggest social responsibility of an enterprise to run the enterprise well, develop itself well, and stabilize jobs." said Ren Zeping, vice president of the China Private Economy Research Association and founder of Zeping Macro. Ren Zeping believes that development is the fundamental solution to problems. In this era of great transformation, great game, great turmoil, and great potential, we must focus on China's reality and solve the major development propositions given by the times. We should focus on the layout of new infrastructure such as the digital economy and artificial intelligence, focus on the development of new energy industries, and gradually release the dividends of reform to promote high-quality growth of China's economy in the future.
Wen Yifei, the leading financial expert and financial writer in the Byte Group
In a context where the world's major changes unseen in a century are accelerating and various uncertain and unstable factors are intertwined and superimposed, what should entrepreneurs do? Financial writer Wen Yifei believes that the more risks and challenges we face, the more we call for the entrepreneurial spirit of daring to fight and explore. When Wen Yifei talked about his understanding of entrepreneurial spirit, he mentioned, "In this era, we need more entrepreneurs' spirit of being willing to enter the world of risk, having the courage to explore, and bringing about innovation, and the courage and attitude to keep moving forward amidst pressure and confusion."
Grasp the pulse of the times and have "the great nation" in mind,
Strengthen the social responsibility backbone of national enterprises
The ambition to serve the country through industry is a broad stage; the ambition to rejuvenate the country through industry is a bright future. Standing at a new starting point and a new journey, national enterprises resonate with the development of the country and keep pace with the times. How should enterprises assume social responsibilities and contribute to common prosperity under the perspective of Chinese modernization? Tencent, JD.com and other companies shared their practices and responsibilities regarding corporate social responsibilities in the new era.

Yue Miao, Director of Tencent Social Research Center
Use digital technology to solve social problems and inspire positive energy for all people. As a technological and cultural enterprise, Tencent actively plays the role of "connector", uses digital platforms, digital products, and digital content to efficiently fulfill social responsibilities and actively integrate into the overall development of the country. "In the future, Tencent will continue to build a social responsibility collaboration ecosystem, provide innovative models and paths for solving major social problems, deeply ingrain the company's social values in the soil of Chinese modernization, and contribute to the construction of a modern and powerful country." said Yue Miao, director of Tencent's Social Research Center.

Liu Hui, President of Jingdong Consumer and Industrial Development Research Institute
Let enterprise development and farmers' income form a "positive cycle" to continue to promote agricultural and rural modernization. Liu Hui, director of the JD Consumer and Industrial Development Research Institute, said that JD.com is carrying out five major actions for rural revitalization to create landmark agricultural products, promote the branding, commercialization and standardization of agricultural products, and effectively support industrial construction and rural revitalization. "Promoting the positive cycle of rural industry revitalization is the goal that JD.com continues to pursue. Whether it is on the industry side, production side, talent side, or digital management and governance, JD.com is working hard to improve its own capabilities and help improve the quality and efficiency of agricultural and rural modernization. It is necessary to benefit every link, so that farmers can improve their unit output to their living and production levels, and move towards a future of higher quality development."

Yang Yuling, head of the national brand project of Xinhua News Agency, vice president of China Photo Agency, member of the Standing Committee of the Party Committee and director
Promoting brand building has a heavy responsibility; building a strong brand country has a long way to go. Yang Yuling, head of the national brand project of Xinhua News Agency, vice president of China Photo Agency, member of the Standing Committee of the Party Committee, and director, expressed her feelings about the responsibilities of the above enterprises. She said that the essential characteristics of Chinese-style modernization determine the direction of high-quality economic development and provide higher requirements and action guidance for enterprises to fulfill their social responsibilities. The Xinhua News Agency National Brand Project always puts social benefits first, vigorously advocates social responsibility, and vigorously promotes the spirit of innovation, craftsmanship, and entrepreneurship. In the future, Xinhua News Agency’s national brand project will continue to build more communication and interaction platforms to tell good corporate stories, tell good entrepreneur stories, and tell good stories of China’s common prosperity, so that Chinese brands will be famous on the world stage.
Promote "development and integration" with "advantage addition",
Gathering broad consensus on corporate social responsibilities
Standing at the forefront of Chinese modernization, the boundaries and connotations of corporate social responsibility should also be expanded. With the help of this conference, entrepreneurs, media think tanks, industry associations and many other entities use the "advantage addition" to promote "development integration", explore the connotation of Chinese modernization and corporate social responsibilities from their own perspectives, build the greatest consensus for corporate social responsibilities, and draw a bright future.

Wen Yifei believes that whether it is a large enterprise, a medium-sized enterprise, or a small enterprise, although the scale of the enterprise is different and the output value created is different, it should contribute its greatest strength in its own position and maximize the value of the enterprise to the society as a whole. This is the social responsibility that enterprises should have.

Technology and finance blogger and popular science writer Lin Chao
When talking about Chinese-style modernization, Lin Chao, a technology and finance blogger and popular science writer, has a lot of feelings. Lin Chao believes that Western modernization is not the only model of modernization. As China's national power rises and its development achievements become more prominent, more and more developing countries are paying attention to and learning from China's modernization path. "In China, many new-generation manufacturing companies have embarked on their own trajectory, with significant growth in net profits and revenue. I am full of confidence in the future path of Chinese-style modernization."

Gao Zhongxiu, Director of Brand Image Engineering Group of Master Kong Holdings Co., Ltd.
Always in sync with national policies and national development, Master Kong also has its own experience in fulfilling social responsibilities. Gao Zhongxiu, director of the brand image engineering team of Master Kong Holdings Co., Ltd., said that Master Kong has always adhered to national brand positioning over the years and has taken promoting Chinese food culture as its own responsibility. At the same time, it has actively contributed to social welfare, cultural communication, environmental protection and other aspects to meet the needs of the country and the people. Master Kong hopes to gain the trust and support of the Chinese people through its own efforts, and work with the Chinese people to share joyful meals and create a better life.

Zhou Yan, Vice President of Public Relations of Huazhu Group
Difficult times further demonstrate the responsibility of national enterprises. Zhou Yan, vice president of public relations of Huazhu Group, said that under the impact of the epidemic, Huazhu Group insisted on ensuring that front-line employees would not lay off employees or reduce their salaries, actively carry out assistance work for stores and franchisees in need, and insisted on providing accommodation services to ordinary people and express delivery boys who were seriously affected by the epidemic, relieving worries and difficulties for the industry, and demonstrating the responsibilities of a national enterprise with hard-core practices. In addition, Huazhu Group also responds to the concept of green development, implements low-carbon concepts from the perspectives of hotel construction and resident services, and contributes to sustainable development.

Liming, Chairman of Guizhou Liangyou Modern Agricultural Technology Development Co., Ltd. and Vice President of Tongren Women Entrepreneurs Association
Industrial assistance supports the people's "moderately prosperous dream" and provides "acceleration" for rural revitalization. Liming, chairman of Guizhou Liangyou Modern Agricultural Science and Technology Development Co., Ltd. and vice president of Tongren City Women Entrepreneurs Association, mentioned that relying on the local good ecological advantages and Xinhua News Agency’s industrial assistance work, Liangyou Company actively explores industrial development paths, relies on rural revitalization development ideas, vigorously promotes the marketization and branding of the tea industry, and makes its own contribution to rural revitalization and agricultural and rural modernization development.
The destiny of an enterprise is closely related to the destiny of the country, and the growth of an enterprise is closely related to the development of the country. If enterprises perform well in fulfilling their social responsibilities in the new era, the media must also discover, recommend, and motivate responsible practitioners, and use the power of role models to promote more enterprises to consciously fulfill their social responsibilities. During the forum, Banyuetan held an award ceremony for the selected 2022 social responsibility annual communication cases.

Ye Jundong, Secretary of the Party Committee and Chief Editor of Banyuetan Magazine
Enterprises are enterprises in society, and society is the stage for entrepreneurs. National enterprises are constantly showing new responsibilities and new achievements in the process of promoting Chinese-style modernization. Ye Jundong, Secretary of the Party Committee and Chief Editor of Banyuetan Magazine, concluded that this is a promising new era and a promising new journey. We should be confident in the progress of the times, confident in China-style progress, and confident in the development of enterprises. National enterprises think in one place and work hard in one place. On the journey of Chinese-style modernization, tomorrow will definitely be better! (Author: Hao Xianyu Zhang Chu)





