1. Invite friends to like the homepage
Inviting friends to like your homepage is the simplest, non-required, but also very effective way to accumulate fans on your Facebook homepage.
You only need to click "Invite" in the right column of the newly created homepage to send an invitation to like the homepage to your friends. Your friend will receive an invitation to like the homepage. If he/she chooses to accept, he/she will become a fan of the homepage.
Facebook has added a one-click function to invite all friends to like the home page.
Based on this operation, the newly created business homepage will not have any fans, and the first like you will become the first homepage fan.
Assume that the personal account has 500-1000 friends, click to invite friends to like it, assuming the conversion rate is 10%, then there will be 50-100 homepage fans, these will become the initial fan group of the commercial homepage.
Because these converted fans come from "friends," they are more likely to interact with the Page's content.
But here’s a question: How to convert “friends” into fans and then into customers?
Because the customers who ultimately forward it have certain needs or hobbies for the product. Therefore, it is also required that friends who are doing cross-border e-commerce, and friends added in the early stage of personal accounts, should preferably be business-related people.
2. Repost and accumulate fans through homepage content
Creating homepage content that attracts fans to interact is the most important part of homepage operation.
Good content will cause users to forward it and at the same time keep the fan base for a long time. There are many techniques on how to create content that fans are willing to interact with and forward.
Setting up questions and asking fans to fill in the answers is one of them. "Only a genius can answer?" Many people are interested in replying to such a post, and since the post is interesting (or possibly provocative), they will forward it to their friends, making it easier to attract fans' friends to like the homepage.
3. Increase fans by placing Promote Your Page ads on the homepage
Compared with other ways to accumulate fans, Promote Your Page/Page Like advertising is the fastest and most measurable way.
We can choose the types and characteristics of fans to attract through different Facebook audience targeting methods. Here are two reminders about advertising operations:
(1) Do not place advertisements from the front end of the homepage. The reason is that it is easy to use personal accounts to place advertisements, resulting in the account being blocked. Instead, enter the advertising management tool Ads Manager from BM to place ads.
(2) There is no separate ad campaign for attracting followers on the homepage. You need to select the "Homepage Like" ad under "Participate in Interaction"
After the advertisement has been running for a period of time, we can check the advertising performance and advertising unit price through the advertising report.
As shown in the picture below, we see that the advertising effect is 0.15 US dollars/fan, and we can predict: if we want to get 100 fans every day, we need to put in ads of 15 US dollars every day; or, if we put in 30 US dollars of ads every day, we are expected to add 200 fans every day. This kind of causal relationship and outcome prediction can be established.
4. Join the Facebook group, add group friends and invite them to like the homepage or forward the content of the homepage to the group
Facebook groups gather a large number of users with similar interests or needs. After entering the group, you can add relatively active group members as friends and invite these group friends to like the homepage. Another way is to forward the content of the homepage to the group.
5. Use Tag techniques to spread the homepage and increase homepage fans
Facebook has a unique feature: Tag, which is called "circle friends" in Chinese.
For people in the same scene, using tags can synchronize content to other people’s homepage updates. For example, at noon today, User A, User B, and User C had a meal together. User A posted a photo of the meal in the circle of friends, and then chose to tag User B and User C. Then the photos of the meal sent by User A will be displayed on the homepages of User B and User C. It is equivalent to User B and User C sharing User A's content, but in fact, User A is sharing it instead of User B and User C.
The same mechanism can also be used on Facebook homepage. For the content of the homepage, the homepage administrator can choose to tag the fans of the homepage (and the fans must also be friends of the administrator).
In this way, if a homepage post can be tagged with multiple fans, the content will be displayed simultaneously on the homepages of these fans, and friends around these fans may like the homepage.
Reminder: Because many users abuse the tag function, they often tag their content to a large number of irrelevant people, which affects the user experience. Facebook has also tightened the use of the tag function. Usually for personal accounts, the tag function is turned off by default and needs to be turned on by the user. Therefore, the current use of Tag may not be as effective as in the past, but it is still worth recommending.
6. Organize Giveaway activities on the homepage to encourage fans to share
In the Giveaway activity, you can set fans to like and retweet in order to participate in the lottery.
This can quickly increase your homepage fans. Therefore, we will indicate something similar to the following in the event copy:
Step 1: Like our page: www.facebook.com/xxxx (Facebook homepage address)
Step 2: Like & Share this post (Share publicly so I can count you in)
7. Invite users who like it to like the homepage through Boost Post
There are two types of likes on Facebook: likes for the homepage and likes for the content on the homepage.
There is a difference between the two. If a user who likes the content of the homepage does not like the homepage, he is still not a fan of the homepage. The fan will still not see the next update of the homepage.
However, Facebook provides a way to invite people who have liked the content on the homepage to like the homepage. As shown below: For people who like the content on the homepage, we can invite them to like the homepage to achieve the purpose of conversion.
Starting from this method, our homepage fan-attracting ads are not limited to promote your page. We can also place BoostPost ads on highly interactive content to attract a higher number of interactions, and then invite these people who participate in the interaction to like the homepage. This can usually achieve good results and a very low cost of acquiring fans.
8. Internet celebrities share to attract fans
Sharing your homepage through internet celebrities is a recommended way.
Recommended by Internet celebrities, you can quickly increase the fans and trust of your homepage. It is a short-term and quick-effective way. Of course, celebrities are scarce resources and usually have certain preferences and pickiness about products. It is not that easy to truly cooperate effectively with celebrities.
9. Website display and integrated display Facebook homepage
Most websites will add Facebook images to the website to guide users to the Facebook homepage. This is a common display method.
Here, I would like to introduce to you a more interactive way, which is to embed the Facebook homepage into the website, so that users can see the content of the homepage and the number of fans of the homepage (including how many friends have liked the homepage) before entering the homepage, thereby increasing the ratio of website visitors converted into fans of the homepage.
The other is to realize the interaction between user operations on the website and the Facebook homepage through integration, which is usually used on e-commerce websites. Users who are interested in website products can directly like the product on the website. This like will be displayed on the user's Facebook profile, thus attracting the attention of the user's friends.
10. Other possible ways:
There are many other ways to increase your page fans, such as leaving your Facebook page address in your email signature, adding your Facebook page address to your business card, and proactively introducing your company's Facebook page to others.
Compared with the website, the Facebook homepage is more updated and can provide visitors with more real-time and interactive content. It is a very good way to display the company's image.
