On May 11, under the guidance of the People's Daily and hosted by the Economic and Social Department of the People's Daily, the China Corporate Social Responsibility Summit Forum with the theme of "Practice Social Responsibility to Promote High-quality Brand Development" was held in Shanghai. Entrusted by Ding Xiongjun, Secretary and Chairman of the Party Committee and Chairman of Moutai Group, Zhuoma Cairang, Deputy Secretary of the Party Committee, was invited to attend the forum and deliver a keynote speech, expounding Moutai's social responsibility practice of fulfilling responsibilities through actions and taking responsibility to create value.
Drolma Cairang delivered a keynote speech
In the keynote speech, Zhuoma Cairang shared the social responsibility practice of Moutai's "big brand and big responsibility" from three aspects with the theme of "fulfilling responsibilities with actions, taking responsibility to create value and promoting high-quality development of enterprises".
First, adhere to green development and innovate the beauty of ecology. Moutai has always carefully cared for the ecological environment on which Moutai liquor depends, committed to maintaining biodiversity and stability, created the "Two Mountains" practical innovation base with high standards, and comprehensively built a "mountain, water, forest, soil, river, micro" life community, constantly improved the comprehensive management capabilities of ecological protection, continued to optimize the energy use structure, actively developed energy-saving and environmentally friendly technologies, created a "three-life" space for the harmonious coexistence of man and nature, and promoted ecological priority, intensive conservation, green and low-carbon development.
The second is to make every effort to build a quality ecosystem and create the beauty of development. Moutai regards quality as the core competitiveness and vitality of the enterprise, and is determined to pursue outstanding brands, excellent products, advanced management, and high-quality services, comprehensively improve quality management levels, fully promote the construction of innovative platforms, build a complete Moutai quality ecosystem, promote Moutai's high-quality development of "keeping integrity and creating beauty", and strives to provide consumers with high-quality products and services to continuously satisfy people's yearning for a better life.
The third is to actively fulfill social responsibilities and create the beauty of harmony. Moutai insists on sharing the results of development and wholeheartedly repays the society. It always insists that employees are the most valuable wealth, promotes the bursting of talent vitality in all areas, and ensures employees' happiness and sense of gain. It continues to deepen the "industry feeding agriculture" to help rural revitalization, launches the "China Moutai·Pillar of the Nation" public welfare activities, and establishes the "Kweichow Moutai Charity Foundation" to continue to assist the construction of public welfare charities and constantly demonstrate Moutai's responsibility. In the future, on the new journey of strengthening the industry with high quality, Moutai is willing to join hands with many corporate colleagues to continue to implement ESG concepts in depth, accelerate the construction of a world-class enterprise with "excellent products, outstanding brands, leading innovation, and modern governance", promote high-quality development and modernization of enterprises, and build an ESG ecosystem with more Chinese characteristics.
Awards ceremony
The forum also released the 2023 Environmental and Social Governance (ESG) Annual Cases. Moutai Group was successfully selected for its practical cases of "improving green power consumption levels, creating green power procurement samples, adhering to green power-empowered development, building a green and low-carbon cycle, benchmarking against world-class standards, and adding green driving force to high-quality development."
The mysterious spatial cultivation, unique brewing technology, and rich history and culture have contributed to Moutai's leading position in Chinese liquor and its status as the world's number one distilled liquor brand. For a long time, Moutai has always kept in mind the road we came from, always been grateful, persisted in repaying the company, fulfilled social responsibilities, highlighted value creation, promoted production and operation management activities to be in the same direction as ESG governance and practical requirements, and has embarked on a road to create a beautiful Moutai responsibility culture.
The seventh "China Brand Day" event in 2023 kicked off in Shanghai on the 10th and will continue until the 14th, including holding the 2023 China Brand Development International Forum and the China Brand Expo. Among them, the 2023 China Brand Development International Forum includes 1 main forum and 12 sub-forums. As a sub-forum on the theme of social responsibility, the China Corporate Social Responsibility Summit Forum aims to gather the strength of brand corporate social responsibility, promote corporate social responsibility to achieve greater results, further promote corporate dedication, and help build a world-class brand enterprise.
