On March 18, 2026, at the end of the SU7 launch conference held in Xiaomi Technology Park in Beijing, Lei Jun walked onto the stage, and Shu Qi and Su Bingtian handed him a bunch of barley. This was not a microphone or a car key, but a dry wheat ear with red paper on it. The paper said "Okay." "City", Shu Qi was wearing a black turtleneck sweater, her hair was slightly curly, without heavy makeup and high heels. She stood naturally with her hands hanging down, smiled and nodded. When the camera swept over, you could see the fine lines at the corners of her eyes and clear nasolabial folds. The picture was not retouched or excessively filled with light.
Someone posted a screenshot on Weibo, saying that the scene was like the scene where Shu Qi was waiting for Ge You in "If You Are the One" 20 years ago. There were tens of thousands of messages in the comment area. Most people were not praising her for her beauty, but were surprised that Shu Qi could still maintain this state at the age of 49, without injections or facelifts, and without relying on filters to support the scene. Official press release from Xiaomi Her age was not mentioned at all. As a result, the self-media immediately started talking about "Why is Shu Qi so beautiful at the age of 49?", which reached 500 million views in one day. Su Bingtian stood next to Shu Qi, wearing a sportswear. One of them was moving and the other was quiet. One represented speed and the other represented determination. No one thought it was inappropriate.
Today's young people are accustomed to watching short videos and have seen too many delicate faces with skin-slimming skin. Suddenly they feel awkward when they see their true appearance. Some people directly criticize that this is not beautiful, and some people retort that they can't even stand the wrinkles on other people's faces. Is it because they are too harsh when they look in the mirror? In fact, Shu Qi did not accept an endorsement at all this time. Xiaomi approached her to cooperate because she has rarely appeared in public in recent years, does not hype up topics, and does not deliberately create a persona. This is exactly in line with Xiaomi SU7's goal of getting rid of the image of a luxury car. The car must make people feel close, and the person must remain real.
A commemorative exhibition of Leslie Cheung was held on Hong Kong Island, and a poster from 1996 was on display. It had not been retouched, and the spots on his face were still there. Someone left a message underneath and said, "He has not changed, we have changed." Japanese Rie Miyazawa is still filming advertisements at the age of 72. The brand directly said, "We are not selling youth, but a state of life." The data of domestic medical beauty platforms have also changed. There are 12% fewer anti-aging consultations and 47% more people asking "how to look more natural."
Shu Qi didn't say a word that day. Many people silently turned off their beauty cameras after watching this video.
