Recently, CCTV Finance and other media reported that on Friday (March 20), spot gold fell below the US$4,500 per ounce mark, falling for the eighth consecutive trading day, driving domestic gold prices all the way down.
On March 23, less than 3 minutes after the market opened, the domestic gold price fell below 1,000 yuan. Some netizens expressed that they saw an opportunity to buy gold, and there were also voices saying that they would buy gold jewelry.
A gold jewelry sales area in Rainbow Shopping Mall.
The number of consumers in many gold jewelry stores has not surged, but the price of gold has changed to some extent.
On the afternoon of March 23, reporters from Xiaoxiang Morning News and Morning Video visited gold jewelry stores in Changsha’s Tianhong Shopping Mall, Desiqin, Wuyi Square and other business districts. Contrary to the expected crowds of people, there were only one or no one in the store in many places. Some people gathered in front of some stores to participate in the event but did not make any purchases.
Store staff said that the number of people entering the store to buy recently has not changed much compared to before. "There are some people buying, and there are also people waiting to see." "There are more people on weekends." When it comes to changes in gold prices, many store staff said that there have been some changes, but they have not reached the big plunge that some consumers expected. In-store recycling is mainly jewelry, or not at all.
On the afternoon of the 23rd, there were not many consumers in front of the gold jewelry counter in Rainbow Shopping Mall.
The staff of China Gold in Tianhong Shopping Mall said that the selling price of gold per gram was about 20 yuan lower than yesterday, and the received price was also more than ten yuan lower than yesterday.
"The change one day apart may not be too big, but in recent times it has dropped by a few hundred, and there is still a change. The price of gold jewelry is higher than that of gold bars. Of course, the price changes of gold bars and gold jewelry are directly proportional." The staff member said that the change started last week. Staff at the Saturday Fu store in the mall also said that the current recycling price in the store is less than 900.
Some gold jewelry stores have a certain number of customers, but others just attend the event at the door.
"Today is more than 1,200 yuan, which is 30 yuan lower than yesterday." A staff member of the Chinese jewelry store in Desiqin Business District said that there has indeed been a decrease. Referring to the price reduction issue that netizens are concerned about, the clerk believes that if you go to the price mentioned by some people, you can't buy it.
"It's said that it has dropped a lot. The gold price you see is the price of sheet metal. That is, the price just coming out of the vault is not the price of gold jewelry. Our goods are finished products and need to add labor and other costs. The price when we get the goods has reached 1,120. If the price is more than 900, we would rather not sell it."
There are also changes in gold watches and other products. Gold practitioners: There is still room for appreciation in the long term.
Prices at Mr. Yu’s store on the 23rd. Mr. Yu runs a gold recycling store in the Wuyi Square business district. The price notice board in the store on that day stated that gold sheets were 941.28 yuan per gram and pure gold was 940.78 yuan per gram.
In his opinion, the gold recycling business has been very good recently, and some customers are worried that the gold price will continue to fall and sell. Talking about the future trend of gold prices, he said that although gold has fallen sharply recently, there will be room for appreciation in the long term.
Some gold watches with higher gold content are also affected.
In addition to gold jewelry such as gold bracelets and gold necklaces, the reporter noticed that jewelry such as gold watches were also affected to a certain extent. A watch shop owner from Desiqin introduced several gold watches worth more than a thousand yuan to the reporter.
"Because the gold content of these watches is less than 1g, they are not affected by changes in gold. However, customized models with a large area made of gold are priced according to the gold price. For example, it is currently calculated at more than 1,000 per gram."
Source: Xiaoxiang Morning News·Morning Video reporter Shi Jichao, Wu Huakang intern, Lin Haonan, Wang Zilong
