"The gold fund fell just after I bought it. Do I need to sell it now?"
"I don't want to watch the market anymore. I'm losing a month's profit in one day."
"I thought I had copied it to the end, but I lost five to six thousand yuan, so I wanted to cut my skin and leave the market."
…
Recently, the international gold price has been fluctuating at high levels, performing a "roller coaster" market, and many gold consumers (883434) and investors are also worried. On social platforms, "The first batch of victims of the drop in gold prices have appeared" and "Some people just bought bracelets and want to return them after the price of gold dropped sharply" became hot search topics.
Some gold investors have begun to discuss whether they should seize the opportunity of the correction and decisively increase their positions, or should they take advantage of the current profits and quickly "take it easy"? In this regard, experts suggest that investors should pay close attention to market changes, rationally assess their own risk tolerance, reasonably control positions, and make prudent investment decisions.
Market sentiment diverges
On October 26, the reporter visited a number of gold stores and banks and found that compared with the market sentiment of "buy more as it goes up" some time ago, the market sentiment has diverged against the background of sharp fluctuations in gold prices.
Some gold consumers (883434) who are in urgent need of gold see the gold price correction and hold the idea of "wait and see", expecting the gold price to fall further; some gold investors come to inquire about the price with the mentality of "buying the bottom", hoping to seize the opportunity to "get on the train"; there are also gold investors who hesitate to "leave the market" after seeing the losses in their accounts for many days.
On October 26, the reporter went to a Chow Sang Sang (HK0116) store in Beijing. The store’s pure gold jewelry (884141) was quoted at 1,224 yuan per gram, a drop of more than 60 yuan from five days ago. The store's sales staff told reporters: "Recently, the number of customers asking 'will it continue to fall' has obviously increased. We can only explain that the price of gold changes in real time. No one can say whether it will rise or fall tomorrow. Short-term fluctuations are normal."
Previously, when gold prices rose strongly, account managers from many banks told reporters that the number of customers coming to inquire about accumulated gold and physical gold bars increased significantly, and some bank account managers took advantage of the situation to recommend gold funds and other products to customers. However, as the gold price fluctuates and adjusts, some investors have experienced losses in their savings and gold fund accounts.
"I watched the price of gold rising a while ago, so I followed the trend and jumped in. It fell so much in just a few days." On October 26, Mr. Li, an investor from Shandong, told reporters that he bought bank deposits on October 20. After that, there was only one day when the account had positive profits, and almost all other times it was losing money, so he planned to "cut the flesh and leave the market."
Taking ICBC (601398) accumulated funds as an example, the opening price of active accumulated funds on October 20 was 969.04 yuan/gram, and the opening price of active accumulated funds on October 21 was 996.27 yuan/gram. On October 22, 1 The opening prices of active accumulation gold on October 23, October 24, and October 25 were 940.38 yuan/gram, 932.66 yuan/gram, 947 yuan/gram, and 941.51 yuan/gram respectively, which were all lower than the prices on October 20.

Experts recommend rational control of investment positions
Gold pricing is diverse and complex. Regarding the market outlook, many experts said that the long-term allocation value of gold deserves attention, and the risk of short-term shocks still exists.
According to industry analysts, the core factor driving this rapid decline in gold prices is profit-taking from profit-taking orders. This round of gold price decline is a phased correction rather than a trend peak. In the medium to long term, the market will return to a long-term driving logic after digesting the short-term negative effects.
China Merchants Bank (HK3968) APP issued a statement stating that for long-term investors, gold can be used as part of the long-term allocation of the investment portfolio to diversify risks and provide stability to the overall investment portfolio. For short-term traders, they need to pay attention to market sentiment, economic data releases and policy trends, from which they may find trading opportunities. Taken together, gold, as a safe-haven asset, has certain investment value in the current market environment.
Dong Ximiao, chief researcher of China Merchants Union, said that in the coming period, global politics, military affairs, and economy will be complex and volatile, which will still provide certain support for international gold prices. Investors should pay close attention to market changes, rationally allocate gold and related products in asset allocation based on their own risk preferences and investment needs, rationally control investment positions, and do not blindly chase ups and downs.
Recently, many banks including Ping An Bank (000001), Industrial Bank (601166), Industrial and Commercial Bank of China (601398), and Bank of China (601988) have announced that they will raise the minimum purchase threshold for accumulated gold to adapt to changes in gold market prices. Many banks, including Industrial and Commercial Bank of China (601398), China Construction Bank (601939), and China CITIC Bank (601998), also issued warnings about the investment risks of precious metals (881169) and advised investors to reasonably control their positions.




