On March 12, the 2026 China Home Appliances and Consumer Electronics Expo (AWE) opened in Shanghai. This exhibition adopted the "one exhibition, two zones" model for the first time.
LG Electronics, the world's leading smart home appliance brand, also participated in the exhibition for the first time in the form of a joint exhibition between the New International Expo Center and the Oriental Hub International Business Cooperation Zone. They were respectively built around "LG AI Innovation in tune with you" and displayed a variety of high-end home appliances.
Located in the center of the LG Exhibition Hall of the New International Expo Center is its latest research and development of a large transparent screen TV. The images played seem to be floating in the air, attracting a large number of viewers.
Among the good things that are truly targeted at the mass market, the world's first LG OLED evo G6 TV has been upgraded with AI functions in the high-end display field where the brand has traditional advantages, and the LG WashTower provides Chinese families with convenient, efficient, and intelligent clothing care solutions.
As a brand deeply involved in the field of high-end home appliances, LG's participation in this exhibition not only continues its core direction of technology research and development, but also further implements product innovation for the Chinese market.
OLED evo G6 TV, new AI full-link audio and video optimization
In the field of high-end displays, LG OLED technology has ranked first in global sales for 13 consecutive years. The world's first LG OLED evo G6 TV is positioned as an 83-inch 4K high-end large screen. Based on the original flagship display configuration, the core new AI full-link audio and video optimization function has become the core highlight of its debut.
At the hardware level, this product is equipped with Hyper Radiant color technology and an anti-reflective Premium screen verified by Intertek, which can present pure black images and vivid color levels in complex lighting environments. It is also equipped with Eyesafe eye protection certification, which can reduce harmful light output related to visual fatigue.
The α11AI audio/picture chip Gen3 it carries is the core carrier for the implementation of AI functions. On the picture quality side, the chip supports AI HDR restoration, dynamic tone mapping Ultra, brightness enhancer Ultra and other technologies, which can intelligently adjust the brightness of the mid-tones of the picture, optimize light and dark details and color transitions, and improve the screen luminous efficiency; on the sound effect side, the chip is linked to 60W4.2 channel audio output, through α11 AI Sound Effect Pro realizes virtual 11.1.2-channel mixing, and cooperates with Dolby Atmos and video synchronized surround sound technology to complete the intelligent optimization of sound effects in different scenes.
In terms of gaming performance and smart interaction, the LG OLED evo G6 TV is equipped with a 120Hz native panel, supports 40-165Hz VRR dynamic refresh rate, has a response time of 0.1 milliseconds, and is compatible with Free Sync technology, which can reduce screen tearing and stuttering; the interface is equipped with 4 HDMI2.1 ports, paired with Wi-Fi6 and Bluetooth 5.3, to meet the connection needs of multiple devices.
On the smart system, the product is equipped with web OS26 and supports far-field voice control, which can realize voice command operations such as content search and device control. At the same time, it continues LG’s interactive design logic in the field of smart TVs.
Overall, the upgrade direction of this product not only meets the high requirements of high-end consumer groups for audio and video experience, but also takes into account diversified usage scenarios such as gaming and daily control. It is LG's first implementation of combining AI technology with mature display hardware in the field of high-end TVs.
Integrated washing, drying and care solution
Compared with high-end TV products that have long been recognized by the market, LG has not been well-known by most Chinese consumers even though it has been deeply involved in the field of laundry and drying care for many years.
The LG WashTower 25 on display this time adopts an all-in-one flat design, has large capacity and advanced AI washing and drying technology. It aims to provide convenient, efficient and intelligent clothing care solutions, and solves the installation space limitations caused by traditional large-sized washing and drying products.
The biggest difference from traditional washing and drying sets is that LG WashTower is a steam clothes care machine that integrates multiple care technologies on the basis of the original washing machine and dryer, which impressed many consumers at the AWE site.
This care machine uses a dual steam care system. The steam generated through two heating tubes can penetrate deep into the fabric of clothing and effectively remove 99.9% of bacteria, mites and viruses on clothing. It also eliminates odors, smooths wrinkles, and achieves gentle care throughout the year.
The clothes hanger can flexibly swing up to 350 times per minute, providing multiple rotation and swing modes to powerfully remove dust and fine dust, reduce wrinkles in clothes, improve the shaping effect, and make clothes fluffy and stretchable.
Trouser Line Management 2.0 helps clothes restore clear trouser lines and keep them tidy through a simple three-step operation. This model is designed with a capacity of 5 pieces of clothes and 1 pair of pants, which can meet the daily care needs of the family.
In terms of washing and drying functions, LG WashTower 25 has a washing capacity of 20kg and a drying capacity of 20kg, achieving the same large capacity for washing and drying.
This allows large items of clothing such as quilts and winter clothes to be conveniently washed and dried at home, minimizing labor and space occupation.
The product adopts an embedded integrated appearance and a flat body design, with dimensions of 635 width x 755 depth x 1840mm height.
Its one-piece flat exterior design emphasizes straight lines and edges, allowing it to blend harmoniously with any space in the home to create a perfect space.
In addition, WashTower 25 provides a comprehensive AI washing experience and achieves full AI care through deep learning artificial intelligence technology.
AI smart sensing (AI DD™ 2.0) can detect the moment clothes are put in, and automatically activate 6 washing actions (including clean tapping, fluffing, penetrating squeeze, soaking kneading, strong cleansing kneading, and gentle shaking) based on the weight, material and dirtiness of the clothes to ensure thorough washing. The turbidity sensor can detect the degree of dirt and automatically determine the amount of detergent.
AI technology can also automatically set drying time and temperature, and supports AI customized programs, analyzes users’ common washing and drying modes, and creates exclusive personalized programs.
The AI intelligent time sensing function can instantly estimate and display the estimated washing or drying time after the clothes are put in. After washing and drying, the AI washing and drying report will provide detailed reports from basic information such as time consumption and procedures to energy consumption and detergent usage.
Focus on high-end technology research and development + localized innovation
Judging from the layout of the exhibition area and the logic of product display, LG's participation in the 2026 AWE continues its long-standing high-end brand route, and its core products are centered around "technology research and development + scene adaptation".
The New International Exhibition Hall has created multiple real-life experience areas such as clothing washing and care, embedded home appliances, and LG AI Home, integrating G6 TVs and washing and drying machines into family life scenes; the Oriental Hub Pavilion uses AI galleries, AI core technology areas and other sections to display the technology research and development logic behind the products, as well as the integrated application of AI and hardware.
This layout method not only demonstrates LG’s technological accumulation in the fields of display, washing and care, but also reflects its local adaptation ideas for the Chinese market. Whether it is the G6 TV’s response to consumer needs such as games and eye protection, or the targeted design of the washing and drying machine for compact space, they are all product innovations based on the usage scenarios and demand characteristics of the Chinese consumer market.
As one of the first foreign home appliance brands to enter the Chinese market, LG has always combined high-end technology research and development with local market demand as its core development logic.
This dual-hall exhibition is not only a concentrated display of its high-end product matrix, but also another implementation of its deep penetration into the Chinese market.
In the context of AI technology becoming an important development trend in the home appliance industry, LG combines AI functions with traditional advantageous products, and at the same time completes localized innovation of cleaning and care products based on the characteristics of Chinese homes. It not only continues its technology-driven product concept, but also further meets the needs of China's high-end consumer groups, laying a more market-friendly product foundation for its layout in China's high-end home appliance market.
