The Spring Festival is a traditional festival for family reunion, and it is also a golden moment when youth culture and folk rituals collide. During the Spring Festival of the Year of the Horse in 2026, Kuaishou will use the two core activities of the 2D New Year Party and the Comic Exhibition Grand Stage to create an online and offline Kuaishou 2D New Year Party. It will use voice actor feasts, Chinese-style golden songs, live comic exhibition scenes, and COS shows to present an exclusive "electronic New Year's Eve dinner" to 2D users, redefining the sense of the 2D New Year ritual with youthful expressions.
The 2D New Year Party kicks off: Voice actors and national style double circles link up, innovative mechanisms ignite the carnival
At 8pm on February 1st, the Kuaishou 2D New Year Party will be broadcast on time. The live broadcast gathers the "national team" from the dubbing circle and half of the ancient style circle to create an immersive cross-dimensional carnival in the form of team PK + fun interaction + welfare bombing. The total number of viewers of the live broadcast reached 60 million+, and related topics were on the site's hot list 50 times. The barrage and like interaction continued to increase, and it was called "the Spring Festival Gala in the second dimension" by users.
This Chinese New Year Party is a top-notch lineup, with 12 top-notch guests covering national voice actors, national style singers and new generation dubbing actors. Jiang Guangtao, Ji Guanlin, Zhang Zhen and other senior voice actors are here, Li Changchao, Yin Lin, Audio Monster, Xiao Yiqing Alex, Er Aunt (Cai Yisheng) and other ancient style celebrities contribute their voices, Koi, Unlucky Death Le, Yuan Mingzhe, Sun Lu Popular CVs of the new generation such as Lu have joined, realizing the first large-scale linkage between the dubbing circle and the ancient style circle. Users left comments saying, "My favorite voice actors and singers are in the same frame. The picture I had imagined before has come true in Kuaishou."
In terms of program mechanism, Kuaishou breaks out of the conventional party framework and reconstructs the viewing experience with strong interaction, gamification, and a sense of competition. The event adopts the "Two Teams PK" mode, with Yuan Mingzhe leading the horse-catching team, Koi taking charge of the Shenma team, and Zhang Zhen serving as the organizer and assistant officer throughout the whole process. Each round starts with "Guest Guess", which continues to increase the audience's sense of involvement from voice display, talent competition to fun activities.
The content design also accurately hits the core preferences of the second dimension: Chinese style golden songs, "Tomb Robbers' Notes: Ten Years in the World", "Warden", "Koi Chao", "It's the Wind", "Not a Hero" and "Nezha" The divine songs of other circles are sung in turn, awakening the collective feelings; in the voice actor interaction session, famous scenes such as Jiang Guangtao and Yuan Mingzhe's blind box dubbing, 6 consecutive koi coquetry, 6 consecutive unlucky strangulations, facial expression dubbing challenges and other famous scenes, the professional strength and funny contrast coexist. The live broadcast is interspersed with high-frequency red envelope showers, likes PK, and golden egg smashing benefits. It combines the traditional custom of "lucky money" with the fun of two-dimensional card drawing, allowing the audience to continue to receive surprises in addition to audio-visual enjoyment.
Multi-dimensional communication has also made the New Year’s Party more popular. The topic #Kuaishou2DNew Year Party# has received over 8 billion views, and topics such as #张贞organized the 2D New Year Party# and #全KuaiShou Yingzhuan 2D New Year Party# have topped the trending list. Kuaishou experts such as @chuxindiao and @tanglida spontaneously supported the event, and guests such as Jiang Guangtao and Ji Guanlin interacted in person, creating a resonance inside and outside the site, making this dimensional feast successfully break through the circle.
New Year Comic Exhibition big stage relay: online and offline real-life scenes at the same frequency, unlocking a new comic exhibition experience
The popularity of the 2D New Year's Fair has not diminished, and the New Year Comic Exhibition stage was immediately launched online, landing on IJOY, the largest comic exhibition brand in North China, bringing a New Year carnival that is watchable, interactive, and immersive for 2D enthusiasts. This is not a simple platform exhibition, but Kuaishou moved the live broadcast room into the comic exhibition venue, using several hours of ultra-long live broadcast and high-density stage content to turn the offline comic exhibition into a physical site of online barrage, allowing users who cannot be present to visit the exhibition immersively.
The grand stage of this comic exhibition is precisely arranged in terms of guest lineup, gathering three types of high-quality creators to fully meet user expectations. There are top experts in the two-dimensional circle, as well as comic show hosts who are experienced and can pick up jokes, and special COSER to enliven the atmosphere. There are also a group of COSER with good appearance and high degree of reproduction to support the tone of the stage, ensuring both professionalism and enjoyment.
The event adopts the confrontation mode of "defending team VS kicking team", with outstanding highlights and constant laughter throughout the event. In the talent competition, the clown Bingbing recreated the famous apple-eating scene, and Kawano Hana performed the "horse pole" dance routine, which easily ignited the enthusiasm of the audience. In the Nian Beast game, Si Yue and Dou Ni compete fiercely against Mai Mang, and the duel between Yue Chen and Kono Hana is high-energy throughout, conveying the excitement of the offline stage to the online audience simultaneously. During the horse-catching competition, Heixiazi and Jie Yuchen’s classic characters interacted live. Famous scenes were staged one after another. The atmosphere was lively and online barrages kept flooding the screen.
Real-time live broadcast footage breaks the restrictions of regions and scenes, and also spreads the popularity and vitality of offline comic exhibitions to the entire network. Topics such as #KuaishouComicCon Grand Stage Fairy Lineup#, #Konohua Comic Exhibition Grand Stage Skin Thawing#, #IJOY Comic Exhibition Guests Collectively Entering Kuaishou# have been on the hot list, and a large number of users have left messages such as "The online exhibition is so fragrant" and "I can see enough of the characters I want to see at once."
Deeply cultivate the dimensional ecology: use love as a bridge to build an integrated online and offline cultural field
Data shows that Kuaishou ACG has more than 200 million daily active users, and Generation Z accounts for more than 85%. It is a large and energetic young group. The platform uses the sincerity and tolerance of "old iron culture" to connect with the emotional core of the two-dimensional "power generation for love", allowing circle culture to grow healthily on the national platform.
The success of Kuaishou’s two-dimensional New Year’s Party series is not an accidental outbreak of single-point activities, but the inevitable result of the platform’s long-term deep cultivation in the two-dimensional field and precise service to circle users. Kuaishou continues to focus on two-dimensional core elements such as COSER, voice actors, comic exhibitions, and Chinese style music, and has embarked on a differentiated two-dimensional operation path from content supply, scene construction to ecological co-construction.
On the one hand, Kuaishou accurately grasps the needs of two-dimensional users who value professionalism, love the circle, and have strong resonance. It invites the national dubbing team, top ancient style, and leading COSER to join, using professional content to win the recognition of the circle, and using fun interactions to strengthen emotional connections. Different from traditional parties, Kuaishou's two-dimensional activities are always user-centered, turning "viewing rights" into "participation rights" and "content output" into "cultural co-creation", allowing users to truly have a sense of belonging.
On the other hand, Kuaishou continues to connect online traffic and offline scenes, and has cooperated with more than ten leading comic exhibitions such as Firefly, CP, ChinaJoy, and IJOY, transforming the high-concentration dimensional scene of comic exhibitions into an organic extension of the platform ecology. The number of views of the topic "Kuaishou at the Comic Exhibition" exceeded 1.66 billion, proving that Kuaishou has become the core position of offline activities for 2D users. From the live broadcast of Hatsune Miku's exclusive concert, to the official entry of My Little Pony, to the cross-border variety show between intangible cultural heritage and Dimension IP, Kuaishou continues to improve the Dimension content layout, covering the full range of virtual idols, Chinese comics, dubbing, Chinese style, and offline exhibitions.
With the official conclusion of the Kuaishou 2D New Year Party, this cross-dimensional Spring Festival feast for young people has come to a successful conclusion. From the Chinese New Year party where voice actors and actresses share the Chinese style, to the comic exhibition stage where online and offline collaborations occur, Kuaishou uses innovative forms, top-notch content, and in-depth operations to create exclusive festival rituals for two-dimensional users, and also provides a new sample for the integration of youth culture and the traditional Spring Festival.
