Zheng Hui: During this year’s two sessions, we paid special attention to the policy orientation of “expanding new space for domestic demand growth”, which pointed out a clear development direction for functional skin care products, an industry that is closely related to people’s lives.
This first brings us valuable new opportunities for growth. Consumer demand is upgrading from purchasing a single product to pursuing overall solutions including skin health management. This gives us the opportunity to extend from the past one-time transaction model of "selling products" to providing long-term, professional skin health services, especially in the field of segmented needs.
This is not only an expansion of market scale, but also a key opportunity for us to transform from a "product manufacturer" to a "skin health solution provider". At the same time, the upsurge in domestic product consumption such as "Buy in China" has also provided a broader development stage for local brands like ours.
Of course, opportunities also come with new and higher requirements. Whether we can keep up with and lead this change in demand is a comprehensive test of our innovation and service capabilities. This requires us to use "new quality productivity" as the engine and use cutting-edge technology to create more professional, safer and more effective high-quality products. At the same time, it also requires us to quickly build matching professional service capabilities to truly satisfy consumers’ deep yearning for a better life and healthy skin.
Reporter: This year’s government work report proposed “developing new productive forces in accordance with local conditions” and “deepening the expansion of ‘artificial intelligence +’”. In your opinion, how should the industry use intelligent tools to reshape the value of the entire chain of R&D, production and services?
Zheng Hui: Regarding "new productivity" and "artificial intelligence +", we have a profound understanding of it in the past two years of practice and have also carried out a lot of exploration.
The first is to realize the transformation from the past "experiment trial and error" model to the "intelligent prediction" model in the research and development process. Using intelligent tools to build a "data + knowledge" R&D model, integrating clinical dermatology research results and user feedback data, it can significantly improve R&D efficiency and accuracy in terms of new raw material screening, potential exploration of classic ingredients, and formula optimization.
The second step is to promote the upgrade of supervision from "product supervision" to "whole-process supervision" in the production process. The cosmetics industry has high requirements for quality and safety. It uses intelligent production systems to monitor and analyze key parameters in real time, transforming the product quality assurance model from post-inspection to full-process control.
In addition, in terms of service value, we are also exploring an upgrade from "delivering products" to "delivering solutions". Through data insights and technical means, it provides users with more personalized skin health management suggestions and realizes the transformation from single product sales to a "product + continuous service" model.
