In 2026, the theme event of "March 15 International Consumer Rights Day" will be held. Photo by People.com reporter Ren Fengtao
Where will the new increase in consumption be in 2026?
"Currently, consumer demand is accelerating from 'material satisfaction' to 'quality experience'. The National Consumption Promotion Month has been launched in an all-round way, and policies such as replacing old ones with new ones have taken effect. Promoting consumption, benefiting people's livelihood, and stabilizing growth are working at the same frequency. Investment in things and investment in people are synergistic." Today, the 2026 "March 15 International Consumer Rights Day" theme event hosted by the China Consumers Association (hereinafter referred to as the "China Consumers Association") was held at the People's Daily. Focusing on the activity theme of "improving consumer quality", guests attending the meeting said that by improving the protection of consumer rights and interests, people should be willing to pay for quality while also being able to consume with peace of mind.
At the theme event, the China Consumers Association and the Supreme People's Procuratorate jointly released typical cases of public interest litigation for consumer rights protection; the China Consumers Association released the top ten typical judicial cases of consumer rights protection nationwide in 2025; the China Consumers Association and the Market Supervision Society jointly released the top ten typical cases of complaint mediation organized by the National Consumers Association from 2023 to 2025.
Through the release of a series of typical cases, the event conveyed the concept of using the power of the rule of law to promote systematic rectification of the industry. By promoting operators' honest and law-abiding operations, consumers' awareness of legal rights protection was enhanced, social governance of legal consumption rights protection was strengthened, and the continuous optimization of the consumption environment was promoted.
In addition, the China Consumers Association released the top ten typical comparative test projects organized by the National Consumers Association in 2025. Promote the application of the results of the "Consumption Check" platform to further help consumers make scientific and rational choices, and continue to meet the high-quality consumption needs of consumers in the new era. At the same time, enterprises are encouraged to pay attention to the quality improvement and upgrading of products and services, improve the people's consumption willingness and confidence, and improve the quality of consumption.
The results of the "2025 Promotion of the Deeds and Experiences of Consumer Rights Activists" event were officially announced. The China Consumers Association stated that it hopes that all sectors of society and consumers will take the advanced as a mirror, follow the example, actively integrate into the ranks of legal consumer rights protection, and contribute to continuously lighting up the cause of consumer protection, optimizing the consumption environment, and improving consumer quality.
Participating companies launched the initiative of “Focus on Quality Improvement and Enjoy a Better Life”.
At the themed event, representatives from companies such as Bosideng, Shell, Kayou, Lalamove, Fat Brothers, Seewo, Suzhou Xiehe, Zhongke Health, Perfect, and Longjiu Group Purchase launched the initiative of “Focus on Quality Improvement and Enjoy a Better Life.” The event also played the AI-generated video report "2025 Consumption Memory" released by the People's Daily Online Public Opinion Data Center.
