With the advancement of financial technology and the development of society, financial products and services have become increasingly diversified. Financial chaos such as illegal agent surrender and claim settlement, overseas bank card fraud, and professional debtors have occurred frequently, which has brought many challenges to the protection of financial consumers' rights and interests. On the occasion of the 44th "March 15" International Consumer Rights Day, Postal Savings Bank Beijing Branch launched the 2026 "March 15" financial consumer rights protection education and publicity campaign to help the public improve financial literacy and effectively protect the legitimate rights and interests of consumers; integrate consumer rights protection into services and scenarios, and use original intentions and actions to paint a warm picture of "finance for the people".
Traveling through the streets to protect financial rights and interests
From March 5 to March 18, 2026, Postal Savings Bank Beijing Branch carried out the 2026 "3·15" financial consumer rights protection education and publicity campaign. With the slogan "A clear financial network protects safe consumption", the event closely follows the theme of protecting financial rights and interests, uses positive publicity to establish guidance, builds a line of defense with risk warnings, and strives to create a clear and orderly financial market environment through public welfare publicity. On the one hand, we vigorously promote the financial culture with Chinese characteristics, highlight the positive energy of finance, and demonstrate the Postal Savings Bank's practical examples and highlight measures to solve people's worries, benefit people's livelihood, and warm people's hearts by using digital and technological means to accurately meet the diverse needs of the people; on the other hand, we strengthen consumer protection reminders against financial network chaos to help consumers build a strong defense line for property security.
When arriving at the Beijing Yizhuang Business Department of the Postal Savings Bank of China, the red banner of "Yizhuang Branch Launches 3.15 Financial Consumer Rights Protection Education and Publicity Campaign" came into view. In the business hall, electronic screens and self-service machines are playing grass-green "3·15" event posters, special foldouts are placed in the public education service area, and LCD TVs are playing public service announcements on preventing illegal fund-raising… During the event, Postal Savings Bank Beijing Branch organized more than 500 business outlets within its jurisdiction to layout the halls, hang banners at the outlets, display posters, slogans, foldouts, and play public service announcements. The staff took advantage of the time when customers were waiting for business to carry out financial knowledge lectures, and set up interactive Q&A sessions based on Women's Day characteristics to answer questions about deposit insurance, personal information protection and other aspects, so that consumers could learn financial knowledge during the festival. There is a public education service area in the branch all year round, and the complaint hotline and complaint flow chart are publicized to facilitate consumers to enjoy financial services and effectively protect their right to know and claim for compensation in accordance with the law.
Taking advantage of its extensive business network in urban and rural areas, Postal Savings Bank Beijing Branch deeply integrates professional financial knowledge with traditional culture, daily travel, etc., and takes advantage of festivals such as the Lantern Festival and Women's Day to organize various, rich, and distinctive "Five Entry" outdoor promotional activities, entering communities, campuses, villages, enterprises, and business districts to integrate financial knowledge into consumers' daily lives.
Promote inclusive services to solve people’s livelihood problems
The warmth of inclusive services is often reflected in the corners that are harder to reach. Postal Savings Bank Beijing Branch continues to promote financial services to move downwards, move forward, and extend, helping key groups such as the "old, young, and disabled" to cross the "digital divide" and let the warmth of finance truly enter thousands of households.
In the field of aging-friendly and barrier-free services, the Postal Savings Bank Beijing Branch has been responsible for Beijing’s pension distribution for many years. Its business outlets have not only set up barrier-free passages, installed emergency call bells, equipped with reading glasses, magnifying glasses, wheelchairs and other facilities to assist the elderly and disabled, set up green love windows exclusive for the elderly and disabled people, and also provided rest and rest for the elderly through the "Postal Love Station". Convenient services such as drinking water and charging make it more convenient for the elderly to withdraw pensions from branches every month; for customers with special circumstances such as mobility difficulties and unable to visit branches in person, Postal Savings Bank Beijing Branch supports telephone appointment extension services, and two staff members will come to customers to handle account opening, password reset, information update and other services, turning the "last mile" into "zero distance". Financial services are no longer about waiting across the counter, but about the protection that comes into your home and your heart.
In terms of serving parent-child families, Postal Savings Bank Beijing Branch is equally attentive and affectionate. "Little Banker" experience activities are carried out from time to time in the branches, and children learn to identify RMB and manage pocket money in the game; while in the hall, the staff patiently teach the elderly to adjust the mobile banking to the large-character version to facilitate the elderly's subsequent operations. At the Postal Savings Bank Beijing Wangjing Street Branch, an example of applying for three-generation social security cards for a multinational family has become a vivid footnote of heart-warming service. At the beginning of 2026, an old man brought his granddaughter to the Wangjing Street branch to apply for a third-generation social security card. Because his granddaughter was born abroad and was actually a foreigner, he could not apply for a third-generation social security card online and could only make the card on-site. Faced with this situation, the staff opened a green channel for extended services for customers, remotely connected with the mother whose child was working overseas, and successfully handled the extended service (video verification) business. After verifying that the relevant documents and authorization letter of the child's guardian were correct, the third-generation social security card printing machine produced the card on site and successfully applied for the third-generation social security card for the child to facilitate his subsequent medical treatment.
In the wave of digital transformation, Postal Savings Bank Beijing Branch insists on paralleling traditional services with smart innovation: the mobile banking APP continues to iterate and optimize, launches a large-font interface, increases font icons, and simplifies operation procedures; it also supports voice assistance functions. When the user turns on the narration mode on the phone, key operations such as face recognition, function icons, return and delete can all implement voice prompts, helping the visually impaired to complete online business processing independently. The integration of online and offline services allows different consumers to find a service method that suits them.
From aging-friendly renovations to barrier-free services, from door-to-door financial services to face-to-face promotion of financial knowledge, Postal Savings Bank Beijing Branch has used "micro-initiatives" to meet the "big needs" of the masses. In the future, Postal Savings Bank Beijing Branch will continue to improve the financial consumer rights protection system, promote the in-depth integration of traditional services and intelligent innovation, and let the sunshine of finance illuminate every corner.
