Brazil's "South American Overseas Chinese News"
The first Chinese-language newspapers in Latin America were born in the early 20th century, appearing during the early years of Chinese immigration.
Countries with large numbers of citizens, such as Cuba in the Caribbean, Peru in South America, and countries in Central America
In Panama and Mexico in North America, most of these newspapers no longer exist today.
At present, most countries in Latin America with a large number of overseas Chinese have Chinese-language media, but in the form of
The Internet is still dominated by traditional print media. There is no Chinese TV station yet. Chinese radio stations and the Internet have just begun to
appeared, but has not yet formed a scale.
Brazil is located in eastern South America and is the largest country in Latin America. Major Chinese newspapers and periodicals in Brazil
There are "South American Overseas Chinese News" and "American Chinese News".
"South American Overseas Chinese News" was formerly known as "Brazilian Overseas Chinese News", which was founded on March 29, 1960.
One of the kings of human beings, it was a small weekly newspaper published in 8 years. It was changed to Wednesday publication in 1977. In 1985, Li Haian took over as chairman.
Pedestrian, renamed "Brazilian Overseas Chinese Daily", with 8 pages, published 5 days a week, ceased publication in 1989.
Later, it resumed publication in April 1992, using the old name "Brazilian Overseas Chinese News", with 8 pages, computer-produced,
Printed in red, published 5 days a week.
In 1999, the Brazilian Overseas Chinese Newspaper was renamed as the South American Overseas Chinese Newspaper. In this process, the principle of adapting measures to local conditions was adopted.
fully demonstrated its function. "South American Overseas Chinese News" has been established as a brand new newspaper and is arranging a new newspaper edition.
During the interview, we adhered to one principle: retain whatever content can be retained. Make bold innovations based on inheritance
New: Launched a rich weekend edition and added a unique South American news edition. Edition of "South American Overseas Chinese News"
The layout and content settings are novel and practical.
"South American Overseas Chinese News" has published in Sao Paulo, Rio, Forz and other cities in Brazil, as well as in Paraguay and Uruguay.
It is issued in South American countries such as Raguay, Argentina, Chile, and Bolivia. Due to the rich content of the newspaper,
The views are relatively neutral and are welcomed by the majority of Chinese readers. Daily circulation of "South American Overseas Chinese News"
With more than 2,000 copies, it ranks first among Chinese-language newspapers in Brazil and has the largest number of Chinese readers.
newspaper. The overseas Chinese newspaper also often organizes some Chinese social activities in Brazil, including many Sao Paulo Weekly events.
The Chinese associations in Bianshi County are very active in participating.
According to Li Jianquan, president of the South American Overseas Chinese Newspaper, there are different ways to run a newspaper. Invest huge sums of money, buy property,
Recruiting talented people and handing them out is a way of fighting high; or it is like following the existing experience of mainstream media and constantly increasing the number of people.
Increase the page space and expand the momentum of the newspaper. But these are not suitable for the specific situation of running newspapers in Brazil.
Facing the Brazilian expatriate community, they must adopt a "low-down, low-down" strategy to ensure the newspaper's success.
Survive and thrive. What is "lift low and hit low"? That is, don’t bluff, make use of existing conditions, and insist on
Run a good newspaper.
A characteristic of Brazilian immigrant society is that hometown associations and other social organizations have a wide range of representatives.
sex and influence. The overseas Chinese community is the market for newspapers. To fully tap the market potential, we must work with associations.
Friends, maintaining a close yet detached relationship with the community is a necessity for newspapers to survive and develop in Brazil.
Need conditions.
Build good relationships and serve the public. The fundamental significance of the survival of an overseas Chinese-language newspaper lies in serving immigrants.
civil society. The most important benefit of immigrants is survival and development in the country of settlement. "South American Overseas Chinese News" in
While correcting the bias in social information reporting on Chinese immigrants in Brazil, we also try our best to provide information related to overseas Chinese.
local news relevant to people’s vital interests. The rule is: keep an eye on the situation, debate less, and help more.
Running a newspaper in Brazil does not have the favorable conditions found in China and other places. In order to survive and develop, "Southern
The American Overseas Chinese Newspaper takes as many measures as possible that are unique to Brazil but are actually effective to improve the construction of the newspaper. newspaper
The main leaders of the society teach by words and deeds. Without the conditions to systematically teach news business knowledge, "South American Overseas Chinese News"
Provide professional knowledge on a regular basis and use specific news business examples to improve and cultivate journalism
Practitioners’ news awareness and interest in engaging in journalism.
Social conditions at different stages have different characteristics, which also determines whether readers at different stages have different
same needs. "South American Overseas Chinese News" cannot treat readers in a static way, but must be sensitive to the new readers.
lifestyle, new reading needs and interests.
Just as many readers expect, "South American Overseas Chinese News" should open up a broader space for development.
between. We believe that as long as we proceed from reality and seek steady development through unremitting efforts, this goal will be achieved.
It's ultimately achievable.
