Since this year, CCTV has repeatedly mentioned "desperate illiteracy" and severely criticized the lack of culture in the entertainment industry. Those top stars can't even spell the word "游" correctly, don't understand odd and even, and can still live off their daily income. Chen Baoguo suggested that actors write more papers to discuss creation. Her acting skills are so bad that she turns into a meme, she relies entirely on guessing during interviews, and the common sense of elementary school students has become a star's blind spot. Such a dramatic contrast has really ruined the entire entertainment industry. Why can some idiot be a god? How many unknown tricks are hidden behind the rise of "illiterate" celebrities?
The most bizarre thing is probably that the popular Wang Yibo was asked to write the classic line "Lan Wangji is here for a trip" during a live broadcast to promote the costume drama. As a result, he actually combined "fang" with "三点水" and wrote the word "游" as "游". To say that it is interesting, I really admire the crew of "Chen Qing Ling" for writing "always" as "already come", which is a unique expression. When I was signing for a costume drama, I even missed the first half of my name "Bo" by one line, which was quite surprising.
What's even more funny is that in "Tian Tian Shang Shang", I tried to write the word "sai" in "A blessing in disguise", but ended up with all the wrong strokes, and even showed it to the camera seriously.
At the road show of "Unknown", a reporter asked him what would he say to the character he played if he traveled back to the time of the movie and met him? Wang Yibo thought for a while and then gave a rather cold answer: I don't think this kind of question is of much significance. I don't really want to say anything, and we won't meet. After saying that, the fans in the audience cheered and thought Wang Yibo's answer was so cool!
Although Yang Yang came from a major, his mistakes in reading also surprised many people, which was really jaw-dropping. He directly said in a variety show that he was an "odd number addict" and particularly liked odd numbers. When he turned around, he immediately used even numbers such as "10, 30, and 50" as examples. After being pointed out by the host on the spot, he had to say it was a "slip of the tongue" to explain away.
Later in the interview, he pronounced "control" as "control", and the atmosphere was so awkward that the host next to him felt uncomfortable, as if he could hardly find a topic. What’s even more funny is that at the CCTV May 4th Party, while others were praising those classic books, she recommended her own photo album without hesitation, without taking into account the solemn atmosphere of the occasion.
Zhao Lusi even made that illiterate joke known to the international community. It was really embarrassing. She starred in "Hutong", which was set in the early days of the founding of the People's Republic of China. During the promotion, she said to the camera that "it is the story of the founding of the party." This obviously confused the history of the founding of the People's Republic of China and the founding of the party, which was almost 30 years apart. It was really funny.
As the Ambassador of China-France Environment Month, she declared "the 40th anniversary of the establishment of diplomatic relations between China and France" on international occasions. However, it was actually the 60th anniversary of the establishment of diplomatic relations between China and France. The host was confused on the spot and could only quickly add and correct. The scene was really embarrassing.
What's even more funny is her speech in the variety show, saying that crutches are "used by old people to show off and show off their majesty." She didn't realize that it was a tool to help people with inconvenient legs and feet walk, which completely exposed the level of common sense in life that even young children are inferior to.
Rainie Yang’s lack of understanding of history made the Chinese people even more worried. When asked on a variety show how many years the Anti-Japanese War lasted, she answered “eleven years”, but the host reminded her to change it to “eight years”. She also blurted out “just eight years”, completely ignoring this period of national suffering. Even though he continued to apologize afterwards, his reputation completely collapsed.
The reason why these so-called "illiterate" celebrities can move sideways in the entertainment industry is, in the final analysis, due to the closed flow loop built by capital. The website of the Central Commission for Discipline Inspection and the National Supervisory Commission pointed out that platform capital, traffic stars and fan circle culture form a complete chain of interests. Capital controls casting and generating popularity, traffic stars are mainly responsible for attracting fans for consumption, while fan circles increase commercial value through support, fundraising, data brushing and other means. This whole process does not involve cultural literacy or acting skills.
The training methods of brokerage companies have long since changed. They prefer to invest money in packaging, styling and popularity, rather than spending money on cultivating cultural literacy. According to industry insiders, before new actors join the team, they receive at most three days of fast-food training, which mainly covers "how to set up the camera" and "how to deal with reporters' clichés." As for the in-depth understanding of the script and the study of historical background, it is entirely up to the actors themselves to perform and understand.
Capitalists prefer short-term profits: as long as a drama invites top traffic stars, even if the acting is poor and the lines are vague, fans will use words like "shattering" or "explosive power" to gain popularity on hot searches, boosting ratings and commercial advertising, thus forming an unhealthy circle in which "traffic equals revenue".
The blind pursuit of the fan circle has actually done a disservice and has become an accomplice to the evildoer. Fans always make excuses when their idols make common sense mistakes, such as "Academic qualifications do not represent ability", "It was just a mistake", "Filming is so hard, there is no need to be picky". This kind of maintenance without any bottom line makes celebrities lose their motivation to move forward and even fall into self-narcosis. As CCTV said: "Those who are indulged in the fantasies of capital and fans, without any understanding of human nature and life, and who are willing to be just puppets, really have no hope."
What is sharply different from those "illiterate" stars is the respect and respect that the older generation of actors have for this job. Chen Baoguo bluntly said at the Golden Rooster Awards that he "recommends nominees to write essays and talk about creation." These words pointed out the weakness of popular stars – actors are not only good at acting, but also need to understand the role, understand the culture, and shoulder responsibilities. In order to play the role of an ancient emperor well, he read "Historical Records" and "Zi Zhi Tong Jian" himself, and was familiar with the etiquette, clothing, and language habits of each dynasty, so that he could create a classic image with both brilliance and charm on the screen.
Li Xuejian's acting career can be said to be a model of "both virtue and art". In order to make Jiao Yulu real and touching, he went to rural Lankao to experience life. He only ate cabbage for three months and lost 30 pounds. In the end, he won the honor of double actor with his sincere acting skills. After getting nasopharyngeal cancer, he received chemotherapy during the day and was still filming in the afternoon, relying on observing mouth movements to complete his lines. In "The Wandering Earth 2" and "The Gods Part 1", he still showed admirable God-level acting skills.
Although teacher Zhao Lirong was illiterate, she worked hard to practice calligraphy for the sketch "Working Adventures". In order to sing "My Heart Will Go On" well, she listened to the original song repeatedly and used her best professionalism to make up for her cultural deficiencies. This has become an unforgettable memory in the hearts of generations of people.
CCTV has severely criticized the so-called "desperate illiterates" many times. In fact, the core reason is that it is worried that the bad trends in the entertainment industry will mislead the public and have negative impacts. Celebrities as public figures subtly influence the values of young people – some celebrities make typos and lack common sense and still make a lot of money. However, treating "hard work" as a simple staged or hype can easily make young people mistakenly believe that they can succeed without studying. This is the truly worrying result.
Rectification of the film and television industry is imminent. We must first reverse the "traffic first" casting method and create a cultural literacy evaluation system, just like Chen Baoguo mentioned, so that actors can truly think deeply during creation instead of relying on assembly-line output. Next, the brokerage company must take on the responsibility of training, offering some cultural courses, history lectures, etc., so that artists understand that "appearance is a stepping stone, but quality is the real passport." More importantly, the audience must get rid of blind pursuit, use actions to support high-quality content, resist those "illiterate works", and let capital know that "traffic will eventually pass away, and strength is the evergreen tree."
