2. Principles of financial news interviews
3. Topic selection of financial news
4. Writing skills for financial news
In today's world, the economy is close to our lives, more and more ordinary audiences are paying attention to the capital market, and the demand for financial news is also growing. So, how to write financial news? What are the techniques?
What is financial news
If you don’t even know the original meaning of a topic essay, how can you write it well? The same goes for financial news. If you want to write financial news well, you must first know what financial news is?
Broad financial news: covering all social and economic life, economic-related fields include production to consumption, from cities to rural areas, from macro to micro, from production safety to service quality, from economy to politics, and related fields in social life
Financial news in a narrow sense: focusing on capital markets and looking at China’s economic life from the perspective of financial capital markets
Financial news attaches great importance to in-depth analysis of news events in market development, trend judgment, and strives to show consumers all aspects of connections.
Principles of financial news interviewing
1． Use economic laws to interpret economic phenomena
① In terms of interview concepts, we should get rid of the policy propaganda model and objectively record the economic development process.
② In the selection of news facts, it should not only reflect achievements but also identify problems, and serve as an early warning for economic development.
③ From the perspective of understanding news facts, it is necessary to grasp economic phenomena and reflect economic laws, and play a guiding role in economic activities.
For example, "Why You Can't Make Money Before Your Eyes" published in the "Economic Daily" report on the development of the western region criticized the difficulty of finding food, accommodation, and taxis near Yinchuan Airport.
2. Collect and disseminate economic information with social responsibility
① Any reporter must face the contradiction between "the richness of social life and the limitation of selecting facts".
The news facts selected and reported by reporters often become the focus of society, and the reporter's reports may even affect the economy he reports on.
② The importance of economic news determines that its social responsibility is also extremely important.
3． Pay attention to economic life with humanistic care
Humanistic care is the embodiment of people-oriented thinking. The principle of putting people first must be adhered to when collecting news facts.
① First, focus on economic development from a human perspective.
Economic news must be good at revealing the interactive relationship between economic development and people's production capabilities and personal qualities.
② Secondly, pay attention to people’s spirit, ethics and morality in economic life.
For example, "A pin can exchange for a villa."
Those investors who are crazy about art – "Southern Weekend"
Leo, 36 years old, is an employee of Tianjin Thermal Power Company. He was one of the first game participants after the Tianjin Cultural Exchange opened and is still a follower of the Tianjin Cultural Exchange. When Southern Weekend reporters interviewed people in Rio at a Tianjin Cultural Exchange investor forum, he was the first to stand up. "I don't want you to see those investors who are full of complaints. This is not good for the development of the Cultural Exchange." Leo said. …
4. Examine economic behavior from a global perspective
As economic globalization accelerates, economic journalists must make corresponding decisions in interview practice:
On the one hand, we must keep pace with the times and provide a leading role in public opinion and information for the development of our country's economy;
On the other hand, we need to use new thinking and perspectives based on the international public opinion environment to help the audience interpret and judge the complex domestic and foreign economic situations.
Topics for financial news
Choosing a good topic is the first step for successful financial news, and topic selection is the key to improving the quality of news.
1. Close to the audience’s life
The selected theme should be closely related to the hot topics that the audience cares about, be close to the audience's life, serve the people's livelihood, and start from the perspective of the people's livelihood. For example, we conduct systematic analysis and reporting on the rise and fall of prices, changes in the stock market, employment, housing prices, education, medical care, personal finance, poverty alleviation and other livelihood issues.
For example, the recent surge in A-shares and the economic recovery
2. Choose a topic that is grounded and understand the big from the small.
Financial news topics often try to be "leaning in" and "getting on the ground". Ordinary people are more interested in and attentive to the economic events around them, and the examples around them can also serve as more of a warning.
For example: Wang Keqin's "Lanzhou Securities Black Market Explodes Stockholders" from the perspective of shareholders, describes the Lanzhou Securities black market draining investors and the fraud problems existing in securities companies.
In 2013, the international gold market plummeted. Many media found new ways to cut through Chinese aunts, including "Hefei aunts spend tens of millions a day to buy gold", "Wuhan aunts continue to rush to buy gold jewelry", "Zhengzhou aunts buy gold jewelry at the bottom for 40 yuan per gram", successfully bringing the international gold price down to earth, entering the lives of every ordinary citizen, and attracting the attention of the general public.
Financial news writing skills
Financial news has always given people the impression that it is highly professional and contains many proper nouns, which is difficult for laymen to understand. The writing style is stiff and dull, and it only talks about things and not people, making the articles boring. How to improve such problems?
1. Tell stories, tell good stories
The long-form newsletter ""Wenchuan" Rebirth" launched by "China Financial News" uses the form of storytelling to make many representative scenes appear in front of readers.
The article describes the stories of many victims and financial people after the earthquake: 50-year-old Liang Chongling's family had all their houses collapsed during the earthquake. With the help of the government, seven new houses were rebuilt. 43-year-old Dong De moved into a new home in a villa and opened a local specialty store. When business is good, he can earn hundreds of yuan. Xiong Yulan, a 51-year-old financial person, holds many positions – chief of the investment unit, director of the evaluation center, director of the reconstruction office, etc. When she was bruised and bruised after the earthquake, she resolutely returned to Beichuan and took on multiple tasks… Through each touching story, she tells readers that the post-disaster area was reborn, and finance played a huge role in it.
By telling stories and incorporating character elements, blunt financial news can be brought to life, and images can be used to express abstractions, attracting readers' attention and desire to read.
2. Express in a popular way, get rid of complexity and make it simple
We must learn to look at issues from the perspective of the general audience, express professional terms in terms that are easy to understand and easy for the masses to understand, avoid presenting a bunch of data in front of readers, try to avoid economic terms and concepts, and explain the profound things in simple terms.
3. Citing expert analysis
There is still a certain gap between the professional insight and professional knowledge of many financial journalists and experts who specialize in this field. In order to enhance the professional level of the article, you can quote expert remarks.
Make news reports more authoritative by quoting experts. Even if the opinions expressed by experts have the same content and opinions as those expressed by reporters, they are more authoritative than the reporters' narratives, and are therefore more able to gain the trust of the audience and be accepted by the audience.
4. The article must be instructive
Financial news must have a certain guiding role when analyzing the rise and fall of the stock market and funds. Give some objective advice on sudden rises and falls, buying and selling, etc.
For example, Shanghai Securities News reported that the Shanghai Stock Exchange Index fell below 3,300 points at midday, and the market fluctuated violently. Should we get on or off the train? "How should investors respond?" provides suggestions at the end of the article. "It is recommended to focus on subdivided areas with improved performance and rising prosperity, such as new and old infrastructure, epidemic prevention industry chains, new energy and other sectors."
Of course, the prerequisite for interviewing and writing skills is a solid foundation of professional knowledge, and a thorough understanding of financial knowledge and basic tool knowledge such as macro-microeconomics, finance, accounting, business management and even statistics. If you have not passed the basics, it is recommended to catch up on the basics. You can pay more attention to financial writers such as Hu Shuli, Ren Zeping, Xue Zhaofeng and related works such as the famous financial writer Wu Xiaobo's "The Great Defeat" and "Thirty Years of Stirring". At the same time, pay more attention to domestic and foreign financial news.
Abroad: Bloomberg, Dow Jones, Wall Street Journal, Financial Times, Forbes, Fortune, Business Week, Barron's, etc.
Domestic: China Business News, Daily Financial News, 21st Century Business Herald, Wind, Shanghai Securities News, Shenzhen Securities News, Securities Times, Zeping Macro, Ye Tan Finance, Wu Xiaobo Channel, Bloomberg, etc.
The road to finance and economics is long and long, and it is not something that can be achieved with the skills of writing and writing. If you want to achieve a certain degree of success, you must first lay a solid foundation.
